Sep 23, 2011

VGU – BIS 2010• Course: Strategic Information Management• Instructor: Prof. Tomas Benz

Nguyen Quoc BaoNguyen Dac Quynh MiDo Thi Mong Uyen

IntroductionStrategic PlanningEnterprise Modeling

Strategic Process Integration (SPI)Situation and MotivationBenefitsApproach

Further Research Conclusion References Q&A

• Process of defining strategy, objectives and goals of an Enterprise

• Techniques: o SWOTo PESTo McKinsey Portfolio Analystso ...

• Answering three key questions:o  What do we do ?o  For whom we do it ?o How do we excel ?

• Old terms but still under development.o Origin from System modeling in 1950

• Abstract Presentation, Description of the structure, process, information of an identifiable Enterprise (wikipedia)

• A standardized way to capture all perspectives and information that are essential for an organization.

• A process building models of whole / parts of enterpriseo Process modelso Data modelso Resource models

o The first method was in 1970: Entity Relationship

•  Represents ofo Structure, Activities, Processeso Information, Resourceso Behavioro Goalso Constraints

• Provide abstraction input foro Strategic Planningo Software Engineeringo Organization Design

• The output of enterprise modeling is not necessary to be an Enterprise Model

BusyFish (TM) Enterprise Model

• The Enterprise is represented by a vertical tube. Running through the tube are the business processes and product-specific processes.

• This vertical representation has been designed to illustrate that inputs to the enterprise should ideally pass through the enterprise as quickly as is possible.

Source: http://www.catalystconsultingpartners.com/enterprise-model.html

Enterprise Integration:the process of ensuring the interaction between enterprise entities necessary to achieve domain objectives.

Current situation• A lot of unplanned efforts to meet given objectives and

customer requirements• Mission, mission-objectives and quality policy have been

defined independently-> a weak vision of the required capabilities:

What capabilities have to be increased? What skills of the workforce have to be enhanced ?

• Missing a Strategy - Process Integration-> lack of support for mission objectives from enterprise process.

Motivation

Global markets require companies to improve competitiveness and increase inter-organizational collaboration.

What functionality is needed to improve competitiveness?How increase inter-organizational collaboration?

-> need integration between the entity strategies to the enterprise model

• Clearly identify how the processes are going to contribute to the mission fulfillment in an enterprise model.

• Have a link between enterprise functionality and enterprise strategies

• Mission-based company structure.

• Process-based company operation, with each process fulfilling one strategic objective => eliminate multiple objective owners.

• Increased operational flexibility for adjustments of objectives and adjustments functionality of enterprise model to adapt the changing markets.

• Identification of the needed capabilities to improve the competitiveness of the business operation.

MissionStrategic

Objectives

Decomposition of

Objectives and Metrics

Domain

Process and Enterprise  Activity

Decomposition

1 2 3

45

Complementary of Enterprise Model Views

6

To evaluate the SPI, take advantage of the methodology Balanced Score Card to unfold and monitor indicators

Harmonize definitions of enterprise modeling based on strategic planning.

•Adjustments in the methodologies of strategic planning•Unfolding indicators and •Administration of business processes

=> All of these should be integrated into enterprise models

The explicit integration of the strategic planning in the enterprise modeling helps to strengthen the processes of the company and develop the strategic flexibility

Organizations better clarify their future needs for resource capabilities and support their decisions to get benefits from improving competitiveness and interoperability

Personnel working for strategic planning and enterprise modeling will find their link and will work as a team in their entire organization -> know clearly what they must improve and how they can directly or indirectly contribute to the mission of the organization

• Juan Carlos Mendez (2005): Strategic Process Integration• Mark S. Fox, Michael Gruninger (1998): Enterprise

Modeling, AAI Publication• Enterprise Modeling, Wikipedia• Introduction To Enterprise

Modeling , catalystconsultingpartners.com  • Strategic Planning, Wikipedia

23

Thank you for your attention!