Study on Consumer Perception on Orgining Retailing in 222222

7/31/2019 Study on Consumer Perception on Orgining Retailing in 222222

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Comparative Study on Profitability Drivers of Indian Retail Industry and theirformats and challenges to unorganized retails in the current scenario.

Submitted to: Mrs. Anshu Sharma


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INDEX

CONTENTS PAGE NO

Acknowledgement 4

Preface 5

Todays Retail in India 6 - 8

Key Points of Indian Organised Retail Industry 9

Formats in Indian Organized Retail Sector 10

Top Major Retail Players in India 11

Objectives of the Study 12

PHASE-I

Scope of the Study 14

Research Methodology 15 - 16

Limitations of the Study 17

Research problem and its relevance 18

Name of the Stores 19

Vishal Mega Mart 20 - 30

Big Bazaar 31 - 40Lifestyle 41 - 48

Comparative analysis of the Stores 49 - 56

PHASE-II


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Great India Place 58 - 61


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ACKNOWLEDGEMENT

First of all we would like to thank Mrs. Anshu Sharma (FacultyMember) for giving us the opportunity to do the project on

comparative study on Indian organised Retail Industry and their

formats and threats to unorganized retails in the current scenario in

India.Her extended views on the Indian Retail Industry help us with

assistance, support and council without, which this project would not

have been materialized.

We would also like to express our special thanks to all the Staffs of the

Vishal Mega Mart, Big Bazaar, Life Style and Pantaloon Retails and also

the various owners of Kirana Stores for their excellent support and co-

ordination without which this study could not be fulfilled.

Thanks

GROUP-8H-SECTION.Sanjeev Chauhan


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PREFACE

We are lucky that, we got the opportunity for making the project

report on Comparative Study on Profitability Drivers of Indian Retail

Industry and their formatsand challenges to unorganized retails in

the current scenario. For this study we visited the Malls, Hyper

Markets and Departmental Stores and in New Delhi and Noida and talk

to various unorganized retailers (Kirana stores) to study the problems

defined. This report is written account of what we learnt andexperienced during the survey. We wish, those going through it will

not only find it readable but also get as useful Information. The main

limitation of our experience was that as the above said organised

retails industry is reserved with corporate formalities, we had faced a

little bit difficulties to fill the questionnaire completely.

Retailing is emerging as a sunrise industry in India and its presently

the largest employer after agriculture. In the year 2004, the size of

Indian organized retail industry was Rs 28,000 Crores, which was only

3% of the total retailing market.

The sunrise of the organised retailers in India creates a major turn in

the retail industry. Top major organised retail players are increasing

their market share day by day. Their main focus is based on FMCG and

consumer durables. With modernization, Indian culture is aping the

western dressing sense and lifestyle and these techniques is promoting

by the Retailers and by this they are generating a remarkable revenue

from the Indian consumers.


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Todays Retail in India

Comprised of organized and traditional retail formats, Indian Retail

market is estimated to be worth US$ 511 billion, and is poised to growto US$ 833 billion by 2013. The organised retail that currently

accounts for less than 5 per cent of the total retail market is expected

to register a compound annual growth rate (CAGR) of 40 per cent and

swell to US$ 107 billion by 2013.

A report by global consultancy firm, AT Kearney said "The consumer

spending in India has increased by an impressive 75 per cent in thelast four years and will quadruple in the next 20 years." Moreover,

India recently topped the Nielsen Global Consumer Confidence study,

conducted by Nielsen, a market research company. The biannual

report revealed that Indians are "the most optimistic lot globally who

think that their country will be out of the economic recession in the

next twelve months."

However the size of Organised Retail in India will exceed US$22bn

mark from current level of about US$4bn with its space requirement

touching over 220mn sq. ft., by 2010, according to The Associated

Chambers of Commerce and Industry of India (ASSOCHAM). In a

Paper brought out by ASSOCHAM on `Retail Scenario in India and Its

Related Issues, it has been stated that approx. 40mn sq. ft. is

currently generating a business of about US$4bn in organized retail.


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Indias vast middle-class and its almost untapped retail industry are

key attractions for global retail giants wanting to enter newer markets

and India provides for the ideal locations. Since, Delhi and its suburbs

have so far seen the growth of 100 bigger and smaller malls, roughly

600 new malls are coming up in other metropolis and large townships

in which less than 35% of retail business is going to be transacted.

It is seen that over 1000 malls are in the pipelines for smaller

townships in which the retail sector is projected to grow at over 60%

because of ample availability of land and increased purchasing power

of the folks living in those areas because of increased economic

activities. Naturally, the large players will prefer to go there and put

up their shops by sourcing their supplies from the places convenient to

them.

Some of the key areas in which retail boom will prevail in towns

beyond metros and even large cities will include food items, FMCG

products, grocery, sportswear, outerwear, tailored clothing, eyewear,

watches, footwear and accessories and the like. The retail business

that will pre-dominantly stay with malls put up in metros and large

cities will include apparel, pharmaceuticals, luxury goods and

consumer durables.

Changes should be brought about in Agricultural Produce Marketing

Committee (APMC) Act (a key contributor to the large number of

intermediaries) such as the introduction of contract farming andallowing direct procurement from farmers by retail owners so that a

direct chain is established between the user and farmers for their

equal benefits. It also highlights, pointing out that even in the case of

non-agricultural products such as apparel, FMCG and general


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merchandise, the situation is far from ideal.

The key cause for inefficiency is the poor integration between the

retailer and supplier. None of the retailers, in view of ASSOCHAM has

so far an automated system for information exchange with their

suppliers. In developed countries, retailers practice Vendor

Management Inventory (VMI) systems, where the supplier has access

to the point of sales data of the retailer and plans automatic

replenishments responding to the stocks available at the retailer.


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Key Points of Indian Organised RetailIndustry

1. Potential to be the third largest economy in terms of GDP in next few

years .

2. It ranks high amongst the top 10 FDI destinations of the world .

3. Fastest growing tourist market in Asia.

4. World bank states, India to be worlds second largest economy afterChina by the year 2050.

5. Stable and investor friendly Central Government at the helm of affairs.

6. Introduction of Value Added Tax or VAT and tax reforms.7. High degree of professionalism and corporate ethics.

8. Excellent Investment opportunities in Indian retail sector and in alliedsectors; sure and high returns on investments.

