Strategies for Building Local Online Visibility and Best Practices for Marketing to Techies

Presented by Monica Valdez

Who are you communicating with?

Learning how to listen and understand your user’s needs is the best way to foster mutual respect and trust with your audience. Whether you’re trying to sell them your company’s products or services, train them how to do something, or providing documentation for a product, system, or process, your work product must demonstrate that you understand their needs and can meet their goals.

Do You Really Know Your Tech-Savvy Audience?

• Ask yourself – Where is my audience? How do they like to get information? Am I providing what they need when and where they need it?

• Remember, techies…

– Are comfortable using technology

– Tend to own multiple devices including phones, tablets, laptops, desktops

– Like to consume and share a variety of media types including text, apps, video, infographics, interactive, blogs, social media

Infographic from BlueStacks pulled data from Nielsen as well as poll responses from its 145,000 Facebook fans to create a picture of the average male Android user in 2011.

Your Online Presence

Website

Facebook LinkedIn Twitter

Other Social

Networks

Forums & Community

Groups

Business Profiles

(Google +, Yelp, Etc.)

Blog

Apps

Your Website & Blog

• Ensure your site is SEO-Friendly & SEO optimized

• Utilize responsive design techniques to create an optimized experience for most devices

• Offer content using a variety of media: text, video, images and infographics

• Create clear user paths and calls to action

Facebook, LinkedIn, Twitter

• Keep your profile information up-to-date and on-message

• Have a strategy for engaging with your users regularly

• Know the rules of engagement for each platform

• Create content that people want to share

Other Social Networks, Forums & Community Groups

Business ProfilesLocation, Location, Location!

• Yelp, BBB, local or industry directories… prioritize based on what is most relevant

• Keep your profile information up-to-date and on-message

• Have a strategy for reviewing and updating regularly

Mobile Apps

• Can be great tools for re-engagment or loyalty/retention programs when implemented as a strategic part of your marketing mix

• Example: Amadeus Consulting developed an iPhone and iPad app for NADA that provides a valuable resource for NADA's network of auto and truck dealers.

AMADEUS CONSULTING

Monica ValdezDirector of Digital Marketing

1995 N. 57th Ct. Suite 200Boulder, CO 80301

P 720.564.1231www.AmadeusConsulting.com