SUBSUBWAYWAY’s’sMarketing Strategy Marketing Strategy

By Hien, Ken, Rui, Sangay and Saran

Fresh & Fresh & HealthyHealthy

• Made on the spot• Less 6g of fat• Eat Fresh

Product

More Choices & More Choices & CustomisationsCustomisations

• Made to order• Local ingredients

Price & QualityPrice & Quality

PromotionPromotion• Direct Advertising• Indirect

Advertising

• Store flexibility

PlacePlace

• Young, eager work force• Standard Training & Customer service

PeoplePeople

• Systematic & Quick service• Easy and fast to learn

ProcessProcess

CustomersCustomers• Segmentation

•Geographical•Age Group

CompanyCompany• Global brand

5 C’s5 C’s

5 C’s5 C’s

CollaboratorsCollaborators• Coca-Cola and Coffee• American Heart Association.• Local suppliers

CompetitorCompetitorss• McDonalds• Alibaba• Local Delis

5 C’s5 C’s

5 C’s5 C’sContext Context

• Obesity • Global economic slow down• Green movement• Increasing Multicultural society

StrengthStrengthss• Fresh &Healthy• Quick &Fast• Customise to your liking• Flexibility of stores• Big Size/value for money• Global reputation

WeaknesWeaknesss

•Too large for kids• Soft drinks and cookies• Sandwiches are lunch centric meals• Plain in store dinning experience, and not family friendly

OpportunitiOpportunitieses• Obesity, Healthy Lifestyles• Green• Economic slow down• Busy Lifestyle• Sport events• Heart foundation• Multi-cultural

ThreatsThreats• Fast becoming more fresh -• Fresh becoming faster• Reliance on Jared Subway’s spokesperson  

StrategiesStrategies• Healthier and better Breakfast and Dinner meals.

• offer home delivery or drive thru (dinners)

•Promote and provide healthier choices

•Heart foundation link •Offer Juices, Fruit-salads or Soup.

• Organic choices• Sports event sponsorship• Improve kids meals• Improve in-store dinning