Study International EURUNI Graduate Programmes

7/31/2019 Study International EURUNI Graduate Programmes

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GRADUATEPROGRAMS

www.euruni.edu

ONE UNIVERSITY, ONE NETWORK



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EUROPEAN UNIVERSITY

D A M A S C U S

V I E N N A L O N

D O N

B A R C E

L O N A

KEY FACTS

> Innovator in graduate business education since 1973

> Transfer opportunities across a global campus network

> Small, student-oriented classes

> All courses taught in English

> Outstanding faculty from more than 30 countries

> Student body made up of more than 100 nationalities

> Excellent employment record

21,000ALUMNI IN MORE THAN 120 COUNTRIES

> Student to faculty ratio 9:1

> Continuous evaluation and personalized approach

> Dynamic, practical case method approach

> Multicultural and multilingual environment

> Exchange programs with universities around the world

> Lifelong network

> Innovative and entrepreneurial focus

M U N

I C H | F R E I B U R G

K O T A K I N A B A L U

H O N G K O N

G | S H

E N Z H E N

A K T O B E | U R A L S K

S I N G A P O R E

G E N E V A

| M O N T R E U

X | Y V O R N E



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European University has been delivering innovative and exible

MBA programs since 1973.

Full-time MBA: a 1-year program divided into 3 academic termsof 10 weeks each with students attending 5 courses per term.All courses are conveniently scheduled in the afternoons andevenings. This enables participants undertaking internshipsor those pursuing their careers full- or part-time to attend classwithout interruption. There are 3 starting dates per year: October,January and March.

Part-time MBA: a 2-year program that follows the same curriculumas the full-time MBA, but coursework is completed over 6 termsof 10 weeks each, with students attending 2−3 courses per term.

Candidates can enroll for EU’s part-time MBA in October, Januaryand March.

Dual MBA: offering the possibility to earn 2 MBA degreesover 1 year, the full-time Dual MBA requires the completionof 5 MBA courses with European University and a further10 with Nichols College (USA), either on-site or via distancelearning. This program starts in October, January andMarch.

Executive MBA: a 15-month program with classes on

Saturdays, 9.00–19.00, and participants follow 3 coursesper term. The program consists of 5 terms of 10 weeks each.There are 5 starting dates per year: October, December,March, May and July.

Cross MBA: a 15-month program. Each of the 15 coursesis completed in 1 month, with 18 hours of on-site seminarsprovided over 1 weekend per month. To prepare for theseseminars participants are supported by 6 hours’ online/ distance learning before the seminar and 6 hours’ online/ distance learning as a follow-up to the seminar. As such, theCross MBA is completed in 15 months. Students can beginthe program any month of the year.

THE EUROPEAN UNIVERSITY MBA AT A GLANCE

B E I J I N G T A

I P E I

>

>

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*INFOThroughout this publication you will nd these 3 icons.

They relate to themed press articles, printed publications,videos, websites or blogs, all available on our website:

www.euruni.edu

Press Articles & Printed Publications

EU Today TV

Websites & Blogs

Follow us on:

THE EU EXPERIENCE

INTERNATIONAL IMPACT

European University Classroom

Stefan van Uijtregt, The NetherlandsWebsite www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcn



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GRADUATE PROGRAMS

9. ADMISSIONS

TABLE OF CONTENTS

1. WELCOME 6

2. ABOUT US 8

3. CAMPUSES 20

6. CAREER DEVELOPMENT

5. EXECUTIVE PROGRAMS

32

30

4. GRADUATE PROGRAMS

International BusinessCommunication & Public RelationsInternational MarketingGlobal Banking & FinanceLeisure & Tourism ManagementEntrepreneurshipLeadership

E-BusinessSports ManagementHuman Resources Management

Elective Majors Description

24

7. STUDENT SERVICES & ACTIVITIES 36

8. ALUMNI BUSINESS NETWORK 38

40

Accreditation & Memberships

Why Choose EU?

What EU Graduates Say

Our Partners

The Global Classroom

Full-Time & Part-Time MBA Programs With Majors In:

Application Instructions

Corporate Employers & Placement Services

M A J O R S

Executive MBA

Cross MBA



European University offers tomorrow’s leaders effective solutions in a professional environment.Through traditional, as well as innovative business programs, EU points the way to your success.

The EU MBA curricula balance well between the different elds of business and managementand provide the possibility of specialization in a chosen eld. The curricula emphasize

a practical approach, develop soft skills and focus on realities of managerial life in order toprepare students for success in the global marketplace.

The EU MBA is open to applicants from various backgrounds. We encourage academic andprofessional diversity in the classroom as we consider it essential for the future professionalsuccess of our students. MBA participants benet from each others’ diverse experience in

a challenging and enlightening educational setting. In addition, the faculty’s extensive work

experience as well as the use of the case study method in a dynamic, international and

interactive learning environment better prepares our MBA candidates. The future of industry isfounded on innovation, but delivering success depends on people. To nd out more about EU, please read this brochure or visit our website www.euruni.edu.

May your career, as student and graduate, be both exciting and rewarding.

Dr. Dirk CraenPresident

TAILOR-MADE EDUCATION IS OUR TECHNOLOGY!

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WELCOME

1. WELCOME

EDUCATION MUST BE FOCUSED

ON YOUNG, PROFESSIONAL,

INNOVATIVE AND GLOBAL PEOPLE



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Marina Shvedova, RussiaUros Matovic, SerbiaMarine Vardanyan, Armenia

AT EU THE ATMOSPHERE IS UP-CLOSE

AND PERSONAL.

IN ALL PROGRAMS, FACULTY WORK

WITH STUDENTS AS INDIVIDUALS.



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ABOUT US

As one of the world´s top business schools, European University (EU)is internationally accredited and recognized for the excellence of its

students and faculty.

Established in 1973, EU has developed a business education that de-livers high-quality teaching, a competitive learning environment anda network of campuses in different countries. This broad networkencourages students to participate in inter-campus exchanges inthe following countries: Spain, Switzerland, Germany, UK, Austria,

Kazakhstan, Syria, Taiwan, China, Malaysia and Singapore.

EU offers a Master of Business Administration (MBA) with 10 differentmanagement specialties: International Business, Communication &Public Relations, International Marketing, Global Banking & Finance,Leisure & Tourism Management, Entrepreneurship, Leadership, E-Business, Sports Management and Human Resources Management.

EU brings the American education model to Europe by relating class-room theory to professional skills. The courses are taught in English using the case study method to prevent business theory from re-maining abstract and incomprehensible. EU’s pragmatic approach

to business education is proven to effectively prepare students forleadership positions in business and industry. EU internationalizesit programs by providing a unique learning environment; an interna-tional perspective is guaranteed by the composition of the faculty andstudent body.

EU provides an education that is student-oriented, exible and

personal. All courses are taught by qualied faculty members witha wealth of practical experience in their elds. EU faculty works

with students on an individual basis to create a cooperative andcaring learning environment where human values ourish.

Furthermore, EU’s curricula aim at educating the individual in thesound ethics which underpin the EU philosophy: hard work, re-

sponsibility, leadership, honesty and self-reliance. Running abusiness in an honest manner is not an option, but the only way tocompete in today’s demanding world. In this sense, EU students aretaught to approach managerial decision-making with critical aware-ness of each alternative and to make decisions based on these values.

