Stimulating Stakeholders and Enriching your Research

Isabelle Read and Phil Glanfield, Ashridge

What is a Stakeholder?

- Any group or individual who can affect or is affected by the achievement of the research objective.

The World of Your Research

NHSTrust

R&D

Political Interests

Media

Regulators

Patient Groups Boss

Department

University

NIHR

Suppliers

PartnersCollaborators

Those who addcost or valueto the delivery of your work

Those interested in the social

value or impact of your work

MyResearch

LocalCommunities

CTUs

What are your forms of communication with stakeholders?

E-MailE-Mail

TelephoneTelephone

TelephoneConferencesTelephone

Conferences

TextText

WebinarsWebinars

MeetingMeeting

Research papers

Research papers

Business case paperBusiness

case paper

TwitterTwitter

Linked inLinked in BloggingBlogging

LeafletsLeaflets

NewspapersNewspapers

RadioRadio

Other ways?Other ways?

Twitter for the Conference

#tmNIHR12

•This will also be used in a breakout session tomorrow (Social Media: Richard Stokoe)

In small groups of 6

Task: Engaging a neglected or unresponsive stakeholder in your research

1. Find out who is in the group

2. Survey the group and identify ‘neglected or unresponsive’ stakeholders in your research

3. Quickly pick a specific neglected/unresponsive stakeholder for one person’s research i.e., not just ‘the public’

4. What response are you seeking from this stakeholder?

5. Group produces a concise, powerful, provocative statement or question that is likely to elicit the response you are seeking from this stakeholder. Think about what might enhance it visually.

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Task continued…6. On your board:

• The research• Name and email of researcher• Stakeholder group I want to connect with• The response I want to elicit• The concise, powerful, provocative statement or question

7. Split and swap: Two people take your notice board to the neighbouring group for immediate feedback, be curious and report back

8. Work up a second move or a move in response to the feedback, swap again if time allows

A Stakeholder map is a web…

Stakeholders relate to each other…

…so keep the message consistent

…talk to the right people in the right order

…stakeholders are individuals