Conducted by:Cheng Wen Chi Chiu Kwok Shing Choi Kwok Yam Advised by Prof. Danny Tsang
Student Proposition Update May Leng Kwok Student Development Manager.
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Transcript of Student Proposition Update May Leng Kwok Student Development Manager.
Student Proposition Update
May Leng Kwok
Student Development Manager
Insights gathering
Students and centres
• Interviews with centres prior to centres conference
• Follow up focus groups and sessions at conference
• Benchmarking with other professional bodies and institutes
• Student research conducted by Rekindle Research
• Student focus groups in England, Ireland and Scotland
© CIPD 2012
Key findings – centres and students
© CIPD 2012
6-8 weeks for certification is too long
Renewal period doesn’t workNo membership outcome
makes it hard to sell
Provide CIPD accredited certificate on completion
You’re not relevant to international students
Don’t understand upgrading or why it’s
important
Resources good but difficult to find
No immediate value, no urgency to join
You’re too expensive
Clarify the relationship between the qualification
and membership
We don’t know who you are and
what you do
Improve the attractiveness of
HR as a profession
Make more effort to engage
with us
Proposed student journey
Position HR as an attractive and rewarding career option.
Promote CIPD qualifications.
Support CIPD centres to attract students on to their programmes.
Provide students with study support during their programme.
Contribute to their study experience by providing an
engaging community they can interact and grow in.
Provide ongoing support towards their development and enable
them to progress in their careers.
Provide clear guidance and support to helping them achieve
professional membership.
© CIPD 2012
© CIPD 2012
Clearer messaging and signposting on website
• Clearer web content to:o Explain the qualifications, content, USP and who it’s foro Explain the relationship between the qualification and membership
• Revamp of the Student Resource area to:o Easier to find study support materialso More dynamic and engaging contento Careers and CPD section
Raise the awareness of HR
• Sponsor HR World on Plotr• Attending jobs and careers events• Careers a qualification in HR can take you• Information on specialisms in HR• Case studies of practitioners
Attract
© CIPD 2012
Changes to the routes to Associate membership
• From January 31st 2014 the Associate grade will be achieved by completing a relevant CIPD qualification or an assessment of HR experience via Experience Assessment
• Students currently studying towards an eligible qualification and completing before the end of January 2014 will initially remain a student member and will be upgraded automatically on January 31st 2014 to Associate grade
• Students completing an eligible qualification from January 31st 2014 will be awarded Associate Membership automatically once results are confirmed
• CIPD will contact students by December 1st 2013 with specific details on how this change affects them
• Detailed Frequently Asked Questions will be available after all workshops
Attract
© CIPD 2012
Attract
CIPD qualifications eligible for automatic award of Associate membership on completion*
CIPD qualifications not eligible for automatic award of Associate membership on completion*
Advanced Diploma in HRDAdvanced Diploma in HRMAdvanced Certificate in HRPDS – DiplomaPDS - Certificate
Award in HR
Intermediate Diploma in HRMIntermediate Diploma in HRDIntermediate Certificate in HRMIntermediate Certificate in HRD
Award in HR
Foundation Diploma in HRPFoundation Diploma in LDPFoundation Certificate in HRPFoundation Certificate in LDPCertificate in Personnel PracticeCertificate in Training Practice
Award in HREAward in LDECERLAPCRSCBAAPS
* And equivalent qualifications approved by CIPD
Be part of something big
© CIPD 2012
ProfessionalDevelopment
GlobalNetwork
Link toEmployers
StudySupport
Accelerate your learning and career prospects
Meeting the right people at the right time
Find what you need when you need it Every step is clear
Discussion groups
We would like to get your thoughts on the proposition we are proposing:
Attraction – attracting people into HR, ideas,
thoughts Engagement – how else can we be engaging with
students during studies, ideas, thoughts Develop – what could we do to develop students
post studies ideas, thoughts
© CIPD 2012