Strategic Presentation

MY

PROFILESTRATEGIC

Mobile : +91 991 6815 082Email Id. – [email protected]

An advertising professional with over 11 years of Work Experience in Operations and General Management, Business Solutions, Strategic Planning, Teambuilding and Leadership. Also bestowed my services into Account Management, Marketing Solutions, Operations and Business Development, offering the full gamut of Activities related to All on ground Marketing and Media Solutions that include BTL, Events, Sales Promotion, Creative Concepts, Fulfillment Services etc.

Interested in developing consumer insights and emphasized on creating a focused communication strategy.

Developed, Organized, Handled and Executed all the Business related and required Assignments across Various parts of India.

PROFESSIONAL SYNOPSIS

• 11 enriching years of work experience• Fully fledged professional in Advertising, Business

Development, Account Management, Market Research Services, Marketing and Communications and also Media Solutions.

• An expertise in Events and PR.• A well qualified hardcore, hardworking and

dedicated professional with the best Leadership Qualities.

• Represented offices in Delhi, Bangalore, Mumbai, Hyderabad, Kolkata, Chennai and Cochin.

• Robust Client base, across domains.• Worked for one of the top 100 agencies in India

(11th A&M Report)• Interested in developing consumer insights• Worked for the Company which won the Best and

the most National and International Awards.• One major Project designed and handled by me is

nominated towards the WOW Awards this year.

ABOUT MYSELF

MY APPROACH

Applying strategic marketing process to develop the Competitive Edge

Out-of-the-Box thinking

Providing strong and steady Marketing plans to the clients

Integration of technology with thoughts that spell results

Inspiration and Innovation to add Value

Creating new Consumer trends and ensuring Consumer Loyalty

Understanding the market place

CREATING WINNERS

A PARADIGM SHIFT

Customer Share not Market share

Customer delighting not just Customer satisfaction

Multiple Channel Marketing not just single Channel Marketing

Integrated Communications not just Advertising and Sales Promotions.

A Strong Belief in Work is

MY OBJECTIVE

ENDORSE

CONNECT

PRACTICE

GAUGE

ACHIEVE

HONED SERVICES

IDEABIG

New Age MediumMultimedia,

Website

PromotionCustomer Contact,Road Shows

Public RelationsRelationshipBuilding

Marketing Research,Marketing,Direct Marketing

AdvertisingPress, TV,

Radio,Outdoor

MY OTHER SERVICES

• Campaign Strategy & Designing• Execution Across Rich Media &

Mobile• Social Media Marketing

Digital

• Direct & Consumer Promotions• Trade Promotions• Road Shows • Product Launches

B2C

• Database & List Management• Campaign Planning & Execution• Direct Marketing• Telecalling• Response Management• Online Marketing• Marketing Collateral Design• Event Production• CRM

B2B

MY WIDESPREAD DELIVERABLE SERVICES

Signature Events School Contact Program

Product and Press Launches Mall Activation

Dealer and Sales Conference Road Shows

Resident Conferences College Contact Program

Television Production Customized Brand Activation

Award Ceremonies Retail Activation

Concerts Seminars

Artist Management Contest Management

Exhibition and Expos Loyalty Programs

Audio Visuals Direct Mailers

Merchandising TT /MT Rural Activation

OTHER COMPREHENSIVE SERVICES

• Corporate Identity: Brand Name, Brand Identity, Positioning, Logo, Stationery, Brand Template, Brand Manual.

• Marketing Collateral: PPTs, Brochures, Posters, Direct Mailers, Case Studies, Whitepapers, User-Manuals, Adaptations.

• Advertising: Print, Television, Radio, Outdoor, Web.

• Merchandizing: T-Shirts, Caps, Stickers, Mugs, Calendars, Mouse Pads, Bags, Invitations.

• Web Designing: Website Design and Development, Banner Ads.

• Research: Pre/Post Product Launch Studies, Pre/Post Communication Tests, Consumer Satisfaction Surveys, Consumer Insight and Trends.

• Specialized Services: POPs, Photography, Exhibition Design, Event Backdrops, Window Displays, Backlit Displays, Package Design, Adaptations.

