RED BULL STRATOS_

3.5 HOUR ASCENT_

9.09 MINUTE FALL_

24 MILES_

BREAKING SOUND_

BREAKING RECORDS_

When Felix Baumgartner stepped out of his capsule to freefall through the stratosphere, the watching world saw that humans, though small, can achieve epic feats.

Mathematics, chemistry and physics produced the materials and mechanics required to launch Felix into space. Human collaboration, harmony of the senses and emotional drive gave Felix the courage required to leap down to Earth.

The Red Bull Stratos 2013 Mission is to share with future pioneers the story of this partnership between man and machine. To give them the inspiration to create their own blend of science and human drive.

To invite them to make a big jump.

THE ADRENALINEOF SCIENCE_

COREEXPERIENCE_

A holistic, immersive experience that showcases the imperative combination of science, emotion and human drive behind the Stratos Mission.

INSPIRATION_

50x50

PLAN VIEW_

SENSORY CHAMBER_

COREEXPERIENCE_

ENTRANCE

ENTRANCE

EXIT

CAPSULEAND SUIT

MISSIONCONTROL

SUBLIMESCIENCE

MAKEYOUR JUMP

JUMP VIDEO

ONLYHUMAN

EXPERIENCE OVERVIEW_• Designed to be a modular, circular layout reminiscent

of Baumgartner’s capsule

• The exhibit thematic, “The Adrenaline Of Science” designates the entrance

• Content zones invite guests to experience the partnership of man and machine throughout the Stratos Mission

• Each content zone includes educational and interactive components, with simple digital and static signage detailing scientific concepts, as well as games, quizzes and other touch-and-try engagements

CONTENT ZONES_MISSION CONTROL

• Intro: The Fascination with Falling

• Timeline of World Record Jumps

• Who is Felix Baumgartner?

• Stratos Scientist Gallery / Roles

SUBLIME SCIENCE

• Touch/Feel Materials Discovery

• What Does 24 Miles Look Like?

• How Fast is the Speed of Sound?

• The Zone Change: Stratosphere to Atmosphere

• Test Flight Blooper ReelMISSIONCONTROL

SUBLIMESCIENCE

CONTENT ZONES_ONLY HUMAN

• The Anatomy of Falling: What Happens to Your Body?

• The Medicine Behind Stratos

• Under Pressure: The “Feel” of Felix’s Suit

• Morbid Curiosity: What Could Have

Gone Wrong?

MAKE YOUR JUMP

• High-Resolution Photo Booth

• Guests pose in Felix’s iconic stance before he jumps

• Guests can opt to print physical photo or share it digitally to their social networks

• Guests will be asked to take inspiration from Felix and fill in the messaging of “My Big Jump is ________,” which will be imposed on their photos

ONLY HUMAN

MAKEYOUR JUMP

SENSORY CHAMBER_• On the exterior of the content zones,

guests find the Sensory Chamber

• Guests experience an emotional simulation of the sensory narrative of Felix’s launch, ascent and jump

• Looping, multi-angle high-resolution video of 4.5 minute fall

• Projected lighting replicates the change from atmosphere to stratosphere and back

• High-speed fans to simulate wind speed changes

• Temperature fluxuations

• Chamber designed with sound-proof materials to showcase audio journey package of engineer voices, absolute quiet of space, breath-quickening sounds, heartbeating, the Sonic Boom, cheering

SENSORYCHAMBER

20x30 30x50

MODULAR OPTIONS_

A linear journey in forced perspective that gives guests a visceral experience of the mission from launch to landing.

BLUE SKYEXPERIENCE_

INSPIRATION_

PLAN VIEW_

ENTRANCE

EXIT

CAPSULEAND SUIT

CONTENTMONITOR

TABLETSTATION

JUMP VIDEO

EXPERIENCE OVERVIEW_LAUNCH

• The impressive, monolithic shape of a glowing tunnel chamber invites guests in

• Their curiosity is launched as they read illuminated dimensional signage that announces “The Adrenaline of Science”

• The tunnel’s angled design uses forced perspective to completely transport the guests into the world of the mission

• Inside the tunnel, guests are immersed in imagery projected on the walls and ceiling that transitions from bright, blue sky at the opening to the black of stratosphere night

