STRATEGIC PLAN FOR A PERIOD 2011/12 – 2015/16 NATIONAL...

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STRATEGIC PLAN FOR A PERIOD 2011/12 – 2015/16 NATIONAL DEPARTMENT OF TOURISM MARCH 2011

Transcript of STRATEGIC PLAN FOR A PERIOD 2011/12 – 2015/16 NATIONAL...

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STRATEGIC PLAN FOR A PERIOD 2011/12 – 2015/16NATIONAL DEPARTMENT OF TOURISM

MARCH 2011

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VISION

To be globally celebrated as a leader in tourism excellence

MISSION

Collectively and boldly promoting responsible and sustainable tourism for the benefit of all South Africans

VALUES

The following departmental values (PROSPER) are based on the broader South African value of Ubuntu and Public Service Batho Pele principles:

A Responsible government department, that is Responsive to the needs of the people,Serving them with Pride and Excellence, with a sense of Professionalism and Openness.

VISION, MISSION AND VALUES

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CONSTITUTIONAL, LEGISLATIVE, POLICIES AND ELECTORAL MANDATE

LEGISLATIVE MANDATESConstitution of the Republic of South Africa, 1996Tourism Act, 1993

POLICY MANDATESThe White Paper on Tourism Development and Promotion, 1996 – (framework and guidelines for tourism development and promotion in South Africa)

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DEPARTMENTAL PLANNED POLICY INITIATIVES

PROGRAMME PLANNED INITIATIVES

Administration • Enterprise Architecture Framework for National Department of Tourism

Tourism Development • Rural Tourism Strategy• Heritage Tourism Strategy• Social Tourism Strategy• Product Development Master plan• Niche Tourism Framework and Related Strategies

Tourism Growth • Draft on Decent Work Framework for the tourism sector• Generic Service Excellence standards and norms• Consumer feedback guidelines• Consumer satisfaction framework• SANAS approved NMSRT Accreditation System• National Climate Change and Tourism Action Plan• National Responsible Tourism Strategy

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PLANNED POLICY INITIATIVES: Cont…

PROGRAMME PLANNED INITIATIVESPolicy, Research, Monitoring and Evaluation

• Domestic Tourism Strategy • Crisis Management Framework • National Visitors Information Framework (only the VIC’s brand) • Framework for National Tourism Information Gateways • Framework for Local Government Tourism development and promotion support• Framework for Registration of Tourism Businesses• Sector Budget Structure

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DEPARTMENTAL STRATEGIC GOALS

Strategic outcome oriented goals Goal statement

Achieve good corporate and cooperative governance

Provide comprehensive corporate support service to the department to ensure good governance

Improve the impact of tourism on the economy of South Africa

Pursue economic empowerment through sector transformation, job creation programmes, product and enterprise developmentTo monitor and evaluate the implementation of tourism programmes , tourism strategies and policies

Strengthen collaboration and partnerships within the tourism sector

Identify strategic partners for growth through Public Private Partnership channels for engagement and ensure quality and precision in articulating our role as the department of tourism in such engagements for the purpose of achieving positive impactful results at all times

To improve competitiveness, growth and sustainability of the tourism industry.

To effectively and efficiently maintain lifelong learning through skills development and provision of excellent service in the tourism industryTo enhance the competitiveness of destination South Africa through the implementation of sustainability practices in Tourism

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ORGANIZATIONAL STRATEGIC GOALS: Cont….

Strategic outcome oriented goals Goal statementTourism priorities integrated within other sector departments, provincial and local government’s planning

Render policy frameworks, stakeholder management and planning related support services at provincial and local government level by analyzing and participating in their planning processes.

Improved Tourism Sector Research, Information and Knowledge Management

To advance Research, Information and Knowledge Management within the tourism sector

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DEPARTMENTAL PROGRAMMES

Programme Sub-Programme Purpose

Administration • Business Performance, Strategic Partnerships and Risk Management

• Chief Financial Officer• Corporate Affairs• Communications• Legal Services

Provide strategic leadership, centralised administration and executive support, and corporate services

Tourism Development • Product and Enterprise Development• Social Responsibility Implementation• Sector Transformation

