Strategies - Magyar Telekom Telecommunication v1

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Magyar Telekom

Telecommunication

Presented by


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Agenda

Magyar Telekom Overview

Finance Profile

Marketing profile

Operations profile HR profile

ETOP analysis


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Magyar Telekom Overview

Matv Hungarian Telecommunications Company Ltd. was established onDecember 31, 1991

Christopher Mattheisen is the Chairman and Chief Executive Officer of MagyarTelekom

Under the leadership of the Chairman-CEO, the companys ChiefOfficers are heading the functional areas (financial, human resources,business services, marketing, sales and services, strategy and corporatedevelopment, technology and IT, legal and corporate affairs).

The Groups international member companies are operating in the

markets of the South-East European region as integrated and alternativetelecommunications service providers.


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Magyar Telekoms activities cover two key business areas: fixed line and mobile communications residential services (T-Home and T-Mobile

brands)

corporate services provided to business customers (T-Systems brand)


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Finance Profile

Key Financial Individuals

NAME 2006 2007 2008 2009Exchange Rate

Used for Currency

Conversion191.62 172.61 187.91 188.07

Total Assets 5,040,507.25 5,462,470.31 5,136,778.24 5,149,210.40Current Assets 399,702.54 394,878.63 575,11.43 532,238.00Total Liabilities 2,782,647.95 3,091,170.85 2,856,537.70 2,901,292.07Current Liabilities 1,676,286.40 1,300,648.86 1,459,693.47 1,353,698.09Share Holders

Equity1,991,639.70 1,994,528.13 1,907,492.95 1,887,605.68

Total Revenue 2,573,014.30 3,016,464.86 2,807,205.58 2,658,063.49Operating Loss 355,004.70 358,936.33 498,531.21 394,709.42Net Loss 80,393.49 0.00 114,804.96 0.00


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Finance Profile Contd

Balance Sheet Individuals

Name 2006 2007 2008 2009Exchange Rate For

Conversion191.62 172.61 187.91 188.07

Assets 5,040,507.25 5,462,470.31 5,136,778.24 5,149,210.40Equity & Liabilities 5,040,507.25 5,462,470.31 5,136,778.24 5,149,210.40Liabilities 2,782,647.95 3,091,170.85 2,856,537.70 2,901,292.07Operating Profit or

Loss355,004.70 358,936.33 498,531.21 394,709.42

Pre Tax Profit or

Loss461,966.39 214,303.92 539,795.65 406,311.48

After Tax Profit or

Loss461,324.50 206,442.27 524,852.32 394,677.51

Balance Sheet Profit

or Loss Figure80,393.49 0.00 114,804.96 0.00


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Total Assets


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Total Liabilities


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Marketing Strategy

1. Slow down voice churn To retain customers of the highest margin segments

To secure the largest profit pool for future investments

2. Reach competitive cost structure

To reach competitive cost base

Improve Return on Capital Employed (ROCE), Operating Expenses to Salesand Capital Expenditures to EBITDA ratios

3. Secure market leader position in broadband

To secure broadband access leadership as basis for all future services

To stabilize revenue market share and increase share of high-margin revenues

4. Achieve market leader position on the TV market

To increase TV customer volumes as means to retain high-margin voice andbroadband customers

To increase number of services per customer (3/4Play)

5. Stabilize revenues

To transform our revenues into a sustainable mix

To reverse declining revenue trends, thus easing pressure on cost side


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Operations profile


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HR profile


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PEST analysis

Source: www.researchandmarkets.com and Business Wire
http://www.researchandmarkets.com/http://www.researchandmarkets.com/


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Industry Analysis

Three mobile network operators Despite the economic slowdown, the telecom market has performed well

There was a falling subscriber numbers in the mobile market and reduced revenue forforeign investors due to the devalued Forint

Network operators have shifted focus to increasing Average Revenue per User levels

During 2010 the fixed-line market continued its downward trend in fixed-line numbersin response to fixed mobile substitution

Fixed telephony market is served by the incumbent as well as well-establishedcompeting cable TV operators

Broadband has a major share in telecom industry

Demand for bandwidth is driving deployment of higher speed platforms

Reach of 3G/HSDPA networks is expanding to support mobile broadband services Government is encouraged to investment and bring policy changes in this sector

Source: www.researchandmarkets.com and Business Wire
http://www.researchandmarkets.com/http://www.researchandmarkets.com/


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ETOP

Threats Opportunities

Open Market Increasing broadband market

Decreasing PPP Expand in 3G/HSDPA network

Increasing unemployment Increase in subscriptions

Stagnated GDP Government investments

Economic slowdown in EU Vast European Market

Strategies - Magyar Telekom Telecommunication v1

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