AA Storyboards
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Transcript of AA Storyboards
8/6/2019 AA Storyboards
http://slidepdf.com/reader/full/aa-storyboards 1/4
A D V E R T I S I N G C A M P A I G N
The American Airlines “Good Thinking” campaign
expresses how simple, quick and easy it is to book
a ight and y AA. Sure, it’s not glamorous ying, but
when you are on a budget and looking or as many
ight options at the cheapest prices as you can
fnd, American Airlines is the number one preerred
choice to quickly book a ight and y hassle ree.
8/6/2019 AA Storyboards
http://slidepdf.com/reader/full/aa-storyboards 2/4
P A P E R W O R
3 0 S E C O N
T V S P O T
From office door looking at Craig’s desk.Craig has vanished from his desk, papers are flying
in the air above his desk and chair is spinning around
and falls over.
Papers flying, Chair spinning and falling backwards
onto the ground.
Side view in office.Barry standing on left in doorway, Craig’s empty
desk on right, Airplane slowly flying by outside of
office window.
“Craig?”
Papers falling to ground, Airplane flying outside
of window.
Zoom through office window to plane. Plane fliesthrough still frame. Music starts as American
Airlines logo appears in center of frame after
plane passes through.
American Airlines logo & tagline.
“American Airlines. Good Thinking.”
Flying airplane.
The Rolling Stones “Get Off Of My Cloud” - “Hey!
Hey! You! You! Get off of my cloud!” (Starts when
logo appears)
Close-up on computer screen. Time stamp reads:
“Fri 4:59”.
POVVS
SFX
POVVS
BARRY
SFX
VS
SUPER
ANNC
SFX
MS
VS
1 2 3
4 5 6
7 8 9
View from Craig’s desk facing the door to his office.
Barry opens door, pokes his head in and holds upthe stack of papers in his hand.
“Hey I’ve got some last minute paperwork for...”
Door handle turning, door opening. Papers tossed in
the air coming from Craig’s desk.
POV
VS
BARRY
SFX
Close-up on computer screen & ‘NEW MAIL’ window.
“Subject: If you haven’t left yet...”
(mumbles softly) “If you haven’t left yet...”
VS
CRAIG
Facing Craig’s desk.
Craig sitting at desk in his office checking his watch
and getting impatient to leave work. Get’s a new
email. Grabs mouse and opens email inbox.
Ambient office background noises.
New Email Chime, Double-click on Mouse.
POV
VS
AUDIO
SFX
Facing Craig’s desk.
Frustrated, Craig puts hand on head and tilts head
back. Then looks back at computer screen to read
time stamp.
(disgruntled) “Ugh, nooo!”
POV
VS
CRAIG
Barry walks down hallway towards Craig’s office
carrying a large stack of papers.Ambient office noises, footsteps, rustling papers.
VS
AUDIO
8/6/2019 AA Storyboards
http://slidepdf.com/reader/full/aa-storyboards 3/4
From hallway looking at kitchen.
Tom’s chair is tipped over onto floor, cereal bowl
spilled on the floor and door to outside is wide open.
Tom has disappeared.
Chair and cereal bowl falling onto floor, door opening.
Zoom through kitchen window to plane. Plane
flies through still frame. Music starts as American
Airlines logo appears in center of frame after
plane passes through.
American Airlines logo & tagline.
“American Airlines. Good Thinking.”
Flying airplane.
The Rolling Stones “Get Off Of My Cloud” - “Hey!
Hey! You! You! Get off of my cloud!” (Starts when
logo appears)
Victoria picks up underwear and holds it up to
look at it closer.
(confused voice) “These aren’t mine...”
POV
VS
SFX
VS
SUPER
ANNC
SFX
MS
VS
VICTORIA
1 2 3
4 5 6
7 8 9
Tom picks up bowl of cereal and sits at kitchen table.
Begins eating.
Footsteps, sitting in chair, eating cereal.Spoon clinking on bowl.
VS
AUDIOSFX
Tom pours himself a bowl of cereal.
Cereal pouring into bowl.
VS
AUDIO
Victoria is in bedroom making bed. She uncovers a
pair of underwear hidden underneath a pillow.
Shuffling bed sheets.
VS
AUDIO
Victoria walks down hallway from bedroom
towards kitchen with underwear in hand.
“Tom...”
Footsteps.
VS
VICTORIA
AUDIO
Tom has a shocking realization that he forgot to get
rid of the underwear underneath his pillow. He perks
his head up, stops eating, opens his eyes really wide,
and drops spoon into bowl.
Eating
Spoon dropping into bowl.
VS
AUDIO
SFX
Side view in kitchen.
Victoria standing on left looking at empty table
and open door. Airplane slowly flying by outside
of large kitchen window.
“Tom?”
Airplane flying outside of window.
POV
VS
VICTORIA
SFX
U N D E R W E A
3 0 S E C O N
T V S P O T
8/6/2019 AA Storyboards
http://slidepdf.com/reader/full/aa-storyboards 4/4
R E D L I G H
3 0 S E C O N
T V S P O T
Outside of red-light runner’s car.
Cop stands up, looks around then looks up at the sky.
Airplane flying overhead.
Plane flies through still frame. Music starts as
American Airlines logo appears in center of frame
after plane passes through.
American Airlines logo & tagline.
“American Airlines. Good Thinking.”
Flying airplane.
The Rolling Stones “Get Off Of My Cloud” - “Hey!
Hey! You! You! Get off of my cloud!” (Starts when
logo appears)
POV
VS
SFX
VS
SUPER
ANNC
SFX
MS
1 2 3
4 5 6
7 8 9
Looking at cars from front.
Cop turns on lights & siren, pulls onto road and pulls
over red-light runner.Cars slowing down, pulling onto side of road and
stopping.
Police car siren, off once cars are pulled over.
POV
VS
AUDIO
SFX
Looking at intersection.
Car drives through intersection as traffic light above
turns from yellow to red.Car driving on road.
Traffic light clicking when turning from yellow to red.
POV
VS
AUDIO
SFX
Outside of Cop’s driver-side door.
Cop gets out of Police car, closes door, and starts
walking towards red-light runner.Footsteps.
Car door opening & closing.
POV
VS
AUDIO
SFX
View from hood of red-light runner’s car, facinginside of car.
Red-light runner is very scared, nervous and is
gripping the steering wheel tight and acting agitated.
Cop’s footsteps in distance.
POV
VS
AUDIO
Driver’s seat looking out of driver’s side window.Cop walks up and leans down into driver’s side window.
“License and regestra...”
Passenger side car door opens, footsteps running into
distance.
POVVS
COP
SFX
Cop’s view looking into car from driver’s side window.Passenger side car door swinging back and forth.
Driver has disappeared.
Car door moving back and forth.
POVVS
SFX
Cop’s view looking up at the sky.
Airplane flying by overhead.
Flying airplane.
POV
VS
SFX