Facilitate and support the development of an equitable tourism sector

Tourism Growth • Consumer Protection and Responsible Tourism

• Capacity Development

Promote growth, competitiveness and quality of the tourism sector

Policy, Research, Monitoring and Evaluation

• Policy Development and Evaluation• Research, Information and Knowledge

Management

Provide sector policy development, research, planning, monitoring and evaluation

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ADMINISTRATION

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STRATEGIC OBJECTIVES AND STATEMENTS

Strategic Objectives Objective statementEffective organizational performance management system

To review and implement a planning, reporting, monitoring and evaluation system and support service to enhance departmental performance

Capable and skilled workforce Attract, develop and retain a capable and skilled workforce in a caring work environment

Efficient service delivery Provide optimal physical and technical resources for efficient service delivery

Positive image of the department To create a positive image of the department by increasing access to tourism information

Effective Internal Audit services To ensure compliance with the PFMA and good corporate governance practices within the department

Effective international cooperation and integration

To strengthen, continental and global tourism cooperation and integration for good governance

Corporate legal support To provide corporate legal support and create an enabling policy and legislative environment for tourism growth and development

Economic, efficient and effective use of departmental resources

Advocate for and ensure economic, efficient and effective use of departmental resources towards achievement of government mandate and empowerment

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RISKS AND MITIGATING FACTORS:ADMINISTRATION

Risks Mitigating FactorsPoor implementation of systems Develop and implement Enterprise Architecture Framework for NDT.

Inadequate intergovernmental coordination and poor stakeholder management

Formalisation of Governance Framework by Branch: Policy, Research, Monitoring and Evaluation

Inadequate intergovernmental coordination and poor stakeholder management.

Formalisation of Governance Framework by Branch: Policy, Research, Monitoring and Evaluation.

Disregard of communication policy Implementation of Communication policy

Inadequate financial and human resourcing Detailed planning and costing of projects and capacity development (Business case)

Non-compliance with prescripts Departmental policies to be reviewed

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ADMINISTRATION: INDICATORS AND TARGETS

Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Percentage of compliance with provisions of government’s performance and risk management prescripts

100% 100% 100% 100% 100% 100%

Intergovernmental policy integration and implementation support system developed and implemented

No internal protocol approved for NDT

Development and 100% implementation

100% 100% 100% 100%

Percentage of vacancy rate

Current vacancy rate: 21%.

Reduce funded vacancy rate to 10%

Maintain vacancy at 10%

Maintain vacancy at 10%

Maintain vacancy rate at 10%

Maintain vacancy rate at 10%

Percentage implementation of Workplace Skills Plan (WSP)

• 83% of Courses attended

• 100% of planned training interventions implemented

100% implementation

100% 100% 100% 100%

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ADMINISTRATION: INDICATORS AND TARGETS

Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Percentage implementation of Performance Management Development System (PMDS)

100% 100% 100% 100% 100% 100%

Number of interventions on HIV/ AIDS and Employee Health Wellness (EHW) conducted

Three (3) interventions

Four (4) interventions

100% of scheduled interventions.

100% of scheduled intervention

100% of scheduled intervention

100% of scheduled intervention

Percentage representation of designated groups.

54% women 50% women 50% women 50% women 50% women 50% women

2.02% disability

2% disability 3% disability 4 % disability

5% disability 6% disability

92% black representation

82% blacks Maintain 82% blacks

Maintain 82% blacks

Maintain 82% blacks

Maintain 82% blacks

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Percentage of implementation of Master Systems Plan (MSP)

• Approved DEAT MSP

• Draft NDT MSP

• Review NDT MSP

• Implement ation of phase 1

• Review MSP

• Implementa tion of Phase II

• Review MSP

• Impleme ntation of Phase III

• Review MSP

• Impleme ntation of Phase IV

Develop new MSP for the department.

Business Process Modeling and structures

None • Audit of all NDT Business processe

• Modeling 40% of processes

Business modeling - 60%

Business modeling – 80%

Business modeling – 100%

Maintain Business processes modeling

Uptime of network and services availability

94% up time 97% uptime 98% up time 98% up time

98% up time

98% up time

Percentage implementation of the annual implementation plan of the Communication Strategy

None 100% 100% 100% 100% 100%

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Percentage increase in the share of own voice in the media.

78% 55% 58% 60% 62% 64%

Number of high-level media interventions that will lead to media coverage.

