Building an Building an Effective Effective

LinkedIn ProfileLinkedIn ProfileTips that work to improve your Tips that work to improve your return in searches and viewsreturn in searches and views

Part 2- Your Active Presence and Part 2- Your Active Presence and Catching the Big FishCatching the Big Fish

Understanding how Understanding how LinkedIn worksLinkedIn works

LinkedIn is another tool that allows the WWW LinkedIn is another tool that allows the WWW to find you to find you

LinkedIn allows you to find and communicate LinkedIn allows you to find and communicate with other like minded individuals and with other like minded individuals and companiescompanies

LinkedIn is useful as a research site and allows LinkedIn is useful as a research site and allows for you to participate in educational and for you to participate in educational and professional groupsprofessional groups

LinkedIn has many ways of finding job and LinkedIn has many ways of finding job and network opportunitiesnetwork opportunities

LinkedIn is not a resume but a resume can be a LinkedIn is not a resume but a resume can be a good beginning for this tool. Start with this good beginning for this tool. Start with this data (it’s out there anyway) and build from data (it’s out there anyway) and build from there.there.

Lets Go Fishing

Some times we fish a big pond

Methods for Active Methods for Active NetworkingNetworking

Go Fishing for quality connectionsGo Fishing for quality connections Identify your Barrels, ponds and lakesIdentify your Barrels, ponds and lakes Contacts, Friend, Colleagues,= Barrels (reach in a Contacts, Friend, Colleagues,= Barrels (reach in a

grab a fish)grab a fish) Group activity, Past business associates= PondsGroup activity, Past business associates= Ponds All other persons are in the lake and you will need to All other persons are in the lake and you will need to

hone in your finder skillshone in your finder skills Views from your trapping activity will point your Views from your trapping activity will point your

castscasts Contact activity will place lead to other fishing holesContact activity will place lead to other fishing holes

What to do with fish on the line?What to do with fish on the line? Set the hook (use custom invites and thank you Set the hook (use custom invites and thank you

responsesresponses Plenty of fish in the sea (No need to Catch and Plenty of fish in the sea (No need to Catch and

Release) or little fish will someday grow upRelease) or little fish will someday grow up

LinkedIn LinkedIn Home Home PagePage

The Boat Ramp to The Boat Ramp to the Big Pondthe Big Pond

LinkedIn Home Page LinkedIn Home Page BasicsBasics

Finding Key ToolsFinding Key Tools Search ToolsSearch Tools

The Basic Fish Finder The Basic Fish Finder PersonsPersons CompaniesCompanies GroupsGroups Note advanced tab used to check your LinesNote advanced tab used to check your Lines

LinkedIn Home Page LinkedIn Home Page BasicsBasics

Finding Key Finding Key ToolsTools

Trolling for Trolling for schools with schools with NotificationsNotifications

Keeps you up Keeps you up on network on network activity ofactivity of

your your connections, connections,

followed followed companies or companies or people as well people as well as interestsas interests

LinkedIn Home Page LinkedIn Home Page BasicsBasics

Finding Key Finding Key ToolsTools

StatisticsStatistics Means of tracking Means of tracking

your profiles your profiles performance and performance and strengthstrength

LinkedIn Home Page LinkedIn Home Page BasicsBasics

Finding Key ToolsFinding Key Tools

Suggestions from your Suggestions from your Fishing GuideFishing Guide

Many available Many available including network including network identified identified connections connections

Jobs Jobs Groups Groups other related data of other related data of

interestinterest

Your Your HeadlineHeadline will be the attractor to will be the attractor to the schools of fish.the schools of fish.

IE This is the bait on your Line (see IE This is the bait on your Line (see trapping for rules)trapping for rules) Until you get the fish try different baitsUntil you get the fish try different baits Suggest that you real off as many Suggest that you real off as many

variations of your proposed job titles as variations of your proposed job titles as possible in this length (make it sweet possible in this length (make it sweet to your prey)to your prey)

Stale Bait gets you nowhere Refresh as Stale Bait gets you nowhere Refresh as neededneeded

Profile BasicsProfile Basics

Active Use BasicsActive Use Basics Keep in Mind that your fish may be in the Keep in Mind that your fish may be in the

another ocean (Google or some other Search another ocean (Google or some other Search Engine) and you will need to find them. Engine) and you will need to find them. Use your Notifications, Suggestions, Use your Notifications, Suggestions,

group Activity and other news articles to group Activity and other news articles to narrow where you castnarrow where you cast

