Stm deck v3

STM™bringtogetherMusicAr3sts,Fans,andBrands,totheCause

1Tuesday, June 8, 2010

Each one of these areasFans, Artists, Foundations, and Brands

all possess the social recommendation advocacy to become more aware of each other....

STM Marketing provides new opportunities to be discovered while making a difference

This is a triple win for Brands, Bands and Foundations

to ShareTheMic™ means “When a tree falls in the woods, we make the noise”

Kevin PatrickFounder - PresidentK2MSM Holdings / Share The Mic™


STM Currently holds cross marketing contracts with >


BuildingtheShareTheMic Services NPOs with:

Marketing Campaign Development

Brand Management Application Development

Creative Media Visible Measures


STM has agreements with >


2010 These Music Manufacturers for Artist Rewards


STM marketing has created the New Artist Genre Identification >


“Partnering with ShareTheMic is a dream come true for our band, Kids of Survival. As committed supporters of environmental causes, Kids of Survival’s partnership with ShareTheMic has provided the opportunity and the resources to share our music with the world while giving back to it as well. ShareTheMic connects artists to non-profit groups that match their chosen causes for the benefit of both parties. We are very excited to start Sharing The Mic with not-for-profit environmental organizations in the coming months. We love the idea of blending our “voices” for the greater good.

As a band, we chose to represent all the STM Environmental non-profit groups because we have been a "green" band for the last three years. We are deeply committed to preserving the planet. We use only recycled materials to manufacture and package our records, and use only vegetable inks to print on them. We firmly believe that we are very lucky to inhabit this beautiful, unique planet. We marvel at the idea that if our orbit shifted three inches in any direction, or if the earth spun on a slightly different axis, or if we were in a different spot in this solar system, there would be no life of any kind here.

We feel that we owe it to our beautiful planet to treat it well, and to continue to encourage and support research to keep Earth healthy and beautiful. Kids of Survival supports research to develop sustainable sources of energy, non-gas dependent cars, low emission vehicles, wind farms, solar power, recycling, and better means of disposing of harmful waste.

We, Kids of Survival, are grateful to ShareTheMic for providing us with a way to use our music to spread the message and to do our part to raise awareness of this worthy cause. A partnership with ShareTheMic allows artists to connect with their fans to spread a positive message through the non-profits of their choice. We strongly encourage bands and musicians to check out ShareTheMic’s mission and to become a part of this new, revolutionary movement. No matter what size your band is, or how well known, you are never too small or too big to support a cause that ignites your passion.” Dylan Lipari / Founder Kids of Survival

CaseStudy


STM Genre Transition

Identification


ABBY MILLER

ARIE THOMPSON

Emerging music artists who have already

signed and partnered with a Cause

bediscoveredmakeadifference11Tuesday, June 8, 2010

OBLIO

HYMNS

BLACKLIGHT RUMBLE

THE GREY RACE

GOD OR JULIE

JULIA DARLING


GEDEON LUKE

LELAND GRANT

DEADBEAT DARLING

CHLOE


CUBWORLD

LAURA CHEADLE

THE FIEROS

ZOUX


RAEGAN RICHARDS

THE BRIGHT BAND

VM6

ALEXIS MARCEAUX


McDonald's, Pepsi, Coca-Cola Troll for

Up-and-Coming Artists

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

By Emily Bryson York

Published: June 07, 2010

NEW YORK (AdAge.com) -- Seven years ago, McDonald's tapped Justin Timberlake in a

multimillion-dollar deal to launch "I'm Lovin' it." Now the marketer and a bevy of other brands such

as Coca-Cola are bypassing the big stars -- and in some cases the record labels -- to become

incubators for tomorrow's superstars.

The fast-food chain is the launch sponsor for Artists & Brands, a music-media agency that aligns

up-and-coming artists with campaigns that suit their style, a far cry from the marketer's earlier

practices of shelling out big bucks for jingles on spec. In the new model, artists get exposure, while

marketers save on fees and get cool points for introducing people to new music.

IB Fokuz, who was discovered by Artists & Brands, has appeared in McDonald's commercials.

