Physician Advocate (ISSN 1555-5054) is published quarterly (winter, spring, fall, summer) by the Medical Society of New Jersey (MSNJ),2 Princess Road, Lawrenceville, NJ 08648. Free to MSNJ Members. Periodicals postage paid at Trenton, NJ, and at additional mailingoffices. POSTMASTER: send address changes to Physician Advocate, 2 Princess Road, Lawrenceville, NJ 08648

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Michael T. KornettChief Executive Officer

If we don’t have your email address than you don’t have your fingers on the pulse of medicine in New Jersey. Send your email address to info@msnj.org.

hen I think about granting permission in any aspectof life I take several factors into consideration:

• Who is asking?

• What is being asked?

• How has this person treated me in the past?

• If I do grant permission, what impact will it have on meand those around me?

• Will I be rewarding someone who truly deserves it?

In many cases, I evaluate the answers much like a teacherdoes in grading his/her students on their report card.

In applying the above thought-pattern to Horizon BlueCross and Blue Shield of New Jersey’s application to convertto for-profit health insurer, I can’t find one good reason as towhy they the Department of Banking and Insurance (DOBI)and the Office of the Attorney General (OAG) should grantpermission. More importantly, I think about the last question… “will someone (or something) who truly deservesit be reward”… Don’t think so.

If these five simple points are taken into consideration,DOBI and the OAG should look no further than the ration-ale offered by eager executives who mistakenly believe theycan snub the regulators by failing to provide the informationrequired to make an appropriate decision. It appears to me,based on Horizon’s initial responses to the regulators’ questions that they are redefining the term “transparency,”which they seem to think means “hide and seek.”

It’s also interesting that Horizon’s “transparency”, or lackthere of, has encouraged the Legislature to now weigh in andput more scrutiny in place to protect the public from a hand-ful of people who could walk away with millions of dollarsfrom this transaction that has been supported by the publicfor 75 years.

W

“The most important thing in communication is to hear what isn’t being said.”

Peter F. Drucker (American Educator and Writer, 1909 - 2005)

I feel compelled to blame the Board of Directors ofHorizon for allowing this public debate to reach thelevel that it has. Horizon is spending millions on consultants whose main interest is billable hours (whichis probably passed along in insurance premium dollars toconsumers) and shunning the real stakeholders whichare the people of New Jersey.

Horizon should withdraw their application and try tobecome the good citizens we believed they were manyyears ago. Horizon’s recent downgraded outlook fromstable to negative by Standard & Poor, and millions ofdollars lost last year should compel Horizon to do theright thing.

A search of Horizon’s website reveals that in their mis-sion statement’s core values they claim to be:

Caring | Excellence | Integrity

If I were going to look at granting Horizon permissionto convert and grading Horizon on their self-pro-claimed core values, it would be:

Grade

Caring – for whom? F

Excellence – in what? F

Integrity C (hey, there have to be some people out of 5,000 employeeswho have some)

Enough is enough – We strongly urge Horizon’s Boardto drop the debauched conversion attempt and get backto solving New Jersey’s real healthcare problems; weknow there are plenty.

Michael T. Kornett Chief Executive Officer

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Joseph H. Reichman, MD, entered Hahnemann Medical School after receiving his baccalaureate degreefrom LaSalle College in Philadelphia. While there, he became interested in pediatric cardiac surgeryand gastroenterology.

He completed externships at the University of Minnesota and the Mayo Clinic, and completed a six-yeargeneral-surgery residency and a plastic-surgery fellowship at the Hospital of the University of Pennsylvania.During his plastic-surgery fellowship, Joe pursued his interest in pediatric facial reconstruction and became a craniofacial fellow at the Children’s Hospital of Philadelphia, where he served as a member of the interdis-ciplinary craniofacial reconstructive team.

