Levis vs nike

17

Transcript of Levis vs nike

Page 1: Levis vs nike
Page 2: Levis vs nike
Page 3: Levis vs nike
Page 4: Levis vs nike

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans.

CEO : Charles V. Bergh

Founder : Levi Strauss

Founded : 1873, San Francisco, California, United States

Headquarters: San Francisco, CA, United States of America

Page 5: Levis vs nike

In 2007 they conducted a lifecycle assessment of their timeline of product.

They came across how much they were affecting the planet.

The results inspired them to rethink every step they took, innovate existing styles, environment-friendly ones.

Page 6: Levis vs nike
Page 7: Levis vs nike

The goal was to utilize over 3.5 million recycled bottles for the spring 2013 Waste<Less collection.

Each pair Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content.

On average, eight 12 to 20-ounce bottles per jean.

Page 8: Levis vs nike

Production Process

The recycled plastic – brown beer bottles ,green soda bottles, clear water bottles and black food trays – is collected from communities across the country.

The it is shipped to a manufacturing plant.

Where it is broken down into tiny pellets and spun into polyester fibers.

That polyester yarn is then woven with cotton into denim.

Page 9: Levis vs nike

Rs. 3,999Rs. 3,699 Rs. 3,999 Rs. 3,399

Page 10: Levis vs nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

Founded: 1964 (as Blue Ribbon Sports) 1971 (as Nike, Inc.)

Founder(s): Bill Bowerman Phil Knight-Chairman

Headquarters: Washington County, Oregon, U.S.

Page 11: Levis vs nike

They started it in the year 2010.

All the world cup jersey’s were made of 100 percent recycled polyester, with each jersey taking eight plastic bottles.

The net result of that one project alone was reusing 13 million plastic bottles

Page 12: Levis vs nike

The process begins with recycled plastic running down a conveyor belt in a recycling facility.

The plastic is broken down into thread and pounded into spools.

Just like any other fabric, the thread is turned into cloth

and dyed to fit its future purpose.

Then, the cloth is cut with a special die-cut machine producing the front and back of the jersey.

Production Process

Page 13: Levis vs nike

A Nike specialist reviews the job by placing the trademarked swoosh in just the right spot.

The logo is then pressed into the jersey in a manner similar to applying a temporary tattoo.

After sewing the final pieces together, viola, we have a beautiful jersey made from plastic bottles.

Production Process

Page 14: Levis vs nike

8 bottles5-6

bottles

above Rs. 3000 above Rs. 800

Page 15: Levis vs nike

The company's World Cup jerseys for the 2010 South Africa games were made reusing 13 million plastic bottles

In 2010, Nike used over 82 million plastic bottles out of landfills and back into the product stream.

In 2011, Nike used recycled polyester in 31.5 million garments.

Page 16: Levis vs nike

American footballBasketball clubsBaseballCricket teamsFootball clubs Football national teamsGolfRugbyTennis boxingMixed martial artsUs college’s

Page 17: Levis vs nike