2. ABOUT US

EU IS AN INTERNATIONAL BUSINESS SCHOOL

WHERE HUMAN VALUES FLOURISH

> LOYALTY

> HONESTY> TRANSPARENCY

> RESPECT

> TRUST

EUROPEAN UNIVERSITYIS ONE OF THE FIRST

UNIVERSITIES TO SATISFY

THE NEEDS OF THE STUDENTS

ON THE ONE HAND AND THE

INTERNATIONAL BUSINESS

COMMUNITY ON THE OTHER



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LEADING THE WAYEU FACULTY ARE LEADING INNOVATORS WHO WORK

BOTH INSIDE AND OUTSIDE OF THE CLASSROOM TO GUIDE

THEIR BUSINESS STUDENTS’ EDUCATION

Faculty

EU’s high-caliber faculty is made up offull-time academics holding doctoratesin their specialties as well as part-timeinstructors drawn from the internationalprofessional community.

This combination brings together thebest from both the academic andbusiness worlds in a way that supportsa unique and exceptional quality of

learning.

The majority of EU faculty memberspossess experience as entrepreneurs,

consultants and business leaders andbring business practice closer to theclassroom. Their modern interactiveteaching methodology ensuresstudents’ involvement in the learningprocess.

Students

EU students are a vibrant andmotivated international communitywho come from all over the world.International exchange leads to greater

understanding and appreciation of othercultures and prepares our graduates formore effective interaction in the globalmarketplace.


Prof. Pio Verges

Professor of Business FinanceEU Today TV www.euruni.tv



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ACCREDITATION

2. ABOUT US

MEMBERSHIPS

Visit the ACBSP website: www.acbsp.org

Visit the CHEA website: www.chea.org

Visit the IACBE website: www.iacbe.org

> Association to Advance Collegiate Schools of Business (AACSB)

> European Foundation for Management Development (EFMD)

> Central and East European Management Development Association (CEEMAN)

> Society for Advancement of Management (SAM)

> European Council for Business Education (ECBE)

> European Council of International Schools (ECIS)

> Hispanic Association of Colleges and Universities (HACU)

> Mediterranean Association of International Schools (MAIS)

> Fédération Suisse des Ecoles Privées (FSEP)

> Service Scolaire Suisse (SSS)

> Association Vaudoise des Ecoles Privées (AVDEP)> Association Genevoise des Ecoles Privées (AGEP)

> Global Education in Switzerland (GES)

Recognized for Excellence

European University is accredited for the quality of its pro-grams by ACBSP (Accreditation Council for Business Schoolsand Programs), a CHEA (Council for Higher Education Ac-creditation) recognized accrediting body. The Geneva andMontreux campuses are also accredited by IACBE (Interna-

tional Assembly for Collegiate Business Education).

ACBSP and IACBE are American associations that accreditprograms specialized in management. Their mission is to de-velop, promote and recognize best practices that contribute tocontinuous improvement of business education.

They are global leaders in enhancing the quality of businessschools and programs which focus on teaching excellence.

EU is a member of the following organizations, which are also committed to excellence in business education:



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A WORLD-CLASS, VALUE-CENTERED

UNIVERSITY EXPERIENCE

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Established in 1973, European University has its headquartersin Switzerland, is a member of the Swiss Federation of Private

Schools, European Foundation for Management Development

and is certied by the Swiss Label.

Montreux, Switzerland

AUTHENTICITY & QUALITY



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WHY CHOOSE EU?

2. ABOUT US

> Student-oriented education that is exible and provides personal-ized attention to student needs.

> Recognized for excellence: EU is an accredited multi-campus in-ternational business school.

> Small class sizes of 20–25 students: this encourages interactivediscussions and ensures excellent communication and feedback be-tween students and faculty.

> Pragmatic approach to business theory: EU employs the dynamiccase study method as it is indisputably the most effective academic toolto demonstrate the applications of business theory.

> Regular student evaluation and assessment. Mid-term and nal

exams as well as weekly assignments in terms of individual and team

projects, papers and presentations allow professors to closely super-vise each student and advise them on their progress.

> Transfer opportunities: the global network of EU campuses andclose cooperation with some of the leading business schools in theworld means that EU students can easily transfer between countriesand continents; a student can start their studies in Geneva, then moveto Munich and nish in Barcelona.

> Our 1-year MBA means you start your career earlier. EU’s MBA pro-vides all core knowledge offered in a traditional 2-year program. It developsessential business skills while enhancing leadership and management skills.

> Outstanding faculty: in addition to excellent academic creden-tials, EU professors possess experience as entrepreneurs, consul-tants and business leaders, which brings business practice closer to

the classroom. Moreover, they employ modern interactive teachingmethodology to ensure student involvement in the learning process.EU faculty focus on student learning and development.

> Multilingual: all of our students are procient English speakers

and 98% of them speak at least one other language. EU further renes

their communication, presentation and leadership skills, vital to effec-tive management.

> Modern facilities and locations in some of the world´s most at-tractive cities and economic centers.

> International and cosmopolitan spirit: student and faculty body

comprising more than 100 nationalities.

> Excellent employment record: in addition to career and intern-ship fairs organized annually on-campus and the regular e-mailing ofrelevant career openings, EU’s career services ofce provides per-sonalized counseling and assistance to each of our students. This re-sults in quick and excellent job placements for EU graduates.

> Constant innovation: EU professors and corporate sector advi-sors regularly update EU’s curricula so that they reect the latest is-sues and developments in business. Moreover, students attend inno-vative seminars on creativity that further develop their analytical andcommunication skills.

> Developing business personality through traditional as well ascutting-edge business programs, EU prepares students for success inthe global marketplace. It provides them with keen analytical skills, re-ned cultural awareness, multilingual skills and clear strategic vision.

LEARNING BY PARTICIPATION

> WE ARE DIFFERENT

> WE ARE FLEXIBLE

> WE ARE GLOBAL



Commencement Ceremony

EU Geneva and Montreux Campuses,

Switzerland 2008Philippe Gex, Mayor of YvornePress articles www.euruni.netEU Today TV www.euruni.tv

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EXECUTIVE & CROSS

MBA25-30 years

31-35 years

13%

34%32%

36-40 years

41-45 years

21%

FULL-TIME &

PART-TIME MBA

26-30 years

21-25 years

31-35 years

53%

32%

15%

NATIONALITY

Other

CIS

Middle East

SouthAmerica4%

5%

8%

12%

17%

17%

Europe

39%

PREVIOUS STUDIES

Sciences

PR & Media

Other

16%

13%

7%

Humanities

Engineering

BusinessAdministration& Economics

9%

20%21%

PoliticalSciences & Law

14%

MBA CLASS PROFILE

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NorthAmerica

Asia



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WHAT EU GRADUATES SAY

EU IS MUCH MORE THAN A UNIVERSITY:

IT IS A NETWORK

I found excellent networking opportunities

on offer from the like-minded businessprofessionals I shared my studies with.

Tammy Thill

from Switzerland - MBA

Product Manager, Provea

I found faculty extremely helpful; they

encouraged open discussion, teamworkand their real-world experience greatly

contributes to the learning process.

Samuel Läderach


Vice-President, Bank Vontobel

Christophe Behaegel

from Belgium - MBA

General Manager, Crestcom

The campus exchange program opens a

whole world of education and underlinesthe international perspective of EuropeanUniversity.

Denis Berdoz


Director of Mauerhofer & Zuber,

Enterprises Electriques S.A.

I can immediately apply what I’ve learnedand help my company achieve success.EU was the best investment in my future.

Magdalena Kurtz

from Germany - MBA

Associate Director, BCNSCIENCE

The MBA program at European Universityallowed me to order and systematize mybusiness knowledge and gave me theskills I needed to start my own businesswith condence.

Janusz Staroscik

from Poland - MBA

Owner and CEO, Komfort Consulting

2. ABOUT US

The international student body and EU’sexcellent MBA curriculum gave me the

freedom to apply my creative energy andscope to develop a strong professionalpersonality.

BE GLOBAL. THINK GLOBAL. ACT LOCAL.

USE THE NETWORK OF RELATIONS YOU CREATE

DURING YOUR STUDIES AT EUROPEAN UNIVERSITY.