9. To invest US $130 billion for the development of infrastructure, byyear 2010.

10. Bullish stock markets.

11. Hordes of foreign investors are thronging in to invest in Indian retailmarkets.

12. Highly educated English speaking young workforce.

13. Vibrant and multi cultured cities.

14. Huge opportunity exists, especially in semi-rural and rural areas.

15. Till date the second largest employer after agriculture sector, for thehuge semi-skilled Indian population.

16. Offers highest shop density in the whole world.

17. Having almost 1,20,000 shops, across the length and breadth of thecountry.


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Formats in Indian Organized Retail Sector

1. Supermarkets: A supermarket, also called a grocery store is a

self-service store offering a wide variety of food and householdmerchandise, organized into departments. It is larger in size and has a

wider selection than a traditionalgrocery storeand it is smaller than a

hypermarketorsuperstore.

2. Hypermarkets: A hypermarket is a superstorewhich combines a

supermarketand a department store. The result is a very large retail

facility which carries an enormous range of products under one roof,including full lines of groceries and general merchandise. In theory,

hypermarkets allow customers to satisfy all their routine weekly

shopping needs in one trip.

3. Department Stores: A department store is a retailestablishment

which specializes in satisfying a wide range of the consumer's personal

and residential durable goods product needs; and at the same timeoffering the consumer a choice multiple merchandise lines, at variable

price points, in all product categories. Department stores usually sell

products including apparel, furniture, appliances, electronics, and

additionally select other lines of products such as paint, hardware,

toiletries, cosmetics, photographic equipment, jewelery, toys, and

sporting goods. Certain department stores are further classified as

discount department stores. Discount department stores commonlyhave central customer checkout areas, generally in the front area of

the store. Department stores are usually part of aretail chainof many

stores situated around a country or several countries.
http://en.wikipedia.org/wiki/Self-servicehttp://en.wikipedia.org/wiki/Self-servicehttp://en.wikipedia.org/wiki/Retailing#Retail_typeshttp://en.wikipedia.org/wiki/Retailing#Retail_typeshttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Superstorehttp://en.wikipedia.org/wiki/Superstorehttp://en.wikipedia.org/wiki/Superstorehttp://en.wikipedia.org/wiki/Big-box_storehttp://en.wikipedia.org/wiki/Big-box_storehttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Merchandise#Product_linehttp://en.wikipedia.org/wiki/Merchandise#Product_linehttp://en.wikipedia.org/wiki/Apparelhttp://en.wikipedia.org/wiki/Apparelhttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Appliancehttp://en.wikipedia.org/wiki/Appliancehttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Painthttp://en.wikipedia.org/wiki/Painthttp://en.wikipedia.org/wiki/Hardwarehttp://en.wikipedia.org/wiki/Hardwarehttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Jeweleryhttp://en.wikipedia.org/wiki/Jeweleryhttp://en.wikipedia.org/wiki/Toyhttp://en.wikipedia.org/wiki/Toyhttp://en.wikipedia.org/wiki/Sporting_goodshttp://en.wikipedia.org/wiki/Sporting_goodshttp://en.wikipedia.org/wiki/Checkouthttp://en.wikipedia.org/wiki/Checkouthttp://en.wikipedia.org/wiki/Retail_chainhttp://en.wikipedia.org/wiki/Retail_chainhttp://en.wikipedia.org/wiki/Retail_chainhttp://en.wikipedia.org/wiki/Retail_chainhttp://en.wikipedia.org/wiki/Checkouthttp://en.wikipedia.org/wiki/Sporting_goodshttp://en.wikipedia.org/wiki/Toyhttp://en.wikipedia.org/wiki/Jeweleryhttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Hardwarehttp://en.wikipedia.org/wiki/Painthttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Appliancehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Apparelhttp://en.wikipedia.org/wiki/Merchandise#Product_linehttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Big-box_storehttp://en.wikipedia.org/wiki/Superstorehttp://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Retailing#Retail_typeshttp://en.wikipedia.org/wiki/Self-service


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4. Shopping malls: A shopping mall or shopping centre is a building

or set of buildings which contain retail units, with interconnecting

walkwaysenabling visitors to easily walk from unit to unit.

5. Specialty Chains: A Specialty Chains is numbers stores which are

specialized in a specific range of merchandise and related items. Most

stores have an extensive width and depth of stock in the item that

they specify in and provide high levels of service and expertise. They

differ from department stores and supermarkets which carry a wide

range of merchandise.
http://en.wikipedia.org/wiki/Retail_unithttp://en.wikipedia.org/wiki/Retail_unithttp://en.wikipedia.org/wiki/Walkwayhttp://en.wikipedia.org/wiki/Walkwayhttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Walkwayhttp://en.wikipedia.org/wiki/Retail_unit


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TOP MAJOR RETAIL PLAYERS

Retailer Existing formats Brand NamesNo.ofStores

Total Retail

Space(000 sq ft)

PantaloonRetail Indian

Ltd

Department store Pantaloon 13 1,948

Hypermarket Big Bazaar 450 5000

Seamless Malls Central 12 1200

RPG Retail

Hyper markets Spencers 400 6000

Music Stores Music world 225 230

books Stores Books and Beyonds

ShoppersStop Ltd.

Department stores Shoppers Stop 20 1000

Books & MusicStores Crosswords 33 N/A

Home furnishing Home Stop N/A N/A

LandmarkGroup (Based

in Dubai)Department Stores Lifestyle 8 370

Trent IndiaLtd

Department Stores West side 19 350

Hypermarkets Star India Bazaar 1 N/ABooks & Music

StoresLand Mark 4 N/A

Vishal Group Hyper markets Vishal Mega Mart 183 13,45


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OBJECTIVES OF THE STUDY

Phase-I

This project is based on the comparative study of Indian RetailIndustry on the basis of three parameters:

(a) Customer Flows.(b)Revenue per Customer.(c) Stock of the Store.

Objective:Know the customer flow and revenue generated by the stock from theeach department in the organised retail sector within a closer view.

PHASE-II

Determine various shops and classify them into the Retail formats.

Objective:Know the retail formats and what are the difference between thosecategories.

PHASE-IIIAnalyze the threats and challenges to unorganized retailers in thecurrent scenario of competitive market.

Objective:

Understand the sector of unorganized retails, find out the challengesfaced by them and determine what are the measures taken by theseretailers to survive in this current scenario.


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PHASE-I


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SCOPE OF THE STUDY

The scope of my study restricts itself to analyze the organised

retailers profitability drivers on the basis of Garments, Gifts, Cards

and Music Department where as in the recent trend its seen that the

key players in this Industry are more emphasizing on the Garments,

Personal Grooming, Home furnishings, Life style and Footwear

Departments in their Stores.


