Stop Wasting Money On Link Building
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Transcript of Stop Wasting Money On Link Building
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Stop Wasting Money On Link Building
GEOFF KENYON
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Efficiency
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Step 1: Content & OnpageImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Added 200 words of content
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Getting Started Link Building
@GeoffKenyonGeoff Kenyon
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Six Examples of Getting Started
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Professional OrganizationsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Give EndorsementsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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ListsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Local Press ReleasesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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PartnershipsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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ManufacturersImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Now it Gets Harder
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2 Ways to Improve Efficiency
@GeoffKenyonGeoff Kenyon
• Send a lot of emails• Focus your efforts
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Scale with Quantity
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Scale With Quantity
@GeoffKenyonGeoff Kenyon
Image/Graph etc.
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Focus Your Efforts:Scale by Segmentation
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A Link is Not a Link
@GeoffKenyonGeoff Kenyon
Image/Graph etc.
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4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
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Examples of Links
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Low Value LinkImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Mid Value LinkImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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High Value LinkImage/Graph etc.
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Why Do We Want High Value Links?
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Influence
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Results of Influence
@GeoffKenyonGeoff Kenyon
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And:
@GeoffKenyonGeoff Kenyon
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How?
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Know Your Target
@GeoffKenyonGeoff Kenyon
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Know Your Target
@GeoffKenyonGeoff Kenyon
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Know Your Target
@GeoffKenyonGeoff Kenyon
Most Likely Writer Interested in Your Content
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How Do We Segment Sites?
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Domain Authority
@GeoffKenyonGeoff Kenyon
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InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Influence =
Visibility + Credibility
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Characteristics of Influence
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CommentsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Whoa!
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Social SharesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Social Click ThroughsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Site TrafficImage/Graph etc.
@GeoffKenyonGeoff Kenyon
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Now Segment Your Prospects
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4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
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Know Your Target (Part II)Image/Graph etc.
@GeoffKenyonGeoff Kenyon
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Start With Your Most Influential and Relevant
Sites