STRATEGIES FOR GROWTH Abhishek Ramdas Dale

NEXTJUMP INC.

AGENDA

1. Gaining Insight through Data 2. Median Income History of States 3. Ninja Warriors Team across various divisions 4. Experiments 5. Couple of notes on Marketing 6. Little bit about me

CLIENT ACQUISITION CORPORATE STRATEGIES IMPROVING CUSTOMER EXPERIENCE

TO THE ROAD AHEAD

MEDIAN INCOME OF STATES THROUGH FINANCIAL CRISIS

NUMBER OF PEOPLE WITH LOW INCOME PER STATE - 5 YEARS DATA

NUMBER OF PEOPLE - EMPLOYED, UNEMPLOYED TRENDS PER STATE - 5 YEARS DATABy looking at the employment trends and comparing it versus the population of the state, NextJump may want to pursue their customers to add value to community NextJump shall also look into providing the rewards as micro funding currencies

For corporate social responsibility Intuit shall carry some social help programs for families and individuals with low income category (Blue, Green, and Red lines in the graph) The programs can range from free small vocational training programs for getting higher salary jobs, sponsoring computers to a community college. Including and encouraging employees to provide trainings to such people.

NUMBER OF PEOPLE - ECONOMIC SEGMENTATION PER STATE 5 YEAR DATA

TREND - COMMUTE MEDIUMS PER STATE - 5 YEARS DATAAdvertising and marketing strategies should be like a arrow. Hit the bull’s eye. Therefore it becomes imperative to market the products at right places and right time. As popular commute mediums vary from state to state. Visualizations like these will provide better insights to decide on marketing mediums E.g. In New York as public transport is widely used, posters in the subway shall help Intuit reach more audience.

NINJA WARRIORS TEAM ACROSS VARIOUS DIVISIONSWhat customers are looking for is a hassle free customer care service. Creating Ninja Warriors in various divisions of company and they will leverage their expertise in solving respectable issues in the divisions Get help from CSR calls Data. The raw data of customers calls reveal a lot of pain points to customers and also CSRs while using respective software. Retrospections will one of the biggest knowledge repository tool for such warriors.

EXPERIMENTSNextJump has been performing various experiments on their products and receiving feedback from the customers as it is one the premier data driven companies It can always strive to perform more experiments Examples

Monitoring Money spending habits Vs Avg. Annual Income per client Monitoring Money spending habits Vs Avg. Annual Income per vendor Personalizing notifications and ad campaigns Web Applications

Number of clicks and median idle time Number of times ‘Help’ link is clicked

Providing the ad campaigns for customers as per what they wish to buy which may not always align with what company or vendors want them to buy

LITTLE BIT ABOUT ME

M.S. Software Engineering. Likes to study business models and generate ideas. No education in Business Administration but passion lies in business. Likes help homeless people and is currently supporting two children for their education and livelihood. Likes to pose with statues wherever possible.

Questions?