Strengthen your linked in profile
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Transcript of Strengthen your linked in profile
8 WAYS TO
YOUR LINKEDIN PROFILE
Improving your LinkedIn profile can be
the key to unlocking opportunities in
sales, career progression and developing
your professional network.
Here’s how you can do it.
WRITE A COMPELLING HEADLINE
1 >>
Your 120-character headline is your first and best shot at
engaging and attracting profile visitors.
2 >>
CHOOSE A PROFESSIONAL PROFILE PICTURE
Users with a profile picture attract
14x more views than those
without.
A professional looking image
will help you create a great
first impression
Your picture can give your
profile trust and
credibility
Users with a profile picture attract
14x more views than those
without.
A professional looking image
will help you create a great
first impression
Your picture can give your
profile trust and
credibility
Users with a profile picture attract
14x more views than those
without.
A professional looking image
will help you create a great
first impression
Your picture can give your
profile trust and
credibility
How do I choose the right photo?
Use a plain background
like you mean it
Dress appropr ately
REFRESH YOUR PROFILE SUMMARY
3 >>
Avoid these
over-used
words and
phrases
passionateextensive
experience
motivatedresponsible
driven
expert
strategicorganisational creativetrack
record
Make an outstanding first impression
Tell your story. Who are you?
What makes you tick?
Show respect to your reader.
Keep your summary concise.
Express your personality. Be
professional but not robotic.
LIST YOUR SKILLS
4 >>
skills on your profile
You can add up to
USE
THEM
PERSONALISE YOUR PROFILE URL
5 >>
Remove the random characters from your LinkedIn profile URL by customising it.
e.g. http://www.linkedin.com/in/boyntonjamie
Much better than http://www.linkedin.com/in/Jamie-Boynton-47hh97das7nsd0a, right?
SHARE YOUR PROFILE URL
6 >>
ADD YOUR PERSONALISED PROFILE LINK TO YOUR
@
signature
other social
media accounts
business card
ADD YOUR PERSONALISED PROFILE LINK TO YOUR
@
signature
other social
media accounts
business card
ADD YOUR PERSONALISED PROFILE LINK TO YOUR
@
signature
other social
media accounts
business card
ADD YOUR PERSONALISED PROFILE LINK TO YOUR
@
signature
other social
media accounts
business card
MAKE YOURSELF CONTACTABLE
7 >>
Put contact
details in your
summary so that
others can reach
you easily
EXPERIMENT & TRACK YOUR PROGRESS
8 >>
Monitor your profile’s
growth and make
occasional tweaks to see if
you can further enhance
performance.
Count profile views and see what kind of
people are viewing your profile
Measure impressions and likes on
published posts and updates
Track your Social Selling Index (SSI)
Don’t know how? Just*Learn how to improve your SSI – coming soon.
Monitor your new connections – both
quality and quantity
click here
Have any questions?
Building a strong profile is just the tip of the iceberg.
For help promoting yourself or your company on
LinkedIn, find me there!
http://linkedin.com/in/boyntonjamie