PROFESSIONAL ACHIEVEMENTS

PRESENT - PROFESSIONAL ACHIEVEMENTS

Successfully Planned, Developed Business and Executed one of the Biggest Event Ever for Dell at Ramoji Film City, Hyderabad for 3 days for the Sales force Team who were from different Geographical Areas across India and Abroad. The Event was about DELL FIELD REDINESS SEMINAR ( A seminar for The Sales Team’s Earlier Achievements and to the Achieve Future accomplishments ). The Event was called

GO BEYOND – Beyond is where we begin. The Theme was presented to Dell by us since Dell has been No 1 for 3 years and after Achieving the No 1 position they had Repeated the FRS Event with the theme called LETS DO IT AGAIN… Therefore we changed the Idea and mentality of the Entire Sales force to Go Beyond being No 1.

The Event was a very Successful, motivational and a result oriented one.


Successfully Planned, Developed Business and Executed one of the Best Event Ever for Dell in 3 Cities – Delhi at the The Leela Hotel – Kempinski, Bangalore at THE ITC Royal Gardenia and Chennai at The ITC Park Sheraton. The Event was about DELL FLUIDIZE STORAGE SERIES OF EVENTS.

We had invited the main Decision Makers from Various Big Companies and had Educated and Influenced them about the Dell’s Right Storage at the Right Time at the Right Cost.

Also we had another Event about Dell’s Storage Capacities at their R & D Centre at Baghmane Tech Park, Bangalore

The Event was a very Successful, motivational and a result oriented one.


Successfully Planned, Developed Business and Executed one of the Best Experience Centre in Chennai. The Project is still ongoing.Also we had designed various stalls for Forum Nokia at May Convention Centers.

Successfully Planned and Organized Various Seminars and Press Conference for EMC in Mumbai, Bangalore and Chennai.

Successfully Planned and Organized the Merchandizing activity for Bausch and Lomb by Installing Electronic Scrollers in 600 Outlets in Bangalore and Hyderabad. The Project is still ongoing

• SRM UNIVERESITIY’S @ DAINIK JAGRANS INDIA’S MASTERMIND 2010Successfully planned, proposed, organized and Executed one of the Best QUIZ program ever presented by SRM University and Dainik Jagran ( A leading No. 1 Daily) for the Lead Generation. across North India.

• DBOI – DEUTSCHE BANK OF INDIASuccessfully planned, proposed, organized and Executed one of the Best Annual Day Event for DBOI’s Employees.

• MICROSOFT CORPORATION (INDIA) PVT. LTD. - HARDWARE Successfully enhanced and executed a result oriented campaign for Microsoft Corporation (India) Pvt. Ltd. Across all Metros.

• NESTLE INDIA LTD.Activity Brief : Organized an interactive Campaign to Promote the Slim Products of Nestle India Ltd (i.e. Nestle Slim Milk, Dahi and Yoghurt) covering more than Top 500 Hospitals in each City across Bangalore, Hyderabad and Chennai.


• BRITANNIA INDUSTRIES LTD. – TREAT CHOCÓ DECKER (CHOCOLATES) Successfully signed, completed the launch and Promotional Activity of Britannia Treat Chocó Decker with a team of more than Fifty five Promoters at Bangalore and Fifty Promoters at Hyderabad for Two Months

• BRITANNIA INDUSTRIES LTD. - BISCUITS Successful signed towards Merchandising Activity (Modern and Traditional Trade) for Britannia Biscuits

• BRITANNIA INDUSTRIES LTD. – TONNED MILK Successful signed towards Merchandising Activity (Modern and Traditional Trade) for Britannia Dairy Products

• ITC FOODS LTD. Successfully signed and completed the launch and Promotional Activity of ITC Sun feast Pasta (Food Division) for Two Months across all Metros.

• NIIT UNIQUA (AN NIIT – GENPACT VENTURE) Activity Brief : Successfully Signed organized a Selection Bay and FOS Team across Bangalore and Hyderabad


EARLIER ACHIEVEMENTS• ISRO

Successful in submitting tender bid and achieved Empanelment.

• HDFC BANK LTD. Successfully signed up for Outdoor Media activities.

• HERO HONDA MOTORS LTD. Successfully managed Multi dealer Ad campaigns.

• BOUNCE SALON Launched an International Salon and Spa for men and women and supported its multiple franchises by brand building and increased in foot fall.

• COSMO SPA – LOUNGES PVT. LTD. Successfully re-launched ‘Cosmo’ a Lounge and coined it baseline as “Geography cannot Change History”.