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Pedro Brehm, EU Portugal alumnusEU Today TV www.euruni.tv

INTERNATIONAL: IT’S WHO WE

ARE AND WHAT WE DO

I immediately applied my MBA to my subsequent career that has taken in banking, industry,service and retail. I currently have a top management position in a Portuguese mediamultinational. The global networking opportunities and the international environment atEU have served me well by allowing me to work efciently with people from all around

the world. When you see the pace at which today’s global economy is evolving youcan appreciate the need for the high quality business education that EU provides.

Pedro Brehm

from Portugal - MBAManaging Director, Media Saturn Holding Portugal



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Europe

> Germany

ISW - Business School Freiburg> Austria

ITM - International College of Tourism & Management> Estonia

University Nord> Hungary

International Business School Budapest> Russia

Lomonosov Moscow State UniversitySaratov State Technical UniversitySouth Russia University

> Georgia

Tbilisi State University> Cyprus

Cyprus Institute of Marketing

North, Central & South America

> USA

Nichols College, MAHamline University, MNMonmouth College, ILCollege of Charleston, SCUniversity of Incarnate World, TX

> Canada

St. Lawrence College> Mexico

ITESM - Instituto Tecnológico y de Estudios Superiores de Monterrey

Unico Universidad Autónoma de GuadalajaraEBC - Escuela Bancaria y ComercialUniversidad de ColimaITESCA - Instituto Tecnológico Superior de CajemeUniversidad de Sonora

> Ecuador

Universidad del Pacíco

> Colombia

CESA - Colegio de Estudios Superiores de AdministraciónPolitécnico Grancolombiano> Brazil

CUJA - Centro Universitario Jorge AmadoFGV - Fundação Getulio VargasPUC-Rio - Pontifícia Universidade Católica do Rio de JaneiroUNIP - Universidade Paulista

> Peru

UPC - Universidad Peruana de Ciencias Aplicadas> Chile

Universidad del Mar

Asia

> SingaporeShines Education Group

> Kazakhstan

Kazakh-Russian International UniversityUIB - University of International Business

> Turkey

IBEC - Istanbul Business Education Center> China

University of Pekin> Malaysia

Pine Academy Group

Middle East and Africa

> South AfricaVaal University of Technology

> Egypt

MISR - University for Science & Technology

4. CAREERS

OUR PARTNERS

Educational partnerships

with universities worldwideEU continuously explores afliation opportunities with other

world-class universities. We offer our students the possibility

of obtaining dual degrees from institutions of higher educationaround the world.

2. ABOUT US



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European University Barcelona Campus, Spain

Website www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcnEU Today TV www.euruni.tv

COMMITTED TO

ADDING VALUE TO THE

COMMUNITY BY PROVIDING

AN INTERNATIONAL

BUSINESS EDUCATION OF

OUTSTANDING QUALITY



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Commencement Ceremony

European University Barcelona Campus, Spain 2008Publication www.euruni.net/downloadsEU Today TV www.euruni.tv



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EUROPEAN UNIVERSITY

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www.euruni.edu

GET THE GLOBAL ADVANTAGE WITH A STUDENT

BODY OF MORE THAN 100 NATIONALITIES,

SPEAKING MORE THAN 50 LANGUAGES.



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CAMPUSES

European University has a network of campuses indifferent countries. All campuses follow identical curriculaand use the same textbooks, which means students may

transfer between campuses at the end of any successfullycompleted term.

One University, One Network

3. CAMPUSES

Barcelona is one of the most fascinating and cosmopolitan cities inEurope and the largest port in the Mediterranean today. The capital ofCatalonia is a growing business center and one of the most attractivestudy destinations in the world.

BARCELONA, SPAIN

MONTREUX, SWITZERLANDKnown as the “Heart of Switzerland and Europe”, Montreux region

is renowned for its summer ‘Montreux Jazz Festival’, its high-quality

education centers and private clinics.

MUNICH, GERMANYThe dynamic cultural and business environment in Munich offers anexcellent backdrop for international students pursuing business studies.

Munich is consistently voted the most attractive city in Germany and oneof the top 5 worldwide.

GENEVA, SWITZERLAND

Geneva maintains its position as a global business and nancialcenter. International banks, non-governmental organizations, high-tech and biotech rms and leading trading companies have chosen

this city for their headquarters or key ofces.



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LONDON, UNITED KINGDOMLondon is one of the world’s leading business, nancial and cultural

centers. Its inuence in politics, education and the arts contributes

to its status as one of the major international cities.

SINGAPORESingapore boasts one of the fastest-growing economies and higheststandards of living in the world. Its multi-cultural and multinationalenvironment presents the perfect setting for higher business education.

EXECUTIVE MBA & DBA COURSES ALSO AVAILABLE IN:

VIENNA, AUSTRIA

BEIJING, CHINADAMASCUS, SYRIA

TAIPEI, TAIWAN

HONG KONG & SHENZHEN, CHINA

KOTA KINABALU, MALAYSIA

AKTOBE & URALSK, KAZAKHSTANFREIBURG, GERMANY

HIGH TECH, HIGH TOUCH

WE ENCOURAGE STUDENTS TO

TRANSFER BETWEEN OUR CAMPUSES



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THE GLOBAL CLASSROOM

Students are offered the opportunity to transfer to any campus within EU’sinternational network at the end of each term.Students can start their studies in Barcelona, continue in Geneva and nish them in

Munich or Singapore.

This offers them a truly global experience.

3. CAMPUSES



MULTICULTURAL

MULTILINGUAL

GLOBAL

COSMOPOLITAN

INNOVATIVE

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Barcelona, Spain

Website www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcn

MULTICULTURAL

MULTILINGUAL

GLOBAL

COSMOPOLITAN

INNOVATIVE



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European University offers a professional’s passport into the businessworld via practical MBA study options. The program’s convenientmodular format serves not only recent university graduates but

also mid-career professionals with executive experience. The MBAprograms at EU:

> provide an industry-specic, market-driven intellectual study of global

business processes and trends

> challenge students to master the tools of entrepreneurship andleadership through exposure to real-world business situations

> promote critical and creative thinking to hone analysis andproblem-solving skills

> focus on strategies for sustainable corporate development centeredon business ethics

An MBA from an internationally accredited institution is one of themost coveted academic qualications in the world and a launch pad

to a successful business career.

The EU MBA presents an extraordinary academic experience.

Participants benet from the innovative curricula, which focus on the

latest developments in the world economy. An experienced faculty

drawn from the international professional community and the culturaldiversity and global vision of their fellow students further contribute tothe MBA experience. Additionally, group assignments and a program

of social events promote networking and team spirit; as a resultstudents come together to form a supportive community and developlife-long friendships. European University is committed to matchingstudents with the right program to make their impact in the global

market.

Full-time MBA

The full-time MBA program at European University is a 1-year

program divided into 3 academic terms of 10 weeks each. The rst2 terms cover the core courses that lay the theoretical and practicalfoundations of the study of business and management while the thirdterm offers a specialization in one of EU’s 10 elective majors. Thisenables participants undertaking internships or those pursuing theircareers full- or part-time to attend class without interruption. Theprogram starts in October, January and March.

Part-time MBA

This 2-year program follows the same curriculum as the full-timeMBA, but coursework is completed over 6 terms of 10 weeks each,with students attending 2−3 courses per term. Candidates can enroll

for EU’s part-time MBA in October, January and March.

Dual MBA

This program is offered in collaboration with Nichols College, USA. TheDual MBA presents the opportunity to earn 2 MBA degrees in as little as1 year: complete 5 MBA courses with European University and a further10 with Nichols College in the United States on-site or via distance learn-ing. This program starts in October, January and March.

