Study of a Retail Outlet

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STUDY OF LOCATION, LAYOUT &

DESIGN OF A RETAIL STORE

PRESENTED BY:

Shobhit Bhatnagar

Divya VermaVinod

Vaibhav Hitkari

Sarika



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HYPER MARKET

Hypermarket:

• A retail store that combines a department store and a grocerysupermarket.

• Often a vary large establishment, hypermarkets offer a large varietyof products such as appliances, clothing and groceries

• Combination of food (60-70%) and general merchandise (30-40%)stores.

Items in a Hypermarket:

• HM typically stock fever SKU’s than supercenters i.e. between

40,000 - 60,000• Items, ranging from groceries, hardware, and sports equipment to

furniture and appliances to computer and electronics

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HYPER MARKETS (GLOBAL)

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1. Wal-Mart (United

States)

6. The Kroger Co (United

States)

2. Carrefour (France) 7. Costco (US)

3. Metro (Germany) 8. Aldi (Germany)

4. Tesco (United Kingdom) 9. Home Depot (United States)

5. Lidl Stiftung & Co (Germany) 10. Target Corp (United States)



HYPER MARKETS (INDIA)

• Products sold: – Electronic goods

– Groceries

– Vegetables & fruits

–

House hold items – Stationaries

– Pharmaceuticals & healthcare products

– Consumer durables

–

Vegetables – Dress materials

– Furniture & Furnishingsetc.

• Best locations: – Delhi

– Noida

– Gurgaon

–

Hyderabad – Bangalore

– Ahmedabad

– Chandigarh

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TASK #1: VISIT A FEW RETAIL STORES

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HYPER MARKETS VISITED

SPENCER’S HYPER,

MGF-MEGA CITY MALL

• Located in a mall withstores of multipleformats.

• Situated in an upmarketarea in Gurgaon: MGRoad.

• Spencer a known brandname in retail.

RELIANCE MART,

SECTOR 29

• Located in a centralmarket with mainly eating joints around it.

• Situated in a rapidlygrowing area with outletslike Starbucks, Spaghetti

Kitchen, Yo! China etc.

• Ample parking space infront of the store.

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TASK #2: SELECT ONE OF THESTORES AND DESCRIBE IT

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TAKEN ON: October 22, 2013



RELIANCE MART

FORM HYPER MARKET

LOCATION RAPIDLY GROWING LOCALITY IN GURGAON

LAYOUT MULTIPLE

DESIGN EACH FLOOR HAS A DISTINCT LAYOUT AND DESIGN

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RELIANCE MART

NO. OF

FLOORSTHREE (ONE BASEMENT + GROUND & 1ST FLOOR)

TOTAL RETAILAREA

3,867 x 3 = 11,601 Sq. Feet (Approx.)

NO. OF

EMPLOYEES103

AVERAGE

FOOTFALL927 / WEEK or 132 / DAY

SOURCE: INTERVIEW WITH THE STORE MANAGER

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LOCATION

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SOURCE: GOOGLE MAPS



LOCATION

Neighboring Stores

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McDonalds DominosSpaghetti

KitchenPizza Hut CCD

Starbucks

PRELIANCE

MART

Yo! China

ICICI Bank Bikanerwala Hotel Hotel Hotel



LOCATION

Advantages

• 15 Mins from Sector 23 and wellconnected to all of the majorareas, both sides of the highway

•

Free parking for approximately500 vehicles

• Located next to Leisure Valley &Kingdom of Dreams which attractmajor footfall, even fromneighboring cities

• Number of business hotels, catersto needs of the travelers

• Little to no competition in thearea

Disadvantages

• Well-connected but far from

major residential areas of the city

• Minimal capitalization on impulse

buying, as visitors generally plan

what to buy before making the

trip

• Can be unapproachable for

someone who wants to buy a

small item, etc.

• Not an effective location to sell

electronic items such as

cellphones, cameras, etc.

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G

R

O

C

E

R

I

E

S

VEGETABLES

&

FRUITS

WASHROOM

LIFT

HELP

DESK

CASH COUNTERS

UNLOADING ENTRY STAIRS BEVERAGES EXIT

LAYOUT GROUND FLOOR

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COSMETICS

LUGGAGE &

BAGSSHOES

KID’S WEAR

WASHROOM

LIFT

GROCERIES WOMEN’S WEAR

MEN’S

WEAR

STAIRS

LAYOUT BASEMENT

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MUSIC

&

MOVIESSPORTS

ITEMS

HOME APPLIANCES

L

C

D

S

WASHROOM

TOYS

LIFT

HOME

WARE

OTHER

ELECTRONICS

STAIRS MOBILES CAMERAS

LAYOUT FIRST FLOOR

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LAYOUT

ADVANTAGES

• Main products on entrance

• Ease of access to all floors as both lift & stairs are available

• Separate apparel zones for men, women & kids

• Electronics displayed in efficient & visually appealing manner

• Multiple cash counters to avoid any bottleneck

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LAYOUT

DISADVANTAGES

• Narrow walking areas in some zones

• Stairways are not effectively used to display merchandise

• Confusion due to inadequate labelling of sections

• No priority queues (5 items or less, etc.) further discourages

people looking to purchase few items

• Groceries are stocked on two different floors, leading to

overlap in products types

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M

E

N

’

S

W

E

A

R

GROCERIES



TASK #3: IMPROVEMENTS FOR ASIMILAR STORE

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LOCATION

• The store should be located in a mall to maximize its

average footfall and also gain better recognition.

• Better promotional efforts should be employed to

increase market share and improve impulse buying.• Separate express billing counters for people with less

than five or so items

• Items such as electronics should be promoted

extensively to increase visibility and improve customer

knowledge

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THANK YOU

Study of a Retail Outlet

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