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RESEARCH METHODOLOGY

This chapter describes the methodology of the study. This project is

based on information collected from primary sources. After the

detailed study, an attempt has been made to present comprehensive

analysis of four major organised retailers. The data had been used to

cover various aspects like inter-departmental customer flows, revenue

per customer and value of the stock in the various departments. In

collecting requisite data and information regarding the topic selected,

we went to the Vishal Mega Mart, Life Style, and Big Bazaar of New

Delhi and Noida and collected the data.

Research design:

The study is based on descriptive research design because the data

were collected to reveal accurate descriptions of variables related tothe decisions being faced, without demonstrating that some

relationship exists between variables. For the purpose of present study

a related sample of stores were selected on the basis of convenience.

Sample Size and Design:

A sample of 3 stores was taken on the basis of convenience.

Research Period:

Research work is only carried for 2 monts.


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Research Instrument:

This work is carried out through self-administered questionnaires. Thequestions included were close ended with Ordinal-polytomous

response scale.

Data Collection:

The data, which is collected for the purpose of study, is divided into 2

bases:

Primary Source: The primary data comprises information

survey of Comparative Study on Profitability Drivers of

Indias Retail Industry. The data has been collected directly

from respondent with the help of structured questionnaires.

Secondary Source:The secondary data was collected from

internet and references from Library and various journals on

retail industry.

Data Analysis:

The data is analyzed on the basis of suitable tables by using

mathematical techniques. The technique that we have used is bargraphs, pie charts, with MS-EXCEL and SPSS.


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RESEARCH PROBLEM AND ITS RELEVANCE

RESEARCH PROBLEM:

Determine the profitability drivers on the basis of:

Customer flows.

Revenue per Customer.

Stocks value of the store.

RELEVANCE OF THE RESEARCH:

Understand the value of Indian organised retail Industry on the basisof how customer flow generates the revenue related to its value of

stock and analyze the ways to improve each of three dimensions.


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Name of the Stores

The study is being conducted on:

(i) Vishal Mega Mart, Ghar road.

(ii) Big Bazaar, PVS.

(iii) Lifestyle International, Ghar road.

(iv) Various unorganized retailers in Meerut.


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VISHAL MEGA MART


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What started as a humble one store enterprise in 1986 in Kolkata istoday a conglomerate encompassing 183 showrooms in 110 cities / 24states. Indias first hyper-market has also been opened for the Indianconsumer by Vishal. Situated in the national capital Delhi this storeboasts of the singe largest collection of goods and commodities soldunder one roof in India.

The groups philosophy is integration and towards this end has

initiated backward integration in the field of high fashion by setting up

a state of the art manufacturing facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outletscater to almost all price ranges. The showrooms have over 70,000products range which fulfills all your household needs, and can becatered to under one roof. It is covering about 29, 90, 146 sq. ft. in 24states across India. Each store gives you international quality goodsand prices hard to match. The cost benefits that is derived from thelarge central purchase of goods and services is passed on to theconsumer.

There are three classes of consumers the lower class is restricted onlyto unorganized retail, upper class consumers are limited and scattered.According to the Vishal Retailing Strategy, they are targeting middleclass as it is the largest consumer base in India and can be sold offthen in large volumes because with the increasing purchasing powerthe middle class is shifting towards organized retail.

The group had a turnover of Rs. 1463.12 million for fiscal 2005, underthe dynamic leadership of Mr.Ram Chandra Agarwal . The group had aturnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million

for fiscal 2007.


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ANALYSIS OF THE STUDY

Types of Customer:

There are three types of consumer in the Indian retail market. Vishal

mega mart is a firm believer of that the Middle class and upper middle

class are the potential customer in their product categories.

Here we are analyzing which income level of customers are generally

tend to purchase the products department wise:

PERCENTAGE OF TYPES OF CUSTOMER DEPARTMENT WISE

TYPES OF CUSTOMER

GARMENT

SECTION

GIFTS

SECTION

MUSIC

SECTION

CARDS

SECTION

HIGH GRADE INCOME LEVEL 10 40 60 0

MEDIUM GRADE INCOME LEVEL 60 50 30 50

AVERAGE GDARE INCOME LEVEL 30 10 10 50

0%

20%

40%

60%

80%

100%

GARMENT

SECTION

GIFTS

SECTION

MUSIC

SECTION

CARDS

SECTION

TYPES OF CUSTOMER

AVERAGE GDARE INCOME LEVEL

MEDIUM GRADE INCOME LEVEL

HIGH GRADE INCOME LEVEL


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From the above details its found that the customer flows in the

garment section is relatively high rather than the other sections. The

focus customer group is basically medium level income group of

customers.

Flow of customers in different departments:

Here we have analyzed the flow of customers per day basis. For this

reason we have studied customer flows on an average of high

customer flow days.

Inter-Department Customer Flow

DEPARTMENT Number of Customer

GARMENTS DEPARTMENT 900

GIFTS DEPARTMENT 250

CARDS DEPARTMENT 100

MUSIC DEPARTMENT 300

From the above figures its executed that flow of customer in garment

departments is relatively higher than the others departments. To

Inter-department Customer Flow

900

250

100

300

0 100 200 300 400 500 600 700 800 900 1000

GARMENTS

DEPARTMENT

GIFTS DEPARTMENT

CARDS DEPARTMENT

MUSIC DEPARTMENT

Number of Customer


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determine the above study we have considered the customers who are

spending their money on purchase of products of the above said

departments. Its revealed at the time of study that they have 10 cash

counters and they are making bills of more than 280 bills per day per

counter on the above said days.

Value of Stock in the different departments:

We have chosen 4 departments from Vishal Mega Mart and estimated

the valuation of average stock with the assumption details provided by

the branch operation stuffs.

VALUE OF THE STOCK

DEPARTMENT (Rs)





Value of the stock in the Garments Departments:

Value of Stock

10340000

525000

Garment Deapartment

others department


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The garment section is divided into Men, women and kids section. The

value of the stock in the garments department is relatively much

higher than the others departments. The value of stock in winter

season jumps to 18 to 20 crore and its 3times higher than others

season as normally they are maintaining a stock of 6 crore in the

others time.

Value of the stock of the others departments:

The value of the stock of the others departments are relatively lower

than garments departments.The stock maintained in the gifts section, basically maintained for the

high and medium level income customers.

In the cards department the stock increases at the time of Christmas

an New year eve as its a seasonal business according to the Vishal

Mega Mart.