MBA Second Major Option

After completing a MBA program in a given elective major, studentshave the option to study a further term at EU in a different electivemajor in order to earn a second MBA, thus obtaining 2 MBA degreesin only 4 academic terms.

GRADUATE PROGRAMS

EUROPEAN UNIVERSITY MBA PROGRAMS

> FULL-TIME MBA

> PART-TIME MBA

> DUAL MBA




> International Business

> Communication & Public Relations

> International Marketing

> Global Banking & Finance

> Leisure & Tourism Management

> Entrepreneurship

> Leadership

> E-Business

> Sports Management

> Human Resources Management

The European University MBA programprepares graduates for the challenges

of global business enterprise; it providesthe framework and environment todevelop internationally-minded, forward-thinking business leaders. The programaddresses key business concepts andtheir application in a fast-changingenvironment, explores the analytical

and managerial tools necessary foreffective decision making and promotesprofessionalism, integrity and teamwork.

Terms I and II build a solid foundation of corecurricula subjects. Term III offers 10 electivemajor specializations, allowing students to

focus on the area of business related to theircareer choice:

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Start dates in: October, January and March

GRADUATE PROGRAMS

MBA

1-year

Part-time

MBA

2-year

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Mansoor Al Sulaitin, QatarAlla Landman, Ukraine

term

term

term

term

term term

term

term

term

11

2

3

2 3

4

5

6

Full-time



*CH | ECTS

CH-Credit Hours

ECTS-European Credit Transfer System

GRADUATE PROGRAMS

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MCO 101 Management Skills (3 | 4)*

MCO 102 Organizational Behavior (3 | 4)

MCO 103 Managerial Accounting (3 | 4)

MCO 104 Marketing (3 | 4)

MCO 105 Quantitative Business Methods (3 | 4)

MCO 106 Negotiation (seminar) (1 | 1)

MCO 107 Business Law (seminar) (1 | 1)

Industrial Visits and Invited Managers’ Lectures (1 | 1)

C O R E C O U R S E S

G R A D U A T E

P R O G R A M S

E L E C T I V E M

A J O R S

T E R M I

( 1 8 | 2

3 ) *

T E R M I

I ( 1 8 | 2 3 ) *

T E R M I

I I ( 2 1 | 2 6 ) *

MCO 201 Finance (3 | 4)*

MCO 202 Human Resources Management (3 | 4)

MCO 203 Global Economics (3 | 4)

MCO 204 Strategic Management (3 | 4)

MCO 205 Management Information Systems (3 | 4)

MCO 206 Communication Skills (seminar) (1 | 1)

MCO 207 Job Career Planning (seminar) (1 | 1)

Industrial Visits and Invited Managers’ Lectures (1 | 1)

Major in International Business

MBA 301 Business Policy & Strategy (3 | 4)*

MBA 302 International Marketing (3 | 4)

MBA 303 International Finance (3 | 4)

MBA 304 Sales Management (3 | 4)

MBA 305 Technology & Change Management (3 | 4)

Research Report (6 | 6)

Major in Communication & Public Relations

MCP 301 Public Speaking & Public Communication (3 | 4)*

MCP 302 Public Relations (3 | 4)

MCP 303 Organizational Communication (3 | 4)

MCP 304 Mass Media Strategy, Planning & Media Law (3 | 4)

MCP 305 Practical Applications in Public Relations (3 | 4)


Major in Entrepreneurship

MET 301 New Product Development (3 | 4)*

MET 302 Entrepreneurship & New Venture Creation (3 | 4)

MET 303 Innovation & Leadership (3 | 4)

MET 304 Technology & Change Management (3 | 4)

MET 305 Family Business Management (3 | 4)


Major in Leadership

MLS 301 Business Ethics (3 | 4)*

MLS 302 Innovation & Leadership (3 | 4)

MLS 303 Strategic Supply Chain Management (3 | 4)

MLS 304 Business Policy & Strategy (3 | 4)

MLS 305 Coaching & Mentoring (3 | 4)


MBA - MASTER OF BUSINESS ADMINISTRATION

A GLOBAL MBA


Maria Kalamuddin, RussiaJae Seung Phee, South KoreaAlina Shakirova, Russia

Richelly Conceição-Umemaru, BrazilProf. Julien de Grandbois

Professor of Marketing Management



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Major in International Marketing

MIK 301 International Marketing (3 | 4)*

MIK 302 Sales Management (3 | 4)

MIK 303 Marketing Research (3 | 4)

MIK 304 E-Marketing Strategies (3 | 4)

MIK 305 Advertising & Media (3 | 4)


Major in Global Banking & Finance

MBF 301 Financial Investments (3 | 4)*

MBF 302 Financial Planning (3 | 4)

MBF 303 Short-Term Financial Management (3 | 4)

MBF 304 Long-Term Financial Management (3 | 4)

MBF 305 Advanced Finance (3 | 4)


Major in Leisure & Tourism Management

MLT 301 International Tourism Management (3 | 4)*

MLT 302 Strategic Tourism Marketing (3 | 4)

MLT 303 Environments of Tourism (3 | 4)

MLT 304 Culture & Cross-Cultural

Management in Tourism (3 | 4)

MLT 305 E-Business in Tourism (3 | 4)


Major in E-Business

MEB 301 E-Marketing Strategies (3 | 4)*

MEB 302 Crafting the E-Business Model (3 | 4)

MEB 303 E-Business Architecture (3 | 4)

MEB 304 E-Business Design (3 | 4)

MEB 305 The E-Consumer (3 | 4)


Major in Sports Management

MSP 301 Sports Marketing Management (3 | 4)*

MSP 302 Financial Management

Applications to Sport (3 | 4)

MSP 303 Sports Sponsorship (3 | 4)

MSP 304 Sports Management Issues (3 | 4)

MSP 305 Crafting Unique Sports Events (3 | 4)


Major in Human Resources Management

MHR 301 International Human Resources

Management (3 | 4)*

MHR 302 HR Development & Training (3 | 4)

MHR 303 Communication & Negotiation

in Employee Relations (3 | 4)

MHR 304 People Management (3 | 4)

MHR 305 HR Workshops (3 | 4)


ON DEMAND



GRADUATE PROGRAMS

28

management positions in the elds of corporate nance, investment

management and other managerial and nancial elds, including

management consulting jobs and corporate nance positions in other

industries.

Leisure & Tourism ManagementThe Leisure & Tourism Management major addresses the increasingdemand for graduates who have a specialized understanding ofthe requirements of this diverse and exciting sector. It prepares

students for management positions in this key economic industry. Itequips them with the knowledge and skills needed to succeed in amultitude of managerial, planning, business leadership or researchroles. Examining a broad range of topics will enable professionals

to meet the demands of sustainability, diversity and quality in thetourism markets in addition to raising their awareness of the legal ande-business aspects that they will face.

Entrepreneurship

The Entrepreneurship major develops key knowledge and skills inthe elds of new product/service development, new venture creation

and small/family business management. The change managementcourse prepares for the challenges of growing a business andadapting to environmental changes. This major provides graduateswith the framework and skills to become entrepreneurial leaders andmanagers in any organizational setting.

Leadership

The setting and attainment of clear goals and objectives is the basisof success in business and to effectively lead a group of peopleto achieve this is, therefore, the fundamental skill of the businessprofessional. By covering the key areas of this ability, the Leadershipmajor fosters and develops the innate abilities of each student to

apply them to the needs and demands of organizations for leadershipin an increasingly competitive and global environment.

ELECTIVE MAJORS

MAXIMUM LEARNING AND

NETWORKING POTENTIAL

International Business

The International Business program responds to the needs of businessprofessionals who recognize that their skills and knowledge are goingto be required in a diversity of organizational situations determined bythe international nature of business transactions today. As all areas

of business are susceptible to internationalization, this major coversthe comprehensive knowledge needed to run many different areas ofa business while specializing in the specic skills needed to deal with

the complexity of a doing business across borders.