After completing his training, Joe joined the faculty of Cooper Hospital–University Medical Center as a full-time plastic and reconstructive surgeon. While there, he devoted his time to clinical surgery and graduatemedical education. His practice was divided between cosmetic and reconstructive surgery, and he continuedhis interest in pediatric plastic surgery by serving on the interdisciplinary cleft palate team.

Joe left Cooper to enter into private practice in Cherry Hill, where he became active in the Camden CountyMedical Society. Sparked by the desire to make the practice of medicine better, he served on society commit-tees, stayed current on the politics of medicine, and, then, under the guidance and encouragement of Drs.Riggs, Carnes, Hare, Keeler, and Capelli, became an alternate delegate to the American Medical Associationin 1996.

With the desire to mentor others and work collaboratively with his peers in the administrative arena, Joeaccepted a part-time position at West Jersey Health System as a medical director.

Following the retirement of Dr. John Cossa, Joe assumed the position of vice president, medical affairs, forthe Virtua Health System. Wanting to return to surgical services, Joe became the vice president of medicalaffairs/surgical services at Kennedy Memorial Hospitals–University Medical Center, where he was instrumen-tal in developing their robotic surgery program, in surgical quality initiatives, and in planning their new oper-ative suites.

Currently, Joe is the vice president of medical affairs for Our Lady of Lourdes Medical Center of BurlingtonCounty. In addition to his commitment to the Medical Society of New Jersey, he continues to be active in theCamden County Medical Society and is a delegate to the American Medical Association.

Joe is the proud father of Andrew and Lisa Reichman, and of Jeffrey Reichman and Gila Stein. Joe and hiswife, Beth, are the very proud grandparents of two of the smartest and cutest little boys in the universe,Aiden Cooper and Reid Harrison Reichman. Beth is the assistant vice president of medical administration atKennedy Memorial Hospitals–University Medical Center. When Joe is on the golf course, Beth stays out oftrouble at the Philadelphia Museum of Art, where she is a docent.

MSNJ 217th president

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Healthcare is facing daunting challenges and dramatic change — and the future we aremost concerned with now is not off beyond distant horizons, but immediate…and looming.

Here's the upside of our situation. We know change is coming...notpenny-ante regulatory change out of Trenton, but massive, tsunami-level change out of Washington. So we know that it makes no sense tobe ostriches and stick our heads in the sand, hoping that the threats ofchange will have gone by the time we resurface.

The way I see it, we have two choices:

Choice #1: We can sit back, take a wait-and-see approach while wefight small skirmishes on the legislative front, and let othersbring the big battle to us. Of course, that allows “others” toset the agenda and gain control of the momentum.

And let’s not forget that it is just this sort of laissez-faire attitude — bygovernments, institutions, and individuals — that got us into this picklein the first place, with medical practices and policies ultimately beingdictated by non-physicians.

Or

Choice #2: Our other course of action is to storm the ramparts ourselves.We, the Medical Society of New Jersey — as a communitymade up of thousands of physicians — must set aside ourinclination to accept the norm and begin working togetherto influence the major reforms that we want to see.

Where are we fighting this reformist battle? While major change may becoming from Washington, Trenton is the battlefield we know. Rememberthat groundbreaking policies can come out of state legislatures — look atOregon’s procedure-rationing and assisted-suicide measures, or theMassachusetts’ universal healthcare bill.

Yes, New Jersey is the most regulated state in the US — and we allknow that many of Trenton’s dicta are more punitive than produc-tive. So there is certainly plenty of grist for the mill if we wanted tocontinue fighting our typical holding actions with the legislature, as wealways have, over the law du jour.

But now is not the time to be limiting our focus only on fighting regulation and legislation — because Trenton has the ability to leveragethis whole populist rage against Wall Street and apply it directly towardpatient rights.

And I have to say that, out of all the issues and circumstances I’ll have to deal with as president, the idea that our state legislature could be seen as the champion of the commonman is an opportunity for MSNJ to work hand-in-glove with New Jersey’s politicians.

