sublimethe latest work from limegreentangerine

01

WHAT DOES SUBLIME MEAN TO YOU?

For us, sublime is the feeling we get when we create something fromnothing. Being a design agency is similar to being parents. From day oneyou are embroiled in a relationship where you are responsible for honingand nurturing your baby who will one day go out and face the big wideworld. Whether it be a website, brand identity or a brochure if you’vedone a good job then your offspring stands a much better chance ofprospering.

limegreentangerine is a full-service creative design agency. Our expertise lies in branding, marketing, digital marketing and website design.

In this first issue of sublime we look back at the work created over the past twelve months featuring a number of branding, marketing anddigital projects produced for clients ranging from start-ups to nationalhousehold names.

These projects demonstrate the real benefits of design which when used effectively can not only ensure that your business stands out from its competitors but can have positive effects on all aspects of an organisation, both internally and externally.

limegreentangerine has seen a huge growth this year and we are pleasedto announce a strategic merger with Cardiff based freshbaked™ Groupthat will ensure that our clients now have access to even more fantasticservices from training to telecommunications and more significantly PR.

So, as we open the door and let our latest creation out into the world,we’re delighted to introduce you to the very first issue of sublime.

Andy & Beverley ReesDirectors

04 OAKWOOD’S WILDSIDE

06 GETTING SWANSEA ACTIVE

07 GREAT EXPOSURE

08 HEALTH OF THE HIGH STREET

09 HITTING THE RIGHT NOTE

10 PR GETS COOL

12 PROMOTING POLYSTYRENE

13 CORGI HIGHLIGHT SAFETY

14 TECHNOLOGY AT A NEW LEVEL

16 IN SAFE HANDS

17 WE HAVE LIFT OFF

18 DEPRESSION ALLIANCES’ JOURNEY

20 FRESH FOOD & COFFEE ON THE GO

sublime01

CONTACT US

Beverley Rees Account Directorbev@limegreentangerine.co.uk

Andy Rees Creative Directorandy@limegreentangerine.co.uk

limegreentangerineLimegreen StudiosCottrell RoadCardiffCF24 3EX

t 029 20 462 544e sublime@limegreentangerine.co.uk

www.limegreentangerine.co.uk

©2008 limegreentangerine ltd. All rights reserved.Printed on think4 bright - 100% ECF (Elemental Chlorine Free)paper using vegetable based inks under environmentalstandard ISO 14001 by HartleyWilprint.

Published 01.11.2008

J32375OAKWOOD’S WILDSIDE

Wales’ largest theme park Oakwood tasked threedesign agencies with the job of revamping theirmarketing material. The brief was to promote thetheme park’s venue and bring to life the rides.

limegreentangerine won this competitive pitchwith the creation of the ‘Take a Ride on theWildside’ campaign featuring a group of likeablefurry characters called the Woodland Bunch. Sly, Newty and Nuts were placed in colourful leafy surroundings to give the park a magical,countryside feel.

The cartoon characters have been applied acrossall of Oakwood’s printed marketing materialincluding advertising, park maps, point of sale,ticketing, sales leaflets and they allow for futuremerchandising opportunities.

J30176GETTING SWANSEA ACTIVE

The City and County of Swansea choose to rebrand all eleven of their leisure centres tocompete with the recently launched LC leisurecomplex. To encourage Swansea residents,particularly families on a budget, to get active thebranding and marketing material had to invigorateand stimulate people’s minds. The new look gave a modern and vibrant feel to the leisure centresand featured on signage, posters, informationbooklets and membership cards.

J33727GREAT EXPOSURE

Fast track recruitment agency, Executives Online,published a survey entitled ‘Business Exposure’ in which they examined how common it was forcompanies to lose senior managers – looking at the roles, which are most vulnerable, and thosewhich are toughest to fill. The organisation taskedus with presenting these findings in a researchreport which was then used to target HRmanagers and line managers responsible for recruitment. The report was designed withthese audiences in mind using a clean, cool and crisp layout combined with aspirationalcorporate imagery.

J32648HEALTH OF THE HIGH STREET

The British Shops and Stores Association (bssa)represents the needs and interests of over 4,000small and medium-sized independent retailers.The bssa’s branding was rejuvenated by creatinga modern house style that is now used across allmarketing material. The ‘Health of the High Street’report was the first publication to showcase thenew look. This report highlights the issues thatneed to be addressed if the high street is going to survive.

HITTING THE RIGHT NOTECapturing the concept of sound and movement is always a challenge in print. This was the casewhen we were asked to design ‘Hitting the rightnote’ for Jo Jingles – a pioneer of fun, educationalmusic and movement experiences for childrenunder five. The report is based on the findings of an independent study into the singing andmusical habits of 1,000 families across the UK.The solution came in the form of an energeticvisual story where happy children participating in musical activity are surrounded by bold andcolourful swirls which sweep across the pages.