GUEST JOURNEY_ASCENT

• As guests propel forward, they feel the growing emotion and anticipation just like Felix Baumgartner did

• Stratos Mission videos play on screens, and tablet stations provide deeper information on the technology used in the linear experience of the mission

STRATOSPHERE

• In the center of the tunnel, guests step into a side chamber to see the actual capsule and Baumgartner’s suit

• In the dark rear of the tunnel, guests hear the audio from Felix and Mission Control, as well as heartbeat sounds and the quiet silences of space

THE JUMP

• Guests step into a projection chamber where they will be able to experience “The Jump”

• Flanked by monitors showing looping video of Felix jumping from the capsule, guests look down to see they are in freefall.....standing on floor screens playing high-definition video of Felix’s real-time fall POV footage

• The illusion of falling through the stratosphere, atmosphere and finally landing on earth will drive home the absolute epic nature of what the Stratos Mission accomplished

GUEST JOURNEY_

“NOW IT’S TIMETO LEAVE

THE CAPSULE IF YOU DARE”

SPACE ODDITY, DAVID BOWIE

APPENDIX_

COST ANALYSIS_Core Experience Total Budget: $250,000*

Includes the Following:

• MKTG Management Fee • Creative Services - Concept and Development• Agency Travel (1st Stop Only)• Build and Fabrication• Crating• Digital Content and Development• Labor and Installation• Insurance• *Sensory Chamber may be included for additional fee

For additional fees, MKTG can provide the following services: tour management, staffing and training, marketing and promotions, shipping and transport, routing, venue selection, venue negotiation, location scouting and site visits, and storage

BLUE SKY EXPERIENCE BUDGET IS BEYOND LIMIT PROVIDED BY RED BULL. MKTG WILL WORK RED BULL TO COST OUT PROGRAM IF THERE IS INTEREST.

MISSION COUNTDOWN_ T-14 Weeks to Launch Winning Agency Selected

Concept Development

Budget Reviewed and Finalized

Project Workback Timeline Agreed Upon

Venues Finalized

Assets Handoff from Red Bull to MKTG

T-10 Weeks to Launch Consumer Journey Finalized at all Touchpoints Creative Reviewed and Finalized All Elements in Production

T-2 Weeks to Launch Elements Crafted Delivery to First Market

T-1 Weeks to Launch Load-in, Installation and Testing Red Bull Staff Training at Handoff Point MKTG Advisory Role Past Deployment

MEET THE AGENCY_• We believe this experience has the power to connect science and humanity and to inspire future

pioneers

• We are an imaginative, dedicated and flexible team committed to making your mission a success

• We understand how to create museum-level curated experiences that engage, educate and entertain consumers

• We believe in staying connected, working fast and always being dependable

• We are big but like our clients, act small. We have six full service offices in Los Angeles, San Francisco, New York, Chicago, Cincinnati and London

• We do over 70,000 events a year. Operational excellence is in our DNA

CASE STUDIESGOOGLE FIBER_We know technology• Helped launch Google Fiber, Google’s first

high-speed internet service in the US

• Developed 10,000 sq ft Fiber Space, an interactive museum-style environment that brought the high-speed fiber optic experience to life for Kansas City residents

• Handled development of the consumer journey and flow, all interactive media and content elements, along with training, staffing and operation of the space

CASE STUDIESBEATS BY DRE_We know design• Created an environment that was part museum,

part lounge and part store, where music lovers could engage meaningfully with Beats products

• With close ties to the celebrity, athlete and music professional world, generated an abundance of PR opportunities including events and appearances

CASE STUDIESADOBE PHOTOSHOP_We know education• Managed and executed a series of interactive

events that showed the consumer how Adobe Photoshop, and its partners Lightroom and Elements, can be any photo fan’s best friend

• The art gallery environment at the two-week pop-up was designed and fabricated to appeal to a wide consumer base, from casual photographers to professionals in the industry

CASE STUDIESNINTENDO 3DS_We know tours• To pre-promote the launch of the new Nintendo

3DS, built excitement and buzz by setting up modular pods in major cities across the country

• With millions of impressions in over 26 markets, MKTG facilitated hundreds of thousands of hands-on demos for consumers