Music department is consisting of Music, movie and game cd & dvds.

Its found that the stock of game cd & dvds is higher than the others.

Value of the Stock in Others Department

0

50000

100000

150000

200000

250000

300000

GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT


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Revenue generated by the different departments:

To find out the profitability drivers we have compared the revenue

generated by different departments on the basis of 2004-05 to 2008-

09. For this study we have considered average revenue of a high

customer flow day by the all income level customers.

DEPARTMENT 2004-05 2008-09

GARMENTS DEPARTMENT 50000 180000

GIFTS DEPARTMENT 5000 10000

CARDS DEPARTMENT 2000 1800

MUSIC DEPARTMENT 1800 5000

TOTAL 58800 196800

From the above study its revealed that at the time of inception of theorganised retail in India in the year of 2004-05, only the high grade

and upper medium grade income level customers were tends to go to

the retails. So the maximum portion of revenues generated from these

two groups only.

50000

180000

500010000 2000 1800 1800 5000

58800

196800

0

50000

100000

150000

200000

GARMENTS

DEPARTMENT

GIFTS

DEPARTMENT

CARDS

DEPARTMENT

MUSIC

DEPARTMENT

TOTAL

REVENUE PER DEPARTMENT

2004-05

2008-09


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In the case of garments, gifts and music departments as the stock is

increased, the revenue is also increased with the market demand

study of the year of 2004-05 to

2008-09. and also its seen that the product category in the gifts and

music department is relatively changing with the increasing demand of

new innovated products.

A measurable changes found in the cards department is that the

revenues as well as the stock is decreasing day by day because of

changing customer preferences towards information technology

enabled services like SMS, MMS & E-mails.


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FACTS AND FINDINGS

From the above analysis its found that the average customers in the

all departments are the Middle Grade income level customers as Vishal

is mainly focusing in this segment of customers.

Garment Department

Overview:Product lines and the quality of the products in the Garment Section

are basically for the medium and average grade income level people

and price range in this section is averagely lies between Rs.250 to

600.

Findings:In the garment section we have found that products categories are not

focusing the high grade income level customers as the brand

consciousness not presents in the floors. The high grade income level

people are very conscious about the brand that they are using.

Basically they are very conscious about the brand rather than the

quality which isnt present in this department.

Suggestions:

Vishal is strategically targeting the middle class customer but there isalso a rash of high grade income level customers in their stores. They

should focus on this aspect that they can turn this mob into potential

customer by introducing a various range of high class products in the

garment department.


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Gifts Department

Overview:

Product lines and the quality of the products in the Gifts Section are

basically for the high and medium grade income level people and price

range in this section is averagely lies between Rs.500 to 800.

Findings:In the gifts section we have found that stock of gift items is very low

and also products categories are not focusing to low grade income

level customers and the gifts department is referred to high class

products.

Suggestions:

They should focus on this aspect by introducing more stocks and also a

lower price range products in the gifts section so that they can also

generate revenue from lower grade income level customers.

Music Department

Overview:Music section consist of Music CDs, Game CD & DVDs and also Movie

DVDs. Product lines and the quality of the products in the Music

Section are basically for the high and medium grade income level

people and price range in this section is averagely lies between Rs.150

to 500.

Findings:

In the Music section we have found that they are mainly focusing on

the Game CDs and DVDs and also the price range is also high. Again

the collection ofgame cd and dvds is considerable but in the case of


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Indian Music CDs the stock level is not also upto the customers

satisfactory level.

Suggestions:

Vishal should concentrate on that the music industry is passingthrough a high competitive market with piracy world so the price range

should be such as the customer feel free to buy original cd s. Another

point is that there should be a balance between the stock of their

product lines in the music department.

Cards Department

Overview:In the Indian scenario cards are not very popular and a seasonal

business according to the floor managers and management of the

store. Also the demand is decreasing day by day with the increase of

ITES.

Findings:

In Vishals prospect we have found that its a seasonal business andthey only give an emphasized focus at the time of Christmas Day and

New Year. Also the high grade income level people tends to go

specialized cards stores so only a few numbers of middle and average

income level customers who come to others departments sometimes

seek for the cards.

Suggestions:Though the demand of cards decreasing day by day but there are also

some others events rather than the 25th & and 31st eve. So a step can

be taken by introducing low range of cards attached with the gifts

section to greet the wishes all the time.


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BIG BAZAAR


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Pantaloon Retail (India) Limited, is Indias leading retailer that

operates multiple retail formats in both the value and lifestyle segment

of the Indian consumer marker. Headquartered in Mumbai (Bombay),

the company operates over 8 million square feet of retail space, has

over 475 stores across 40 cities in India and employs over 18,000

people.

The companys leading formats include Pantaloons, a chain of fashion

outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food

Bazaar, a supermarket chain, blends the look, touch and feel of Indian

bazaars with aspects of modern retail like choice, convenience and

quality and Central, a chain of seamless destination malls. Some of its

other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky,Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The

company also operates an online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited,

operates Home Town, a large-format home solutions store, selling

home furniture products and E-Zone focused on catering to the

consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the

Year 2007 by the US-based National Retail Federation (NRF) and the

Emerging Market Retailer of the Year 2007 at the World Retail

Congress held in Barcelona.Pantaloon Retail is the flagship company of


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Future Group, a business group catering to the entire Indian

consumption space.

ANALYSIS OF THE STUDYTypes of Customer:

In the Indian Retail Scenario Big Bazaar has a great success to create

a revaluation. Basically they have differentiated their customers on the

basis of needs of customers rather than their income level. Later on

we will analyze these aspects. Here we are analyzing which income

level of customers are generally tend to purchase the products in Big

Bazaar department wise:

From the above details its found that the in the Garment section they

are targeting the middle and average level of customers. They are not

promoting any major brands and they have their own brand towards

PERCENTAGE OF CUSTOMER FLOWS DEPARTMENT WISE

TYPES OF CUSTOMERGARMENTSECTION

GIFTSSECTION

MUSICSECTION

CARDSSECTION

HIGH GRADE INCOME LEVEL 10% 15% 50% 7%

MEDIUM GRADE INCOME LEVEL 50% 55% 40% 53%

AVERAGE GDARE INCOME LEVEL 40% 30% 10% 40%

0%

20%

40%

60%

80%

100%

GARMENT

SECTION

GIFTS

SECTION

MUSIC

SECTION

CARDS

SECTION

TYPES OF CUSTOMER DEPARTMENT WISE





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From the above figures its executed that flow of customer in garment

departments is relatively higher than the others departments. One

significant difference is noted from the others retail is that they have

placed their music department at the front of cash counters and

introduced low range of music cds and game dvds for the all category

customers which increased customer the flow in the music

department.


