Ashridge Degree Apprenticeships · 2019-09-01 · Ashridge Degree Apprenticeships Designed to...

Ashridge Degree Apprenticeships

An agile business school for the global leader

- Bachelors in Business & Management - Masters in Leadership

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Julie DryboroughDirector Fuschia Blue

“To me, Ashridge is the whole experience. The grounds, buildings, staff, library, faculty, and academic content all plait together to make something special.”

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We are certain that the new apprenticeship scheme provides an enormous opportunity to accelerate the development of the people and skills you need for your organisation to succeed in today’s complex, uncertain, and fast-changing world. Through our longstanding heritage and award-winning expertise in executive education, we are best equipped to help you at each stage of this journey. We want to ensure that you get the most out of this transformation in U.K. education, not only by maximising your return on investment in time, money and expertise, but also by delivering real value to your organisation. Ashridge Executive Education, part of Hult International Business School, has been helping to develop leaders for more than 50 years at the Ashridge Estate, an incredible location which inspires learning. Our research and pedagogy have always had two goals: to improve how organisations perform, and how executives lead. Each year, Ashridge works with two-thirds of the FTSE 100 companies, over 850 corporate clients and 6,500 executives across the globe. Our strength lies in translating our ground-breaking thinking into practice to help your organisation perform at the highest level and develop leaders for the future.

The U.K. Apprenticeship Levy means new business opportunities The introduction of the apprenticeship levy in April 2017 has caused a shakeup in workplace learning and development. As an employer, whether you are an apprenticeship levy payer or not, your greatest asset is your workforce.

Roger DelvesDean of Qualifications

“Degree Apprenticeships, at Bachelors and Masters levels, are revolutionising how people learn at work. Ashridge has been at the forefront of innovation in management development for almost 60 years, and we are proud to be once more leading the way in this new and exciting field. Our programmes are designed to reflect what managers and leaders need to know today to work better, more efficiently, and more effectively. I hope you’ll join us on this exciting journey into the future of leadership and management.”

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John Watton Director EMEA Marketing Adobe Systems Inc

“If you want to be challenged, encouraged, and supported in being a world-class leader, this is the place to be!”

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Relevant research

Research at Ashridge is focused on changing behaviours and improving organisational performance; identifying solutions to real problems facing businesses today. Our research plays a vital role in developing new insights and leading-edge approaches, as well as answering the questions that are central in leaders’ minds. A wide range of projects and themes are covered that are critical to personal and organisational success in today’s competitive, fast moving climate.

A focus on ROI for your business

We focus on results and impact. We design content and processes which link learning to action. We know that the programme must have a significant impact on your organisation and your people. This is why Ashridge’s practical, application-based approach is so valued by our clients. As a fundamental principle, you can expect more time dedicated to experience and application than theoretical input.

We strive to be the most relevant business school in the world. Ashridge ranks within the top 20 business schools worldwide for workplace education and is among 1% of institutions globally to be triple accredited by EQUIS, AACSB, and AMBA—highly regarded, international hallmarks of educational excellence.

The Ashridge difference

Unique experiential learning

We pioneered experiential learning and have been perfecting it for over 50 years. Neuroscience-inspired experiential learning pushes participants out of their comfort zone, improving the stickiness of their learning.

Impact-driven teaching

A key focus of our programmes is the encouragement of self-directed learning and development of a learning culture. We make theoretical content easy to digest by inviting participants to reflect critically on theory and practice. Our degree apprenticeships focus on immediate practical application, enabling participants to transfer insight and knowledge to your organisation as they study.

Pragmatic faculty

Our practitioner faculty bring a wealth of experience from both industry and academia, as well as a desire to develop in-depth understanding of the challenges your organisation faces. They bring real-world wisdom to help individuals step up a gear, make changes, and achieve results.


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Adrian Davies Community Leader Barclays (U.K.)

“I commenced employment straight from school and have built a very rewarding career. However, I lack any formal postgraduate qualification and feel this could be the differentiator if my career were to take a different avenue moving forward.”

