Stories for ChangeLeadership Examples of Expanding the Arts to New Audiences

A report by funded by

“Change is the only constant in this era. New audience change will come from two major forces: the aging of America’s population and newcomers to our country who can enrich our economic and civic lives. Are you ready for these consumers?”

—Robert H. McNulty, President and CEO of Partners for Livable

Communities

Demographic Change

Immigrants and older adults (65 and older) are the two fastest growing U.S. populations

Demographic Change

In the next two decades, adults age 65 and older will double to more than 70 million.

The U.S. foreign-born population has increased from 19.8 million people in

1990, to 37.9 million in 2007.

Today, one in eight U.S. residents are immigrants.

The Role of Arts and Culture

Arts and cultural organizations have the opportunity to reach-out.

The Role of Arts and Culture

Arts organizations are receptive, creative, and resourceful.

The Role of Arts and Culture

Reaching-out to new audiences can benefit the arts organization.

Stories for Change

10 Best Practices that share new ideas and strategies

Area Agency on AgingPhiladelphia Corporation on Aging: Generation

Appreciation Philadelphia (GenPhilly)

www.genphilly.org

• Young professionals and older adults

• “Aging experts”

• Conferences, workshops, networking

Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly)

Botanic GardenQueens Botanic Garden

www.queensbotanical.org

Queens Botanic Garden

• Works with community leaders

• Specialized programming

• Cultural plants and flowers

Community Arts OrganizationMovimiento de Arte y Cultura Latino Americana (MACLA)

www.maclaarte.org

Movimiento de Arte y Cultura Latino Americana (MACLA)

• Youth mentorship

• Art, dance, music, and video

• A community resource

Dance CompanyDances for a Variable Population

www.naomigoldberghaas.com/

Dances for a Variable Population

• Seniors and young people

• Exercise, and wellness

• New choreography

Local GovernmentPathways to Positive Aging

http://www.tceconline.org

Pathways to Positive Aging

• Strategic plan for older adults

• Health and wellness

• Making resources available

MuseumMuseum of Modern Art

www.moma.org

Museum of Modern Art

• Programs for Alzheimer’s patients

• Outreach in the community

• Museum closed, open to patients

Nonprofit OrganizationCircle of Care

http://www.circleofcareproject.org/

Circle of Care

• Volunteer transport program

• Free tickets to the arts

• Intergenerati-onal

OperaHouston Grand Opera: HGOco

http://www.hgoco.org

Houston Grand Opera: HGOco

• Opera is storytelling

• Community collaborations

• Productions in the neighborhoods

Parks and RecreationThe San José Department of Parks, Recreation, &

Neighborhood Services

http://www.sanjoseca.gov/mayor/goals/pubsafety/MGPTF/mgptf.asp

The San José Department of Parks, Recreation, & Neighborhood Services

• Gang prevention involves whole community

• Revitalization and empowerment

UniversityOsher Lifelong Learning Institutes

http://www.osherfoundation.org/index.php?olli

Osher Lifelong Learning Institutes

• Specialized learning models

• Members are teachers

• Arts, literature, and more

Stories for Change

Please go to www.livable.org to download the Stories for Change publication, and to find out more

about Partners for Livable Communities.