"In the prehistoric days, like when I started in advertising, you used to say 'I wish I could have' --

name a big-time band -- and then you'd negotiate a lot of money to get them," said Marlena Peleo-

Lazar, chief creative officer, McDonalds's USA. "But so much has changed with the music industry,

McDonald's isn't alone. Frank Cooper, chief consumer-engagement officer at PepsiCo Americas Beverages, pointed to Green Label Sound, a platform for independent artists that quietly promotes Mtn Dew, as an example of how brands will shape the music industry.

"You'll see through Green Label Sound the rethinking of ownership of music, a rethinking of how to monetize it, how to build the brand of an artist," he said. "And I think you'll see where it's coming from artists, managers, record labels and alternative methods of funding -- and brands will play an incredibly critical part in that."

Music DealersEric Sheinkop, president of Chicago-based Music Dealers, a business-to-business music-licensing noted a sharp increase in demand in the last two years, as his staff has grown to 30 people from three. Music Dealers opened a New York office last month, and has a London location opening in September.

Music Dealers works with clients such as Maxwell House, Corona and GMC to find the perfect song for campaigns. The company works from a database with thousands of songs by independent artists that have been prescreened and approved, often turning requests around in a day. Artists working on spec once took weeks or even months.

Mr. Sheinkop, who quit the music management business two years ago to focus on licensing, said one benefit of working with up-and-comers is that "artists are going to be so proud to be attached that they'll push it for you," he said.

But don't count the labels out yet. Coca-Cola made a big splash with little-known artist K'naan last month. K'naan's song "Wavin' Flag," with the lyrics rewritten for marketability, is the centerpiece of its global World Cup campaign. Released last month, it's already No. 1 in China, Mexico and Germany. Coke signed K'naan to make appearances on some stops of its World Cup tour, leading up to the tournament. He'll also be making appearances in South Africa.

But K'naan was already signed to Universal when Coke linked up with him. Joe Belliotti, director-global entertainment marketing at the Coca-Cola Co. stressed that the label has been a big asset in organizing every facet of the campaign and tour. "The music industry is going through an evolution, but there's still really a necessity for record companies," Mr. Belliotti said. "It might look like their role is changing," he said, but "it's got to be a collaborative process, really leveraging the power of each."

Coke owns a portion of the "Wavin' Flag" royalties, and all proceeds will be donated to provide water for schools in Africa.

Some marketers see potential to monetize these endeavors. While underscoring that it's not Pepsi's primary mission, Mr. Cooper said: "There's absolutely an opportunity for us to generate revenue around some of the content and experiences we're creating in entertainment."

technology and the internet, you certainly still can go and get Sting if you're so inclined -- and have a blank check.""If you can find new talent instead of renting existing talent, there will be an association with the product, and that's what I think McDonald's is trying to get at," said Ira Antelis, co-CEO of Artists & Brands. He cited "Grey's Anatomy" and the band the Fray as an example of a lasting association, as well as Old Navy, which featured Ingrid Michaelson's song "The Way I Am" in a sweater commercial.

Market


STM provides Platform Awareness Drivers and tools for the NPO

>


Sponsored On-Line Digital Voting Platform

Successfully Launched and ran April 18 - May 18

•Autism Speaks•16 identified emerging Bands submits Quality UGC•Purpose : To drive awareness during Autism Awareness Month

•Duration: 30 Days•Sponsor Supported

Result:Over 7000 uniques and 2000 NEW members signed up to vote for this

event to support Autism Speaks.

•Marketing was purely through the bands fan bases

•over 80% registered to vote in less then 30 days

•Detailed measurable analytics created around new user profiles

http://Autismspeaks.ShareTheMic.org


http://www.Austismspeaks.ShareTheMic.org

http://www.Austismspeaks.ShareTheMic.org

NEW Custom Media Distribution / Management Platform supports both Live/VOD


How Does It Work >


We focus onSimple Value Chains

Incentives lead toBetter Marketing Results >


Solu-on


The “Why” for Sponsors and Advertisers >


Sponsor Values: Every campaign focuses on target audience values to provide measurable benefits for Sponsors/Advertisers

