Storytelling For Digital Generations: The Business World Marketing Conclave 2014
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How do you tell brand stories to the digital generation? Samit Malkani @JediByKnight whatisaninsight.com
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I was invited to speak on Storytelling For Different Generations at the Business World Marketing Conclave in Gurgaon on 30 April 2014. My session, shared with Ajay Gahlaut from O&M Delhi, focused on storytelling for the digital generation.
Transcript of Storytelling For Digital Generations: The Business World Marketing Conclave 2014
How do you tell brand stories to the digital generation?
Samit Malkani@JediByKnight
whatisaninsight.com
People don’t change.
Media platforms do.
Technology does.
Interactions do.
Expectations do.
Some thoughts:
Talk with. Not to.
Move between
platforms.
Don’t just talk. Do.
Deliver a reward.