None. 8 10 12 14 16

Percentage of completion of approved rolling three (3) year strategic and one (1) year operational plan

Approved rolling three year strategic and one year operational plan for 2010/11

100% implementati on

100% implementat ion

100% implementati on

100% implementati on

100% implementati on

Tourism international relations strategy developed and implemented.

None. Development of strategy.100% of approved programme for the year implemented

Review and 100% of the approved programme for the year implemente d.

Review and 100% of the approved programme for the year implemented.

Review and 100% of the approved programme for the year implemented.

Review and 100% of the approved programme for the year implemented.

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Programme Performance Indicator Baseline

Targets

2011/12 2012/13 2013/14 2014/15 2015/16

Percentage compliance with case management requirements

100% 100% 100% 100% 100% 100%

Percentage compliance with agreed service delivery standards

100% 100% 100% 100% 100% 100%

Percentage compliance with regulatory requirements

100% 100% 100% 100% 100% 100%

Percentage of expenditure on procurement from BBBEE and BEE enterprises

58% 59% 60% 61% 62% 63%

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TOURISM DEVELOPMENT

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TOURISM DEVELOPMENT: STRATEGIC OBJECTIVES AND STATEMENTSStrategic Objectives Objective statement

Create employment opportunities by implementing tourism projects targeted at the unemployed

To implement labour intensive tourism projects targeting the unemployed, youth, women and people living with disability

To contribute to skills and people development within the Tourism sector

To build capacity tailored to ensure a capable workforce within the tourism sector.

Facilitate and support economic empowerment through product and enterprise development

Develop strategies to inform product and enterprise development with a deliberate bias towards rural areas

Enable and drive transformation in the sector as informed by the gazetted Tourism BEE Charter and the NTSS

To create an enabling environment for private sector to achieve the Tourism BEE Charter targets and facilitate annual reporting, whilst leveraging organs of state to act in accordance with the gazetted Tourism BEE Charter and to ensure that beneficiaries take advantage of an enabling environment brought by the BEE compliance of both public and private sector

Key stakeholder engagement through strategic events platforms

To leverage strategic events where the Department plays a strategic role, to ensure the content is aligned to the strategic objectives and mandate of the department, facilitating impactful stakeholder engagement

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RISKS AND MITIGATING FACTORS: TOURISM DEVELOPMENT

Risks Mitigating Factors

Fraud, corruption and conflict of interest • Conduct investigation on all suspected cases and institute disciplinary measures on implicated officials

• Request legal opinion and intervention on affected cases and projects• Introduce mandatory signing of confidentiality and interest declaration

by all officials in the CD SRIProject failures • Consultation with project stakeholders at all levels of government

during the planning and implementation phase of the EPWP projects• Consultation with legal services in respect of legal ownership aspects

of the assets created by projects • Contract signed with the Owning Agency upfront stipulating the

conditions for funding and asset usage Non availability of product development plan

Plan to be developed in 2011/2012

None availability of economic intelligence system to inform planning

Working closely with branch PRM&E to collate data

Absence of Charter Council Engage strategic private sector partners to fast track the establishment of the council

Lack of alignment between PPPFA and B- BBEE

Develop alternative strategies for adopting B-BBEE principle within the current procurement legislation

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TOURISM DEVELOPMENT: INDICATORS AND TARGETS

Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of Full Time Equivalent (FTEs) jobs created

5 671 5 270 3 860 4 241 4 665 5 131

Number of Full Time equivalent jobs created from MTEF baseline budget (TEP)

3 333 5 000 6 000 6 382- -

Number of unemployed youth and graduates trained as chefs and placed for experiential learning

Recruitment of young people

800 800 800 0 0

Number of unemployed youth trained in the hospitality fields and placed for experiential learning

300 300 300 300 0 0

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of people trained as Tourist Buddies and placed for experiential learning

0 975 975 975 0 0

Number of products in rural and less visited provinces supported

Draft Rural Tourism Framework

Rural Tourism Development Strategy Finalized

2 Products supported

2 Products supported

2 Products Supported

2 Products Supported

2 Products Supporte d

Number of tourism projects funded through the EPWP funding

62 45 40 45 48 50

Number of interventions implemented to facilitate, guide and support product development

GCP Tourism Development Master Plan Developed

2 2 2 2

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Cultural Heritage Tourism Strategy