We have chosen 4 departments from Vishal Mega Mart and estimated

the valuation of average stock with the assumption details provided by

the branch operation stuffs.

VALUE OF THE STOCKDEPARTMENT (Rs)





Value of the stock in the Garments Department:

163000000

8230000

Garment Deapartment others department


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The garment section is divided into Men, women and kids section.

They have also a discount section only for the garments. In this

section they are selling the old or rejected stocks of major brands at a

40-50 percent discount rate. The value of stock in garment is being

overflowed at the time of winter season. Winter garments are costlier

than the others seasons and tends to double the value of stock.

Normally they are maintain a stock value of 16.3 to 17 crore value of

stock bus it increase at the time winter to more than 40 crore.

Value of the stock of the others departments:

In some big retails its seen that they are including some cookery,

home furnishings and life style products in their gifts section. Big

bazaar is maintaining a low stock but more product categories in their

gifts section and generating a remarkable revenue from this.

Stock of music department is overflowed with low price products.

Their stock have a potential to earn revenue from all categories as

prices of products in this department lies between Rs. 30 to Rs.400

approximately.

7500000

150000580000

0

2000000

4000000

6000000

8000000

1

VALUE OF STOCK IN THE OTHERS DEPARTMENTS

GIFTS DEPARTMENT CARDS DEPARTMENT MUSIC DEPARTMENT


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To find out the profitability drivers we have compared the revenue

generated by different departments on the basis of 2004-05 to 2011-12. For this study we have considered average revenue of a high

customer flow day by the all income level customers.

REVENUE PER DEPARTMENT 2004-05 2011-12

GARMENTS DEPARTMENT 90000 300000

GIFTS DEPARTMENT 42000 180000

CARDS DEPARTMENT 2000 1800

MUSIC DEPARTMENT 19000 40000

TOTAL 153000 521800

From the above study its revealed that at the time of inception of the

organised retail in India in the year of 2004-05, only the high grade andupper medium grade income level customers were tends to go to the retails.

So the maximum portion of revenues generated from these two groups only

in the year of 2004-05.

0

100000

200000300000

400000

500000

600000

GARMENTSDEPARTMENT

GIFTSDEPARTMENT

CARDSDEPARTMENT

MUSICDEPARTMENT

TOTAL

COMPARISON OF REVENUE PER DEPARTMENT

2004-052011-12


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The change in revenue of garment department and in gifts department from

the year 2004-05 to 2008-09 is significant because Big Bazaar is shifted

products towards the own manufactured brands and they became successful

to establish their own brands in the garment retail industry.

A measurable changes found in the cards department is that the revenues as

well as the stock is decreasing day by day because of changing customer

preferences towards information technology enabled services like SMS, MMS

& E-mails.

FACTS AND FINDINGS


all departments are the all income level people in Big Bazaar.

Meanwhile their main customer base is upper middle, middle and

average level income level customers.

Garment Department

Overview:

In Garment department the products are mainly their own brands an

price ranges lies between Rs.99 to Rs.800 averagely which is very

reasonable for the middle class,

average and also low level income group peoples. The stock in this

section is fair to satisfy its customer needs and attracts window

shoppers to become a potential customer.


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Findings:

The main facts that we have found in the garment section is that Big

Bazaar mainly focusing on the low range of products with their own

brands. All the times they are giving special discounts on all the

garments products. They have adopted tricks like Buy 2 get 3, Buy

3 get 5 which looks like as if you buy 2 will get more 3 but the actual

fact is that if you buy 2 products will get 1 free as total you will get 3.

Its a very strategic and attractive offer specially adopted by Big

Bazaar. They have also a section named LOOT MART in the garments

department. In this section they are selling the branded high-class

garments at a high discount rate of 50 to 60 percent.

Suggestions:

After discussing all the profit factors it can be suggest that as they

have a good high income level customer flow in the others

departments like in the furniture and grocery department they can

introduce a wider range of branded products in the garment section as

this income is conscious about the brand that they are using.

Gifts Department

Overview:

Gifts department is consisting of various product categories from home

furnishing products to personal using products. According to Big

Bazaar now a days no one can define which section should be referredas a gifts section. Customer preference is changing day by day with

the increased product categories.


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Findings:

In Big Bazaar we have found that they are also referring home

furnishing products, personal care and low range electronic products

as gift products and basically it depends on the customers need and

choice. The whole gift section is able to satisfy the all level of income

groups as they have a large collection of product categories but with a

limited stock of same products. A noted strategy is taken in the gifts

department is that they are selling a large varieties of products with a

limited stock which helps them to implement a good stock turn over

ratio and generating good revenue from this department.

Suggestions:

Big Bazaar can focus on the stocks of the gifts though the stock of

varieties is remarkable but within the same category the stock is not

appreciatable.

Music Department

Overview:

Music section consist of Music CDs, Game CD & DVDs and also Movie

DVDs.

Findings:

Big Bazaar has introduced very low range cd & dvds like Moserbaer

music and movie cd-dvds and price range lies in between Rs.30 to

100. Basically they are gaining a competitive business at the age ofpiracy products in this industry. Also they have a very good collection

in games cd-dvd category at a low price range of Rs.100 to 200

whereas if anyone go to the open market the average price range is

Rs.300 to 400 for the copyright product.


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Suggestions:

In the music its found that the collection of movie cds and educational

cds is low than the music and games cds. They are emphasizing on

the low price mp3 and game cds where as there is also a demand for

educational and movies cd-dvds.

Cards Department

Overview:

In the Indian scenario cards are not very popular and a seasonalbusiness according to the floor managers and management of the

store. Also the demand is decreasing day by day with the increase of

information technology enable services.

Findings:

We have found that its a seasonal business and they only give focus

at the time of Christmas Day and New Year. Also the high gradeincome level people tends to go specialized cards stores so only a few

numbers of middle and average income level customers who come to

others departments sometimes seek for the cards.

Suggestions:

Though the demand of cards decreasing day by day but there are also

some others events rather than the 25th

& and 31st

eve. So a step canbe taken by introducing low range of cards attached with the gifts

section to greet the wishes all the time.


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LIFESTYLE

Lifestyle International (P) Ltd is part of the Landmark Group, a

Dubai based retail chain. With over 30 years experience in retailing,

the Group has become one of the foremost retailers in the Gulf.

