Strategic design as catalyst for organizational innovativeness

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Strategic design as catalyst for organizational innovativenessHelsIT 2015 JOAKIM FORMOUser Experience Lab | Ericsson Research

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what this talk is about

› What is strategic design? › How does it work? › What does it do?

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Arts & Humanities

narratives meaning

inquiry

facts data solutions

Science & EngineeringSTRATEGIC

DESIGN

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what

›Applying traditional design principles, evolved in the process of designing objects, to larger issues that do not necessarily involve objects at all.

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Designed objects and user interfaces

Education City planning

Organizations Healthcare

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“You have to stop thinking in terms of 19th century bureaucratic rules, where everything is on paper. That ends up meaning redesigning government and how you interact with people.”

— Toomas Hendrik Ilves, President of Estonia

cbnd photos by United Nations Photo from flickr

https://flic.kr/p/zhQRZe

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› Start with people › Design to ask better questions › Be inclusive › Prototype and iterate › Redesign the way you make decisions

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TECHNOLOGICAL

INNOVATIONTECHNICAL

INNOVATION

CULTURAL INNOVATIONCULTURAL INNOVATION

BUSINESS

SOCIETYTECH

STRATEGIC DESIGN

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new York city innovation (nycdot)

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cbn photo by New York City Department of Traffic from flickr

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Before

Before

Before

Before

After

After

After

Aftercbn

photos by New York City Department of Traffic from flickr

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GUI for 10 000 interconnected things

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cb photo by Calvinius from Wikipedia

https://en.wikipedia.org/wiki/Network_theory#/media/File:Social_Network_Analysis_Visualization.png

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› How do we best visualize interaction with 10 000 things?!

› How do people relate to technology?

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the cloud experience

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OUTPUTculture

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project

project

culture

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culture

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CULTURAL INNOVATION kpi

› Altered narratives › Emotional connection › The thinkable is expanded

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Ericsson AB

›117 000 employees ›78% Men ›40% of global mobile traffic › in 180 countries ›37 000 patents ›since 1876

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anti-innovative mindsets

› Territorial defensiveness/tactics › Not-invented-here attitude › Fear of failure and risking accountability › Inflexible targets and goals › Excessive administration and control › General nitpicking › etc…

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mindsets are skills

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mindsets fostered in design education

› Nonlinear imagination

› Holistic perception

› Comfortable with uncertainty

› Inquisitive

› Intrinsic motivation

› Change-willingness

› Empathy and self-reflection

› Perseverance

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get excited and experiment a little

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Thank you!

JOAKIM FORMO Senior Researcher

User Experience Lab Ericsson AB

[email protected]

@ericsson_uxlab www.ericsson.com/uxblog

@plocatink

http://www.ericsson.com/uxblog

Strategic design as catalyst for organizational innovativeness

Design

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