Strategic focus 2-15-2013 Autosaved

K12 Initiatives

© 2013 LoudCloud Systems Inc.

Quota 2013• $1.5mm• Ben $600,000 • Dinesh $500,000

Q2 Q3 Q4

Ben 200,000 200,000 200,000

Dinesh 153,000 153,000 153,000

Chad 133,000 133,000 133,000


• Learning MAPS• 30 Districts=$100k• Denver=$100,000• Dallas=$300,000• Plano=$30,000• Richardson=$30,000• Denton=$30,000• Irving=$30,000• Birdville=$30,000

Products


Products• LMS

• Dallas ISD=$300,000• Denver=$100,000• Des Moines=$200,000


• IIS• Denver=$100,000• Dallas=$300,000• Southlake-Carroll=$100,000• Alief=$400,0000• Coppell=$100,000

Products


Sales Goals 2013• $1.5 mm• 5 IIS Districts ($200k x 5= $1mm)• 50 LMS Districts 5,000 students or Less (Average Current

Sale=$600,000)

Goals by 2014• $3.8 mm• 10 IIS Districts($200K x 10= $2mm)• 110 LMS Districts 5,000 students or Less (Average Current

Sale=$1.3 mm)

Goals By 2015• $8mm in Residual Sales• 50 IIS Districts ($350k x 10=$3.5MM) ($200k x 20=$4.0 MM) ( $70k x 30= $2.1 MM)• 400 LMS Districts ($4.8 mm)

Goals


Needs 2013• 4 people inside sales people today 2013• 1 district appointment setter today 2013• 4 Strategic Contract Consultants now 2013

– Emil Ahangarzadeh– Todd Sharron– Vicki Hylton– Brenda Bartholomew– Joan Kowal– Wells Singleton

• 2 additional sales people by September 2013• RFP Authoring Person 2013• Budget for Regional Conferences now 2013• Project Implementation team ready to hire April 2013• Support Team ready to hire by 2013• K12 Marketing


• Profitability Year 1, we need sales• Year 2, Margin increases• Year 3, Margin increases again

• Platform Stability/Risk• Sales Cycle• Consultant Fees

Issues/Concerns


o Inside Sales Teamo Hiringo Trainingo Opportunity Matrix

o Strategic Initiatives (Data Creation and Publication)o Footprint Focuso Regional Service Centerso State Initiativeso Large District Conversations

Priorities


o Inside Sales Teamo K12

o 4 Insideo 1 apoinment setter

o Influencers/Contractorso Mark Woolery-Texas, Californiao Joan-US Wideo Emile-Californiao Brenda-Florida

Hiring


o Loud Sales Proficiencyo Target Focused Calls

o Instructional Technologyo Assistant Superintendent of

Curriculumo Director of Testing,

Psychometriciano Demo (outcomes focus)

o LMSo IISo LoudMaps

Training


National K-12 Statistics• Public Schools– 98,817– Large (50,000+) 87– Medium (10,000-49,999)– Small (<10,000)– 14,427 Medium to Small– Faith Affiliated

• 2,400– Non-Faith Affiliated

• 20,820


100 Largest Districts• http://en.wikipedia.org/wiki/List_of_the_largest

_school_districts_in_the_United_States_by_enrollment

• Colorado-4 districts (258,440 students)• Texas- 4,673,455

• 18 districts (1,375,242 students)• California- 6,070,428

• 13 districts (1,473,962 students)• Florida-2,666,811

• 14 districts (1,824,396 students)

• Illinois- 2,112,805• 1 district (413,694 students)

• New York- 2,765435• 1 districts (1,042,277 students)

• Wyoming• Oklahoma

http://en.wikipedia.org/wiki/List_of_the_largest_school_districts_in_the_United_States_by_enrollment



TX

CA

COPAWY

FL

ILNY


Roadshow• 4 to 6 District Demo• Colorado• California• Texas• Florida• Oklahoma


Conferences• National Conference

– ALAS– CCSSO– ASCD– ISTE– National Catholic Education Conference

• State Conferences– Texas Assessment Conference– TASA Midwinter– TASA Summer– TASMUS– FETC– Sanibel– ACSA– CABE– Colorado Legacy Foudation