Positioned as a trendy, youthful and vibrant brand that offerscustomers a wide variety of merchandise at an exceptional value for

money, Lifestyle India began operations in 1999 with its first store in

Chennai.

Currently there are 14 Lifestyle stores, 7 Home Centre stores and 1

Baby Shop store across Ahmedabad, Bangalore, Chennai, Hyderabad,

Jaipur, Mumbai, Pune, New Delhi, Noida and Gurgaon.

Today Lifestyle offers a truly international shopping experience, a fact

borne by numerous accolades.

Business World IMRB Most Respected Company Awards survey rated

Lifestyle as the Most Respected Company in the Retail Sector in 2003

and 2004

ICICI KSA Technopak Award for Retail Excellence in 2005

Reid & Taylor Retailer of the Year award in 2006

Lycra Images Fashion Award for the Most Admired Large Format

Retailer of the Year in 2006


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Images Retail Most Admired Retailer of the Year Department Store

in 2008.

ANALYSIS OF THE STUDY

Types of Customer:

Lifestyle International is a major player in the Indian organised retail

industry. The have a good customer base in the high class level

income group. Mainly they focusing on the Men-Women-Kids Apparel,

gifts and also in the home furnishing products. They dont have any

music, cards or cookery departments.

TYPES OF TARGET CUSTOMER

HIGH GRADE INCOME LEVEL 75%

MEDIUM GRADE INCOME LEVEL 20%

AVERAGE GDARE INCOME LEVEL 5%

From the above analysis its revealed that though a very few numbers

of low grade income level customers are visiting the garment section

0%

20%

40%

60%

80%

100%

GARMENT SECTION GIFTS SECTION

CUSTOMER FLOWS DEPARTMENT WISE





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but in the gifts section we have found that the products are

unreachable for the average level income groups.

Flow of customers in different departments:

Here we have analyzed the flow of customers per day basis. For this

reason we have studied customer flows on an average of high

customer flow days.

Inter-Department Customer Flow

DEPARTMENT Number of Customer



In lifestyle we have found that the average customer flow lies between

1200 to 1500 on an average high customer flow day.

The main products categories in Lifestyle basically the garments and

home furnishing products related to gifts items. We have found that in

the case of garments department customer flow is 1100 per day basis

and in the case of gifts departments its 500 to 600 per day basis. Its

noted that the gifts department consists of exclusive products.

Inter-department Customer Flow

1100

600

0 200 400 600 800 1000 1200

GARMENTS

DEPARTMENT

GIFTS DEPARTMENT

Number of Customer


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VALUE OF THE STOCK

DEPARTMENT (Rs)



The garment section is divided into Men, women and kids section as

well as lifestyle accessories and shoe wears. They have all the major

brands like Blackberry, Louis Phillips, Lee Coopers, Van Hausen, Parx,Lee for in the men catagory, Melanga, Code, Ginger in the women

category and for the kids section they have brands like Bossini,

Benetton, Orchestra, Juniors, Teeny Tiny, Artex etc.

The garments section includes:

1. Watch section for the brands like Fast track, Zodiac, Hugo-boss,

Nautica, Marie Claire, Casio, Guess, GC, Kenneth Cole, Aspen,Skagen, Levis, Adidas etc.

2. Sunglass section for the brands like Ferrari, Mojo, Mont blanc,

Scott,, Guess etc.

VALUE OF STOCK

760000000

50500000

GARMENTS DEPARTMENT GIFTS DEPARTMENT


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3. Fashion accessories for the brands like Tribal Zone, Sarah, Fire

Fly, Adrika, Earrings, Necklace, Bracelet, Anklet, Bangles, Hair

Clips, Bra Straps, Scrunges, Mens Jewelry, Kids Fashion.

All these product ranges are exclusively for the High grade income

level customers.

The gifts section is consisting of high class home furnishings and

personal grooming products. They are introducing it by the name of

Home Centre. Its a one-stop destination for furniture, home ware

and home furnishings that enterprises elegance, luxury and

individuality. Home Centre houses a wide range of contemporary and

classic furniture, linen as well as other home accessories, thus

providing customers a high range products.


REVENUE PER DEPARTMENT In 2008-09(Rs.)



TOTAL 5000000

0

1000000

2000000

3000000

4000000

5000000

GARMENTS

DEPARTMENT

GIFTS

DEPARTMENT

TOTAL

Revenue in 2008-09 Department


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The average revenue earned per customer basis is more Rs.6000. Comparison of revenue

generated by the each departments is taken into consideration on an average of high

customer flow days.

FACTS AND FINDINGS


all departments are basically high grade income level customers. All

the products ranges in the both departments significantly refers to

premium customers.

Garment Department

Overview:

In Garment department the products are mainly the major

international readymade brands and price ranges lies between Rs.800

to Rs.2000 averagely which is meant for a few Indians customers.

Findings:

The products exclusively for a certain income level customers.

Maximum products are unreachable for the medium and average

income level peoples. Whatever the stock is quite efficient to satisfy

their potential customers.


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Suggestions:

They are focusing a very few Indian customers and the most of the

Indian consumers cant afford this price ranges. So if they want to

increase their market share in the Indian retail Industry they should

introduce such product ranges also which can be affordable for the

medium level income groups and the main customer in the retail

industry lies within it.

Gifts Department

Overview:Gifts department is consisting of various product categories from home

furnishing products to personal grooming products.

Findings:

In the Lifestyle we have found a wider range of glass made and metal

products which are exclusive and also the quality isnt upto the price

levels. Whatever, the stock is sufficient to satisfy its customers but theprice range is found very high as a gift product in this department.

Suggestions:

Again the Indian retail industry is targeting the medium level income

group people as its increasing day by day but the products in the

Lifestyle store is meant only for the high class consumers which is very

low in population in India. Also an important point is noted that thoughthe volume is sufficient but the varieties in product categories as a gift

isnt sufficient.


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COMPARITIVE ANALYSIS OF THESTORES

On the basis of customer flows:

We have considered the average of the high customer flow days.

Flow of Customer per Day

Store Name No. of Customer

Vishal Mega Mart 1600

Life Style 1200

Big Bazaar 2300

Vishal Mega Mart: From the study its revealed that the average

customer flow is medium grade income level customers and average

grade income level customers.

Life Style: The customer flows in this store is basically refers to the

high and upper medium income level customers.

0

500

1000

1500

2000

2500

Number of

Customer

Vishal Mega Mart Life Style Big Bazaar

Name of the Store

Customer Flow per Day

No. of Customer


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Big Bazaar: They are focusing on the all income level customers but it

depends on the departments wise also.

