Charlie Kim - "Changing Employee Behavior Without Force: Health and Wellness at NextJump"
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Enterprise Gamification of Fitness from 5% to over 80% regular workouts Charlie Kim Founder & CEO, Next Jump June 21, 2012
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Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups to exercise, eat right and take better care of themselves have mostly fallen flat, even when they’re made mandatory. NextJump radically reimagined the process of employee wellness using gamification, and in the process have leveraged that knowledge to improve all aspects of the company’s relationships – with employees and customers alike. Join this inspiring panel to understand how to motivate with well crafted incentives, and the lessons learned on the road to today’s astonishing fact: over 75% of NextJump’s employees work out regularly. How it came together will certainly surprise you.
Transcript of Charlie Kim - "Changing Employee Behavior Without Force: Health and Wellness at NextJump"
Enterprise Gamification of Fitnessfrom 5% to over 80% regular workouts
Charlie KimFounder & CEO, Next Jump
June 21, 2012
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ROI on Exercise: Why is Exercise so Important...
Jim LoehrHPI: Human Performance Institute
HEALTHCARE#1 Cause of Sickness: Obesity
#2 Cause: Smoking (distant #2)
SOLUTION: Exercise & Nutrition
ENERGYHuman Energy = Performance
Corporate Athlete
SOLUTION: Sleep, Exercise & Nutrition
3
What People Have Tried…
CORPORATE AMERICAWellness Programs
Incentives
TECHNOLOGY STARTUPSCaffeine & Sugar Highs
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2008 2009 2010 2011 2012
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NEXT JUMP: The Numbers Speak for Themselves…80% 2x per
week
5% 2x per week
5
NEXT JUMP: About Us
www.oo.com/origins
www.oo.com/ceo
“WOW. HBS should do a case study on NxJ.
Seriously — you are the company of the present
and the future!!”
6
How We Did It…
Simple GoalGet every NxJumper (employee) to work out
2x per week minimum
Apr
May Jun Jul
Aug
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2008 2009 2010 2011 2012
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Total Workouts To Date
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NEXT JUMP: Experiment & Scale (E&S)80% 2x per
week
5% 2x per week
On-Site GymsTeamPlay +
Leaderboard
RecognitionPrograms
Use DATA
Top People Focus
8
Provide Gym Access to Make it Convenient…
WHAT DIDN’T WORKFree Gym Memberships Top performers never went Low performers always went
WHAT WORKSBuilt Gyms in Each Office Access – open 24 hours Easy – right in the office
Next Jump re-engineered the environment. Turned the whole table around – hard to do the wrong thing.
– Jim S.
9
Create Teams to Make it a Competition…
WHAT DIDN’T WORKGiftCards, Prizes, CA$H Initial jump tapered off quickly Unsustainable alone
WHAT WORKSTeam Competition + Leaderboard Teams motivate each other Teamplay stronger w/ people you know Best helped worst w/in each team Live Scoreboard to track progress
10
Build Recognition Programs to Inspire New Norms…
WHAT DIDN’T WORKPerception Became Reality Norm became accepted ceiling Pep talks didn’t work Impossibility “bar” got set
WHAT WORKSRecognition Awards
Inspire new norms Celebrate it publically The flea that jumped higher
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CEILING WAS BROKEN: Inspiring New Norms... WednesdayTuesday Thursday
Friday
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Use Data to Level the Playing Field…
WHAT DIDN’T WORKLosing Teams Never Won
Losing teams blamed inequality Believed they could NOT win They give up
WHAT WORKSEqually Balanced Teams
Individual data collected over time Engineer built: FitRank Every team has possibility of winning
13
Invest More to Help Your Top People…
WHAT DIDN’T WORKTop People: Prioritized Work Over Exercise
Top performers went the least Always had more work to do Exercise fell off priority list
WHAT WORKSScheduled Workouts: Appointments w/ Trainers
Hired top personal trainers Accessible first to top performers Scheduled: create routine behavior
Thanks so much for this opportunity to learn from a world champion – unbelievable! #stories-for-future-generations.
– Gautam A.
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UP NEXT: Rolling Out to 90,000 B2B Clients...
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WOWPoints: Virtual Currency to Incent Behavior…H
EALT
HST
RETC
H B
UD
GET
GIVIN
G BACK
RECOG
NITIO
N
• Green Behavior
•Donating to Charity
• Spot Awards
• Peer-to-Peer
• Long ServiceRecognition
•HRA’s
•Nutrition
•Fitness Challenges
•Productivity
•Vacations
• Utilities
• Smoking Cessation
WOWPoints
16
Testimonials…
I’ve found that working out in our gym promotes community and collaboration with colleagues you normally wouldn’t interact with.
– Michelle C.
I used to get sick frequently. After starting to exercise regularly, I noticed I hardly ever get sick.
– David M.
The quality of my sleep is much better. I find that I fall asleep quickly, sleep well and wake up refreshed.
– Emma B.
I used to work a 9-5 job and be exhausted by afternoon. At NxJ even in a 10+ hour day, I feel energized and focused throughout the day.
– Kam S.
No matter who I spoke to about NxJ, they could not believe how ahead of the curve we are. They all mentioned that we are running a program akin to a sports team.
– Marissa B.
The fitness center, nutritionist, classes and competition form a comprehensive, impressive program. We know the program is working. My son is twice the man he used to be.
– Mom of NxJumper
Thank YouQuestions/Reactions/Feedback:
[email protected]: @charlieykim
Check out our culture video http://nxj.me/nextjumpCheck out our fitness video http://nxj.me/fitness