Heritage Tourism Workshop Report

Refine 1 draft Cultural Heritage Tourism Strategy

2 heritage products

2 heritage products

2 heritage products

2 heritage products

Events Strategy Events Framework

1 event strategy

1event supported

1event supported

1event supported

1event supported

Niche Tourism Strategy Draft Niche Tourism Framework

1 niche product identified, approved and developed

1 niche strategy developed

1 niche strategy developed

1 niche strategy developed

1 niche strategy develope d

No of small rural tourism enterprises supported

375 530 530 530 530 530

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

No of enterprises supported to grow (5% revenue and/or 5% jobs)

22 25 25 25 25 25

No of businesses supported with market access

120 170 180 190 200 210

No of members of designated groups supported

1,600 3,351 3,360 3,365 3,370 3,375

Number of MOU’s with action plans signed with strategic partners

1 12 15 15 14 12

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

System for monitoring compliance with BEE rating by tourism enterprises developed and implemented

Monitoring criteria in place

System Piloted System implementati on

System implementati on

System implement ation

System implemen tation

Number of organs of state who report on levers they use to drive transformation in the sector.

9 25 30 35 35 35

National mentorship programme established to support the development of Black SMME’s

20 20 30 50 50 50

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of black graduates participating in the accelerated tourism graduate apprenticeship

10 50 50 70 70 70

Annual report published on the impact of public sector partner spend on empowered tourism goods and services

0 1 1 1 1 1

Number of events successfully executed informed by the departmental mandate and objectives

0 1 1 6 6 6

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TOURISM GROWTH

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TOURISM GROWTH: STRATEGIC OBJECTIVES AND STATEMENTS

Strategic Objectives Objective statementTo provide excellent people development within the tourism sector targeting young people

Build capacity tailored to ensure capable workforce within the sector and for the youth

Create conducive environment and contribution to economic growth with decent work

Build capacity tailored to ensure capable workforce within the sector and for the youth

To improve service levels in the tourism industry To develop new and integrated existing mechanisms to ensure a collective efforts towards improving customer service levels in the tourism sectorBy facilitating the development and implementation of a consumer satisfaction framework in the tourism industry

To professionalise tourist guiding services By implementing the tourism guiding strategy to professionalise tourist guiding

To Promote Responsible Tourism best practice To encourage sustainable consumption of tourism products and services

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RISKS AND MITIGATING FACTORS:TOURISM GROWTHRisks Mitigating Factors

Inadequate human resource & research capacity that partially match skills to implement the business plan

Re-organize internal infrastructure and capacity, fund vacant posts, and re- skill current staff to match business plan requirements

Lack of cooperation by government entities and stakeholders to support government initiatives

Ensure early engagements and consultation of the sector and stakeholders; and the review of significance of current structures vs. beneficiation by the electorate.

Lack of buy-in and compliance by the industry with the frameworks

Ensure formalization of structures for collaboration and interaction between public and private sector.

Slow pace of implementing norms and standards by the sector

Ensure the involvement of the sector in the planning of the norms and standards and shared ownership on implementation

Universal Inaccessibility resulting in failure to facilitate access to tourist destinations

Promulgation of regulations and implementation of Universal Accessibility Action Plan and conduct research to obtain data UA

Lack of a minimum standard for quality control

Implementation of the standard/guideline by the tourism sector

Adverse Climate Change impact on tourism

Ensure industry awareness and outreach programmes, capacity building, and a Tourism and Climate Change Action Plan

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TOURISM GROWTH: INDICATORS AND TARGETS

Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Revised skills audit report 2011 & implemented

Tourism Skills Audit Report 2007

Revised skills audit report for 2012

Implement Phase 1 recommendat ions

Implement of phase 2 recommenda tions

Monitor impact of implement ation

Review Skill Audit

Number of unemployed matriculants and tourism graduates trained and placed for experiential learning per year in the hospitality industry

180 youth placed for experiential learning international and Local Capacity development initiatives

Recruitment training, training and placement of 70 unemployed matriculants and tourism graduates facilitated

Recruitment, training and placement of 50 unemployed matriculants and tourisms graduates facilitated

Recruitment, training and placement of 100 unemployed matriculants and tourisms graduates facilitated

Recruitme nt, training and placement of 120 unemploye d matriculant s and tourism graduates facilitated