• Regional Conferences– Region 1 Tech– Region 20– Region 10– Region 4– San Diego– Frezno– Orange– Santa Clara


o Public and Privateo Public focus on IIS

o North Texas Regional: Coppell ISD, Allen, Frisco, Highland Park, Lewisville, McKinney, Plano, Northwest, Richardson, Plano, Denton, Coppell, Birdville, Irving

o Austin, Round Rock, San Antonio, Region 12o San Diego County, Frezno County, Orange

Countyo KIPP

o Private LMSo Catholic, Lutheran, Baptist

Footprint Focus/Verticles


Large Districts

• Dallas ISD• Fort Worth• Denver• Aurora• Alief• Plano• Irving• Poway• San Diego• Browsville• Pasco• Orange

• Austin• Roundrock• San Antonio• Brownsville• McAllen• Laredo


o Callso 100 touch points a weeko 90% small district/private schoolo 10% Influencial Thought Leaders

o Opportunitieso 5 real opportunities a week

o Develop Conversion Matrixo Cold Call Demo

Closeo Lead Demo

Close

Opportunity Matrix


Dinesh Targets• LA Diocese• All Saints Elementary School Los Angeles (323) 225-7264• Alverno High School Sierra Madre (626) 355-3463• American Martyrs Elementary School Manhattan Beach (310)

545-8559• American Martyrs Preschool Manhattan Beach (310) 802-8149• Annunciation School (ICA Middle School Campus) Arcadia(626)

447-8262 • Armenian Sisters Academy Montrose 818-249-8783• Armenian Sisters Academy Preschool Montrose(818) 249-8783• Ascension Elementary School Los Angeles (323) 756-4064• Ascension Preschool Los Angeles (323)756-4064• Assumption Elementary School Los Angeles (323) 269-4319• Assumption of the B.V.M. Elementary School Pasadena (626)

793-2089• Beatitudes of Our Lord Elementary School La Mirada (562) 943-

3218• Bellarmine Jefferson High School Burbank (818) 972-1400• Bishop Alemany High School Mission Hills (818) 365-3925• Bishop Amat High School La Puente (626) 962-2495• Bishop Cantwell Sacred Heart of Mary High School Montebello

(323) 887-2066• Bishop Conaty Our Lady of Loretto High School Los Angeles (323)

737-0012• Bishop Garcia Diego High School Santa Barbara (805) 967-1266

• Bishop Montgomery High School Torrance (310) 540-2021• Bishop Mora Salesian High School Los Angeles (323) 261-

7124• Blessed Sacrament Elementary School Los Angeles (323) 462-

6311• Blessed Sacrament Preschool Los Angeles (323) 467-4953 • Cathedral Chapel Elementary School Los Angeles (323) 938-

9976• Cathedral High School Los Angeles (323) 225-2438• Chaminade College Prep Middle School Chatsworth (818)

363-8127• Chaminade College Preparatory West Hills 818-347-8300• Christ the King Elementary School Los Angeles (323) 462-

4753• Corpus Christi Elementary School Pacific Palisades (310) 454-

9411• Crespi Carmelite High School Encino

http://www.la-archdiocese.org/SitePages/School.aspx?PID=07520













































Pennsylvania• Abington School District - 4200• Boyertown Area School District - 7099• Cheltenham Township School District -

4000• Colonial School District - 4500• Hatboro-Horsham School District - 5000• Jenkintown School District - 4500• Lower Merion School District - 7500• Lower Moreland Township School District

- 2182• Methacton School District - 3000• Norristown Area School District - 1900• North Penn School District - 2684• Perkiomen Valley School District - 5900

