Strong Interest Inventory The most widely used interest assessment in North America Started after...

Strong Interest InventoryStrong Interest Inventory

The most widely used interest The most widely used interest assessment in North Americaassessment in North America

Started after WWI – veterans Started after WWI – veterans returning to the workforcereturning to the workforce

Warm-up ExerciseWarm-up Exercise

Guess the OccupationGuess the Occupation

Why Use the Strong?Why Use the Strong?

The Strong Interest Inventory can The Strong Interest Inventory can help you identify your interests, help you identify your interests, which can lead to greater job which can lead to greater job satisfactionsatisfaction

You can use the information to assist You can use the information to assist you in determining your career pathyou in determining your career path

The AssessmentThe Assessment

Measures your Measures your INTERESTSINTERESTS - NOT - NOT skills, aptitudes or abilities to do skills, aptitudes or abilities to do any of the occupationsany of the occupations

How the Assessment WorksHow the Assessment WorksThe Strong is organized in four ways:The Strong is organized in four ways:

1- 1- General Occupational Themes (GOT)General Occupational Themes (GOT)An overall view of your interest patternsAn overall view of your interest patterns

2- 2- Basic Interest ScalesBasic Interest ScalesSpecific interest areas based upon your GOTSpecific interest areas based upon your GOT

3- 3- Occupational ScalesOccupational ScalesSpecific interest patterns to people working Specific interest patterns to people working

in certain occupations that share your likes and in certain occupations that share your likes and dislikesdislikes

4- 4- Personal Style ScalesPersonal Style ScalesYour preferences on 5 different scalesYour preferences on 5 different scales

General Occupational General Occupational ThemesThemes

There are six broad areas that all occupations can There are six broad areas that all occupations can be classified underbe classified under

People (and occupations) usually have a People (and occupations) usually have a combination of two or three of the themescombination of two or three of the themes

What is your theme code? (middle of page 2)What is your theme code? (middle of page 2)

The Six G.O.T Theme Codes:The Six G.O.T Theme Codes:

RealisticRealisticActive, hands-onActive, hands-on

InvestigativeInvestigativeAnalyzing Analyzing

ArtisticArtisticCreative expressionCreative expression

SocialSocialPeople-orientedPeople-oriented

EnterprisingEnterprisingBusiness-orientedBusiness-oriented

ConventionalConventionalOrganizing Organizing

Realistic Realistic RR People are generally interested in mechanical, People are generally interested in mechanical,

construction and repair activitiesconstruction and repair activities Enjoy nature and outdoors, adventurous, physical Enjoy nature and outdoors, adventurous, physical

activitiesactivities Providing public safetyProviding public safety Like working with tools, machines, equipment, Like working with tools, machines, equipment,

computers and computer networkscomputers and computer networks Interested in actionInterested in action Enjoy work activities that include practical, hands-Enjoy work activities that include practical, hands-

on problems and solutionson problems and solutions

RealisticRealistic RR

Potential SkillsPotential Skills

Mechanical ingenuity and dexterityMechanical ingenuity and dexterity Physical coordinationPhysical coordination


Work activities include:Work activities include:Operating equipmentOperating equipmentUsing toolsUsing toolsBuilding and repairingBuilding and repairingProviding securityProviding security


What kinds of occupations do you What kinds of occupations do you think are in this theme?think are in this theme?

Investigative Investigative II Interested in activities related to Interested in activities related to

science, math, medicine and researchscience, math, medicine and research Like gathering information, uncovering Like gathering information, uncovering

new facts or theories, and analyzing new facts or theories, and analyzing and interpreting dataand interpreting data

Scientific and inquiringScientific and inquiring Enjoy abstract problemsEnjoy abstract problems

InvestigativeInvestigative II

Potential SkillsPotential Skills

Mathematical abilityMathematical ability Researching and analyzingResearching and analyzing WritingWriting

InvestigativeInvestigative II

Work activities include:Work activities include:

Performing lab workPerforming lab workSolving abstract problemsSolving abstract problemsConducting researchConducting research

Investigative Investigative II


Artistic Artistic AA Generally interested in visual art, performing Generally interested in visual art, performing

arts, culinary arts and writingarts, culinary arts and writing Like observing and participating in artsLike observing and participating in arts Need to express artistic interestsNeed to express artistic interests Interested in aesthetics and self-expressionInterested in aesthetics and self-expression Interested in communication and cultureInterested in communication and culture