Recruitme nt, training and placemen t of 140 unemploy ed matricula nts and tourism graduates facilitated

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Performance Indicator BaselineTargets

2011/12 2012/13 2013/14 2014/15 2015/16Number of young people trained and placed as chefs per year in the hospitality industry

150 Youth trained as Chefs

Recruit, training and placement of 800 young facilitated

Recruit, training and placement of 800 young facilitated

Recruit, training and placement of 800 young facilitated

Recruitme nt, training and placement of 800 young people facilitated

Recruitme nt, training and placement of 800 young people facilitated

Number of tourism educator support programmes facilitated in the province

9 educators seminars held

9 educator programmes facilitated

9 educator programmes facilitated

9 tourism educator programmes facilitated Monitoring the support programmes and report

9 9

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Performance Indicator BaselineTargets

2011/12 2012/13 2013/14 2014/15 2015/16Tourism Leadership Dialogues held

4 4 4 4 4 4

National Tourism Careers Expo 2011 held

0 1 Expo held Transferred to Theta

- - -

Number of higher education institutions engaged to provide professional training for scarce and critically skills for tourism

Annual Skills Audit Report

Discussion document on areas of corporation developed. Report on institutional engagements

Agreements on areas of co-operation signed

Report on implementati on on areas of co- operation

Report on implement ation on areas of co- operation

Report on implement ation on areas of co- operation

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Framework on decent work for the sector developed & implemented

1 consultation workshop report

Draft Decent Work Framework for the tourism sector

Implementati on of phase one project based on the recommendat ions of the framework for decent work

Implementati on of phase two projects based on the recommenda tions of the framework on decent work

Monitoring and reporting

Monitoring and reporting

Tourism Generic Service Excellence Standards and Norms implemented

Concept document submitted to SABS

Inputs towards the development of SABS Tourism Generic Service Excellence

Monitor and report on the implementati on of the Tourism Generic Service Excellence Standards and Norms

Monitor and report on the implementati on of the Generic Service Excellence Standards and Norms

Monitor and report on the implement ation of the Generic Service Excellence Standards and Norms

Monitor and report on the implement ation of the Generic Service Excellence Standards and Norms

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BaselineTargets

2011/12 2012/13 2013/14 2014/15 2015/16

Service ExcellenceStrategy implemented

Draft Strategy in place

9 Workshops and awareness programmes conducted on the implementation plan for the tourist guiding strategy

Strategy implementatio n phase 1

Strategy implementation phase 2

Strategy implementat ion phase 3

Monitor implementati on of the Strategy

4 SADC Countries consulted on harmonizing guiding standards developed

Presenting the draft framework on harmonization of standard in tourist guiding to other SADC

Implementation by the Department of the SADC framework on harmonization of standards

Implementat ion by the Department of the SADC framework on harmonizati on of standards

Implementati on by the Department of the SADC framework on harmonizatio n of standards

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BaselineTargets

2011/12 2012/13 2013/14 2014/15 2015/16

Service ExcellenceStrategy implemented

Draft Strategy in place

Monitoring and report provincial Tourist guides registration

Monitoring and report provincial Tourist guides registration

Monitoring and report provincial Tourist guides registration

Implementati on of professionali zation of the tourist guiding strategy

Tourist Guiding Strategy in place

9 workshops and awareness programmes conducted on the implementation plan for the tourist guiding strategy

Strategy implementatio n phase 1

Strategy implementation phase 2

Strategy implementat ion phase 3

Monitor the implementati on of the strategy

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Programme Performance

IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Implementation of professionalizati on of the tourist guiding strategy

2 Countries consulted

4 SADC Countries consulted on harmonizing guiding standards.

Presenting the draft framework on harmonization of standards in tourist guiding to other SADC

Implementat ion by the Department of the SADC framework on harmonizati on of standards

Implementati on by the Department of the SADC framework on harmonizatio n of standards