On the basis of stock value:

Comparison of stock value

Store Name Garments Dept Gifts Dept Cards Dept Music Dept

Vishal Mega Mart 65000000 250000 77500 175000

Life Style 735000000 55000000

Big Bazaar 163000000 7500000 150000 575000

Garments Department:The value of stock depends on the season. At the time of winter

season it increases upto 2 to 3times than the other seasons as the

price of winter garments is relatively higher than springs-summer

collection.

Vishal Mega Mart: The product in the garment section isnt exclusive

and meant for the medium to average grade income level customers.

Also they arent focusing on major brands in the garment industry. All

the products are unbranded and semi branded and dont attracts the

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000800000000


Garments Dept

Garments Dept


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high grade level income groups. However brand consciousness not

present but the stock volume is able to met customer satisfaction.

Life Style: All the major brand players are maintaining their stocks in

garments section as their main focus is on the Apparel products.

Product ranges is very high and meant for the high class consumers.

A high brand consciousness helping them to generate a remarkable

revenue with a high stock turn over ratio and smiling face of

customers.

Big Bazaar: They have their own brands in the garments department

with a reasonable price for the upper medium, medium and average

class income groups. Though brand conscious people will think at the

time purchasing but customer are satisfied with the stock and as well

as quality related to price.

Gifts Department:

0

10000000

20000000

30000000

40000000

50000000

60000000


Gifts Dept

Gifts Dept


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Vishal Mega Mart: They are not focusing on the gifts stock for the

result customer flow and revenue from this section is very low and no

point is gaining for the customer satisfactory level.

Life Style: A very large investment in the gifts section is found at the

time of study. They are basically emphasizing on introduction of

personal grooming products and home furnishing products in the gifts

section. This department is solely for the upper class consumers and

customer satisfactory level is remarkable.

Big Bazaar: A wider range of products is found in gifts section for the

all income level people. Though the variety in the product categories is

high but the volume of stock in the same product is low. How ever

customers are happy with the large number of collection of gifts items.

Cards Department:

0

20000

40000

60000

80000

100000

120000

140000

160000


Cards Dept

Cards Dept


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On the basis of revenue:

Comparison of Revenues

Store Name 2004-05(Rs.) 2008-09(Rs.)

Vishal Mega Mart 58500 196800

Life Style ----------- 5000000

Big Bazaar 160500 481500

IN 2004-05:

At the time of sunrise of organised retail industry in India, the scenario

was not been like present days. At that time it was a very new concept

of marketing for the Indian consumers. Only the high class level and a

few upper medium class income group customers were visiting to

those retail markets. The perception of middle and lower class peoples

was that these stores had over-valued their products and to some

extent it was right also.

0

1000000

2000000

3000000

4000000

5000000


Comparison of Revenues

2004-05(Rs.)

2008-09(Rs.)


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IN 2011-12:

Now a days shopping in the retail stores is a very common things.

Peoples are habituated to go into the retails in the weekends. Day by

day the organised retailers are becoming stronger to attract

customers. Hyper- markets like Vishal mega mart, Big Bazaar, Home

town have the stock to fulfill all the needs of customers from alpine to

elephant.

On the basis of Revenue per customer:

For the study of revenue per customer, we have taken the contribution

of total customer flow on the total revenue of the stores on an average

of high customer flow days.

Revenue per customer basis

Store Name 2004-05(Rs) 2011-12(Rs)

Vishal Mega Mart 450 1350

Life Style 6000

Big Bazaar 650 2100

0

1000

2000

3000

4000

5000

6000


Comparison of Revenue per customer

2004-05

2011-12


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Vishal Mega Mart: Though the revenue per customer of the Vishal

mega Mart increased from 2004-05 to 2008-09 but the revenue per

customer is significantly low than others. As their main customer base

is medium and average income group customers and also customer

flow is low so it generates significantly low revenue per customer.

Life Style: The customer flows in this store is basically refers to the

high and upper medium income level customers and though their

customer flow is lower but their return on investment is high so it

helps to earn a high income per customer.

Big Bazaar: They are focusing on the all income level customers with

a high customer flows per day and have a base of brand consciousness

amongst the customer whichs helping them to increase their revenue

per customer. Also there is a major contribution of the others

departments like grocery and vegetables department towards the per

customer revenue.


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LIMITATIONS OF THE STUDY

In attempt to make this project authentic and reliable, every possible

aspect of the topic was kept in mind. Nevertheless, despite of fact

constraints were at play during the formulation of this project. The

main limitations are as follows:

Due to limitation of time only few retail stores are taken into

consideration of this study. So the sample of retailers was not

enough to generalize the findings of the study.

The main source of data for the study was primary data with the

help of self-administered questionnaires. Hence, the chances of

unbiased information are less.

Concern person from the organised retail stores were hesitant to

disclose the true facts as the data related to strategic secrets.

The chance of biased response cant be eliminated though all

necessary steps were taken to avoid the same.


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Reference

www.google.com

www.vishalmegamart.com
http://www.google.com/http://www.google.com/http://www.vishalmegamart.com/http://www.vishalmegamart.com/http://www.vishalmegamart.com/http://www.google.com/


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ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES

(This research is done only for the education purpose. There is no financial/competitive motive.)

Questionnaire (General)

A. Store name:

B. Location of the Store:

(i) Mall (ii) General (iii) Densely populated area

C. Which kind of customers generally visit at your store?

(i) High grade income level

(ii) Medium grade income level

(iii) Average grade income level

D. Flow of customer per day in your store:

(i) Below 500 (ii) 500 to 1000 (iii) 1000 to 1500

E. Revenue earned per customer basis:

In 2004-05 Rs. In 2008-09 Rs.

F. In which department stock is being taken care comparatively in a lightly way?

(i) Garments (ii) Gift items (iii) Cards (iv) Music

(v) None of this

If not why you are emphasizing on every segment?

___________________________________________________________________

___________________________________________________________________.


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G. Does the brand consciousness of customers divert them to the different

departments ?

Yes No

If yes which type of customer?

Young Old child Beauty conscious people

H. Is the Information Technology helping in ROI of the store?

Yes No

If yes then which features is/are motivating?

ERP Online Adv SAP/Tally Information Security

I. Does the good atmosphere in the store pick the sale up?

Yes then why? ________________________________________.

No then why? ________________________________________.


