Succeeding with Technology Chapter 8

7/30/2019 Succeeding with Technology Chapter 8

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Succeeding with Technology 4th ed > E-Commerce >

Please discontinue useof cell phoneand turn off the ringer.

Roots of E-commerce

Overview of Electronic Commerce

E-commerce Applications

Mobile Commerce

E-commerce Implementation

E-commerce

Chapter 8


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E-commerce

E-Commercerefers to systems that support electronicallyexecuted business transactions

Providing kids with a safe

environment earned thisonline company more than12 million active registeredusers.


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E-commerce

How do you thinkArcticWays.com hasimpacted the life ofvillagers in bush

Alaska and benefitedthe world?


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E-Commerce

Major e-commerce developments of the lastdecade.


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Succeeding with Technology > E-Commerce >

Key TermsE-commerce

Electronic Data Interchange (EDI)

Transaction

Transaction Processing System (TPS)

The Roots of E-commerce


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E-commerce History


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Electronic Data Interchange(EDI)

EDIuses private communications networkscalled value-added networks (vans) totransmit standardized transaction betweenpartners and suppliers.



A Transaction

ProcessingSystem (TPS)isan informationsystem that

supports andrecordstransactions.

Atransactionis an exchange or transferof goods, services, or funds

Transaction Processing



Transaction Processing

Data collected in TransactionProcessing Systems feeds into more

sophisticated ManagementInformation Systems (MISs) to

provide useful information.



Transaction Processing Cycle

1. Data Collection

2. Data Editing

3. Data Correction4. Data

Manipulation

5. Data Storage6. Data Output



Transaction Processing Systems

There are avariety of TPSs

that servevariousfunctions withinan organization


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Key TermsBusiness-to-consumer E-commerce (B2C)

Business-to-business E-commerce (B2B)

Consumer-to-consumer E-commerce (C2C)

Supply Chain Management

Overview of E-commerce



Types of E-commerce

Business-to-consumer (B2C)

Business-to-business (B2B)

Consumer-to-consumer(C2C)
http://pages.ebay.com/http://www.staples.com/default.asphttp://www.amazon.com/exec/obidos/subst/home/redirect.html/ref=nh_gateway/102-6657640-0272148



Business-to-business

Sales (in billions) $11,088 in B2B

$10,759 in B2C



Buyers Perspective



Buyers Perspective

Consumer reviewWeb sites can helpshoppers avoid

purchasingmistakes andpressuremanufacturers to

produce betterproducts.



Sellers Perspective

Market Research

Product/Service Production

Marketing and advertising Payment support

Delivery

After-salessupport

Supply Chain Management



Benefits and Challenges

Farmyard Nurseries -Taking the business onlineexpanded its market from

primarily local customers tocustomers all around theworld.

www.farmyardnurseries.co.uk
http://www.farmyardnurseries.co.uk/http://www.farmyardnurseries.co.uk/



Benefits and Challenges

Kodak changed itsimage from a filmcompany to a

picture company byproviding productsand tools for digitalphotographers.

www.kodak.com
http://www.kodak.com/http://www.kodak.com/


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Key Terms

E-tail

Electronic Exchange

E-commerce Applications


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Retail E-Commerce

E-tailinghas dramatically influenced the waypeople shop by providing customers withproduct information and the ability to comparison

shop.

www.mysimon.comwww.nextag.comwww.dealtime.com

www.pricescan.comwww.pricegrabber.comwww.bixrate.com
http://www.mysimon.com/http://www.nextag.com/http://www.dealtime.com/http://www.pricescan.com/http://www.pricegrabber.com/http://www.bixrate.com/http://www.bixrate.com/http://www.pricegrabber.com/http://www.pricescan.com/http://www.dealtime.com/http://www.nextag.com/http://www.mysimon.com/


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Cybermalls

Cybermalls are typicallyaligned with popular Webportals


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Online Clearinghouses,Auctions, and Marketplaces

Online clearinghouses,Web auctions, andmarketplacesprovide a

platform for businessesand individuals to selltheir products andbelongings

www.ubid.comwww.ebay.com
http://www.ubid.com/http://www.ebay.com/http://www.ebay.com/http://www.ubid.com/