Observe who is active in accepting connections Observe who is active in accepting connections Troll your groups often Troll your groups often Chum the ocean- Post updates and comments Chum the ocean- Post updates and comments Watch for outside events (flees may fall from Watch for outside events (flees may fall from

trees, rain may fall)trees, rain may fall) Look for those cold fronts (Market activity Look for those cold fronts (Market activity

construction starts, consolidations, ETC)construction starts, consolidations, ETC)

Active Use BasicsActive Use Basics Follow your Fishing Buddies Follow your Fishing Buddies

Look for job changes Look for job changes Where they catch fish Where they catch fish

mmaayy lleeaadd ttoo ootthheerr bbiitteess

Ponds they abandoned Ponds they abandoned mmaayy hhaavvee ssoommee aaccttiivviittyy lleefftt

Follow the SchoolsFollow the Schools Look for PromotionsLook for Promotions Check their Job BoardsCheck their Job Boards Find the big fish (search for connections to Hiring Managers)Find the big fish (search for connections to Hiring Managers)

Methods for Building Methods for Building PresencePresence

All good Hunting and Fishing starts All good Hunting and Fishing starts with finding your fish and seeding your with finding your fish and seeding your pondpond Use network activity for leads and trendsUse network activity for leads and trends Use groups to get your name on topUse groups to get your name on top Follow trails (people and companies)Follow trails (people and companies) Dig for live bait Dig for live bait LinkedIn like hunting and fishing has LinkedIn like hunting and fishing has

sweet times of the day. Make a habit of sweet times of the day. Make a habit of trolling when the catch is runningtrolling when the catch is running

Judging Your Profile Judging Your Profile PerformancePerformance

Getting View and Getting View and search statisticssearch statistics Home page Home page indicates basic dataindicates basic data Click on “Your Profile Click on “Your Profile

has…. “To get the View has…. “To get the View tabtab

Requires open profileRequires open profile Note ConnectionsNote Connections

First level onlyFirst level only Note network sizeNote network size

22ndnd level are your level are your friends connections friends connections

33rdrd level are the 2 level are the 2ndnd connections and your connections and your searchable limitsearchable limit

The Profile View TabThe Profile View Tab Gives some indication of persons looking at profile (note Gives some indication of persons looking at profile (note

these fish are now in your Pond)these fish are now in your Pond) Provides histogram of search and view Statistics (toggle Provides histogram of search and view Statistics (toggle

between by clicking the text above the graph)between by clicking the text above the graph)

Search and View resultsSearch and View results

Searches are hits on the keywords in your profile and Searches are hits on the keywords in your profile and may be from any person in the network looking for you.may be from any person in the network looking for you.

Views are the fruits of your total profile/presence on Views are the fruits of your total profile/presence on LinkedIn and are the results of your efforts to make LinkedIn and are the results of your efforts to make connections and the quality of the information you connections and the quality of the information you have provided the WWWhave provided the WWW

Note the Types of Views returned on the prior pageNote the Types of Views returned on the prior page Specific name and Headline and Location data are from users Specific name and Headline and Location data are from users

with open profiles and up to 3with open profiles and up to 3rdrd level connections or members level connections or members of common groupsof common groups

Someone in --- are from users who have restricted their display Someone in --- are from users who have restricted their display datadata

Anonymous users may be those who you do not any connection Anonymous users may be those who you do not any connection or common group or may have selected the anonymous tab in or common group or may have selected the anonymous tab in their profile setuptheir profile setup

Search and View results continuedSearch and View results continued

Mine this data and make connections with those who have Mine this data and make connections with those who have viewed your profile. Determine why they are looking and viewed your profile. Determine why they are looking and what you can do to help them. This will help you Cast the what you can do to help them. This will help you Cast the right Bait towards this Fishright Bait towards this Fish

Actions for named searchers are easy Actions for named searchers are easy Connect and work Connect and work your connectionyour connection

Action for Someone in /at ____ may varyAction for Someone in /at ____ may vary Click on this result and the name of the person who viewed Click on this result and the name of the person who viewed

you is listed as one of 10?you is listed as one of 10? Do You know them?- if not connected , then connectDo You know them?- if not connected , then connect Are you in common groups?- Go to group and see what action may Are you in common groups?- Go to group and see what action may

have prompted their viewhave prompted their view Is it some one with whom you are already connected?- Call/Send Is it some one with whom you are already connected?- Call/Send

an email and offer to helpan email and offer to help Remember the goal is to network to build your presence Remember the goal is to network to build your presence

and find your next JOBand find your next JOB

Making connectionsMaking connectionsLearning How to FishLearning How to Fish

Once you determine the connection is of Once you determine the connection is of value chose an option that fits your value chose an option that fits your Business relationshipBusiness relationship