During each campaign, STM provides detailed information to each Sponsor for their support in these cost effective initiatives. In almost every case, one individual Brand has the low cost opportunity to underwrite several initiatives at once

autismspeaks.sharethemic.org

Content OverviewApr 15, 2010 - May 10, 2010

Comparing to: Site

0

1,500

3,000

0

1,500

3,000

Apr 19 Apr 26 May 3 May 10

Pageviews

Pages on this site were viewed a total of 18,817 times

18,817 Pageviews

12,338 Unique Views

56.19% Bounce Rate

Top Content

Pages Pageviews % Pageviews

/ 12,327 65.51%

/please_upgrade 1,993 10.59%

/battle/20 1,307 6.95%

/battle/61?p=r 322 1.71%

/battle/70?p=r 255 1.36%

6 Google Analytics


DashboardApr 15, 2010 - May 10, 2010

Comparing to: Site

0

1,000

2,000

0

1,000

2,000


Visits

Site Usage

8,565 Visits

18,817 Pageviews

2.20 Pages/Visit

56.19% Bounce Rate

00:01:48 Avg. Time on Site

80.16% % New Visits

Visitors Overview

0

1,000

2,000

0

1,000

2,000


Visitors

Visitors

6,918

Traffic Sources Overview

Search Engines3,419.00 (41.63%)

Referring Sites2,566.00 (31.24%)

Direct Traffic2,228.00 (27.13%)

Map Overlay

Visits

1 4,403

Content Overview

Pages Pageviews % Pageviews

/ 12,327 65.51%

/please_upgrade 1,993 10.59%

/battle/20 1,307 6.95%

/battle/61?p=r 322 1.71%

/battle/70?p=r 255 1.36%

1 Google Analytics


Map OverlayApr 15, 2010 - May 10, 2010

Comparing to: Site

Visits

1 4,403

8,565 visits came from 146 countries/territories

Site Usage

Visits

8,565% of Site Total: 100.00%

Pages/Visit

2.20Site Avg: 2.20 (0.00%)

Avg. Time on Site

00:01:48Site Avg: 00:01:48 (0.00%)

% New Visits

80.16%Site Avg: 80.15% (0.01%)

Bounce Rate

56.19%Site Avg: 56.19% (0.00%)

Country/Territory Visits Pages/Visit Avg. Time onSite

% New Visits Bounce Rate

United States 4,403 2.23 00:02:37 65.11% 54.74%

Vietnam 405 2.07 00:00:44 99.51% 49.88%

Pakistan 325 2.97 00:01:03 98.15% 38.15%

India 291 2.66 00:01:07 97.59% 48.11%

Indonesia 216 1.46 00:00:45 99.07% 80.56%

Philippines 152 1.83 00:00:53 100.00% 59.87%

Canada 147 2.08 00:01:33 83.67% 55.10%

(not set) 119 1.57 00:01:18 99.16% 66.39%

Iran 118 2.55 00:01:20 94.07% 46.61%

4 Google Analytics


ShareTheMic’s Goals are to provide an opportunity for both the brand,cause and artist/band to share the same stage for the benefit of a greater global following.


K2MSM Holdings / Share The Mic™O: 646.405.4830M: 917.532.4726F: 646.224.1039Office636 Broadway, 3rd FloorNew York, NY 10012Studios:48 West 25th St 10th FloorNew York, NY 10010

Email: [email protected]

www.ShareTheMic.comBecome a Fan at http://www.facebook.com/ShareTheMicFanPageFollow us on Twitter http://twitter.com/ShareTheMic

ToShareTheMicistobeapartofamanagedpartnershipprogramofpassionatemusicianswhowanttobediscoveredwhilemakingadifference.

STM™bringtogetherAr3sts,Fans,Brands,totheCause

Marketing Campaign Development Brand Management Application Development Creative Content Analytics&Visible Measures

“Simple Ideas focused on Strong Values”

PeerPowerProfit


mailto:[email protected]

mailto:[email protected]

http://www.ShareTheMic.com/

http://www.ShareTheMic.com/

http://www.facebook.com/ShareTheMicFanPage

http://www.facebook.com/ShareTheMicFanPage

http://twitter.com/sharethemic

http://twitter.com/sharethemic

Stm deck v3

Technology

Transcript of Stm deck v3