ArtisticArtistic AA

Potential skillsPotential skills

CreativityCreativity Musical abilityMusical ability Artistic expressionArtistic expression

ArtisticArtistic AA


Composing musicComposing music

PerformingPerforming

WritingWriting

Creating visual artCreating visual art

ArtisticArtistic AA


SocialSocial SS

Generally interested in being with other Generally interested in being with other peoplepeople

Enjoy working in groups, sharing Enjoy working in groups, sharing responsibilities, communicating with othersresponsibilities, communicating with others

Like to solve problems through discussions of Like to solve problems through discussions of feelings and through interactions with othersfeelings and through interactions with others

Interested in teamwork, helping, community Interested in teamwork, helping, community serviceservice

SocialSocial SSPotential skillsPotential skills

People skillsPeople skills Verbal abilityVerbal ability ListeningListening Showing Showing UnderstandingUnderstanding

SocialSocial SS


TeachingTeaching Caring for othersCaring for others CounsellingCounselling Training othersTraining others

SocialSocialSS


EnterprisingEnterprising EE

Generally interested in persuading and leadingGenerally interested in persuading and leading Seek positions of leadership, power and statusSeek positions of leadership, power and status Enjoy working with other people and leading them Enjoy working with other people and leading them

towards organizational goals and economic towards organizational goals and economic successsuccess

Interested in business, politics, leadership, Interested in business, politics, leadership, entrepreneurshipentrepreneurship

EnterprisingEnterprisingEE


Verbal abilityVerbal ability Ability to motivate othersAbility to motivate others Ability to direct othersAbility to direct others

EnterprisingEnterprising EE


SellingSelling ManagingManaging PersuadingPersuading MarketingMarketing

EnterprisingEnterprisingEE


ConventionalConventional CC

Generally interested in activities that require Generally interested in activities that require attention to organization, data systems, detail attention to organization, data systems, detail and accuracyand accuracy

Work well in large organizationsWork well in large organizations Like to use information to solve problems Like to use information to solve problems

efficientlyefficiently Interested in organization, data management, Interested in organization, data management,

accounting, investing, information systemsaccounting, investing, information systems

ConventionalConventionalCC


Ability to work with numbersAbility to work with numbers Data analysisData analysis FinancesFinances Attention to detailAttention to detail



Setting up procedures and systemsSetting up procedures and systems OrganizingOrganizing Keeping recordsKeeping records Developing computer applicationsDeveloping computer applications

Your AssessmentYour Assessment

Do you agree with your theme code?Do you agree with your theme code?

Page 2 summarizes your interest Page 2 summarizes your interest level on each of the six scaleslevel on each of the six scales

Basic Interest ScalesBasic Interest Scales

Each Each General Occupational General Occupational ThemeTheme is narrowed down further is narrowed down further

into more specific areasinto more specific areas

Basic Interest ScalesBasic Interest ScalesRealisticRealistic InvestigativeInvestigative

Computer Hardware & Computer Hardware & ElectronicsElectronics

MathematicsMathematics

Mechanics & Mechanics & ConstructionConstruction

ScienceScience

MilitaryMilitary ResearchResearch

Nature & AgricultureNature & Agriculture Medical ScienceMedical Science

AthleticsAthletics

Protective ServicesProtective Services


ArtisticArtistic SocialSocial

Visual Arts & DesignVisual Arts & Design Religion & SpiritualityReligion & Spirituality

Performing ArtsPerforming Arts Human Resources & Human Resources & TrainingTraining

Writing & mass Writing & mass communicationscommunications

Social SciencesSocial Sciences

Culinary ArtsCulinary Arts Teaching & EducationTeaching & Education

Healthcare ServicesHealthcare Services

Counselling & HelpingCounselling & Helping

Basic Interest ScalesBasic Interest ScalesEnterprisingEnterprising ConventionalConventional

EntrepreneurshipEntrepreneurship Finance & InvestingFinance & Investing

LawLaw Programming & Programming & Information SystemsInformation Systems

SalesSales Taxes & AccountingTaxes & Accounting

ManagementManagement Office ManagementOffice Management

Marketing & AdvertisingMarketing & Advertising

Politics & Public Politics & Public SpeakingSpeaking


Page 3 of your assessment summarizes your Page 3 of your assessment summarizes your top five interest themestop five interest themes

Your interest level is anywhere from very Your interest level is anywhere from very little interest (VL) to very high interest (VH)little interest (VL) to very high interest (VH)

Notice that your LEAST favorite are also Notice that your LEAST favorite are also included… why do you think this is included?included… why do you think this is included?