My Fellow Members of MSNJ:

Continued on page 4

“While majorchange may becoming fromWashington,Trenton is the battlefieldwe know.”

J O S E P H H . R E I C H M A N , M D I N A U G U R A T I O N S P E E C H

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Continued from page 4

Let me ask you: who is the true advocate for thepatient: a physician or a politician? Working together,we can both advocate in fairness for the citizens ofNew Jersey. But it is the physician's duty to protectthe patient–physician relationship.

So we need to be more proactive in our role as thepatient's true advocate. And this, I’m going to tell youright now, is the agenda item for my term as yourpresident: we are going to change the way we’ve beenplaying the game in Trenton and command a leader-ship role…the agenda…and the momentum on theissues that matter most.

How are we going to do this? Byplaying chess like a grandmaster.

I'm sure many of us have playedchess or watched others play it.Novices tend to play one move at atime, capturing the next piece.Chess grandmasters, on the otherhand, play very strategically — 10,15, 20 moves into the future, anti-cipating their opponent’s moves,moving pieces in ways that makeno sense to those of us who canonly see the lay of the board at themoment.

Basically, when we look at howMSNJ has worked with — andagainst — Trenton, we are lookingat a chess match in which we havespent too much energy caught upin piece-by-piece infighting. Wehave to take a more strategic, big-picture, long-view and play like agrandmaster.

Interestingly, we have had a terrificexample of this short-view-versus-long-view dynamic in the politicalarena. John McCain, during thepresidential election, and theRepublicans, since then, have con-tinually looked to “win the 24-hournews cycle.” They’ve been prettysuccessful at it — and it's gottenthem nowhere.

Barack Obama stayed largely above the fray — andhas always found a way of turning his opponents'energy against themselves. He crafted a populist mes-sage at a time when it has resonated strongly, he hasstayed consistent with it, and he has managed to getexactly what he campaigned on and argued for.

Regardless of your politics, you have to admire hisability to game the system, meet his agenda, and notspend any significant amount of his political capital.

What’s the lesson here for us? We need to change whatwe are fighting for in order to change the dynamic of

the fight. I think that means we setaside our reactionary fight againstregulation and legislation and takeup the cause of advancing quality-of-care initiatives.

There are nothing but upsides tothis approach:

Quality-of-care is, by definition,a populist, patients’ rights issue.And there are enough factorsthat contribute to the quality-of-care issue that we can pick andchoose what we want to fightfor. In other words, we can findapproaches that, if approved,will go further to improve thelot of physicians as well as ofpatients.

Unlike regulatory issues, quality-of-care is about patients’ rights,not doctors’ rights. We need totake the attention off of us andput it on our patients, where it willattract more positive attention.

Working for quality-of-care willthrow Trenton a change-up —the politicos will not expect it,and, if they have even half abrain, they will see that theyhave to at least appear to be supporting our quality-of-careagenda if they are to gain thepolitical capital of truly coming

“we are goingto change theway we'vebeen playingthe game inTrenton andcommand aleadershiprole...”

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across in support of patients'rights.

It lets us set the agenda, which willgive us the same advantage that awide receiver in a football gamehas over the defensive back: wewill know where we are going, andTrenton will follow our lead.They’ll be the ones in the positionof having to react.

What we need to do most rightnow is to take up a cause thatallows us to shift perceptions of themedical profession and lets peoplelook at MSNJ the same way thatthey look at their personal physi-cians: with trust and confidence.

I have previously commented onthe need for us to work together, asboth individuals and an organiza-tion. This is the point where I'mgoing to try to make my inauguralremarks emulate PresidentObama’s inaugural speech…minusthe nearly two million avid andworshipful listeners, of course, andthe security detail (though this year,maybe the position warrants it).

Obama talked about our collectivefailure to make the tough choices — and certainlymost of us here have been disinclined to rock the boatand take on major institutional interests. More impor-tant, however, Obama talked about the need to “pickourselves up and dust ourselves off” — to cometogether in the type of collective action that is necessaryif we are to drive the changes that are needed.