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Questionnaire (Garment Department)

A. Which kind of customers generally visit at your garment section and their flow?

(i) High grade income level Flow %

(ii) Medium grade income level Flow %

(iii) Average grade income level Flow %

B. Revenue generated by Garment section in your store

(i) High grade income level: Revenue in 2004-05

Revenue in 2008-09

(ii) Medium grade income level: Revenue in 2004-05

Revenue in 2008-09

(iii) Average grade income level: Revenue in 2004-05

Revenue in 2008-09

C. Value of average stock maintained in Garment section: Rs.

D. Is your stock efficient to revamp the Customer satisfaction in your store?

(i) Yes (ii) No


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Questionnaire (Gifts Department)

A. Which kind of customers generally visit at your Gift section and their flow?




B. Revenue generated by Gift section in your store


Revenue in 2008-09


Revenue in 2008-09


Revenue in 2008-09

C. Value of average stock maintained in Gift section: Rs.


(i) Yes (ii) No


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Questionnaire (Music Department)

A. Which kind of customers generally visit at your Music section and their flow?




B. Revenue generated by Music section in your store


Revenue in 2008-09


Revenue in 2008-09


Revenue in 2008-09

C. Value of average stock maintained in Music section: Rs.


(i) Yes (ii) No


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Questionnaire (Cards Department)

A. Which kind of customers generally visit at your Cards section and their flow?




B. Revenue generated by Cards section in your store


Revenue in 2008-09


Revenue in 2008-09


Revenue in 2008-09

C. Value of average stock maintained in Card section: Rs.


(i) Yes (ii) No


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Questionnaire filled up by :

Designation :Age :

Working here for :

Date & Time :Place :

(Be sure that all the details will be kept in safe and will not be disclosed or used on any

others purpose)

Thanking for your valuable time and support.


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PHASE-II


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THE GREAT INDIA PLACE


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Formats of the stores in the Great India Place:

SRL

NO

NAME OF THE STORE TYPE OF THE STORE

GROUND FLOOR

1 GLOBUS SPECIALITY CHAIN2 LIFE STYLE DEPARTMENTAL STORE3 BOSSINI SHOP4 METRO SHOES SPECIALITY CHAIN5 WOODLAND SPECIALITY CHAIN6 TANABANA SHOP7 BOMBEY SELECTION SHOP8 M & B FOOTWARE SPECIALITY CHAIN

9 NAKSHATRA SPECIALITY CHAIN10 MARKS & SPENCER DEPARTMENTAL STORE11 LEVIS FLAGSHOP SPECIALITY CHAIN12 GIOVANI SHOP13 SHOPPERS STOP DEPARTMENTAL STORE14 PANTALOONS DEPARTMENTAL STORE15 INDIGO NATION SPECIALITY CHAIN16 LILLIPUT SPECIALITY CHAIN17 WILLS LIFESTYLE DEPARTMENTAL STORE18 KAZO SHOP19 COSTA COFFEE SPECIALITY CHAIN20 KFC SPECIALITY CHAIN21 PIZZA HUT SPECIALITY CHAIN22 ZARDARI SHOP23 DIMENSION SHOP24 KILOL SHOP25 KALPANA SAREES SPECIALITY CHAIN26 MEENA BAJAR DEPARTMENTAL STORE27 ZODIAC SPECIALITY CHAIN28 REEBOK SPECIALITY CHAIN29 BG's SPECIALITY CHAIN30 ARCHIES SPECIALITY CHAIN31 WORLD OF TITAN SPECIALITY CHAIN32 HOME TOWN HYPER MARKET33 BIG BAZAAR HYPER MARKET


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FIRST FLOOR

34 MONTE CARLO SPECIALITY CHAIN35 REID & TAYLOR SPECIALITY CHAIN

36 PALL MALL SHOP37 CAF COFFE DAY SPECIALITY CHAIN38 RAYMOND SPECIALITY CHAIN39 SAMSONITE SPECIALITY CHAIN40 SHOPPERS STOP DEPARTMENTAL STORE41 VEN HEAUSEN SPECIALITY CHAIN42 ADIDAS SPECIALITY CHAIN43 SPYKAR SPECIALITY CHAIN44 REEBOK SPECIALITY CHAIN45 LEE SPECIALITY CHAIN

46 NIKE SPECIALITY CHAIN47 GLOBUS SHOP48 PUMA SPECIALITY CHAIN49 MOUSTACHE SPECIALITY CHAIN50 GILI WORLD SPECIALITY CHAIN51 BLACKBERRY SPECIALITY CHAIN52 RITU KUMAR SPECIALITY CHAIN53 HIMALAYA OPTICAL SPECIALITY CHAIN54 LACOSTE SPECIALITY CHAIN55 KODAK EXPRESS SPECIALITY CHAIN

2ND FLOOR

56 ME 'n' MOM SPECIALITY CHAIN57 CASIO SPECIALITY CHAIN58 CARLTON LONDON SPECIALITY CHAIN59 KITTEN SHOES SHOP60 CATMOSS SHOP61 OCTMOSS SHOP62 OCTAVE SHOP63 MAX LIFESTYLE SPECIALITY CHAIN

64 GKB OPTICAL SPECIALITY CHAIN65 PEPE JEANS LONDON SPECIALITY CHAIN66 ODYSSEY SPECIALITY CHAIN67 BOSE SPECIALITY CHAIN68 STEPPING STONE SPECIALITY CHAIN69 VIVID SPECIALITY CHAIN70 ZEST SHOP


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71 INDIGO SPECIALITY CHAIN72 SHAW BROTHERS SHOP

THIRD FLOOR

73 HOOP SHOP

74 BARISTA SPECIALITY CHAIN75 BOWLING CO SPECIALITY CHAIN76 YATRA SPECIALITY CHAIN77 STREET FOOD OF INDIA SPECIALITY CHAIN78 NIRULA's SHOP79 TANDOORI VILLAGE SHOP80 YO CHINA SPECIALITY CHAIN81 SAGAR RATNA SHOP82 SANRIO SHOP83 ICE CURE SHOP

84 BIG CINEMAS SPECIALITY CHAIN85 MUSIC LAND SPECIALITY CHAIN86 MASAKALI SHOP87 MY DOLLER STORE SPECIALITY CHAIN88 JUMBO ELEVTRONIC SHOP89 STAPLES SPECIALITY CHAIN90 FIT & ACTIVE GYM SHOP


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Group-8

Asia pacific Institute of managementStudies

AVISHEK SAHU-H-03 DEBOJIT ROY H-66

KRISHNAKANT PANDEY H-25

Study on Consumer Perception on Orgining Retailing in 222222

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