Communication & Public Relations

The major in Communication & Public Relations is designed for thoseaspiring to positions in public relations, advertising, marketing andcommunication. Students learn the essentials of communicationand persuasion, gain condence in public speaking and receive

individualized feedback for their presentations and on their choice ofcommunication strategy. Topics include public relations campaigns,ethics, media strategy and planning, organizational communication,delivery of speeches and other verbal messages in a variety ofcontexts.

International Marketing

The International Marketing major covers fundamental approachesof understanding markets, competitors, product portfolios andconsumer behavior from an international perspective. It emphasizescurrent developments in e-marketing strategies and changes inadvertising and the use of media. This major equips graduateswith the necessary tools, skills and mindset required to be effectiveinternational marketers. Global Banking & Finance

The major in Global Banking & Finance offers courses relating to the

nancial organization, operations and problems of the economy atlarge while stressing issues of nancial management in business rms

and nancial institutions. It emphasizes the analytical foundations

of the discipline and provides the student with the tools for dealingwith important practical issues. This major prepares graduates for




www.euruni.edu

29


Prof. Dr. Cristina Tomás i Pérez

MBA Programs CoordinatorEU Today TV www.euruni.tv

Prof. Pio Verges

Professor of Business FinanceEU Barcelona FacultyEU Today TV www.euruni.tv

E-Business

This major prepares students to manage within an e-businesscontext and responds to the increasing importance of incorporating

technology into the core of every business. Examining a very broad

range of topics, from e-business architecture through to usability, it isnot primarily a technical course, but covers many of the aspects thatmanagers face when working in internet-based environments; be itwithin a start-up or as part of a multinational operation.

Sports Management

The Sports Management major is an interdisciplinary programdesigned to teach management skills such as sports marketingand management, sports advertising, media relations and sportssponsorship programs. The industry offers diverse and dynamicopportunities ranging from involvement in professional sports tomanaging events and private, public and corporate health andtness clubs. Increasing awareness of tness and wellness and the

popularity of professional sports result in sponsorship, marketingand media opportunities. Sporting events, whether they be smalllocal competitions or mega-events with a world-wide impact,require professional managers to ensure maximum benet for all

stakeholders. The curriculum is designed to prepare students for awide range of managerial positions in sport-related elds.

Human Resources Management

The Human Resources Management major focuses on the increasingstrategic importance given to the role people play in businessperformance. It emphasizes effective talent management and thecreation of successful teams as keys to organizational success andexplores trends and transformations in human resource development

and training, communication and the workforce as human capital. Thismajor prepares graduates to deliver added value to core stakeholdersin a business through the management of an organization’s mostimportant resource: its people.

Academic Information

Course Load

The course load is expressed in credit hours. Each credit hour

represents 1 hour of class per week. Thus a 3-credit hour classmeets 3 hours per week. Preparation time of between 1–1½hours for each credit/hour is assumed.

European Credit Transfer Accumulation System (ECTS)

The student’s academic status can also be expressed by the

use of the ECTS. One standard academic year correspondsto 72 ECTS-credits that are equivalent to 1500–1800 hours ofstudy. ECTS has been developed in order to provide a commoncurrency and facilitate the transfer of students and their gradesbetween European higher education institutions.

Grade Point AverageThe student’s academic standing is indicated by a grade pointaverage (GPA) determined by dividing the total number of

credit points earned by the total number of credit hours of theacademic program undertaken.

Delta Mu Delta Membership

The prestigious international honor society Delta Mu Delta ac-knowledges exceptional students in the eld of business. Mem -bership represents the highest recognition a business studentcan earn. Charted by Delta Mu Delta, European University pro-vides its students with the opportunity to attain membership. Class Attendance

Class attendance for all EU courses is mandatory. A studentwho misses more than 3 classes of a given course automaticallyfails the course.

Graduation Requirements

All 3 terms of the MBA degree program must be completed witha minimum grade point average of 3.0. In addition, studentsmust present and defend a research report.



GRADUATE PROGRAMS

30

EXECUTIVE PROGRAMS

Executive MBA

For working professionals looking to further rene the art of

management.

Overview

The EU Executive MBA is designed for energetic executives who

seek a versatile and challenging MBA experience to enhance their

global competitiveness. Applicants should possess a Bachelor’sdegree and a minimum of 5 years’ managerial experience.

Benets

Enhancing understanding of the fundamentals of business theory andpractice are central to any MBA option. However, the Executive MBA

program goes further as it is carefully structured to equip graduateswith the tools to reach the next level of management, rening vital

team-working skills and nurturing condence in the leaders and

decision makers of the future.

Structure and Duration The Executive MBA curricula are identical to those offered in the full-

time MBA program. Classes take place every Saturday, 9.00–19.00and participants follow 3 courses per term/10 weeks. The programconsists of 5 terms and lasts for 15 months.

Start Dates

Applications are considered for October, December, March, May andJuly.

5. EXECUTIVE PROGRAMS

Cross MBA

“Ready for new horizons?”“Ready for a new career?”

EU’s Cross MBA is an intensive and challenging program offered in

collaboration with Nichols College, USA.

In 15 monthsOver 15 weekends

Get 2 Executive MBA degrees:

> Continue to work full-time

>

Network with other ambitious professionals> Benet from international faculty, student body and curricula

> Integrated on-site and online study components

> Earn an MBA that is perfectly in tune with the global marketplace

Overview

The Cross MBA is offered in collaboration with US partner NicholsCollege (NC), offering in one program both European and Americangraduate degrees.

The format of the program combines classroom and online learningthat allows participants to balance between the pursuit of an MBAand full-time employment. The program is designed for demanding

executives looking for an intensive, comprehensive update of theiradvanced skills and knowledge as well as networking opportunitieswith similarly successful professional.

EU’s Executive MBA programs are designed

for professionals with 5 or more years ofmanagerial experience who are in a critical

and decisive phase of their professionaldevelopment: they are looking to make

a breakthrough in their careers to propelthem towards senior management positionsor seek to successfully launch their ownenterprise. EU fully prepares MBA students

for these challenges through a combination ofoutstanding faculty, innovative curricula andexible study options. Curricula place emphasis

on creative problem solving and managingcomplex relationships. In addition, MBA

participants benet from inspiring discussionswith fellow students from all over the world withwhom they can exchange insights and build

strong business networks.

YOU HAVE THE POTENTIAL!

EARN YOUR MBA WHILE YOU WORK



www.euruni.edu

31

TWO DEGREES FOR SUCCESS

IN A GLOBAL ECONOMY

www.euruni.edu

The Cross MBA curriculum covers all main functional areas ofbusiness and consists of 15 courses, 10 of which are provided by NCfaculty ying in to Europe and 5 by EU Europe and Asia faculty. As

such, the program provides a truly global perspective to the topicalissues in business and economics today.

Benets

An online learning option brings a new dimension of accessibility to theEU MBA experience and makes the program even more convenient

to t around a career. To have both European and American MBA

qualications is highly desirable to employers, and subtle differences

in perspective between US and European business models can onlyenhance the value of an international learning process.

Structure and Duration

Each of the 15 courses is completed in 1 month, with 18 hours ofon-site seminars provided during 1 weekend per month. To preparefor these seminars participants are supported by 6 hours’ online/

distance learning before the seminar and 6 hours’ online/distancelearning as a follow-up to the seminar. As such, the Cross MBA iscompleted in 15 months.

Start Dates

Participants can start the Cross MBA program any month.

