STRATEGIC PLAN 2015 -2019 MISSION, VISION, STRATEGYgbsge.com › ... › 2017 › 03 ›...
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STRATEGIC PLAN 2015-2019 MISSION, VISION, STRATEGY www.gbsge.com
Transcript of STRATEGIC PLAN 2015 -2019 MISSION, VISION, STRATEGYgbsge.com › ... › 2017 › 03 ›...
STRATEGIC PLAN 2015-2019MISSION, VISION, STRATEGY
www.gbsge.com
01STRATEGIC PLAN 2015-2019
Mission. Vision. Goals.
MissionOne Mission
5 year Strategic Plan 12 Objectives
Vision & Broad-Based Goals3 Pillars
Geneva Business School is a leading business school in Switzerland with an international approach, dedicated to preparing world changing leaders. GBS encourages students to develop their full potential and pursue excellence. Our strategic plan is based on our Mis-sion, Vision, and 5 year Strategic Plan.
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GBS Mission
1. Ensure Student success and Academic Excellence
3. Engage with local and international environments through mentoring, internships, research, company placements and transfers
2. Manage the Institution efficiently in terms of Organisation and allocation of resources
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1. The University guarantees to continuously maintain, improve and develop the quality of its education ---in order to meet changing market needs.
2. GBS offers a transparent presentation of all of its academic programs.
3. Our programs promote innovation and inspire leadership to meet the general needs of the students ---as well as specific requests from companies.
4. We attract faculty and students with outstanding leadership and academic qualities.
Ensuring student success and Academic Excellence
GBS Vision defined by 3 Pillars - Pillar 1
STRATEGIC PLAN 2015-2019
1. Continuously improve the communication between the administration teams, students and faculty ---for each campus as well as between campuses.
2. Managing and organising ressources efficiently within and between campuses.
3. Developing the strategic enrolment plan and achieving set targets in order to ensure GBS’s long-term ---financial viability.
Manage the Institution efficiently in terms of Organisation and allocation of resources
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GBS Vision defined by 3 Pillars - Pillar 2GBS Vision defined by 3 Pillars - Pillar 2
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1. Monitoring the short and long term skills acquired by students.
2. Offering student-oriented services, economically, efficiently and targeted.
3. Increasing the awareness of the programs offered by GBS.
4. Continuously improve international relations.
5. Venturing outside of Switzerland in order to develop GBS’s international image.
Engaging with local and international environments through mentoring, internships, company placements, research and transfers
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GBS Vision defined by 3 Pillars - Pillar 3
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Broad-Based Goals
1. Understand the major concepts of business applicable to companies of all sizes.
2. Obtain business knowledge and understand the management processes involved.
3. Learn the different types of effective communication skills.
4. Understand the importance of personal and professional integrity.
5. Understand the ethical ramifications of business decisions.
1. The curriculum to cater for students in order to provide them with the skills required in the ---professional workplace.
2. Students to have access to all necessary material and facilities to enable them to succeed in all courses.
3. Faculty members to be composed primarily of active professionals.
4. The program to prepare and allow students to participate in work placements following completion ---of their studies.
Broad-Based Student Learning Goals:
Broad-Based Operational Goals:
The academic business unit’s mission and goals provide strategic direction for guiding its decision making. The academic business unit’s outcomes assessment plan provides for the assessment of the extent to which the unit’s mission and broad-based goals are being accomplished. The broad-based goals at GBS represent the general aims or aspirations of the academic business unit and flow directly from its mission. The broad-based goals of GBS are instrumental to the success of GBS in the sense that achievement of the goals would provide evidence that the academic business unit is accomplishing its mission.
STRATEGIC PLAN 2015-2019
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GBS Strategic Plan in 12 Objectives
The chart illustrates how GBS, from an academic standpoint, looks into methods of setting specific targets and how we work to ‘close the loop’.
12 Objectives
Measurementinstruments
Analysis of Results
ActionsPlans
Budget /Finance
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On an annual basis, each of the programs and majors that we offer at GBS is assesed using Direct and Indirect Measures. The various measures are meticulously chosen and implemented. The 12 objectives, presented as 3 pillars, stems from the GBS Vision, which is linked to our Broad-Based Goals. The entire strategic planing cycle allows GBS to “close the loop” by prioritizing and assessing all of its primary commitments.
These objectives, chosen and agreed upon by the GBS Steering Committee, are used as a means of measuring progress over a predetermined 5 year period. For the GBS objectives, there are defined targets which management strives to meet and once met, maintain during the 5 year strategic plan period.
From an academic point of view, GBS evaluates and adopts methods of setting and measuring our specific Student Learning Outcomes for each program using carefully selected tools and evaluation techniques. GBS determines which tools to be used and when to implement them for each objectives.
For each of the 12 objectives that are out total measurement duration.
Following analysis of the results, the Steering Committee and the Academic Committee assess the results and evaluate action plans for each criterion. It is at this pivotal moment that the decisions are made to not only maintain or improve existing plans but simultaneously introduce new measures that will assist GBS even further in achieving the outlined goals.
The budgeting decisions are made by top management and directly related to the action plans. Every aspect of the budget is overseen by the steering committee, top management and decisions are commonly made during the weekly administrative meetings amongst staff members. Each decision is made with respect to initial criteria.
● Online Student Module Evaluations
● Alumni Survey
● Graduate Survey
● Professor Culture Survey
● SWOT Analysis
● Google, Live Chat, CRM Analytics
● LinkedIn Database
● Extranet statistical modules
Objectives
Measurement Instruments
Analysis of Results
Action Plans
Budgeting/Finance
The GBS Strategic Plan – Developed and inspired by 12 Objectives
STRATEGIC PLAN 2015-2019
