Strategic Storytelling OnlinePresented by Darim Online

Deborah Grayson RiegelMyJewishCoach

Lisa ColtonDarim Online

ATTENTION ECONOMY

Three Elements of a Strategic Story

1. Preparation

2. Organization

3. Passion

Preparation: Know Your Goal

Examples

"When are you going to understand that if it doesn't pertain to me, I'm not interested?"

Candace Bergen as Murphy Brown

Who Are You Trying to Engage?

Preparation: Invade Their Brains What do they already

assume? What do they already

know? What experiences have

they already had? What values do they

hold about this topic? What do they want or

hope for? What are they worried

about?

Organization: Start Strong

Introduction:1. Grab your audience’s

attention2. State your objective3. Establish personal benefit

Organization: Group Ideas by Themes of Three

Chronology Geography Advantages/Disadvantages Causation Extremes and Middle Ground Anything!

Example: Themes of Three

Organization: Make Your Theme Come Alive

Stories and history Word paintings Jewish and secular texts Movies, music and pop

culture Statistics Quotations Metaphors

Example: Theme Come Alive

Organization: End with a Powerful Punch

Conclusion:1. Summarize main

points2. Ask for specific

action3. Close with strong

final statement

Example: End with a Powerful Punch

Passion: Know the 3 Elements

Verbal

Vocal

Non-Verbal/Visual

UCLA

Passion: Know the 3 Elements

Turning Theory into Practice

Prepare: Know Your Audience

Prepare: Know Your Audience

Pay attention to who is commenting and liking, and what sorts of posts they respond to.

Spark Curiosity, & Options for More

Tag and link - easy to click for more

Connect longer and shorter formats.

Spark Curiosity, & Options for More

Tag and link - easy to click for more

Connect longer and shorter formats.

Stream of ConsciousnessGive them a reason to pause, not scan past.

Nice story, but too long

Connecting the DotsLook at collection of posts

Be IN the story, not about the story

Connecting the DotsLook at collection of posts

Be IN the story, not about the story

Above, @sixthandi. Right, @ujafedny

Think in 3’sMake it come alive - words, style/tone, punctuationKnow your audience and their mindset online

Think long term. What does your collection say about you? How has it changed your audience?

Q&A and Discussion

Keep In Touch!

Call me: 516-569-7137Email me: headcoach@myjewishcoach.comVisit me: www.myjewishcoach.comBlog me: http://myjewishcoach.blogspot.comFriend me: http://www.facebook.com/deborahgraysonriegelTweet me: http://twitter.com/myjewishcoachLinkedIn me: http://www.linkedin.com/in/deborahgraysonriegel