Curriculum

Common skills

EU 503 Management TheoryGSB 503 Business Quantitative Tools and StatisticsEU 501 Managerial AccountingGSB 505 Marketing ManagementGSB 506 Financial ManagementEU 504 Applied Economics

Business Essentials

GSB 501 Effective Business CommunicationGSB 600 Organizational BehaviorGSB 602 The Leadership Experience

EU 505 International Business

Accounting and FinanceGSB 704 International Finance

Economics

GSB 714 Business, Government and the Global Economy

Marketing Management

GSB 727 Economic Strategy

Management Decision Making

EU 502 Operations Management

Capstone Course

GSB 800 Strategic Management

THE ALLIANCE



GRADUATE PROGRAMS

32

Career Activities

Guest Lecturers’ Seminars

These seminars are special topics sessions where experts interact

with EU students on current issues of today’s world. In addition toregular career seminars, European University also attracts businessleaders to programs covering diverse sectors of business includingbanking, negotiation, international arbitration and market research.These sessions encourage the students’ curiosity and deliverdetailed information and a practical, informed opinion. Industrial Visits

Students are taken on a regular basis to visit specic national or

international companies. In this way, theoretical concepts learned inclass can be related to real business situations. Assignments relevantto the visit are given in class and students are required to present oraland written reports.

Study ToursStudy tours are designed to give students experience in the global

corporate business environment. During a 1–2 week trip, studentsvisit selected corporations, commercial centers, governmental andtrade organizations around the world where they observe a varietyof industries and meet with management. Students are required toprepare project reports based on their study tour experiences.

Career Services

EU enjoys a solid reputation among recruiters. The caliber of itsstudents and the efciency of EU career development services

provides a distinctly competitive edge for job interviews.

The Ofce of Career Development serves students, alumni and

organizations by addressing career development and employmentneeds. Individuals receive assistance in formulating, exploring and

implementing career options. Staff can assist with choosing careerpaths, preparing résumés, improving interview skills, evaluating the job market, developing networks of contacts, conducting a job searchand negotiating offers of employment.

Career Seminars

Major international companies are regularly invited on campus tointerview EU graduates. Recruiters introduce their companies anddescribe available job opportunities. Others will ask to meet withsmall groups of students in whose backgrounds they have a particularinterest.

Career Fair

Our career fair is a great opportunity for students to meet face-to-face with representatives from major corporations. Students have anopportunity to present themselves directly to prospective employers.This contact improves their prospects in the job market.

Employment Agency Network

Making contact with companies directly can be difcult enough so EU

career services provide a list of job offers and maintain direct contactwith companies, employment agencies and their representatives.career services match students with employment opportunities andsee that they are well-informed and thoroughly prepared for interviewscenarios.

Career Development Workshops

As some skills need constant updating, our graduate students receivehelp ne-tuning their evolving career paths in special workshops that

cover:

> Market research

> Interview technique> CV/résumé skills> Letter writing skills

Students also have the opportunity to directly consult companyrepresentatives for one-to-one coaching that can help establish astrategy based on realistic expectations about future prospects.

CAREER DEVELOPMENT


IxA=RINTEGRITY (I)

AUTHENTICITY (A)

REPUTATION (R)




Dr. John Kwo

Professor of Corporate StrategiesEU Today TV www.euruni.tv

Other 25%

www.euruni.edu

33

Advertising 7%

PR and Media 21%

Consultancy 9%

Retailing &

Distribution 15%

Tourism 4%

Marketing 10%

Finance 3%

HR

4%

E-Business 6%

Import & Export

9%

Event Management 12%

Switzerland 8%

Germany 12%

Spain 8%

Brazil 4% Portugal 4%

Russia 4%

Sweden 4%

Italy 5%

Holland 6%

USA 7%

China 7%

France 6%

WORK PLACEMENT

PER REGION

WORK PLACEMENT

PER INDUSTRY

Job Board

EU posts job vacancies at its different campuses andonline. This list is updated regularly and offers a range oftop international business posts. All students/alumni havedirect access or can request the most recent list from the EUadministration ofce.

Job Change Resources

With a high percentage of professionals looking to change theircurrent positions or eventually switch careers, EU is aware ofthe need for guidance for those considering such decisions.The huge range of professions on offer worldwide can make

this a daunting task, so EU strives to create an environmentwhere students are equipped to explore new career directions.

EU career services can help to identify and market your skillsfrom one career to another.



GRADUATE PROGRAMS

34

CORPORATE EMPLOYERS& PLACEMENT SERVICES

While nobody else will make career choicesbut the students themselves, practical adviceis available from EU’s career counselors.The aim of such guidance is twofold: to

make students aware of the wide range ofcareer choices and organizations availableand to help them assess their own skillbase, personality prole, strengths and

weaknesses when making job choices.

> ABB> ACCENTURE> A.T. KEARNEY>

ABN AMRO BANK> ADIDAS> ALCATEL-BELL> AMAS BANK> AMERICAN EXPRESS> APPLE> AVENTIS PHARMA> BANCO MORA> BANCO SABADELL> BANCO SANTANDER> BANESTO> BANK BRUSSELS LAMBERT> BANQUE PRIVÉE EDMOND DE

ROTHSCHILD>

BARCLAYS MERCANTILELONDON> BAYER> BBVA> BLANCPAIN> BMW GROUP> BNP PARIBAS> BRITISH

TELECOMMUNICATIONS> CABLECOM> CATERPILLAR> CHASE MANHATTAN BANK> CHRYSLER> CHUPA CHUPS>

CIBA

> CITIBANK> CITIGROUP> COCA-COLA>

COCHLEAR> COMPAQ> COOP> CREDIT ANDORRA> CREDIT LYONNAIS> CREDIT SUISSE> DELL> DELOITTE & TOUCHE> DEUTSCHE BANK> DEUTSCH

HONDURANISCHEINDUSTRIE

> DHL> DISNEYLAND PARIS>

DUN & BRADSTREET> EBAY UK> EL CORTE INGLES> ESTEE LAUDER INC.> EUROCARD> FEDEX> FORD> GENERAL ELECTRIC> GENERAL MOTORS> GOLFCLUB URLOFFEN> GOOGLE> HAAGEN DAZS> HENNESSY> HERALD TRIBUNE>

HEWLETT PACKARD

> HILTON INTERNATIONAL> HINDUJA GROUP> HOFFMANN-LA ROCHE>

IBM> ILO> IMD> INDITEX> IKEA> JETAVIATION> JOHNSON & JOHNSON> KENWOOD> KNORR CPC BENELUX BV> KOREAN AIRLINES> KPMG> LA CAIXA> LABORATORIOS ESTEVE> LOGITECH>

L’OREAL> MARRIOTT HOTELS> McDONALD’S> McKINSEY & CO> MERRILL LYNCH> MIELE> MORGAN STANLEY> MOTOROLA> MOTUL> NESTLÉ> NIKE> NOKIA> NOVARTIS INTERNATIONAL> PANALPINA MANAGEMENT>

PEPSI

> PEUGEOT> PRICE WATERHOUSE-

COOPERS>

PROCTER & GAMBLE> RENAULT> SANDOZ NUTRITION> SEAT> SHELL> SIEMENS> SIEMENS BUSINESS

SERVICES> SONY ERICSSON> SONY MUSIC> SPA CHAKRA> SPECIALTY CHEMICAL> SWATCH GROUP> SWISS INTERNATIONAL

AIRLINES> TELEFONICA> THE BOSTON CONSULTING

GROUP> THE WORLD BANK GROUP> THOMAS COOK GROUP> UBS> UNILEVER> UNITED BISCUITS> UNITED NATIONS> VERITAS> VODAFONE> VIRGIN> XEROX>

WTO

The EU employment database consolidatesinformation from a range of sources and isregularly updated.

Below you will nd a list of some of our contactsin the world of industry.


ON GRADUATION, EMPLOYERS ARE GUARANTEED BRIGHT, READY-TO-WORK PROFESSIONALS.

