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The Consultants || Strategic Business Consulting For Pharma Industry

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Pharma / OTC / Herbal / Ayurveda & Cosmetic Industry -micro Strategic Consulting Services

– One Of Our Core Expertise Sector………

The Indian pharmaceuticals market is expected to expand at a CAGR of 23.9 per cent to reach

US$ 55 billion by 2020.Anti-infective drugs command the largest share (16 per cent) in the

Indian pharma market.

The over the counter (OTC) drug market in India is expected to grow to $6.6 billion by 2016

with pharma companies and chemists increasing their presence in the rural

market. India‟s OTC drug market stood at $3 billion in 2011 and a “rise to $6.6 billion is

forecast by 2016,” according to a sectorial document for Pharmaceuticals industry under the

„Make In India‟ campaign.

14 lakhs Pharma shops along with 10 million fmcg shops are ready to cater OTC medicines.

More Than 72 thousand otc medicines brands are fighting for their place in market covered

under 12 categories range.

A Major shift from Rx to OTC fuels OTC medicine industry. Along with urban, rural market is

goldmine for pharma and otc manufacturers.

This industry is an example of regulated and disciplined market, better penetrated and

established one.

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India is expected to be the third- largest global generic active

pharmaceutical ingredient (API) merchant market by 2016, with a

7.2 per cent market share. The country accounts for the second

largest number of Abbreviated New Drug Applications (ANDAs)

and is the world‟s leader in Drug Master Files (DMFs) applications

with the US.

The country‟s pharmaceutical industry expanded at a compound

annual growth rate (CAGR) of 9.4 per cent in 2013 to reach US$ 12 billion and is expected to

expand at a CAGR of 23.9 per cent to US$ 55 billion by 2020. With 72 per cent of market

share, generic drugs form the largest segment of the Indian pharmaceutical sector.

In terms of value, exports of pharmaceutical products from India increased at a CAGR of 26.1

per cent to US$ 10.1 billion during FY06–13. Generic drugs account for 20 per cent of global

exports in terms of volume, making the country the largest provider of generic medicines

globally and expected to expand even further in coming years.

The Government of India plans to set up a US$ 640 million venture capital fund to boost drug

discovery and strengthen pharma infrastructure. Pharma Vision 2020 by the government‟s

Department of Pharmaceuticals aims to make India a major hub for end-to-end drug discovery.

With 70 per cent of India‟s population residing in rural areas, pharma companies have

immense opportunities to tap this market. Various companies are investing in the distribution

network in rural areas. India also has the potential to attract huge investments to its clinical trial

market.

Herbal & Ayurveda Industry Strategic Consulting Services

Further, Pharmacy Industry in itself have branches for Herbal, Ayurveda & Homeopathic.

Interestingly, Products are available in all segments for same problem. Hence A tough inter

competition acts for same same need of consumer.

But the business dynamics are quite different for all above branches of Pharma Industry. Hence

a separate business strategies are required. More than this, most of organization carry product

ranges of more that two branches of pharma industry.

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Consumer behaviour for all these industry is also complex and more or less decision making

process involves one or many person. Several other factors make this segment quiet specific

and multi segmented.

Understanding Deep Consumer Behavior To Match Corporate Strategic Requirement http://theconsultants.net.in

All the factors collectively make this market a true multidimensional market where several

forces are acting over each other. Hence requirement is to understand these and act accordingly

to insure success.

We at The Consultants, provide cutting edge strategic services to manage this

multidimensional complex market competition on consumer level. Since we work on the

psychology of consumer hence strategies developed acts on end users brain and converting

them as your everlasting brand loyal consumers.

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micro Strategic Business Consulting Services For Pharma / Herbal / Ayurvedic / OTC &

Cosmetic Industry

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