So my message to all of you is that the time for “sit-ting back” and letting MSNJ do all the heavy lifting isover. There is no question that we have arrived at a“defining moment” for the healthcare industry, andthat this may well be the year in which major reformis pushed through. We can either be the ones to helpshape the change…or we stay on the sidelines andaccept the decision of others.

Given those choices, I think wehave been handed an extraordinaryopportunity to achieve criticalchange as a more activist organiza-tion, with all of us pulling in thesame direction, to work for themutual benefit of all physicians inNew Jersey and, ultimately, for ourpatients. And I am eager to speakwith each of you to gain yourinsights and to enlist you to workside-by-side with me in makingthe changes that we, as physicians,can believe in.

There have been 216 physiciansprior to me, who have stoodbefore this society’s membershipto accept the presidency. So Idon’t feel alone or in unfamiliarsurroundings here. Each has facedunique political and professionaldemons. Each of my predecessorshas attempted to rally the mem-bership. Each has achieved somemeasure of success.

But I would argue that few havebeen faced with the challenges —and opportunities — that face ustoday. And frankly, I don't thinkwe can afford to achieve merely

some measure of success. The stakes are too high. Theconsequences are too great.

So I look forward to this next year — not only work-ing for you, but working with you on behalf of ourprofession…on the behalf of our membership, on behalf of our patients.

I am honored and privileged to be able to representyou as your 217th president. Thank you for yourconfidence and trust, and I look forward to a greatyear with you!

Joseph H. Reichman, MD

“We can eitherbe the ones tohelp shape thechange…or westay on thesidelines andaccept thedecision ofothers.”

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The Medical Society of New Jersey's annual meeting, held in May at the WestinPrinceton at Forrestal Village, was an enormous success.

The meeting opened on Friday with a full day of sessions geared to provide physicianand practice manager members with a variety of tools to help successfully managemedical practices. Organized by the MSNJ Medical Practice Managers Section, thegeneral session featured a presentation on how to assist troubled and difficult employ-ees. This was followed by a number of breakout sessions on topics from IDC-10, to contract negotiations with healthcare systems, to a state and national update on the healthcare agenda, to how to prepare for RAC and other audits.

The House of Delegates met on Saturday and Sunday, and Joseph H. Reichman, MD,was inaugurated as our 217th president.

Dr. Reichman spoke of the daunting challenges that face medicine today, in a timerife with dramatic, tsunami-level changes. He pointed out that because we know thatchange is coming, we are in a position to influence not only the direction it will take,but also the agenda.

Reichman urged the membership to join the reformist battle, which he defined asbeing in Trenton, not in Washington, D.C. He cited the groundbreaking changes thathave come out of states such as Oregon—procedure rationing and assisted suicide-

and Massachusetts—universal healthcare.

“Let me ask you who the true advocatefor a patient really is? A physician or apolitician?” So asking, Reichman urgedthat physicians need to take back theirrightful role as the patients' true advocates.To do this, he believes that we must setaside the reactionary fight against regula-tion and legislation and take up the causeof advancing quality-of-care initiatives, thecause of patients’ rights.

Reichman believes that there is no ques-tion that we have arrived at a definingmoment for the healthcare industry andthat we all must work together to shapethe change that is inevitable.

Outgoing president, Rajendra PrasadGupta, MD, spoke of his strong belief inorganized medicine and its defense of

the physician–patient relationship. He continued by summing up a number of ways in which MSNJ has faced the challenges of this past year.

Dr. Gupta defined one of MSNJ’s most pressing challenges as being that of mem-bership—a challenge facing organized medicine on all levels across America. Hepointed to the creation of a new category of membership, associate member,

Continued on page 8

MSNJ CEO, Michael T. Kornell summarizes the organization’s 08–09 accomplishments.

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“Let me ask you who the true advocate for a patient really is?

