Suica has changed our lifestyle

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1 Copyright 2017 East Japan Railway Company. All rights reserved. Suica has changed our lifestyle AKIKO ITO Director, East Japan Railway Company Washington D.C. Representative

Transcript of Suica has changed our lifestyle

Page 1: Suica has changed our lifestyle

1 Copyright 2017 East Japan Railway Company. All rights reserved.

Suica has changed our lifestyle

AKIKO ITO Director, East Japan Railway Company Washington D.C. Representative

Page 2: Suica has changed our lifestyle

2 Copyright 2017 East Japan Railway Company. All rights reserved.

TABLE OF CONTENTS

1)  Facts about Japan & EJR

2)  History of Suica

3)Mobile Suica

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Facts about Japan and EJR

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US:Japan 25:1

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RAILWAY PASSENGERS CARRIED

Yearly World Total 30,565

MILLION

30% JAPAN

32% EUROPE

35% ASIA OCEANIA excluding Japan

3% AMERICA

0% AFRICA &

MIDDLE EAST

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Network: 7,457 km

No. of Passengers: 17 Million /day No. of Trains: 12,400 /day

Annual Operating Revenue: $28.7 Billion (no subsidies from the government)

Net Annual Income: $2.5 Billion

No. of Employees: 57,580 *Numbers are as of FY ended March 31 , 2016 **Calculated by 1 $ = 113 JPY

Commuter train

Shinkansen

Local train

TOKYO

(the largest in the world !)

OPERATES ALL CATEGORIES OF RAILWAY

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History of Suica

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Electronic Money

three functions of Suica�

IC Ticket ID Certification

WHAT IS SUICA?

Super Urban Intelligent CArd �

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The cost for the trip depends on the  distance

You should use the ticketing gate

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HOW TO TAKE A TRAIN

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HOW TO TAKE A TRAIN

Before Suica

Check the price

Buy the ticket

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HOW TO TAKE A TRAIN

After Suica

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Tokyo metropolitan area (since 2001)

Sendai area (since 2003)

Niigata area (since 2006)

EXPANSION OF SUICA

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EXPANSION OF SUICA

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������� ������� ������� ������� ������ ������ ������� ������� �� ���� ������� ������� ������� ������� ������� ������ ������ �������

November 2017 nearly 70 million

GROWING SUICA USE

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WHY DID SUICA EXPAND?

High reliability and

User friendly

Various Media

Variety of

services

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RUSH HOUR IN TOKYO

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24 HOURS OF SUICA

Home Key KIOSK Bus Ticket Gate Breakfast Metro

Office Key Lunch Vending Machine Parking Cafe Locker

Check the Balance 1st Class Car Restaurant Store Taxi E-commerce

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Mobile phone

Communications Screen Display

Suica

IC  

VARIOUS MEDIA

Plastic Suica Card

View Suica Card

Mobile Suica

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Mobile Suica

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Mobile phone

Screen Display Telecommunications

Suica “Mobile Suica”

In  service  since  January  2006  

You can add value or check the balance

WHAT IS MOBILE SUICA?

IC  

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Getting on and off the train using the value on the card or Commuter Pass

Validation for 1st class seating

Reservation and check-in/out for Sinkansen bullet train

WHAT IS MOBILE SUICA?

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Mobile Suica systems

Related systems

3. Go through the Automatic Fare Collection Gate

Mobile Suica.app

2. Download the value ID management

View Card credit settlement system

Shinkansen reservation system

WEB Application

Security Management

User DataBase

Fare Calculation

Call center IC   IC  

IC  

1.  Purchase the e-money, commuter pass or first class ticket. Paid by credit card in the User DB

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SYSTEM STRUCTURE FOR PROVIDING MOBILE SUICA

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Smartphone shipments  

iPhone

Android

GROWING IPHONE USE

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THANK YOU Akiko Ito

[email protected]