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Tara Turkington: Online storytelling

Online storytelling

• Storytelling online can help to grow your tourism business

• Follow a journalistic formula

• Keep repeating the process

• Good storytelling is a conversation

What’s up with that squirrel?

What makes a good story?Classic journalistic elements of newsworthiness:- Timeliness- Proximity- Prominence- Impact- Novelty- Money- Sex & scandal

Some recent South African case studies

- www.capetown.travel- www.tablemountain.net- www.aquarium.co.za- www.madikwe.com- www.maropeng.co.za

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

www.capetown.travel

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

Comments/ Reactions/www.aquarium.co.za

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

www.madikwe.com

www.maropeng.co.za

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

Australopithecus sediba

New York Times article

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

9 April 2010 Visits 4,186

FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING

So how do you tell the world about your great content?

The social networking solar system