Strategies for Winning PR Portfolios
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PR Portfolio Review Strategies Kevin M. Brett J454 May 8, 2013
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What are effective strategies for preparing and presenting winning public relations portfolios to potential/existing clients and prospective employers? Think conventional media. Think social media. Don't think mere scrapbook. Instead use your deliverables to tell your story, and tell it well.
Transcript of Strategies for Winning PR Portfolios
PR Portfolio Review Strategies
Kevin M. Brett
J454
May 8, 2013
Deliverables
Don’t Be Defensive
• Tremendous opportunity to receive constructive feedback; Bring Your Notebook
• Make new contacts that can be part of your network; assist your search
• New LinkedIn.com “connections”• The Reviewers are donating their time
How Should You Prepare
• Practice, but don’t over practice, your presentation
• Be confident: You know this subject better than anyone else
Err…on Side of Overdressing• Proper Business Attire• At least sport coats & ties• Coats, Blouses, Skirts• Clean Shoes• Grooming
Not “Pinterest”• Think: Conventional and Social Media• Think: Design, Art and Pictures• Avoid: Pages of Black Type on 8”x11”
paper
Deliverables
Large Portfolios with Rings
Place for Business Cards
“Kangaroo” Pouch
Business Cards
Thank You Notes
LinkedIn Request
Awesome Content: Your Story
• Your Professional Work, including Eugene Airport, FOOD for Lane County, SheerID
• Internships, Student Pubs, AHPR etc.• J410, J440, J452, J453, J454, J495 etc.• Blog Posts; News Releases; CEO Letters• Short Video (1-2 Minutes)• Cover Letter and Resume
Tells the Story Without You Present