A physician or a politician?” So asking,Reichman urged that physicians need

to take back their rightful role as thepatients' true advocates.

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which resulted in the enrollment of the entire membership of the New JerseyPsychiatric Association, whose members he warmly welcomed into the MSNJ fold.

Another new membership initiative is the Twin Membership Program, which is beingadopted on a county-by-county basis. Under this program, any regular, full dues–pay-ing member may partner with a non-member and split both their county and statedues between them. As long as they remain MSNJ members, each will pay 50% oftheir county and 50% of their state dues. Should one of them drop MSNJ membership,the remaining “twin” will go back to paying 100% of both the county and state dues.

In celebration of the Twin Membership Program, Dr. Gupta presented its originator, Daniel M. Zirkman, MD, of Monmouth County, with a certificate of appreciation.Monmouth County's executive director, Catherine Johnson, was also recognized forher efforts in formulating this program.

The House of Delegates considereda number of resolutions, which can be seen on our web site(www.msnj.org) in the 2009Transactions.

The meeting concluded with thepresentation of the Golden MeritAwards to those physicians whoreceived their medical degrees fiftyyears ago. It was a festive occasionattended by the physicians, many of whom are still in practice, andtheir families.

On the social side, Friday brought adelightful evening of karaoke withspecial guest Joe Piscopo, spon-sored by Roma Bank. The food anddrink were plentiful, laughter washeard throughout the evening, andwe learned that MSNJ physicians

can perform not only in their offices and the operating rooms, but at the microphoneas well. Everyone who attended had a great time.

The inauguration dinner dance was held on Saturday evening. At the brief ceremony,held before dinner was served, master-of-ceremonies Joseph P. Costabile, MD, read aletter of congratulations to Dr. Reichman from New Jersey's Governor Jon S. Corzineand presented Dr. Reichman with a joint proclamation of congratulations from bothhouses of the New Jersey Legislature.

County Medical Society Executives (l-r): IreneKapsaskis (Union), Debbie Mullen, Mary Malason(Camden) and Linda McGhee (Mercer) attend theInaugural Dinner Dance.

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Joseph P. Costabile, MD is recognized for his contribution to the PAC while stationed in Iraq by PAC Chair John W.Poole, MD.

Tina Cressman, Chair of the Medical Practice Managers'Section highlights their accomplishments over the past year.

Joseph A. Riggs, MD introduces Dr. Reichman asMSNJ's next president.

MSNJ Fellow S. Manzoor Abidi, MD, Beth Reichmanand Dr. Reichman pose for a photo following the second session of the House of Delegates.

2009–2010 MSNJ Board of Trustees. (Seated from left) Donald J. Cinotti, MD, president-elect; Robert S. Rigolosi, MD, treasurer;Joseph H. Reichman, MD, president; Niranjin V. Rao, MD, first vice-president; Mary F. Campagnolo, MD, second vice-president.(Standing from left) Richard J. Scott, MD (former board member); Joseph P. Costabile, MD; Alan J. Lippman, MD; VijayGupta, MD; Francis J. Lumia, MD; Richard A. Menghetti, MD; Eugene Joseph Lind, MD; Steven Berkowitz, MD; Paul J.Carniol, MD; John W. Poole, MD; Laurie Nahum, MD; Steven P. Shikiar, MD; Charles M. Moss, MD; Bruce A. Monaghan,MD; Raphael Attiya, MD; and Michael T. Kornett (MSNJ CEO). Not pictured are: Thomas Bojko, MD; Rajendra PrasadGupta, MD; Linda Z. Korman, MD; Janusz S. Kornicki, MD; Michael J. Richardson, MD; Ruth J. Schulze, MD, secretary;and Edward Von der Schmidt, III, MD.