Preferred order is indicated in menu Preferred order is indicated in menu BarrelsBarrels (do not be surprised if some (do not be surprised if some

of these fish are Dead. Not a lot of of these fish are Dead. Not a lot of Oxygen in a barrel)Oxygen in a barrel)

Friend with emailFriend with email

Former ColleaguesFormer Colleagues PondsPonds-These are the results of your -These are the results of your

active search and group participation active search and group participation as well as other outside networking as well as other outside networking eventsevents

Existing /Prior Business relationExisting /Prior Business relation

GroupGroup

ClassmateClassmate

Proposed Business relation With Proposed Business relation With specific details in invite specific details in invite

OtherOther Hint- Set up a consulting service and Hint- Set up a consulting service and

use this for Proposed Business use this for Proposed Business relationsrelations

Making connectionsMaking connectionsLearning How to FishLearning How to Fish

Other fish may look at your line. Learn how to set a hookOther fish may look at your line. Learn how to set a hook These fish may or may not be in your current network and can include These fish may or may not be in your current network and can include

many persons of interest. Using the proper bait here can result in some many persons of interest. Using the proper bait here can result in some really big catches. Sometimes you just need to be ready to fish the big lake.really big catches. Sometimes you just need to be ready to fish the big lake.

From the listed options choseFrom the listed options chose

We Have done Business TogetherWe Have done Business Together

Once you have done this Propose a business relationship with specific Once you have done this Propose a business relationship with specific details in the invitation details in the invitation

Hint- Set up a consulting service and use this for Proposed Hint- Set up a consulting service and use this for Proposed Business relationsBusiness relations

Please note that if this is from a view you will have a very high Please note that if this is from a view you will have a very high percentage chance of making this catch. If this is from your active percentage chance of making this catch. If this is from your active searching you may show up on their views and still have the searching you may show up on their views and still have the opportunity to land this oneopportunity to land this one

Last two means of making a cast are not useful. “Other” like Last two means of making a cast are not useful. “Other” like friend will require an email address so you might as well be a friend will require an email address so you might as well be a friend. “I do not Know” does not give you an opportunityfriend. “I do not Know” does not give you an opportunity

Customized InviteMake your Lure Shine

•Use best fit of the available means of connection

•Once you have determined this fit be sure to tell the person how and why you believe you should be connected

•Remember basic network rules for 30 Second Commercial. (you have 200 characters)

•Who-your Profile

•How you are in common

•State what you want and How you are of Value

Making ConnectionsMaking Connections

Remember to customize the invite unless you Remember to customize the invite unless you have talked about the connection have talked about the connection

Be polite, be exact, and be positiveBe polite, be exact, and be positive Be sure to state why the connection is of value and how Be sure to state why the connection is of value and how

you came about their nameyou came about their name On Connection (Set the Hook/ Real in the Fish) Respond On Connection (Set the Hook/ Real in the Fish) Respond

promptly with a thank you note and offer to help. If you are promptly with a thank you note and offer to help. If you are a frequent user of this technique I suggest that you set up a frequent user of this technique I suggest that you set up some spell checked scripts for you different types of fish. some spell checked scripts for you different types of fish.

Don’t let the connection die. Work their network schools, Don’t let the connection die. Work their network schools, relationships for the goals that you want.relationships for the goals that you want.

Give back- let others in need of your groups and Give back- let others in need of your groups and connection contacts have access connection contacts have access

Using Searches to Judge your Using Searches to Judge your Profile PerformanceProfile Performance

((Honing your Fishing Skills and sharpening Honing your Fishing Skills and sharpening the hooks)the hooks)

Search for positions you would like, in locations you wish Search for positions you would like, in locations you wish to be.to be.