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B2B Global Supply Management

Global supply chainmanagement (GSM)provides methods for

businesses to find thebest deals on theglobal market for rawmaterials, and

supplies needed tomanufacture theirproducts. www.ariba.com
http://www.ariba.com/http://www.ariba.com/


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Electronic Exchanges

An electronic exchangeis an industry specificWeb resource created toprovide a convenient

centralized platform forB2B e-commerce amongmanufacturers, suppliersand customers.

www.covisint.com
http://www.covisint.com/http://www.covisint.com/


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Marketing~ Marketers

The Web is used for unsolicited advertising, solicitedproduct information, and market research.

The Web empowersmarketers(www.doubleclick.com)
http://www.doubleclick.com/http://www.doubleclick.com/


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Marketing~ Consumers

The Web is used forunsolicited advertising,solicited product information,

and market research.


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Marketing

Methods of Web advertising


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Banking, Finance and Investment

Since banks havemoved online,managing money

has never beeneasier.


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Key Terms

M-commerce

Proximity payment system

Mobile Commerce


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M-commerce

M-commerceis a form of e-commerce that takes placeover wireless mobile devices

such as handheld computersand cell phones.

Popular m-commerceproducts and services

include ring tones, games,music, videos, messagingservices, etc.


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M-commerce Technology

Wireless ApplicationProtocol (WAP) used tocreate m-commerceapplications.

Wireless Markup Languages(WML) used to create Webpages and applications for

small displays. Infrared and Bluetooth for

close range, device-to-device communications.


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M-commerce Delivery

Through cell phoneservice provider

Over the mobile Web

Through SMSTexting

Through short-range

wireless datacommunications


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Proximity payment systems

Proximity paymentsystemsmake use ofInfrared, Near Field

Communication (NFC),or RFID technologies tosupport contactlesspayments using a cellphone.

www.vivotech.com/products/vivo_wallet
http://www.vivotech.com/products/vivo_wallethttp://www.vivotech.com/products/vivo_wallet


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Key Terms

E-commerce host

Web services

E-cash

Smart card

Digital Certificate

Encryption



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E-commerce implementationrequires investment in:

Infrastructure

Hardware and Networking

Software

E-tailers like Amazon custombuild their Web sites for eachregistered visitor.


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E-commerce Host

An e-commerce hostis a company that takeson some or all of the responsibility of settingup and maintaining an e-commerce system for

a business or organization


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E-commerce Host

Office depot contracted IBMto design and implement itsB2B/B2C system.


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Infrastructure

A business thatuses e-commerceneeds to employ

people who aretechnically savvyand able tounderstand how

technology canassist in meetingthe goals of theorganization.


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Hardware and Networking

Underestimatingthe amount ofWeb traffic leads

to network stallsand long waittimes that leavevisitors frustrated.


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Software

Web Server Softwareis used to fulfillrequests for Web

pages from browsers.Web Server Utility

programsprovidestatistical information

about server usageand traffic patterns.


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Building Traffic

3 Cs Approach


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Building Traffic


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Keywords and Search Engines

People discovermany Web sites byusing search

engines. Gettingnoticed by searchengines hasbecome a full-time

job for someprofessionals.


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Electronic Payment Systems

Online vendors use payment processingsystems to check credit and arrange for thetransfer of funds.

S


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Electronic Payment Services~POPmoney

http://www.cashedge.com/news-events-news-20090623.php

More on

POPmoney
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International Markets

Through a process called localization, companieshire international Web developers to assist withtranslating Web site content into differentlanguages for different cultures

www.landsend.comhttp://www1.landsend.co.jphttp://www1.landsend.de
http://www.landsend.com/http://www1.landsend.co.jp/http://www1.landsend.de/http://www1.landsend.de/http://www1.landsend.co.jp/http://www.landsend.com/


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Security Issues

Identity Verification

A digital certificateis a type of electronicbusiness card that is attached to Internet

transaction data to verify the sender of the data. Encryptionuses high-level math functions and

computer algorithms to encode data.


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Succeeding with Technology Chapter 8

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