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AMA Speaker of the House, Jeremy LazarusMD and MSNJ legends Robert Rigolosi, MDand Walter Kahn, MD sing together

Joe Piscopo covers Frank Sinatra’s “New York,

New York,” but puts a local feel into the words

singing “NJ, NJ”

PAC members Paul Carniol MD, Bob Fuhrman,

MD, Ruth Schulze MD, and John Poole MD

belt out a tune

President Reichman and Joe Piscopo pause for a photo op

Past Presidents Rick Scott MD, Raj Gupta

MD, and President Reichman do their best

to cover Jimmy Buffett’s “Margaritaville”

Past President PamFormica, MD enjoys the singing that her colleagues puton display for theevening

with special guest Joe Piscopo

sponsored byAn evening of fun, music, and entertainment where MSNJ paid homage to celebrities, past and present, whohailed from New Jersey. MSNJ members also becamestars of the evening by crooning their favorite karaoke

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MERCEDES-BENZ OFFERS EXCLUSIVE DISCOUNT TO MSNJ MEMBERS

As a valued member of the Medical Society of New Jersey, Mercedes-Benz is offering you the opportunity to purchase or lease one of their luxuryvehicles through a special member-only fleet incentive program. It’s never been easier for you to get on the road to a driving experience that isuniquely Mercedes-Benz. Here's how easy it is:

1) Visit www.msnj.org and download the Mercedes-Benz benefit forms andinformation

2) Go to your local Mercedes-Benz dealership and negotiate the best priceon your selected 2010 vehicle

3) Advise the dealer that you’re a member of the Medical Society of NewJersey. You will need to show your membership card and the form downloaded from www.msnj.org

4) Your MSNJ member incentive will be deducted from the transaction price

5) Your MSNJ member incentive can also be combined with any special leaseor finance program in place at the time of purchase

To be eligible for this Mercedes-Benz Fleet member benefit, vehicles must be new and unused. MSNJ discounts on select 2010 models range from $750 – $2500. Mercedes-Benz Certified Pre-Owned vehicles are not eligible.

For more information contact MSNJ at 609.896.1766 x203.

E�. 1766

“Doctors and Devils” Program — A New Jersey Partnership for MSNJ Members

The Medical Society of New Jersey has partnered with Prudential Center and the NHL's New Jersey Devils to offer MSNJmembers exclusive opportunities with the purchase of season ticket and premium seating packages

q 10% off your season ticket package or premium seating purchase through the MSNJ/Devils referral program

q Invitation to an exclusive MSNJ/Devils cocktail party with Devils Alumni and executives

q Invitation to skate in the AmeriHealth Pavilion practice rink at Prudential Center

qAccess to purchase premium concert and event tickets (based on availability)

Prudential Center is a state-of-the art, world-class arena that opened in October 2007. A premiere destination for sports andentertainment, Prudential Center is home to the three-time Stanley Cup Champion New Jersey Devils, Seton Hall Division IMen's Basketball and a host of other sporting events, concerts and family shows.

Conveniently located in downtown Newark, Prudential Centeris just blocks from Newark Penn Station, accessible via NewJersey Transit, PATH, Light Rail Service and Amtrak.

For more information on ticket packages and premiumseating, contact Dave Beck:dbeck@newjerseydevils.com or 973-757-6105.

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PA What was your first job?

JP After graduating from the College of William & Mary, I taughtHistory at a high school in rural Pennsylvania for two yearsbefore enrolling at New York Law School in 1966. I landed apart-time clerking job at Carter, Berlind & Weill, the predecessorto Shearson Lehman Brothers and Salomon Smith Barney, andwas so interested in the securities business that I dropped out oflaw school to make a career on Wall Street. I ended up workingfor Citigroup and its predecessor companies for 32 years beforejoining Willis in 2000.

PA Who was the one person that had the most impact on how youcarry yourself both personally and professionally?

JP My dad, Samuel Plumeri, Jr., was the most optimistic person Ihave ever known. He never quit and he always saw the good ineverything. He gave me the ability to dream and that I believehas opened the doors for me to have had the career I've had.