What do you think about your What do you think about your highest interest areas? Do you highest interest areas? Do you

agree?agree?


RealisticRealistic Do ‘erDo ‘er

InvestigatiInvestigativeve

ThinkerThinker

ArtisticArtistic CreatorCreator

SocialSocial HelperHelper

EnterprisinEnterprisingg

PersuaderPersuader

ConventionConventionalal

OrganizerOrganizer

Occupational ScalesOccupational Scales

Different from previous scales – does not Different from previous scales – does not measure your interest level in the occupation measure your interest level in the occupation itself, but measures how similar or dissimilar itself, but measures how similar or dissimilar you are to the people working in the you are to the people working in the occupationsoccupations

Page 4Page 4 summarizes your top 10 occupations, summarizes your top 10 occupations, while pages 5, 6 and 7 list all occupationswhile pages 5, 6 and 7 list all occupations


Occupations are listed in order from your Occupations are listed in order from your highest to lowest interestshighest to lowest interests

Occupations that have a result over 40 shows Occupations that have a result over 40 shows that you have similar likes and dislikes to the that you have similar likes and dislikes to the people working in that occupationpeople working in that occupation


You will notice that there are one, two or three letters You will notice that there are one, two or three letters in the Theme Code column next to each occupationin the Theme Code column next to each occupation

The theme code for The theme code for Attorney is Attorney is AA… why do you … why do you think that is?think that is?

The theme code for The theme code for Health Information Health Information SpecialistSpecialist is is CC… why do you think that is? … why do you think that is?


Ultimately you want to look at occupations Ultimately you want to look at occupations that have your theme code in it… what is an that have your theme code in it… what is an occupation with your theme code?occupation with your theme code?

Introduce the Holland Occupation BookIntroduce the Holland Occupation Book

Personal Style ScalesPersonal Style Scales

Page 8 states your preference on five Page 8 states your preference on five different scalesdifferent scales

Work StyleWork Style Learning EnvironmentLearning Environment Leadership StyleLeadership Style Risk TakingRisk Taking Team OrientationTeam Orientation

Personal Style ScalesPersonal Style ScalesYour score is in the right hand columnYour score is in the right hand column

Below 50 – your preference is the leftBelow 50 – your preference is the left

Above 50 – your preference is the rightAbove 50 – your preference is the right


Work StyleWork Style

Prefer working alone vs working with peoplePrefer working alone vs working with people

Learning EnvironmentLearning Environment

Prefer practical learning environment, learn by Prefer practical learning environment, learn by doing vs an academic environment and doing vs an academic environment and learning through lectureslearning through lectures


Leadership StyleLeadership StyleNot comfortable taking charge of others, prefer Not comfortable taking charge of others, prefer

doing job yourself vs comfortable taking doing job yourself vs comfortable taking charge of others and directing otherscharge of others and directing others

Risk TakingRisk TakingDislike risk taking, like quiet activities vs like risk Dislike risk taking, like quiet activities vs like risk

taking, appreciates original ideas, seek thrilling taking, appreciates original ideas, seek thrilling activitiesactivities


Team OrientationTeam Orientation

Prefer accomplishing tasks independently vs Prefer accomplishing tasks independently vs prefer working on teams and collaboratingprefer working on teams and collaborating

You’re Done!You’re Done!

Congratulations! You made it!Congratulations! You made it!

Are there any clarifying questions? Keep in Are there any clarifying questions? Keep in mind, if you have a question, someone else mind, if you have a question, someone else probably does tooprobably does too

Review supplementary handoutsReview supplementary handouts As well, your individual counsellor can help As well, your individual counsellor can help

Last game…Last game…

Mix & MatchMix & Match

Split into groups or pairsSplit into groups or pairs

Match occupation definitions to Match occupation definitions to occupational titlesoccupational titles

Choose One Choose One Offbeat Offbeat OccupationOccupation

1.1. What is it?What is it?2.2. What type of education do you think it What type of education do you think it

requires?requires?3.3. Do you think there are lots of jobs? If so, Do you think there are lots of jobs? If so,

where?where?4.4. Who would hire someone in this occupation? Who would hire someone in this occupation?

(where do they work?)(where do they work?)5.5. Would you do this job????Would you do this job????

Strong Interest Inventory The most widely used interest assessment in North America Started after...

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