STRATEGIC BUSINESS PLAN Strategic Business Plan.pdfstrategy Customer focused solutions to become the...
Transcript of STRATEGIC BUSINESS PLAN Strategic Business Plan.pdfstrategy Customer focused solutions to become the...
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STRATEGIC BUSINESS PLAN
Seaport AllianceMay 6, 2015
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Recent industry changes drive actions to stay competitive
Optimized infrastructure investment strategy
Customer focused solutions to become the gateway of choice
PRESENTATION OVERVIEW
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NEW & INTENSIFIED COMPETITION
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ULTRA LARGE CONTAINER SHIPS
Larger vessels are being planned & built.
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Inadequate capability to handle multiple ultra-large container ships• Too many small terminals that do not fit the
strategic requirements for handling big ships.
Formation of mega-alliances• Consolidation of ports and terminals• Shipping lines divesting of terminals
Excess terminal capacity• Too many acres dedicated to containers
Mercator International, LLC, May 20145
KEY STRATEGIC FINDINGS FOR THE PNW GATEWAY
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PNW GATEWAY CRITICALSUCCESS FACTORS
Increased terminal utilization
Productivity enhancements
Rail competitiveness
Infrastructure investment
Regulatory climate
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2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
2005
2006
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2008
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2010
2011
2012
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2014
2015
2016
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2018
2019
2020
2021
2022
2023
2024
2025
2026
Seaport Alliance TEU History and Comparison of Baseline and Upside Forecasts
Baseline Upside
Assumes new string atstrategic terminal
Actual
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Actual performance2005-2014
2.75%
4.55%
CARGO GROWTH GOALS
Mercator International, LLC
2026: 6M TEU 48,500 Jobs
2014: 3.4 M TEU34,000 Jobs
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CURRENT CONTAINER CARGO FACILITIES
Terminal 46
Terminal 30Terminal 18
Terminal 5
PCT
WUT
Husky
OCT
APM
PORT OF TACOMA
PORT OF SEATTLE
TOTE
8
Terminal 115
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CURRENT NON-CONTAINERCARGO FACILITIES
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GATEWAY OPTIMIZATIONAchieve 70% Utilization | Strategic Terminals | Double Volume
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CURRENT• 43% Utilization• 3.4m TEU (3m Int’l) • Current Acreage:
1080 acres (Int’l container)
VISION 2025• 70% Utilization• 6m TEU (5m Int’l)• Optimal Acreage:
800-850 acres (Int’l container)
GCPPhased Buildout
Incremental jobs related to container growth = 14,600
TERMINAL 5Phased BuildoutM
ARK
ET D
RIV
ESD
ECIS
ION
TERMINAL 5Design, Permit & Market
GCPBerth 4 Construction
YEARS10
DEV
ELO
PMEN
T ST
RAT
EGY
Optimize existing 230-280 acres for diversified portfolio
IMMEDIATE NEAR TERM
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STRATEGIC TERMINAL CRITERIAAbility to handle 2 x 14,000 TEU ships
Intermodal Yard• 28,000’ Working Track• 3 Trains in/out per day
Container Yard• 100 Storage Acres• Yard Gantry Crane
/Top Pick Operation• Density 10k-12k TEU
per acre/yr
Berths - Landside• 2,800’ Berth • 100’ gauge crane rail
w/ required infrastructure• 2 x 14,000 TEU ships
Berths - Waterside• 55’ Water Depth
Truck Improvements• Gates: 8 In & 4 Out• Improved truck queues
Throughput AssumptionsContainer yard: 1.2 Million TEU/YearIntermodal yard: 750,000 TEU/Year
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STRATEGIC TERMINAL CONFIGURATION General Central Peninsula Terminal Tacoma
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Phase 1Complete
Phase 2
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STRATEGIC TERMINAL CONFIGURATION Terminal 5 Seattle
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Phase 1
Phase 2
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Opportunities for Excess International Container Capacity
Autos & RO/RO Project Cargo
Bulk Commodities
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Breakbulk
Logs
CARGO DIVERSIFICATION
Domestic Cargo
Industrial Properties Domestic Container
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DOMESTIC CONTAINER
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Alaska HawaiiModest Growth
Modest Growth
Tacoma’s TOTE Terminal• Totem Ocean Trailer
Express
Seattle’s Terminal 115• Northland Services
Seattle’s Terminal 18/30• Matson
• Stable market for Alaska/Hawaii• Terminal capacity meets market need• Explore new business opportunities with key stakeholders
FAC
ILIT
IES
FOR
ECAS
TLO
OK
ING
FO
RWAR
D
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Dry Bulk Breakbulk Autos Logs Liquid Bulk Military
Flat Modest growth
Modestgrowth
Flat High growth Flat
NON-CONTAINER
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• Stable market• Adapt facility capacity to meet market demand• Pursue additional cargo diversification opportunities
FAC
ILIT
IES
FOR
ECAS
TLO
OK
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FO
RWAR
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CUSTOMER FOCUSED SOLUTIONSThe Seaport Alliance will deliver the best value to
customers, community and stakeholders
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Service DeliveryTeam approach to deliver operational excellence
Facilitiesfor the FutureDeliver flexible facilities plan and infrastructure for big ships & mega-alliances
Customer SatisfactionEase of doing businessReliabilityOperational EfficiencyCost of doing Business
Return to Community & StakeholdersJob CreationCargo GrowthFinancial Sustainability
External OutcomesInternal Drivers E
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COMMERCIAL IMPLEMENTATIONSTRATEGY
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STRATEGIC INFRASTRUCTURE
OPERATIONAL EXCELLENCE
GROWTH STRATEGY
GATEWAY PROMOTION
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Proposed Service Delivery Key Performance Indicators (KPIs) KPI KPI Description On-time pro-forma vessel arrival and departure
Percentage of vessels that arrive and depart within 12 hours of the published pro-forma berth window
Vessel Production Average production (berth and crane) against the vessel Truck visit turn time Average time per truck visit. Includes both queue and
terminal turn time
Average import rail dwell Average container dwell for import rail containers from discharge at the terminal to the train transfer to the mainline railroad
Import rail transit time Average transit time by inland destination from the transfer to the mainline railroad to train arrival at the inland rail ramp
OPERATIONAL EXCELLENCE SERVICE DELIVERY PERFORMANCE METRICS
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Proposed PNW Gateway Executive Advisory Council • Beneficial Cargo Owners & NVOCC’s• Ocean Carriers• Marine Terminal Operators • Labor Partners• Class 1 Railroads
• Shortline Railroads• Trucking Companies• Transload/Distribution Companies• Puget Sound Pilots
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Continued cargo erosion to other gatewaysTerminal productivityRail CompetitivenessLate to market with strategic terminalsRegulatory environmentGlobal trade patterns shift
GATEWAY RISKS
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GO
ALS
Service Delivery Excellence
Gateway Growth and Optimization
Gateway Business Environment
INIT
IATI
VES Operations Service
CenterKey Performance MetricsFreight Mobility
Carrier Alliance Consolidation StrategyBeneficial Cargo Owner/NVOCC ProgramCargo DiversificationRail CompetitivenessIntegrated Investment Strategy
Transportation Infrastructure FundingRegulatory ClimateGateway Commitment
STRATEGIC BUSINESS PLAN GOALS & KEY INITIATIVES
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Cargo Growth6,000,000 TEU
Job Creation 14,600 incremental jobs
Financial SustainabilityReturn on invested capitalNet income growthSolid Financial margins
SEAPORT ALLIANCE KEY METRICS2025 Measures of Success
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THE SEAPORT ALLIANCE