STRATEGY ACXIOM SERVICES · STRATEGY SERVICES Data Strategy for Optimal Customer Experiences Our...
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STRATEGY SERVICES Data Strategy for Optimal Customer Experiences Our industry leading data strategists bring decades of experience in helping organizations optimize their use of data and marketing technology required for today’s omnichannel marketer. Maximize the use of Marketing Technology to Realize True ROI We enable you to understand the true ROI of your marketing technology tools and partnerships, identify wasted media spend, and determine where to re-invest for improved marketing Eliminate Barriers to Success Solve your data fragmentation challenges and optimize the orchestration of your martech and adtech technologies to deliver omnichannel, people-based marketing that is compliant with data privacy and governance requirements Enable Exceptional Customer Experiences Our strategists help you apply people-based marketing best- practices so you can deepen customer relationships through personalization, relevant messaging and targeting strategies ACXIOM STRATEGY SERVICES
Transcript of STRATEGY ACXIOM SERVICES · STRATEGY SERVICES Data Strategy for Optimal Customer Experiences Our...
STRATEGY SERVICESData Strategy for Optimal Customer Experiences
Our industry leading data strategists bring decades of experience in helping organizations optimize their use of data and marketing technology required for today’s omnichannel marketer.
Maximize the use of Marketing Technology to Realize True ROI We enable you to understand the true ROI of your marketing technology tools and partnerships, identify wasted media spend, and determine where to re-invest for improved marketing
Eliminate Barriers to Success Solve your data fragmentation challenges and optimize the orchestration of your martech and adtech technologies to deliver omnichannel, people-based marketing that is compliant with data privacy and governance requirements
Enable Exceptional Customer ExperiencesOur strategists help you apply people-based marketing best-practices so you can deepen customer relationships through personalization, relevant messaging and targeting strategies
ACXIOM
STRATEGY SERVICES
AC-0712-17 10/18© 2018 Acxiom LLC. All rights reserved. Acxiom is a registered trademark of Acxiom LLC.
Major Offices: Austin • Chicago • Conway • Downers Grove • Gdańsk • London • MunichNantong • Neu-Isenburg • New York • Normanton • Shanghai • Sunderlandacxiom.com • [email protected] • 1.888.3acxiom
HOW IT WORKS
We partner with you on key business use cases to support your entire organization’s data, technology, partnership, measurement and organizational readiness. We help you build strategies and roadmaps to break down data barriers, to get personal and relevant in your customer engagement, and to streamline your martech and adtech stack.
FUTURE STATE VISION
A clear description of capabilities and benefits for your next-generation
marketing capabilities and
programs.
STEP 1
A comprehensive, easy-to-understand
scorecard that measures the
current state of your marketing program.
STEP 2
An in-depth report that explains gaps, and the recommended
changes and optimal solutions to address
those gaps.
STEP 3
A financial analysis of the
recommendations and a clear business
case for how the recommended
changes will improve marketing.
STEP 4
CURRENT STATE SCORECARD
GAPS AND RECOMMENDATIONS
BUSINESS CASE FOR CHANGE
A detailed schedule for implementing all recommendations
with specific durations and
program owners within your
organization.
STEP 5
ROI STRATEGIC ROADMAP
WHY ACXIOM?
OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology
OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns
ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely
DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases
FOR MORE INFORMATION about Acxiom and our use case-based solutions, or to speak to one of our representatives, contact [email protected]