If you do not appear in the top 100 returns then you will If you do not appear in the top 100 returns then you will be missed by the free users of the system and in all be missed by the free users of the system and in all likelihood by those who do not use automated filtering likelihood by those who do not use automated filtering (your in the wrong level of the lake)(your in the wrong level of the lake)

If you do not appear in the top 20 locally then your risk If you do not appear in the top 20 locally then your risk of being skipped increases of being skipped increases

Study the leading competition- Titles, Headlines, Study the leading competition- Titles, Headlines, Locations , and Profile Data (PS- This is another fishing Locations , and Profile Data (PS- This is another fishing Hole, Cast a line or twoHole, Cast a line or two

Hone your profile to get your best results hereHone your profile to get your best results here Stay active to stay on top of system search enginesStay active to stay on top of system search engines

Using SearchesUsing Searches

See upper right corner of page for the search Icon and click on IconSee upper right corner of page for the search Icon and click on Icon

The Search PageThe Search Page

Provides many ways to Provides many ways to perform advanced perform advanced searchessearches

Search by keywords in Search by keywords in your area your area

Please note that by Please note that by default your connections default your connections will return first (Can be will return first (Can be Changed). Also note that Changed). Also note that the number of hits on the the number of hits on the keywords are counted in keywords are counted in the ranking or in the case the ranking or in the case of Relevance Keywords in of Relevance Keywords in headline last positions headline last positions skills and summaryskills and summary

Vary your search Vary your search to see what can be to see what can be improved for improved for target applications target applications of your skillsof your skills

Please note that Please note that you can then view you can then view and propose and propose connections too connections too others of interest others of interest to you or in your to you or in your desired field (if desired field (if you are not in their you are not in their ponds get in them)ponds get in them)

Another Another search…search…

Active LinkedIn useActive LinkedIn use

Move your profile to the top with active useMove your profile to the top with active use Search for target companies and follow their Search for target companies and follow their

activityactivity Join industry groupsJoin industry groups

Allowed to have 50 groups with basic membershipAllowed to have 50 groups with basic membership Share information freely and offer assistance to membersShare information freely and offer assistance to members Be polite and respectfulBe polite and respectful

Make your connections mean somethingMake your connections mean something Correspond with your connectionsCorrespond with your connections Offer suggestionsOffer suggestions Give recommendationsGive recommendations

Update and Monitor your profileUpdate and Monitor your profile Tweak your headline to respond to your market conditionsTweak your headline to respond to your market conditions Revise Your profile often and monitor your statistics. You may need to Revise Your profile often and monitor your statistics. You may need to

tweak words skills etc tweak words skills etc Maintain your contacts to allow for future associationsMaintain your contacts to allow for future associations

Grow your presenceGrow your presenceto have a successful profileto have a successful profile

LinkedIn as a tool has the potential to place your LinkedIn as a tool has the potential to place your name in front of Millions of usersname in front of Millions of users

Key to getting to these users is to develop quality Key to getting to these users is to develop quality contacts in your target industry and companiescontacts in your target industry and companies

Don’t be afraid of taking the bull by the horns and Don’t be afraid of taking the bull by the horns and aggressively seeking connections with decision aggressively seeking connections with decision makersmakers

Actively Participate in groups and learn from the Actively Participate in groups and learn from the comments in the group, Responding why you like a comments in the group, Responding why you like a discussion gives you more presence than just discussion gives you more presence than just tapping the like button. It also allows you to prolong tapping the like button. It also allows you to prolong a topic to learn more about processes.a topic to learn more about processes.

Work this system professionally and expect Work this system professionally and expect professional returnsprofessional returns

Methods for Keeping Methods for Keeping PresentPresent

Make LinkedIn a habit Make LinkedIn a habit Check your traps & lines once a day.Check your traps & lines once a day. Respond immediately.Respond immediately. Post updates on your searchPost updates on your search

““Attended BJM Sr Managers Meeting and I’m Attended BJM Sr Managers Meeting and I’m excited!”excited!”

Chumming is good!Chumming is good! Go to different ponds (groups) and make a Go to different ponds (groups) and make a

comment or post a subject (pick 3 to begin)comment or post a subject (pick 3 to begin) Don’t throw stones - add something of interest Don’t throw stones - add something of interest

other than clicking the like button. other than clicking the like button.

Methods for Keeping Methods for Keeping PresentPresent

LinkedIn is more than a job board.LinkedIn is more than a job board. A place to tell A place to tell your story your story

to like minded professionalsto like minded professionals Showcase your Showcase your

Skills & ExpertiseSkills & Expertise Interests & ActivityInterests & Activity Experience & ValueExperience & Value

Questions and AnswersQuestions and Answers

Nice Catches are contagiousShare your Fishin’ Stories

Other LinkedIn Resources

Many available to you on LinkedIn See the Help Tab on the main Menu Search Slide Share for additional

resources Research BJM library for others

presentations (about once a month someone will share information)