IT IS THIS THAT SETS OUR MBA PROGRAMS APART FROM OTHERS IN THE MARKET.



www.euruni.edu

35

www.euruni.edu

Spring Cocktail

European University Geneva Campus Switzerland 2009Mr. Yves Leterme, Belgian Prime MinisterPress articles www.euruni.edu/yvesletermeEU Today TV www.euruni.tv

www.euruni.edu

LEARNING FROM LEADERSDistinguished speakers for lecture series include

business leaders, ambassadors and political gures.

Yves Leterme

Prime Minister of Belgium

Srichand Hinduja

CEO & President, HindujaGroup of Companies

Philippe Gex

Mayor of Yvorne, Switzerland

Nick Hayek

CEO, Swatch Group

André Dosé

Former CEO, SwissInternational Airlines

Peter Hug

CEO, Wenger

Vladimir Petrovsky

Director, European Ofce

of the United Nations

Gerd Becker

CEO, METRO Cash & Carry

Bernard Gander

Vice-President, Logitech

Pierre Keller

President, ECAL - EcoleCantonale d’Art de Lausane

Alain Delamuraz

Vice-President, Blancpain

Peter K. Hecktor

Founder & CEO,Data Modul AG

Roland Decorvet

CEO, Nestlé Switzerland

Nayla Hayek

CEO, Tiffany Watches Co.

Marc Hayek

CEO, Blancpain

Moritz Sutter

Founder, Crossair

Bernard Fierens

Director, Private BankEdmond De Rothschild

Wendelin von Boch

CEO, Villeroy & Boch

Pau Serrancanta

Director, Dorna Sports (Moto GP)

Lu Yu Cheng

Former Executive Vice-

Mayor of Beijing

35

European University is alive with inspiration and opportunity. It is a place where something positive is always happening.

Conferences, guest speakers, forums, summits, career fairs, the list of events on-campus never ends. EU’s excellent reputation and

campus locations bring some of the most motivating and inspirational leaders to teach. Students and alumni learn from and are challengedby senior industry, government, nance and media personalities. They forge global business contacts which will last for the rest of their

lives.

Speaking on-campus:

The Corporate Network EU designs its programs in conjunction with seniorexecutives from the global business community and

receives ongoing feedback from them. In this way,EU adapts to the changing requirements of today’sbusiness world and continues to provide excellence

in higher education.



GRADUATE PROGRAMS

36

STUDENT SERVICES

& ACTIVITIES

Student Services

Personal Counseling

A number of experienced staff members are available to give students

assistance with personal matters if required. If you wish to seekfurther help, EU can arrange for you to see a professional counselor.

Computer Facilities

All classrooms have Wi-Fi access which encourages a high level ofcomputer literacy. Support is provided by networked computers andlaser printers with associated multimedia technology.

Up-to-date software applications including internet, intranet ande-mail are available to all students, who are required to use thesetools to complete their coursework.

Library and ProQuest Online

EU believes that online learning resources are a signicant step

towards the green classroom of the future. All students have full

access to the online library ProQuest and are encouraged to makeuse of this and other scholastic resources on offer. Textbooks are

available to borrow from campus libraries.

Accommodation

EU administration helps students to nd accommodation. The

Admissions Department maintains a contact database and anupdated list of available apartments.

Visas

EU assists students with visa formalities and obtaining studentpermits.

European University International Club

EU International Club consists of alumni who facilitate the rapid

integration of international students upon their arrival at EU. Theyare available to share their professional experience and offer advice

regarding student life at EU.

EU Alumni Association*

The alumni / university relationship is one of mutual enhancement, inwhich EU offers its alumni:> Networking opportunities with former classmates and faculty members> Continuing education opportunities through seminars and

discussion groups> International events organized by EU to re-connect with old

friends

Social Activities

Welcome Night

This activity is held at the very beginning of each term and gives newand current students the opportunity to get to know each other andenjoy some time together.

Christmas DinnerBefore going on holidays students meet for this popular traditionalget-together.

Special Evenings

EU organizes specially themed events such as Mexican, Spanish,

Irish and Brazilian nights.

Ski/Snowboard Weekend

Once a year EU organizes an annual ski/snowboard weekend atresorts such as Gstaad, Verbier, Crans Montana, Zermatt or Andorra.Non-skiers and snowboarders are welcome since these locationsoffer a wide variety of activities.

Sports ActivitiesEU encourages different sport activities among the students. We areproud of our basketball, volleyball and soccer teams. Every year weorganize different inter-campus championships.

*Please see page 42 for more details regarding EU Alumni

7. STUDENT SERVICES & ACTIVITIES

REAL PEOPLE - REAL SOLUTIONS



www.euruni.edu

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www.euruni.edu

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Mr. Edgar Geyer

General Manager of Bayer EuroservicesWebsite www.barcelona.euruni.edu

Blog www.euruni.net/blog/eurunibcn

(P+E) x I = SPASSION (P)

EXCELLENCE (E)

INTEGRITY (I)

SUCCESS (S)



GRADUATE PROGRAMS

38

ALUMNI BUSINESS NETWORK

A WONDERFUL TOOL

FOR KEEPING THE EU

EXPERIENCE ALIVE AND

FLOURISHING

Alumni Association

The maintenance of a strong alumni community is highly-valued anda key component of the EU academic model: alumni pay regular vis-

its to campuses as guest speakers, attend EU alumni associationevents, are on-hand to advise students, contribute to EU newslettersand also keep in touch with EU and each other via the Alumni Asso-ciation Grid (see below).

After graduation, wherever they may nd themselves in the world

European University alumni will still feel part of the EU network andknow that they can count on the university for support.

Alumni Association Grid Webpage

As it celebrates more than 35 years as one of Europe’s leading busi-ness universities, European University has made it easier for alumnito stay in touch with the university and each other by launching itshighly interactive alumni webpage. A wonderful tool for keeping theEU experience alive and ourishing, the webpage is user-friendly and

offers many options for maintaining and cultivating the rapidly grow-ing network of contacts which make EU such an international andinnovative institution.

Webpage Tools

After registering, students can upload and upgrade photos, businesscards, CVs, hang information or comments on walls, tag friends, joincampus-specic networks, post where they live, what they do and the

industry in which they work. The webpage also has an alumni data-base for easy searches and includes current and past EU locationsfrom around Europe and the rest of the world. Creating an account isvery easy and also allows former students to be kept informed of to-day’s EU and the extent of its global reach and international appeal.

Webpage Benets> Keep in touch with former classmates, professors and administration> Network with EU alumni from other campuses> Access job opportunities, career services and more> Stay updated on EU alumni events or reunions> Find and contact EU alumni in any city around the world http://alumni.euruni.edu

8. ALUMNI BUSINESS NETWORK




Miriam Fisas, Spain

Video www.euruni.tv

www.euruni.edu

39

www.euruni.edu

39

> EU ADVANTAGE: NETWORKINGThe EU Experience

Since its creation, students from all over the world have always been welcomed

at EU. On EU campuses, East meets West and North meets South. Despite all

cultural and social differences, there is always one common denominator that

bridges the gap. Students all learn to speak the same international language:

Business.



GRADUATE PROGRAMS

40

Admission Requirements

Diploma

Arrange to have an ofcial university leaving certicate or diploma

and transcript(s) sent to the EU Admissions Department. Applicantswho do not hold a university diploma at the time of applying mustpresent an ofcial university transcript or record for the last year of

university study. Transcripts are considered ofcial if they bear a uni-versity stamp and the signature of the university Dean. Academictranscripts should include the university’s contact information. Re-cords must list the subjects taken, grades earned or examination re-sults in each subject, and include certicates or diplomas. If the docu-ments are not in English, they must have a certied English translation

accompanying them.