• Pottsgrove School District - 2000• Pottstown School District - 1200• Souderton Area School District - 3850• Springfield Township School District - 1900• Spring-Ford Area School District - 2000• Upper Dublin School District - 3200• Upper Merion Area School District - • Upper Moreland School District -• Upper Perkiomen School District -• Bryn Athyn School District –

http://en.wikipedia.org/wiki/Abington_School_District

http://en.wikipedia.org/wiki/Boyertown_Area_School_District

http://en.wikipedia.org/wiki/Cheltenham_Township_School_District

http://en.wikipedia.org/wiki/Colonial_School_District_(Pennsylvania)

http://en.wikipedia.org/wiki/Hatboro-Horsham_School_District

http://en.wikipedia.org/wiki/Jenkintown_School_District

http://en.wikipedia.org/wiki/Lower_Merion_School_District

http://en.wikipedia.org/wiki/Lower_Moreland_Township_School_District

http://en.wikipedia.org/wiki/Methacton_School_District

http://en.wikipedia.org/wiki/Methacton_School_District

http://en.wikipedia.org/wiki/Norristown_Area_School_District

http://en.wikipedia.org/wiki/North_Penn_School_District

http://en.wikipedia.org/wiki/Perkiomen_Valley_School_District

http://en.wikipedia.org/wiki/Perkiomen_Valley_School_District

http://en.wikipedia.org/wiki/Pottsgrove_School_District

http://en.wikipedia.org/wiki/Pottsgrove_School_District

http://en.wikipedia.org/wiki/Pottstown_School_District

http://en.wikipedia.org/wiki/Souderton_Area_School_District

http://en.wikipedia.org/wiki/Springfield_Township_School_District

http://en.wikipedia.org/wiki/Spring-Ford_Area_School_District

http://en.wikipedia.org/wiki/Upper_Dublin_School_District

http://en.wikipedia.org/wiki/Upper_Merion_Area_School_District

http://en.wikipedia.org/wiki/Upper_Moreland_School_District

http://en.wikipedia.org/wiki/Upper_Perkiomen_School_District



http://en.wikipedia.org/wiki/Bryn_Athyn_School_District




MATS• Highland Park• Denton• Grand Prairie• Richardson


Ben Targets• Harlingen• Brownsville• McAllen• La Joya• Corpus Christi• Mercedes• Edinburg• San Benito• Tomball• Pearland• Galena Park• Humble

• Aldine• Katy• Weatherford• Mansfield• Keller• Waxahachie• Denton• Mesquite• Irving• Lewisville• Roundrock• Duncanville• Garland• Richardson• Coppell• Cy-Fair • Pasadena


Mark Woolery Targets• Alief• Coppell• Southlake-Carroll• Region 12


Colorado

Colorado Legacy

Foundation

JeffCO

Thompson Public

Schools

San Juan Boces

Denver Public

Schools

Aurora Public

Schools

CentennialPublic

Schools

Eagle Public

Schools

320,000 student population


Jeffco

Wyoming SDE

Cypress-Fairbanks

Austin ISD



Catholic Diocese

LA Diocese

Paracleet

Santa Clara

Monterrey

San Jose



Catholic Diocese

LA Diocese

Phoenix Diocese

San Diego

Diocese

Dallas Diocese

ChicagoDiocese

500,000 Students


Region 12

Region 12

Waco

Hillsboro

Killeen

Temple

West

Corsicana

67 Districts150,000 students


Region 12

Region 13

Region 20

Region 12

Region 19

Region 2

Region 1

270 Districts800,000


Metroplex Area Testing Supervisors

MATS

Richardson ISD

May

Irving ISDJune

Dallas ISDJuly

Denton ISD

Birdville ISD

Plano ISD

320,000 Students


Council of Great City Schools

CGCS

Dallas ISD

Fort Worth

ISD

Houston ISD

DenverSan Diego

Broward

Chicago

1.4mm students


• University of North Texas• Dr. Michel Spector• Chair of Learning Technologies• Research

• Intelligent support for research design• System Dynamics based learning

environments• Assessing learning in complex domains• Distance Learning and Technology

Integration• 100 articles, chapters and books

• Dr. Cathleen Norris• Research

• Computer based education, human factors, teacher productivity

Strategic Partnerships


o SMUo Dr. David Char

o Chair of Educationo National Board of Educational

Scienceso Research

o Reading and Math Strategieso Students with disabilities

o 30 articles, 12 books, 18 technical reports

o Dr. Patricia Matheso Project Scaleo ISIP author

Strategic Partnerships

Strategic focus 2-15-2013 Autosaved

Documents

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