StyleHaul APAC Intro
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Transcript of StyleHaul APAC Intro
StyleHaul is a multi-platform marketing solution that gathers the best, most up &
coming influencers in lifestyle and fashion, to create emotionally engaging content and social
activations that scale ���
StyleHaul the���
mission���
1 2 3 4
Recruiting the most social,
up & coming influencers in the style, fashion and
beauty space
Aggregating and managing
influencer content, while optimizing the influencers content,
pages and social handles
Establishing a deep and trustworthy
relationships with influencers, we use
our expertise to pair the influencers
with brands
Working with these newly formed partnerships to
develop content marketing plans
based on:
1) Branded Content Strategies
2) Original Premium
Content
We achieve our mission by:���
The Power���Of the platform
#1��� YouTube fashion, style & beauty network globally
5.2k��� influencer channels and counting
61��� videos across 61 countries
2��� billion minutes watched
200��� million social fans
15��� million video views PER DAY
Content
Marrying talent and brands in meaningful content partnerships
content Our 360���platform���
Social Distribution Amplifying and promoting content via unique social
products���Creating original premium content & influencer
content that is organic to the platform Distributing the content at scale, across multiple
media channels, including targeted media���
THE NEW CONSUMER A mindset defined by content, curation, connection and community.���
GenC: Connected Consumer���
more likely to be a light TV
viewer���
spent per year��� rely on recommendation
for purchase decision���
80% 40% $500B 18 -34 update social profile daily���
65% Millennials���
INFLUENCER Concepted, directed, and produced by influencer in their na3ve format. Minimal brand crea3ve control, leaving it to influencer’s organic crea3ve process. This is authen3c, sponsorable content around a theme, living on the influencer channel, crea3ng scale.
PREMIUM Commercial-‐grade content created by StyleHaul Studios with maximum crea3ve control. This is direct collabora3on with scripted brand messaging and approvals. This format is can be used in client’s owned spaces and as media.
STYLED INFLUENCER Our unique Hybrid solu3on! High-‐produc3on na3ve content with more brand control. Crea3ve concept led by influencer/StyleHaul with brand input. This format ensures organic feel within the influencer’s own channel.
Content Solutions���
Lives on Influencer channels Lives on brand channels Promoted by influencers via social Can be partnered with influencer content for a holis3c content strategy
Lives on Influencer channels
Click on links to watch
Social Content / Activations���
In-Store & Online Social Shopping���
In-Store Meet & Greets���
