Strategic CSR

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Ak cucxqzdakn A jaj, A ydb~cj qbs zdgz hq zday makj be dgxj ~bxm ~c `syz dclp zdc ~cgm, xc`c`hcxakn zdc ~bxjy zdc Lbxj Fcysy da`ycle

    ygaj6 .Az ay `bxc hlcyycj zb nauc zdgk zb xcicauc+ Gizy 8?693

    Ib`pbkckzy ak Jceakakn Yzxgzcnai IYX

    zdgz eax`y akibxpbxgzc g IYX pcxypcizauc ~azdak zdcax yzxgzcnai plgkkakn pxbicyy=

    zdgz gkq gizabky zdcq zgmc gxc jaxcizlq xclgzcj zb ibxc bpcxgzabky=

    zdgz zdcq akibxpbxgzc g yzgmcdbljcx pcxypcizauc=

    zdgz zdcq ydaez exb` g ydbxz-zcx` pcxypcizauc zb `gkgnakn zdc eax`y xcybsxicy gkj

    xclgzabky ~azd mcq yzgmcdbljcxy bucx zdc `cjas` zb lbkn-zcx`+

    http://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptxhttp://localhost/var/www/apps/conversion/releases/20121120192253/tmp/scratch_2/ADVOCACY.pptx
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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Exccjb` be gyybiagzabk " ibllcizauc hgxngakakn

    ^gncy % hckceazy ebx bsx egislzq gkj c`plbqccy `cczy kgzabkgl lg~y_cx`gkckz egislzq " c`plbqccy gxc pxbuajcj pgaj yaim lcguc

    Jcpckjckzy be egislzq "c`plbqccy dguc giicyy zb excc cjsigzabk+

    Egislzq "c`plbqccy dguc giicyy zb `cjaigl igxc+ Gy ~cll gy zdcax

    jcpckjckzy dgy excc idcim sp ak bsx ilakai+

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Yzxgzcnai IYX

    $Ak zdc hbbm! Zdc akibxpbxgzabk be g dblayzai IYX pcxypcizauc~azdak zdc eax`y yzxgzcnai plgkkakn gkj

    ibxc bpcxgzabky yb zdgz zdc eax` ay `gkgncj ak zdc akzcxcyz be g hxbgj ycz beyzgmcdbljcxy zbgidacuc `gta`s` cibkb`ai gkj ybiagl uglsc bucx `cjas` zb lbkn zcx`+

    G hsyakcyy yzxgzcnq zdgz ay akzcnxgzcj ~azd ibxc hsyakcyy bhfcizaucy gkj ibxc ib`pczckiacy

    zb ixcgzc g hsyakcyy uglsc gkj pbyazauc ybiagl "ckuaxbk`ckzgl uglsc, gkj ay c`hcjjcj ak jgq-zb-

    jgq hsyakcyy islzsxc % bpcxgzabky+

    Ebsx mcq _allgxy be Yzxgzcnai IYX

    g IYX _cxypcizauc

    zdc ibxc bpcxgzabk be zdc eax`

    g yzgmcdbljcx pcxypcizauc

    `cjas` zb lbkn-zcx` plgkkakn

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    7+ IYX _cxypcizauc

    Cyyckzagl zb gkq jceakazabk be yzxgzcnai IYX ay zdgz eax`y akibxpbxgzc g IYX pcxypcizauc ~azdakzdcax yzxgzcnai plgkkakn pxbicyy+

    Zdxcc lcucly be Akzcxgizabky hq _bxzcx gkj Mxg`cx

    Nckcxai ybiagl ayysc $kbz jaxcizlq xclgzcj zb eax`y bpcxgzabk!

    Uglsc idgak ybiagl a`pgizy $zdc ctzckz zb ~daid g eax`y bpcxgzabky geecizy ybiaczq!

    Ybiagl ja`ckyabk be ib`pczazauc ibkzctz $zdc ctzckz zb ~daid zdc ckuaxbk`ckz ibkyzxgakzy g

    eax`y bpcxgzabky!

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Ctg`plcy be 9 lcucly be akzcxgizabk

  • 7/30/2019 Strategic CSR

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Nckcxai ybiagl ayysc kbz jaxcizlq xclgzcj zb eax`y bpcxgzabk Ybiagl ja`ckyabk be ib`pczazauc ibkzctz $zdc ctzckz zb ~daid

    zdc ckuaxbk`ckz ibkyzxgakzy g eax`y bpcxgzabk!

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    Uglsc idgak ybiagl a`pgizy $zdc ctzckz zb ~daid g eax`y bpcxgzabky geecizy ybiaczq!

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    8+ Ibxc Bpcxgzabky G ycibkj ib`pbkckz be yzxgzcnai IYX ay zdgz gkq gizabk g eax` zgmcy ay jaxcizlq xclgzcj zb azy

    ibxc bpcxgzabky+

  • 7/30/2019 Strategic CSR

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  • 7/30/2019 Strategic CSR

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    9+ Yzgmcdbljcx _cxypcizauc Zdc yzgmcdbljcx pcxypcizauc ysnncyzy zdgz hcyajcy ydgxcdbljcxy, bzdcx nxbspy bx ibkyzazsckzy$yzgmcdbljcxy! gxc geecizcj hq g ib`pgkqy gizauazacy gkj dguc zb hc ibkyajcxcj ak `gkgncxy jciayabky

    pbyyahlq cwsgllq ak ydgxcdbljcxy+

  • 7/30/2019 Strategic CSR

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    :+ @cjas` zb Lbkn Zcx`Uayabk

    Ak g Islzsxc be Ibkyiackic, Jayiaplakc, gkj Cticllckic, ~c ckuayabk Lczxgk Iglg`hg gy gSkaucxyazq, g ickzcx be Yiackic gkj Zcidkblbnq, gy ~cll gy g uazgl ebx`gzabk ickzcx ak zdc xclanabsy

    gkj ybiab-cibkb`ai jcuclbp`ckz be zdc xcnabk+

    - Lczxgk Iglg`hg jxgezcj g lbkn zcx` plgk $yzxgzcnai plgk!

    - Giixcjazgzabk

    - gjjxcyy zdc 1 ycizabky"gxcgy be ibkicxk6

    pdalbybpdq gkj bhfcizaucy, egislzq, akyzxsizabk, lahxgxq, lghbxgzbxacy, pdqyaigl plgkz gkj

    egialazacy, yzsjckz ycxuaicy, ybiagl bxackzgzabk gkj ib``skazq akubluc`ckz, gkjbxngkavgzabk gkj gj`akayzxgzabk+

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    Nxgjsgzc Yidbbl gkj _xbecyyabkgl Ycxuaicy

    Ybiagl Xcypbkyahalazq gkj Nbbj Nbucxkgkic

    Yzxgzcnai IYX

    IBKILSYABK

    BXNGKAVGZABK IB@@SKAZQ

    CKUAXBK@CKZ

    YZXGZCNAI IYX