• KARNATAKA KALEIDOSCOPE - EVENTS TO PROMOTE GOVT OF KARNATAKA. DEPT OF TOURISMOrganized the most spectacular event which included Great Cine artistes and many VIP’S

ACADEMIC QUALIFICATION

• Graduate Diploma in Event Management from IIEM

• Diploma in Creative Concepts from Auguilar Career International

• Advanced Diploma in Software Engineering from Aptech India Ltd

• HDSE – Aptech India Ltd

• Bachelors Degree in Commerce - B.Com from First Grade College

• D.F.Phg. – Diploma in Fashion Photography from Bangalore Institute of Photography

• Indian Certificate of Secondary Education from St. Germain High School

COMPUTER SKILLS

• Operating System – Windows XP, Vista, Others

• MS Office – MS Word, Excel, Power point, Outlook Express, Etc

• Designing Tools – Adobe Photoshop, Corel Draw.

WORK EXPERIENCE SUMMARY

COMPANY DOMAIN

Jagran Solutions ( A Unit of JPL) Group Account Manager

Finedge India Pvt. Ltd Sr. BDM – South Head

Xebec Communications Pvt Ltd.

Sr. Manager – Client Servicing / BD

Focus Next Communications Entrepreneur & Owner

Glamour Media Freelancer

Sky High Fashions Freelancer

Enigmatic Chronox Freelancer

Bangalore Fashion - Magazine Freelancer

141 Sercon( A WPP Company)

Group Account ManagerBD | Operations.South and West

WORK EXPERIENCE IN DETAIL


MNC - Marketing and Advertising industry

COMPANY’S PROFILE: 141 Sercon provides and executes ‘Intelligent Activation’ solutions for brands across categories. Delivering value on the strength of superior consumer insights, engaging ideas, deeper understanding of touch points, appropriate use of digital ,and tracking and measurement tools. The Company is driven by a team which strives to do everything small and big, excellently.

141 Sercon is a WPP company and have operations in India and South East Asia.

RESPONSIBILITIES: 1. Operations | 2. Business Development | 3. Client Servicing | 4. Strategic Ideation | 5. Execution | 6. Recovery of Payments | 7. Overall Responsible for the Entire Team, Business and Operations

KEY ACHIEVEMENTS: 1. Revived Bangalore branch within 5 months through new business development.2. Executed talent hunts, Events, Digital, B2C and B2B.

REPORTING : Parallel reporting to the CEO and the Branch Head and Regional Director on all initiatives.


PUBLIC COMPANY - Marketing and Advertising industry

COMPANY’S PROFILE: Specialized in providing versatile, complete and measurable solutions in ensuring an immersive, interactive and experiential integrated marketing plan applicable to activations, corporate events, conventions, product launches, meetings, conferences, exhibitions and contests. Jagran Solutions, from the moment of inception of the brief through the journey of seeding of an idea, devising the measurability matrix to tackling logistics right and during the implementation, plans each step with foresight and creativity.

RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Operational Supervision | 5. Recovery of Payments

KEY ACHIEVEMENTS: 1. Revived Bangalore branch within 6 months through new business development.2. Executed talent hunts, product launches, corporate sales, Road shows, Seminars & Direct marketing activations in up to 81 cities across India.

REPORTING : Parallel reporting to the COO on special initiatives, National Head and Business Head

WORK EXPERIENCE IN DETAIL (Cont..)

PAN INDIA COMPANY - Marketing Solutions and BTL industry

COMPANY’S PROFILE: Finedge is a decade old Marketing Solutions company offering the gamut of BTL Activation, Events, Sales Promotion, Fulfilment services and Call Centre services. We have a national presence in the main metro, as well as a network of associates/partners. Our clients include market leaders from the FMCG, Cellular, IT, Media, Insurance and Financial services industries.is always welcome, yet remembering the act that audiences are fragmented with customized needs!

RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Operational Supervision | 5. Recovery of Payments | 6. Pan India Project Coordination | 7. Recruitment

KEY ACHIEVEMENTS: 1. Revived and Enhanced Bangalore branch within 2 months through new business development. 2. Executed talent hunts, product launches, corporate sales, Road shows, Seminars & Direct marketing activations, Fullfilment Services and Merchandising across South India.

REPORTING : Direct reporting to the CEO on all / daily basis.