English Requirements

Unless you are a native English speaker, you must submit a certi-cate of English prociency. This can be an ofcial score on one of

the following: Test of English as a Foreign Language (TOEFL), In-ternational English Language Testing System (IELTS), CambridgeCerticate in Advanced English (CAE) or alternatively European

University’s English language entrance exam. Please consult the EU

website www.euruni.edu for full instructions on submission of lan-guage exam results.

Recommendations

Submit 2 letters of recommendation from academic and/or profession-al sources familiar with your performance and potential for leadership.Any letter not written in English must be accompanied by a certied

English translation. Applicants are recommended to use the PPI (Per-sonal Potential Index) tool, available at www.ets.org for this purpose.

ADMISSIONS

European University is pleased that you areconsidering to further your education, andcan develop the professional skills you needto thrive in today’s business society.

EU understands that choosing an MBAprogram is one of the most challengingdecisions that you will face in your life. EUis an excellent choice and is here to help

you in your decision making. You are invited

to learn as much as possible about EU:visit its campuses, meet current studentsand alumni, attend classes and universityevents and see how EU is aligned with youreducational and professional goals.

Admission to EU is limited, so you are urged tosubmit your application as soon as possible.By applying early, you will be guaranteedfull consideration for admission and EU staff

will be able to answer any questions you mayhave. Applications are considered on a rollingadmission basis with 3 starting dates per yearin October, January and March for the full-time and part-time MBA, October, December,March, May and July for the EMBA programand every month for the Cross MBA program.

The admission requirements and proceduresare designed to assist applicants by

answering their questions and to help EUselect from a qualied pool of students.

Applicants are evaluated on the strength oftheir applications as a whole and considerationis given to the students’ qualities and abilities:leadership potential, academic achievements,performance on standardized tests, extra-

curricular activities and other personalexperiences.

Essay or Video Essay

Write an essay or record a 1–2 minute video essay*, which will helpthe EU Admissions Committee become acquainted with you, under-stand your motivation to attend EU, and determine how well you canexpress yourself.

The essay should be on one of the following topics:1. Tell us about the most challenging team experience you have had

to date. What role did you play? What did you learn?2. Please comment on a personal failure that had an impact on yourlife and what you learned from it3. What achievement are you most proud of (studies, sports, profes-sional life, etc.)?4. If you could imagine an entirely different life from the one you lead,what would you want to be or do?5. Each of us has been inuenced by people, events, and situations

in our lives. How have such inuences shaped who you are today?

The essay will be evaluated on the basis of clarity, creativity,completeness of response, sentence structure, paragraphing,spelling, grammar, and style.

In addition applicants must satisfy any 2 of the

following criteria:

1. A minimum grade point average (GPA) of 3.0 on a 4.0 basis (B

average)2. A satisfactory score on the GMAT or GRE3. 2 years or more of professional work experience which may include

military service4. A personal interview with the Dean

9. ADMISSIONS

*Visit www.euruni.edu for instructions on how to submit video essays



Prof. John Wetherell

Professor of EconomicsEU Barcelona Faculty

www.euruni.edu

4141

www.euruni.edu

INTERNATIONAL FACULTY FROM

MORE THAN 30 COUNTRIES


Prof. John Wetherell

Professor of EconomicsVideo www.euruni.tv



Admissions Department Services

Accommodation

EU administration helps students to nd accommodation. Pleasecontact the Admissions Department for an updated list of availableapartments.

Visas EU assists students with visa formalities and obtaining student permits.

GRADUATE PROGRAMS

42

All applicants should submit the following documents in order to com-plete the application process:

1. Completed application form

2. Copy of university diploma and last-year transcripts

3. English language certicate (for non-native speakers)

4. 2 letters of recommendation (use of PPI recommended)

5. 1 essay or video essay

6. 3 passport-size photos

7. Copy of passport

8. Bank letter certifying the applicant’s nancial solvency

9. 200€ / CHF non-refundable application fee. Please attach a check,money order, or receipt for a bank transfer payable to European Uni-

versity. Please contact the EU campus to which you are applying forthe bank account number to which the fee should be sent.

EU applicants can send their applications by post, fax or e-mail

1. If you choose to mail your application, please make sure that yousend any important documents via a secure mail/courier service.

2. You can fax the application, required documents and credentials

to the EU campus to which you wish to apply in order to speed upthe process.

3. If you choose to send your application package by e-mail, pleaseapply online and e-mail the scanned copies of the rest of the applica-tion documents at your earliest convenience.

If you choose to fax or e-mail your application, please make sure

that the university receives the original documents prior to the

beginning of the starting term as EU’s Admissions Department

will need the originals to conrm your acceptance.

APPLICATION INSTRUCTIONS

9. ADMISSIONS

THE WORLD IS CHANGING

EU IS READY

ARE YOU?

Apply online at: www.euruni.edu



WE ARE ALL ENTREPENEURS:

> WE DEVELOP LEADERS

> WHO DEVELOP PEOPLE

> WHO DEVELOP BUSINESS

www.euruni.edu

43

www.euruni.edu

43

European University

Classroom

Ticiana Tonon, BrazilRaffa Pasqualino, Italy



European University Barcelona

Ganduxer 7008021 Barcelona, Spain

Tel: +34 93 201 81 71

Fax: +34 93 201 79 35

[email protected]

European University Geneva

Quai du Seujet 18

1201 Geneva, Switzerland

Tel: +41 22 779 26 71

Fax: +41 22 779 26 73

[email protected]

European University Montreux

Le Forum-Grand-Rue 3

1820 Montreux 2, Switzerland

Tel: +41 21 964 84 64

Fax: +41 21 964 84 68

[email protected]

EU Executive Center

Château Maison Blanche

1853 Yvorne, Switzerland

Tel: +41 24 466 68 69

Fax: +41 24 466 68 71

[email protected]

EBCM Munich

Branch of European University

Gmunder Strasse 53

81379 Munich, Germany

Tel: +49 89 5502 9595

Fax: +49 89 5502 [email protected]

w w w . e u r u n i . e d u

EUROPEAN UNIVERSITY - EU BUSINESS SCHOOL

Other EU Campuses in:

London (UK) | Freiburg (Germany) | Vienna (Austria) | Aktobe & Uralsk (Kazakhstan) | Damascus (Syria)

Taipei (Taiwan) | Hong Kong, Shenzhen & Beijing (China) | Kota Kinabalu (Malaysia) | Singapore



Study International Ltd

Course Application Document

Use this form to make your initial application (without

obligation). The information will be used to help you decide

which course is right for you.

Return Form by Emil to [email protected]

Title: Miss /Mr /Mrs /Other If Other Please State

Name (Surname/Christian Name)

Your Email Address / Telephone

Date of Birth (Day / Month / Year)

Mailing Address (include Postal City, County, Post Code)

Course Options (Type Courses exactly as it appears on www.studygo.co.uk (List up to 3 options)

If Course not listed please give details of course, provider and location.

What is your Citizenship? (Please provide as much detail about Passports/ Visa's held by you in order to assist

your application)

What is Your First Language?

Please Give Details of Your Education - Include Schools/Colleges attended, Exams Passed and Current Studies.

Have you ever been required to withdraw from an educational institution? (Yes/No Please Give Details)

Emergency Contact Details (Who to contact in an Emergency)

Telephone (List all Land Line and Mobile Numbers)

List Any Email Contact Details

Relationship to you

Please attach supplementary documents to this form (For example Certificates/Curriculum Vitae/ Other Application Documents)

By Submitting this information, you agree to our terms and conditions. SI SAF OO4

mailto:[email protected]



http://www.studygo.co.uk/







www.studygo.co.uk

Contact Details

Tel: 0844 5555 480

E: [email protected]

W: www.studygo.co.uk

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Study International EURUNI Graduate Programmes

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