PA Is there a philosophy or quote that you live by or try to modelyour behavior after? If so, please elaborate.

JP Winston Churchill is another great role model of mine and I siton the Board of the Churchill Museum in London. One of myfavorite quotes of his is, “Success is not final, failure is not fatal: itis the courage to continue that counts.”

PA Favorite NJ Landmark?

JP The Samuel J. Plumeri Field at Waterfront Park in Trenton, NJ.The field, named after my father, is the home of the TrentonThunder minor-league baseball team.

PA Some people (outside of the insurance industry) might say thatthey haven't heard of Willis before, yet Willis is one of the largestbrokerages on the planet. What is your response to them?

JP One reason people may not have heard of us is that we're a busi-ness-to-business company, not a consumer brand. Our clientsare businesses of all sizes - the buyers of insurance - and we helpthem with their risk management needs. We're very well knownwithin the insurance industry. Another reason might be that theinsurance industry as a whole has not done a good job promotingits image. Insurance is generally viewed as a boring industry runby men in grey suits. But the opposite is true - insurance is theDNA of capitalism. Buildings and homes don't get built, lives can'tbe repaired, products aren't made, food doesn't get produced, andservices can't be delivered without insurance. Insurance and riskmanagement are vital to the modern global economy.

Questions & Answers with Joseph J. Plumeri, Chairman and ChiefExecutive Officer, Willis Group Holdings Limited

PA What does the partnership between Willis HRH and theMedical Society of New Jersey mean to you personally?

JP I was born in Trenton and every person living in New Jersey,including me, has a vested interest in ensuring that a high qual-ity of healthcare is fostered and maintained in our state for our-selves, our families and all our loved ones. The Medical Societyof New Jersey is at the forefront of promoting the bettermentof public health, so I am proud that Willis HRH is partneringwith MSNJ and providing insurance solutions for MSNJ mem-bers through the Medical Society of New Jersey InsuranceAgency.

PA You have so many clients throughout the world. Why is theMedical Society of New Jersey such an important one to you?

JP The roots of Willis run deep, going back to 1828, but theMedical Society of New Jersey has got us beat by over 60 years– it was founded in 1766. I have great respect for long-standingorganizations like Willis and MSNJ that are forward-thinkingand visionary enough to grow, prosper and provide innovativesolutions and value to those they serve throughout both thegood times and the bad.

PA What values do you try to instill in the 20,000 Associates thatwork for Willis worldwide?

JP We have successfully created what we call a “One Flag culture”at Willis, which means that all of our Associates, no matterwhere in the world they are based, work as part of a single,cohesive team to serve our clients. Supported by our WillisClient Advocate® service model, our clients are assured of get-ting a team of advisors that understands their business issues,and has full access to the resources that allow us to providestrategic, innovative, tailor-made solutions. Our people are alsocommitted to providing “Glocal” service. With our acquisitionlast year of Hilb Rogal & Hobbs, we're now in more than 200locations across North America, closer than ever to where ourclients do business, yet offering a full range of services backedby the global resources and specialist expertise of a Willis net-work that serves clients in 190 countries.

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PA Pork Roll or Tomato Pie?

JP Tomato pie.

PA Any hobbies?

JP I'm passionate about sports, especially baseball, and I play golf.

PA In your mind, what separates New Jersey from the rest of thestates in the Union?

JP Even with the traffic and the taxes, the people in New Jerseyhave heart and a sense of community. When you talk aboutpeople from New Jersey, you are talking about real people.

PA What book would you recommend?

JP “Good to Great: Why Some Companies Make the Leap ...And Others Don't” by Jim Collins.

PA What's the best thing to ever come out of New Jersey?

JP The best thing to come out of New Jersey is my father.

PA Tell us something that people might not know about you?

JP I am the co-owner of the Trenton Thunder, the double-Aaffiliate of the New York Yankees, and the LakewoodBlueClaws, the single-A affiliate of the Philadelphia Phillieshere in New Jersey. Also, I was the Commissioner of theNew Jersey Sports and Exposition Authority from 1997 to2004.