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J378611PR GETS COOL

When entering a competitive marketplace where many of the PR agencies in Wales have beenestablished for a number of years, it was essentialthat as a new agency freshbaked™PR stoodapart from its nearest competitors in terms of its look, feel and offering.

limegreentangerine worked closely with thefreshbaked™ team on developing the brand for the new division. ‘Make a Statement’ wasconceived using bold graphics and typography to illustrate the organisations fresh and funkyapproach to PR.

The project covered the full spectrum ofmarketing material including brand identity,advertising, website and a unique directmarketing concept in the form of a 1975 classicBedford ice cream van affectionately known asBetsy. limegreentangerine were tasked with thechallenge of turning this blank canvas, a wellworn, disused ice cream van, into a cutting edge,visually appealing brand marketing tool.

The end result makes passersby stop in the street and warms even the coolest of businessprospects.

J325612PROMOTING POLYSTYRENE

GM Polystyrene is one of the premier specialistpolystyrene converters in the UK. As a newcompany limegreentangerine were tasked withdeveloping GM Polystyrene’s identity, website and marketing material. The website showcasesan extensive range of off-the-shelf polystyreneproducts and provides an insight into theprocesses which enable GMP to producespecialised pieces to exact customerrequirements.

J312913CORGI HIGHLIGHT SAFETY

Gas safety watchdog, CORGI published a CarbonMonoxide Report to encourage a wider debateamong the public, consumer groups, and thetrade about how best to minimise the threat of the silent killer that is carbon monoxide.

The report used research from CORGI to uncoverregional hot spots and vulnerable groups. The report was designed to be informative yetinteresting, appeal to CORGI’s target audiencesand follow CORGI’s corporate guidelines.Creating maps to showcase incidents and tablesto configure statistics, we ensured that theresearch was presented in a way that was easy to digest.

J271715TECHNOLOGY AT A NEW LEVEL

Over the last few years limegreentangerine hasworked with CCTV wholesaler DVS in developingtheir external and internal branding acrossexhibition, livery, staff uniforms, print and online.

The DVS brand now exudes the confidence the company has in it’s product offering. Their professional service and cost effective,quality product range combined with a strongbrand identity has made them the regionalleaders in the supply of mid range cctv products.

DVS have reaped the positive results of having a strong brand identity gaining a competitiveadvantage in a saturated market. In the last twoyears the organisation has seen their turnoverincrease two-fold and have been recognised inWales’ ‘Fast Growth 50’ awards in 2006, 2007 & 2008. This year DVS also picked up a‘sustainable growth’ award for appearing in the listing for three consecutive years.

J319716IN SAFE HANDS

MAPA is among the world’s largest manufacturersof protective gloves providing safeguardingagainst chemicals and liquids, temperature, and hand contamination.

We designed the ‘In Safe Hands’ report whichevaluates the priorities given to personalprotective gloves across a variety of high risksectors, company sizes and geographical regionsand establishes how working practices, cultureand increasing performance pressures impact onglove wearing. Elements of the photography wereretouched to black and white to accentuate thedifferent types of coloured protective gloves.

WE HAVE LIFT OFF IT expert Robert Dance recently commissioned limegreentangerine to brand his new IT business.

After undertaking a name generation workshopRockIT was chosen as it best represented the two core brand values - fast and friendly.

The brief was keen to emphasise that thecompany is as much about people as it is IT. A strict colour palette of black and orange wasused wisely to ensure the brand appearedapproachable, less technical and, above all,instantly recognisable.

The project deliverables included a contentmanaged website, email marketing, van livery,and various print collateral.

RockIT launched in July 2008.

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J311519DEPRESSION ALLIANCES’ JOURNEY

Depression Alliance Cymru commissionedlimegreentangerine to help rebrand theirorganisation. After becoming an independentorganisation the charity wanted an image thatrepresented their new approach to combattingdepression.

Depression is a condition that can prevent thoseaffected from getting on with their life. The routeto recovery from depression is a ‘Journey’ andthis word seemed the perfect name for the neworganisation.

A style and tone of voice were defined and simpletypography was combined with quirky illustrationsto add light humour to a somewhat delicate andoften misdiagnosed subject without beingcondescending.

The Journeys look is unconventionally fresh and has made a huge impact in the communityand to the organisation both externally andinternally.

20J2855

FROM THE ARCHIVE:FRESH FOOD & COFFEE ON THE GOHow does an independent coffee shop compete with the likes of Starbucks and Caffé Nero?

This was the task set by Daniel Evans, Managing Director of ‘Flavour’, an independent coffee shop in the heart of Cardiff.

The ideal recipe for success was to offer freshly prepared foodand quality coffee. Add a prime city centre location, a strongbrand identity and let it simmer.

Fresh food and coffee on the go is the essence of ‘Flavour’.limegreentangerine developed Flavour’s identity, shop front,literature, signage and interior.

t029 20 462 544

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