PVT LTD COMPANY (ATL) – Advertising and Marketing Industry

COMPANY’S PROFILE: The agency is 19 years old, offering integrated services under one roof, with sound business practices. The agency has handled the advertising and promotional work for clients from various sectors of the Industry including the Govt., Private, IT, Manufacturing, FMCG, Consumer Durables, Finance, Banks etc and hence, a wide experience in handling multi-faceted needs of clients. XEBEC’s creative work has won appreciation from clients & and the industry body, and the proof is in the awards received & response generated through our communication packages.

RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Recovery of Payments

KEY ACHIEVEMENTS: 1. Responsible for Maintaining and to develop existing and new customers through planned individual account support, and liaison with internal order-processing staff (including raising purchase orders and closing payments) | 2. Managing, Servicing and handling a Team of Servicing Executives.

REPORTING : Direct reporting to the Branch Head on all / daily basis. : Parallel reporting to the Chairperson, Director and President on special initiatives.


Proprietorship Concern - Marketing and Media Solutions / All on ground Activities

COMPANY’S PROFILE: Entrepreneurial venture. Involved in providing Simple, Effective & Noticeable brand activation solutions to clients.

RESPONSIBILITIES: 1. Build client base | 2. Provide simple, effective & noticeable communication solutions to clients. | 3. Business Development | 3. Client Servicing | 4. Strategic Ideation | 5. Operational Supervision | 6. Recovery of Payments | 7. Recruitment

KEY ACHIEVEMENTS: . Delivered BTL solutions surpassing expectatons for clients. | 2. By communicating substantial and relevant value, raised event sponsorships from various organizations | 3. To provide integrated advertising solutions, directly worked with media houses & exchange4media on ideation, strategy, production, planning and release stages.

NEXT COMMUNICATIONS

OVERALL KEY RESPONSIBILITIES


• Understand customer needs preferably beforehand, understand the priorities and focus on planned individual communication strategy.

• Maintain and develop existing and new customers through planned dignitary account support, and liaison with internal and external order- processing staff (including raising purchase orders and closing payments)

• Generate Confidence in ability to execute, Interest and in relevant experience.• Generated and indulged my aptitude by creating and maintaining good Business

relationship with existing Clients and with the existing Clients to acquire New Business.

• Managing and servicing existing clients. Demonstrate the highest levels of teamwork to define approaches to meet customer needs in the most expedient manner

• Acting as the link between, the client and the Target Group by maintaining regular contact with both, ensuring that communication flows effectively.

• To Service the existing clients & Generating revenue from prestigious accounts • Meeting deadlines and prioritizing tasks. • Liaise and attend meetings with other company functions necessary to perform duties

and aid business and organizational development• Monitor and report on activities and provide relevant management information


• Communicate proposals to Clients/prospects effectively and in a compelling manner• Handled the entire South• Recruited more than 100 members for different projects at Bangalore, and more than

75 members at Chennai and Hyderabad• Stood as a strong platform to support our H.O’S which are at New Delhi, Mumbai and

Pune executing and taking the company’s Level of discipline and Integrity to the next level in the South.

• Executed projects that was proposed and planned before hand.• delegation of authority• Proper Time Management• More Flexible approach• Prioritizing things• Identifying Potential Clients• Hiring efficient and energetic work force• Strengthening the Bottom line• Increased Coordination• Pushing the Limits for our actions and thoughts

BUSINESS DEVELOPED & SERVICED CLIENTS

BUSINESS DEVELOPED & SERVICED CLIENT

FMCG • Pepsi• Frito Lays• Dettol• Wrigley• Cream Bell• ITC Ltd• General Mills• Cargill• Dabur• S C Johnson• Mary Kay• Maggi• Con Agra Foods• Britannia• Nestle• Ruchyi Soya• Rite Bite

FINANCIAL SERVICES • J M Financial• Citi financial

CELLULAR • Hutch• Vodafone• Tata Docomo

TECHNOLOGY • HP Invent• NIIT Technology• Spectra net – Think Board• Rediff.com• India Times• Nippon Technologies• Microsoft• Acer• Nokia


DURABLES • Braun• Reebok• Godrej• Lavazza• LG

MEDIA • India Times• ESPN – Star Sports• Bangalore Mirror

INSURANCE • TATA AIG• ICICI Prudential• HDFC Standard Life• Birla Sun life

Insurance

BANKS • Citi Bank• ABN Amro Bank• Standard Chartered • HDFC Bank Ltd• Deutsche Bank of India• American Express