Monitor implementatio n of the framework guiding standard across SADC Countries

Register national database established as a mechanism for monitoring

Monitoring, and report provincial Tourist guides registration

Monitoring, and report provincial Tourist guides registration

Monitoring, and report provincial Tourist guides registration

Monitoring, and report provincial Tourist guides registration

Monitoring, and report provincial Tourist guides registration

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

A consumer satisfaction framework for tourism developed

0 Consumer satisfaction framework developed and communicated to the industry and spheres of government

Implementati on of Consumer satisfaction framework year plan

Implementati on of Consumer satisfaction framework year plan

Implementati on of Consumer satisfaction framework year plan

Implementat ion of Consumer satisfaction framework year plan

Established & Monitor Accreditation System and Accreditation of Certification Agencies for NMSRT

NMSRT approved by SABS

SANAS approved Accreditation System in place

Monitor and report on Accreditation of Certification Agencies

Monitor and report on Accreditation of Certification Agencies

Monitor and report on Accreditation of Certification Agencies

Monitor and report on Accreditatio n of Certification Agencies

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Universal Access(UA) in Tourism Action Plan developed and implemented

UA Action Plan finalized with annual action plan

UA Action Plan year-1 target implemented

UA Action Plan year-2 target implemented

UA Action Plan year- 3 target implement ed

Monitor and report on accessibilit y of destination SA and industry complianc e

National Climate Change and Tourism response programme formulated

National Climate Change and Tourism Action Plan developed

National Climate Change and Tourism Action Plan yr 1 implemented

National Climate Change and Tourism Action Plan yr 2 implemented

Review of the National CC and Tourism Action Plan

Implement revised CC and Tourism Action Plan

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Programme Performance Indicator Baseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

National Responsible Tourism Strategy developed and implemented

none National Responsible Tourism Strategy developed including annual action plan

National RT Strategy yr-1 annual plan implemented

National RT Strategy yr-2 annual plan implemented

National RT Strategy yr-3 annual plan implement ed

Monitor, evaluation and review of RT strategy

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POLICY, RESEARCH, MONITORING AND EVALUATION (PRM&E)

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PRM&E: STRATEGIC OBJECTIVES AND STATEMENTSStrategic Objectives Objective statement

Monitoring and evaluation of tourism sector performance, strategies and policies

To continuously and evaluate performance of the tourism industry, tourism strategies and policies to inform decision making

Create an enabling policy environment and improve intergovernmental coordination.

To provide support to provincial and local government, through policy direction and programs by the end of the financial year

Inform tourism planning and decision-making with tourism information

To inform tourism planning and decision-making with timeous and relevant tourism information

Standardized knowledge management approach for the sector

To ensure a standardized approach to knowledge management within the tourism sector

Facilitate information dissemination To facilitate information dissemination and foster knowledge management in the tourism sector by developing information dissemination platforms annually.

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RISKS AND MITIGATING FACTORS:PRM&E

Risks Mitigating FactorsNon- Compliance Develop M & E frameworks and reporting schedules

Unavailability of data / information Purchase data from other data resources

Inability to implement Knowledge Management framework due to sectors view of the framework

Develop and implement change management strategy together with the framework

Failure to secure buy-in from other Sector Department, spheres of government, stakeholders and other agencies

Development and Implementation of the Intergovernmental and stakeholder Engagement Framework will improve relations

Inadequate platforms for electronic research information (Euro monitor, Official Airline Guide e.c.t.)

Upgraded/improved IT infrastructure in the new location (hard and software)

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PRM&E: INDICATORS AND TARGETSProgramme Performance

IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Frequency of the state of tourism reports

Draft 2009/10 the State of Tourism report

1 1 1 1 1

Number of impact evaluation reports for the tourism sector and NDT initiative

Report on the impact of the FIFA World Cup Tourism

1 2 2 2 2

M&E Framework for NTSS developed and Number of progress reports

NTSS

Draft M&E Framework of NTSS

Monitoring and Evaluation Framework for NTSS finalised

2011/12 NTSS Annual Report

2012/13 NTSS Annual Report

2013/14 NTSS Annual Report

2014/15 NTSS Annual Report

Number of progress reports on tourism indicators for presidential outcomes

Agreements on Outcomes 4, 7 and 11Quarter reports as per presidential timeframes

Quarterly reports based on presidential timeframes

Quarterly reports based on presidential timeframes

Quarterly reports based on presidential timeframes

Quarterly reports based on presidentia l timeframes

Quarterly reports based on presidential timeframes

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IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of tourism forecasting models customize/adapted

