Stop Treating College Athletics Like High School Sports
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Transcript of Stop Treating College Athletics Like High School Sports
![Page 1: Stop Treating College Athletics Like High School Sports](https://reader034.fdocuments.in/reader034/viewer/2022052623/559f0e261a28ab96708b47fe/html5/thumbnails/1.jpg)
October 8, 2013
Stop Treating College Athletics Like High School SportsA tale of fear, ignorance and missed opportunity
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Think Different
1. Ignorance, antiquated thinking and fear limit people and programs
2. Not managing athletics properly fuels the futility
3. Underutilized resource with huge missed opportunity costs
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Mis-understood
✤ After school sports program
✤ Student-athletes are privileged and don’t really belong
✤ The power of the media
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Mis-managed
✤ ‘If we have it, they will come’
✤ ‘Resources should support our core mission’
✤ Desperate times call for desperate measures
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Missed Opportunities
✤ Enrollment Management
✤ Recruiting, retention, graduation
✤ Visibility, Brand Identity/Equity
✤ Who are you rubbin’ elbows with?
✤ Campus Culture, Community & Spirit
✤ Where you’re all on the same team
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Three Things You Can Do
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Clarify, Define & Articulate Impact✤ Anecdotes are powerful, but not enough
✤ Reach out and embrace every part of campus
✤ Share goals, progress, successes and struggles
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Don’t Focus on the ‘Haters’✤ Educate and convert the middle ground
✤ ‘A little bit of knowledge is dangerous’
✤ Engage your biggest supporters
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Use Student-Athletes
✤ Messages
✤ Events
✤ Invitations
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