Studentpresentasjon Brasil

8/3/2019 Studentpresentasjon Brasil

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Brazi


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Brief presentation of International Business

Cultural lessons

Agenda


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Initiated in 1984 by the Norwegian TradeCouncil (now Innovation Norway)

Annual student project carried out between

students from: Norwegian School of Economics and Business Administration (NHH)

Norwegian University for Science and Technology (NTNU)

Norwegian School of Management (BI).

The International Business project

has covered the globe

What is International Business?


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Singapore

1984/1985

Brazil

1985/1986

1999/2000

Australia

1986/1987

1987/1988 1988/1989

2004/2005

Thailand

1989/1990

rtugal

1/1992

xico

92/1993

1993/1994

ile

94/1995

South Africa

1995/1996

India

1996/1997

2005/2006

Indonesi

1997/199

South Kore

2000/2001

2001/2002 2002/2003

1990/1991

1998/1999

1990/1991

2003/2004


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Gain knowledge and experience

Communicate first hand experiences

Describe business opportunities

You cannot acquire experience by making experiments.You cannot create experience. You must undergo it.

Albert Camus (1913 1960)

What is the intention?


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Cultural lessons

- Communicating first hand experiences


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lets have a disorganized meeting

for twenty minutes

Expressive Communication Style


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ere s our a emp


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You have to listen to what they reallyare saying,

not what you thinkthey are saying

High-Context Communication


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Brazilians often do not take own decisions,

they are not proactive, but rather wait for

instructions. Norwegians on the other handtake more independent action.

Brazilian workers tend to hide bad

news until it is too late, since they areused to a very authoritarian

leadership style.

In Brazil, to do something and fail isworse than doing nothing at all.

Formal Culture

Hierarchical culture


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We need in-depth knowledge and in many

ways to behave as Brazilians in orderto succeed in this market

Success Criteria


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Relationship-Focused

razilians mix business with pleasure


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hugging is quite normal

High-Contact Culture


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Get a local partner. Not just for networking, rather

a partner that can add value over time.

Networking local content


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punctuality is when two Brazilians

have the same delay

Fluid-Time Culture


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In Brazil everything is

difficult, but nothing is

impossible

Be patient

Nothing is impossible?


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Corruption is much more an

option than an obligation.

Corruption


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Next year: Vietnam

Studentpresentasjon Brasil

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Transcript of Studentpresentasjon Brasil