Storyboards
2
Storyboards: The idea of cinematic representation of Dentonic revolves around beautiful Pakistan and its people. So we will highlight these factors in our TVC. Background: Mr.Dentonic will take you down the memory lane where he will make the audience reminiscence all the joys they have experienced as a nation in the recent past as the product dissepeared from the market in early 90’s. We will have a song (background Jingle) that is sung by Rahat Fateh Ali Khan, Showcasing happiness and joy associated with Pakistan. This ad will be totally animated as previous dentonic ads. The song “ Khoobsurat ho tum, Khoobsurat ha Pakistan” Scene 1: The scene starts with classic Mr.Dentonic passing though a door where he is literally stepping into pakistan’s future. Mr. Dentonic then takes a stroll through time. Scene 2: Here Mr. Dentonic is shown being present at the 1992 and 2009 worldcup as a photographer and asking the players to smile. The next scene is sharmeen obaid chinoy receiving Oscar award and Mr. Dentonic is present in the front row clapping. Then Mr Dentonic will be shown passing through another door. Scene 3: In this scene he will see a transition of rural areas, with tractors and tubewells. Playing with common folk in their fields and having a good time with young and adult as he is a constant companion to the rural and semi urban families as they use dentonic. Emphasis will be laid on the Target market of middle aged and older people as they introduce the product to their kids.
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Transcript of Storyboards
Storyboards:
The idea of cinematic representation of Dentonic revolves around beautiful Pakistan and its people. So we will highlight these factors in our TVC.
Background: Mr.Dentonic will take you down the memory lane where he will make the audience reminiscence all the joys they have experienced as a nation in the recent past as the product dissepeared from the market in early 90s. We will have a song (background Jingle) that is sung by Rahat Fateh Ali Khan, Showcasing happiness and joy associated with Pakistan. This ad will be totally animated as previous dentonic ads.
The song Khoobsurat ho tum, Khoobsurat ha Pakistan
Scene 1:
The scene starts with classic Mr.Dentonic passing though a door where he is literally stepping into pakistans future. Mr. Dentonic then takes a stroll through time.
Scene 2:
Here Mr. Dentonic is shown being present at the 1992 and 2009 worldcup as a photographer and asking the players to smile. The next scene is sharmeen obaid chinoy receiving Oscar award and Mr. Dentonic is present in the front row clapping. Then Mr Dentonic will be shown passing through another door.
Scene 3:
In this scene he will see a transition of rural areas, with tractors and tubewells. Playing with common folk in their fields and having a good time with young and adult as he is a constant companion to the rural and semi urban families as they use dentonic. Emphasis will be laid on the Target market of middle aged and older people as they introduce the product to their kids.
Scene 4:
In this scene Mr.Dentonic will be present at relatively emotional times with the people of Pakistan, like 2005 earthquake and 2015 worldcup loss, and prompt them to smile because they look beautiful that way.
Scene 5:
The last frame will have a voice over, which will tell the masses about the fresh look and feel of the product, its price and benefits, while showing different SKUs.
The ad will be of 45 seconds and will be produced by a leading animation house in Pakistan. The ad will cost around 5 million, which includes the cost of Animation and background song.