None1 1 1 1 1

M&E framework for Departmental entities developed and implemented

Agreement with TEP and SAT

M&E framework developed for entities

Annual performance report of departmental entities

Annual performance report of departmental entities

Annual performanc e report of department al entities

Annual performanc e report of departmenta l entities

Number of tourism- related policies/strategies/fr amework reviewed and/ or developed

NTSS 5 2 2 2 2

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IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of District Municipalities support to implemented tourism development and growth initiatives

Analysis Report of Eastern Cape and Limpapo Districts

Draft government tourism development and growth programme

Programme initiated in 2 District Municipalities

11 District Municipalities

11 District Municipaliti es

11 District Municipaliti es

11 District Municipal ities

Number of reports on the integration and alignment of tourism initiatives with the NTSS at provincial government level

Report on the broad overview and analysis of PGDS

Report on the alignment of the provincial growth and development strategies ( PGDS) with NTSS

1 1 1 1

Number of District Municipalities influenced to align tourism initiatives with the NTSS

IDPs Analysis Reports

15 District Municipalities

8 District Municipalities

8 District Municipaliti es

8 District Municipaliti es

8 District Municipal ities

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Indicator BaselineTargets

2011/12 2012/13 2013/14 2014/15 2015/16

Number of reports presented to partner departments on required interventions to support tourism growth

State of visa assurance report- 2010/11 Airlift Strategy and Implementation Plan

2 2 3 4 5

Number of Platforms facilitated to secure additional aviation frequency in key tourism portfolio markets

2 2 2

Number of new information and knowledge systems and services developed (library, tourist guides register events calendar etc)

1 1 2 2 2 2

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IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Standardized Knowledge management Framework for tourism sector developed and implemented

Draft KM Framework

Approved KM Framework and commence with implementation

KM Framework implemented

KM Framework implemented

KM Framework implement ed and update

Review the KM framewor k

National Visitors Information Framework (NVIF) developed, approved and implemented in 4 phases

Draft NVIF approved

NVIF brand developed

Phase 1 implemented

Phase 2 Implemented

Phase 3 Implement ed

Phase 4 Impleme nted

Number of National Tourism information gateways (NTIG)operational

Draft NVIF Framework for National Tourism Information Gateways developed

2 pilot projects (air and land based)

1 air 2 land based

1 air based 3 land based

5 land based

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IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of information dissemination platforms developed

Tourism Maps 1 2 2 3 4

Percentage of district municipalities whose events are captured in the National Events Calendar

National Events Calendar developed

50% 60% 70% 80% 90%

Number of research studies conducted to inform niche tourism product development

8 2 3 3 4 4

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IndicatorBaseline

Targets2011/12 2012/13 2013/14 2014/15 2015/16

Number of research studies conducted to inform the development of new markets

Globally Competitivene ss Study

2 initiated 2 completed 2 initiated 2 completed

2 initiated

Number of research studies conducted on tourism indicators identified in the NTSS without baselines

2 Draft research reports available

3 3 3 3 3

Standardized Research Framework for the tourism sector developed and implemented

Draft research framework

Approved Research Framework commence with implantation

Implementatio n of the research framework

Implementati on and update of the research framework

Implement ation and update of the research framework

Review of the framewor k

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Department Of Tourism VOTE 34

Estimates of National Expenditure (ENE) 2011

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Departmental MTEF Baseline (Per Programme)

2011/12 2012/13 2013/14R'000 R'000 R'000

Administration 173,763         14% 208,723          16% 219,997         16%Tourism Development 348,140         28% 299,101          23% 318,268         24%Tourism Growth 694,074         56% 733,987          58% 774,003         58%Policy, Research, Monitoring and Evaluation 26,899            2% 32,091             3% 33,014            2%TOTAL 1,242,876      1,273,903       1,345,281     

% of Total

% of TotalProgramme

% of Total

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Departmental MTEF Baseline (Economic Classification)

2011/12 2012/13 2013/14R'000 R'000 R'000

Compensation of Employees 141,895         11% 158,427          12% 169,409         13%Goods and Services 126,270         10% 175,572          14% 175,158         13%Transfers and Subsidies 968,009         78% 936,988          74% 997,404         74%Capital Assets 6,702              1% 2,915               0.2% 3,311              0.2%TOTAL 1,242,876      1,273,903       1,345,281     

