Student Village: Levis Curve ID case study
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Transcript of Student Village: Levis Curve ID case study
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Take the measuring experience to students and inspire female students to LOVE their curves & embrace the idea that sexy is about shape, not size!
3069 girls measured and interacted with!
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Premarketing teaser team handing out postcards with activation information day before activation began. SMSes sent out on the morning of day 1.
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Levi’s Curve ID Measuring experience – girls get measured, discovered their CURVE ID and find the perfect the pair of jeans!
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Revlon Beauty Studio – Girls were treated to a mini-makeover by Revlon
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Cosmo on Campus Shoot! – Girls have a photoshoot, photos printed as Cosmo on Campus false covers and stand a chance to win a shoot with Cosmopolitan!
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Sexy, it’s about SHAPE, not SIZE!
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Find more CASE STUDIES @ www.studentmarketing.co.za