1. Tron-esque styling to portray the element of

competition. Head to head. Colour choice ties in

with the London 2012 Olympics.

2. The experiment required the game’s design to be

as simple as possible, so nothing distracted the

user from their task. Clean lines and bold colours

ensured a minimalist, yet exciting style.

3. Emotion is a key factor within the experiment.

Would varying emotions of the opposition

increase the pressure and affect the participant’s

own results?

4.

Once a participant completes the experiment, they receive personalised feedback and results from sporting

legend Michael Johnson. An individual’s unique results need to be overlaid using Flash and so close

collaboration between design and Flash was essential for seamless visuals that retained the look and feel of

the experiment. Our developers had to work with all possible outcomes of the experiment to ensure a totally

bespoke result.

5. As well as video, results are also provided within a text format. Each set of results is illustrated to match the

theme of the location they are being given in e.g. in a locker room or from the track. These results provide the

participant with a complete story of their performance and additional animation of certain results ensure they

are relayed to the participant in an engaging manner. Considered design guarantees the same strong, stylistic

theme is retained throughout the project.

6.

Look and feel: Strong, atmospheric photography.

Raw, gritty textures. Floodlights reiterate the ‘all

eyes on you’, pressure element of the test. Clear

links to sport and the 2012 Olympics.

STORYBOARD

BBC Lab UK _Can you compete under pressure?

Katie Bishop