PA What charities are you involved in?

JP I'm on the board of the National Center on Addictionand Substance Abuse and am very involved The Sons ofItaly Foundation and the Intrepid Foundation. I'm alsopassionate about the work of the Make-A-WishFoundation which helps children with life-threateningmedical conditions realize their dreams. One of theways that I am supporting this cause is by funding theconstruction of the Samuel & Josephine PlumeriWishing Place, the New Jersey Chapter headquartersnamed in honor of my parents and located in MonroeTownship, Middlesex County, New Jersey.

PA Do you use any of the Web 2.0 technologies such asFacebook, Twitter, etc.

JP I'm a traditionalist when it comes to communication - Ibelieve there's nothing better than face-to-face commu-nication or just picking up the phone. We've managed tocombine the best of both these mediums by havingvideo conferencing facilities fitted in all our key officesso we can speak directly to our clients and Associates.That said, I'm always open to the use of new technolo-gies to enhance the way we communicate and serve ourclients.

PA. What does a typical day look like for the Chairman of Willis?

JP I get up every day at 5:30 am to go to gym and then in towork. My days are filled up with back-to-back meetings,video conferences and client visits. With 400 offices innearly 120 countries and clients in every corner of theworld, I also travel a lot.

PA What do you want to tell the physicians of New Jerseyabout the Willis HRH and MSNJ partnership?

JP I want the physicians to know that as their advocate,MSNJ recognized insurance as a need – a pain point,really - for physicians in New Jersey, and MSNJ hastaken action to provide an innovative solution by form-ing the Medical Society of New Jersey InsuranceAgency, powered by Willis HRH. I would also like themto understand that insurance brokers like us are notbeholden to any single insurance carrier, so throughMSNJIA we can provide MSNJ members with insur-ance rate quotes and coverage comparisons from high-ly rated carriers - doctors have choices of the broadestcoverage and the best available market rates. And, sinceMSNJ shares in the revenue of its insurance agency anduses that revenue to enhance MSNJ member programsand benefits, going with MSNJIA is a win-win situationfor physicians in New Jersey.

For more information visit www.msnjia.com

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Tribute to Vendors at MSNJ’s Annual MeetingThe MSNJ Medical Practice Managers Section appreciates the support of the companieslisted below at our 2009 Annual Meeting on May 15. We believe that your presence addedto the depth of the program; we hope that the contacts you made were beneficial. The program would not have been possible without your financial support.

List of vendors:

AFLACathenaHealth, Inc.Brach Eichler, LLCCape Professional Billing, Inc.Cooper University Hospital DiaMed USAExpert Technology AssociatesFast Track Medical Billing Fox Rothchild, LLPGreenway Medical Technologies

Healthcare Employees Federal Credit Union Health Informatics ConsultingHigh Tech Innovations Intivia, Inc.MSNJIANew Jersey Pure Pro Mutual GroupQualCareSaVit Collection AgencySTI Computer Services Stratus Building Solutions

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We are pleased to announce the opening of our 2010 CalendarPhoto Contest for MSNJ members.

Again this year, there will be twelve winners. The first-place winner will receive one year's free MSNJ dues (the county dues willstill have to be paid).

The twelve winning photographs—only one per photographer—will be printed in the 2010 MSNJ Calendar, with the first-place photo appearing within the calendar and on its cover.

Photographs should be of New Jersey places or things, not of people. Submissions should include the photographs' titles andwhere the photos were taken. Please also include your full name,address, phone number, and preferred e-mail address.

Photographers may submit up to six photographs, no later than September 1, 2009. All entries should be e-mailed tophoto@msnj.org. Judith Martin Waterman can be reached at609.896.1766, ext. 259 with any questions. Once the judges have decided, the winning photographers will be asked to sendhigh-resolution (300 DPI) copies of their winning photographs.