% of Total

% of TotalEconomic Classification

% of Total

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Departmental

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MTEF Baseline – Administration (Per Sub- programme)

2011/12 2012/13 2013/14R'000 R'000 R'000

Ministry 32,506           19% 37,826            18% 39,879            18%Management 10,661           6% 12,919            6% 13,663            6%Corporate Affairs 104,596         60% 128,978          62% 134,455         61%Office Accomodation 26,000           15% 29,000            14% 32,000            15%TOTAL 173,763         208,723          219,997        

Programme% of Total

% of Total

% of Total

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MTEF Baseline – Administration (Economic Classification)

2011/12 2012/13 2013/14R'000 R'000 R'000

Compensation of Employees 82,058           47% 91,696            44% 98,074            45%Goods and Services 84,878           49% 109,640          53% 113,925         52%Transfers and Subsidies 5,000             3% 5,250              3% 5,539              3%Capital Assets 1,827             1% 2,137              1% 2,459              1%TOTAL 173,763         208,723          219,997        

Economic Classification% of Total

% of Total

% of Total

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Administration

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MTEF Baseline – Tourism Development (Per Sub-programme)

2011/12 2012/13 2013/14R'000 R'000 R'000

Tourism development management 3,694              1% 8,461               3% 7,511              2%Product and enterprise development 13,236            4% 14,925             5% 16,394            5%Social responsibility implementation 302,669         87% 237,357          79% 250,413         79%Sector transformation 8,541              2% 13,358             4% 13,950            4%Business trust 20,000            6% 25,000             8% 30,000            9%TOTAL 348,140         299,101          318,268        

Programme% of Total

% of Total

% of Total

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MTEF Baseline – Tourism Development (Economic Classification)

2011/12 2012/13 2013/14R'000 R'000 R'000

Compensation of Employees 27,710            8% 30,979             10% 33,141            10%Goods and Services 22,539            6% 38,751             13% 34,243            11%Transfers and Subsidies 293,396         84% 228,910          77% 250,381         79%Capital Assets 4,495              1% 461                  0.2% 503                 0.2%TOTAL 348,140         299,101          318,268        

Economic Classification% of Total

% of Total

% of Total

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Tourism Development

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MTEF Baseline – Tourism Growth (Per Sub-programme)

2011/12 2012/13 2013/14R'000 R'000 R'000

Tourism growth management 3,589              1% 8,269               1% 8,133              1%Marketing, responsible tourism and quality assurance 9,724                1% 10,700              1% 11,398              1%Capacity building 12,148            2% 13,215             2% 14,070            2%South african tourism 668,613         96% 701,803          96% 740,402         96%TOTAL 694,074         733,987          774,003        

Programme% of Total

% of Total

% of Total

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MTEF Baseline – Tourism Growth (Economic Classification)

2011/12 2012/13 2013/14R'000 R'000 R'000

Compensation of Employees 17,537            3% 19,526             3% 20,861            3%Goods and Services 6,604              1% 11,336             2% 11,344            1%Transfers and Subsidies 669,613         96% 702,828          96% 741,484         96%Capital Assets 320                 0.05% 297                  0.04% 314                 0.04%TOTAL 694,074         733,987          774,003        

Economic Classification% of Total

% of Total

% of Total

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Tourism Growth

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MTEF Baseline – Policy, Research, Monitoring (Per Sub-programme)

2011/12 2012/13 2013/14R'000 R'000 R'000

Policy, research, monitoring and evaluation management 3,839                14% 8,111                25% 8,070                24%Policy development and evaluation 10,707            40% 11,009             34% 11,430            35%Research and knowledge management 12,353            46% 12,971             40% 13,513            41%TOTAL 26,899            32,091             33,014           

Programme% of Total

% of Total

% of Total

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MTEF Baseline – Policy, Research, Monitoring (Economic Classification)

2011/12 2012/13 2013/14R'000 R'000 R'000

Compensation of Employees 14,590            54% 16,226             51% 17,333            53%Goods and Services 12,249            46% 15,845             49% 15,646            47%Transfers and Subsidies ‐                  0% ‐                   0% ‐                  0%Capital Assets 60                   0.2% 20                    0.1% 35                   0.1%TOTAL 26,899            32,091             33,014           

Economic Classification% of Total

% of Total

% of Total

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Policy, Research, Monitoring & Evaluation

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