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SUCCESS STORIES: URBO

URBO is a 26,000 square feet restaurant, bar and event venue in the heart of Times Square. Its thoughtful approach and attention to detail make it an anomaly in comparison to the churn-and-burn establishments in the touristy surrounding vicinity. Because its unique qualities hadn’t been communicated, it was beginning to blend in.

Donato Media came in with a strategy that relied on buzz media and making valuable introductions to buzz/gossip press, event planners, socialites, celebrities and other New York influencers in order to keep URBO top of mind for interesting events, great meals and a quintessential NYC experience.

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Broadway Industry

• Broadway Across America• Broadway Cares• Stone Productions – Wicked

& If/Then• Talent Agencies• Broadway Producers

• Central Entertainment Group• Variety magazine – TONY

Luncheon and other events• Fashion Designers for NYCFW• Fashion and Branding

Consultants

• Primary Wave Music (Home to Cee Lo Green, Melissa Etheridge, Eric Benet and more)

• Audience Entertainment• PR and Branding Agencies

(Various)

Within just a few months, we have created introductions to key players in our target industries and areas…

SUCCESS STORIES: URBO

Fashion & Entertainment Sports Industry

• Hadron Media Group• DMA United (Agency of

Record for the New York City Football Club)

• Go Charity

Event Planning &Wedding Industry

• Biz Bash • Troy Curtis Group

(Entertainment Company)• On the Move Events• Karen Brown NY

(Events & Weddings)

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Initiated URBO to team up with Biz Bash to host their Hall of Fame Awards, targeting NYC event planners.

SUCCESS STORIES: URBO

We publicized the Constellations Opening Party with Jake Gyllenhaal and Ruth Wilson.

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We’ve also secured buzz press around celebrity

Guests and all other events hosted at URBO in the last four months…

SUCCESS STORIES: URBO

Daily News, Confidential, December 10 (RHONY Filming at URBO)

NY Post, Page Six , December 13(Tony Danza in Bar URBO)

Daily News, Confidential, December 31(David Byrne in Bar URBO)

Star Magazine, January 8(Nick Lachey in Bar URBO)

Daily News, Confidential, January 8(ONCE closing party)

People, January 14(Constellations Opening Party with Jake Gyllenhaal and Ruth Wilson)

Daily News, Confidential, January 15 (Constellations Opening Party with Jake Gyllenhaal and Ruth Wilson)

NY Post, Pulse Section, January 18(Party Pics: Constellations Party with Ruth Wilson celebrating her birthday at URBO)

NY Post, Page Six, January 18(Bobby Brown impromptu performance in Bar URBO)

In Touch, January 26(Idina Menzel at URBO for Wicked and If/Then Holiday Party)