Strategic meeting presentation amhara office
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UNICEF Ethiopia Digital ECO Digital Media Strategy Presentation
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This is a presentation on UNICEF Ethiopia's digital media strategy prepared for field offices
Transcript of Strategic meeting presentation amhara office
UNICEF Ethiopia Digital
ECO Digital Media Strategy Presentation
UNICEF Ethiopia Digital
Digital Media at UNICEF EthiopiaParameter Number
Digital Media Channels http://www.unicef.org/ethiopia http://www.facebook.com/UNICEFETH https://www.twitter.com/UNICEFEthiopia http://www.youtube.com/user/UNICEFEthiopia http://www.flickr.com/photos/unicefethiopia/ http://www.delicious.com/unicefeth http://www.linkedin.com/company/unicef-ethiopia
Average Website hits NA
Number of Facebook likes 219
Number of Twitter followers 821
Number of YouTube Subscribers 4 (1,935 views)
Number of Flickr Views 12,268
Number of Delicious followers 3
Number of LinkedIn followers NA
Number of E-Newsletter subscribers
NA
Data correct as at: 16th April 2013 17:35
Why Social Media?
• Joining in conversation with target groups
How?Consolidating Partnerships
Expanding professional
networks
Providing Visibility Youth engagement
Policy advocacy and influence
How can UNICEF Ethiopia utilize Digital Media?
• UNICEF Ethiopia “The Thought Leader”– Channels: FB, Twtr, LinkedIn– Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate +
discussions – Informative blogs
Vision UNICEF Ethiopia will be the go-to agency for
children in Ethiopia by 2014
Influencing target groups
Who are we targeting?
Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees
Secondary: Media; Ethiopian government partners
Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices)
Fourth:Other UN Agencies and multilateral organizations
Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)
Government Donors
Donors agencies
National Committees
Ethiopian partners
Media ESARO country offices)
UN Agencies + multilateral
orgns
Private Partners
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Website FacebookTwitterYoutube
Who is on social media?
Who is tuned in?The Donor Community
National Committees
Foreign Correspondents
Who is tuned in?Other UN agencies
Private and Government Partners
Ethiopian Media