MARKET RESEARCH • Gall Up• Market Probe

TRAINING • NIS Sparta• Evolve• NIIT Uniqua

INFORMATION TECHNOLOGY • Selectica Configuratiors• Secure Synergy• Schnieder Electric India Ltd• Conceptia• CLI3L / Sitel• Unysis• HCL• Wipro• Accenture

PUBLIC SECTOR • ISRO• BEML


CONSUMERS

• Sleep - In• Tangent• Sugarite• Pigeon – Home

Appliances• Stay fit –

Fitness Equipments

• Girias Investments

• Volvo Clothing• Naughty Me

EDUCATION • SRM University• SIBM• Indus

International School

• Delhi Public School

• Bangalore International

• Ryan International

HOUSING – REAL ESTATE • Goel Ganga• IDEB Projects• Golden Linkage• Jupiter Infrastructure• Samruddhi Realty Pvt.

Ltd.• Vyshnavi

HARDWARE • Microsoft• Lexmark• HP

OTHER CLIENTS

OTHER CLIENTS – HANDLED • Govt of Karnataka. Dept of Tourism• World Standard Publication• Bounce International Salon• ING Vysya – Prudential Fund• Bangalore Central – Future Group• Naughty Me Apparels• Japan Tobacco (India) International • ITC Infotech• Malabar Gold• ANZ Grindlays Bank• Taika Lounge• Bajaj• Hero Honda• HUL – Lakme Project• Ice Events / Dome

PERSONAL DETAILS

Name R. Ranjeet Kumar

Father’s Name R. Rajamanoharan

Date of Birth 10th October 1978.

Permanent Adress Saleth Villa, No. 316, 1st Cross, 7th Main, N. B Layout, St Thomas Town. Post, Bangalore – 560084.

Contact No. +91 991 681 5082

Email Id. [email protected]

Email Id. Optional [email protected]

ADDITIONAL DETAILS

Nationality Indian

Martial Status Married

Languages KnownTo Speak

English

To Read & Write

English

Hindi

Kannada

Tamil

Telugu

Urdu

Malayalam

Hindi

Kannada

Tamil

Hobbies

Fashion Photography PR

MAJOR KEY SKILLS

• An excellent face-to-face and telephone communicator. Able to demonstrate success and experience managing major accounts customers and large contracts or even a business, particularly achieving genuine development.

• Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance.

• Mature, credible, and comfortable in dealing with senior company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person's point of view.

• Well presented and businesslike. Sufficiently mobile and flexible to travel up to a few days / month within India.

MAJOR KEY SKILLS

• Keen for new experience, responsibility and accountability.

• Able to communicate and motivate via written

media. Understands the principles of cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Experience of managing sales activities useful.

• Demonstrates the highest levels of teamwork

to define approaches to meet the organizations' needs in the most expedient manner.

MAJOR PROFICENCY

• Brand Consultancy

• Advertising

• Media Buying

• Market Research

• Media Knowledge

• Strategist in Planning and Designing

• Latest studies in Education

• Certification

• CSR - Corporate Social Responsibility

• Public Relations

• Management in training and Developing

• Personality Development

MY WORK ADVANTAGE

• The maturity to understand briefs and deliver insightful solutions

• Cutting edge creative without compromising on clarity or salability of the business requirements

• Processes for error-free work with strict adherence to your design guidelines

• Quick turnaround time

• Marriage of strategy with creative

WHY HIRE ME ?

• Young, Vibrant, hardworking and Dedicated

• Full of Innovative Ideas

• 11 years of Work Exposure

• Handled Clients and Brands across all sectors

• Excellent and effective planner with Leadership

Qualities

• Urge to partner with Clients for Resounding

Success

MY GOAL !

NOT TO DO

DIFFERENT, DIFFERENT THINGS…..

BUT,

TO DO THINGS DIFFERENTLY !

If given an opportunity in your esteemed organization.

I would render the Best of my service to create a better tomorrow joining hands with you.

Hope that, your good self would anticipate with my profile and do the needful.

Mob : +91 9916815082Email Id. – [email protected]

THANKING YOU,

Yours truly,

Strategic Presentation

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