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Ashridge continues to be at the forefront of leadership and management research and education, applying a practical approach to pedagogy and emphasising the relevance of work-based learning.

Degree Apprenticeships at Ashridge

Despite the fact that the Degree Apprenticeship scheme is relatively new, Ashridge is renowned for producing high quality management education since its inception more than 50 years ago, with a strong focus on work-based, action, and experiential learning.

Thus, the degree apprenticeship model is playing to our strengths by allowing us to further leverage our long-standing heritage in creating and delivering highly impactful programs, specifically designed for working professionals, both in a physical and virtual environment.

Thanks to our long-standing experience of customising programmes for our global network of clients, we are delighted to offer the option of closed cohorts for those clients, who wish to develop the management and leadership skills of entire groups of employees (minimum of 50 people). This ensures that the content is complementary to existing development programmes, relevant to the context of your industry, and reflective of the culture and values of your organisation. Closed cohorts also allow for more flexibility with regards to delivery dates and the possibility of in-house teaching at a venue of your choice.

We aim to ensure that your organisation gets the most out of the Apprenticeship Levy, whether you are a levy payer or not, by providing an outstanding experience to our students and creating real, immediate, and long-lasting impact at an individual and company level.

We have designed a Bachelors (level 6) and a Masters (level 7) Degree which fulfil the Degree Apprenticeship Standards, while also matching the academic rigour of a triple accredited business school. Programmes are delivered through a flexible blend of virtual classes and face-to-face workshops at our historic Ashridge Estate campus, which sits on 190 acres of opulent gardens and woodlands.



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Designed to improve the knowledge and skills, and boost the performance of entry to mid-level managers, the Bachelors in Business & Management equips participants with the right tools to immediately add value across their organisation.

Bachelors in Business & Management

Overview

Upon successful completion, students are awarded a Bachelors in Business & Management.

• Chartered Manager Degree Apprenticeship, level 6

• 3.5 years, £27,000

• Starts in September 2018

Modules & credits

• 18 modules, each carrying 15 credits

• Strategic Work-based Project (SWBP) Stage 1 & 2 - Research Methods, 30 credits

• Strategic Work-based Project (SWBP) Stage 3, 4 & 5 - Management Report & Presentation, 60 credits

• Total of 360 credits

Delivery

• Each module consists of 1.5 days face-to-face learning and six weeks of virtual study

• Continuous on the job learning and application of knowledge

• 24 weeks Strategic Work-based Project (SWBP) phase (Stages 1-5)

Assessment

There is one assessment per module:

• 2,500-word essay or equivalent (presentation, video, report, or a combination)

• Two resubmissions permitted per module

• One final Strategic Work-based Project (SWBP), split into one assessment of Research Methods (Stages 1 & 2, 30 credits, 4,000 words) and the strategic work-based management report and presentation (Stages, 3, 4 & 5; 60 credits, 10,000 words)

This programme is designed with three key themes in mind: Managing Self and Others, New Age Business and Ecosystems, and Business in Action. The programme structure allows participants to progress through these themes exploring themselves as leaders while understanding the challenges of a constantly evolving business environment. Assessments are relevant to the employing organisation and are designed to challenge established thinking and drive innovation. Working with peers and Ashridge faculty, participants get to explore, imagine and engage in a safe and supportive environment, with the goal of applying their learning in the context of their organisation.

*The Ashridge Bachelors in Business & Management

is developed, delivered, and assessed by Ashridge.

The programme is subject to external validation.

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Core Theme: Managing Self & Others

Module 1: Managing Self

Module 2: Emotional Intelligence

Self-awareness & Personal Impact

The Responsible Manager

Goal Setting & Time Management

The Reflective Leader

Core Theme: New Age Business & Ecosystems

Module 3: Digital Business

Module 4: Dynamic Organisations

Digital Transformation & New Technologies

Future of Business & Society

Data & InsightsDigital Collaboration & Partnerships

Core Theme: Business in Action

Module 5: Business Strategy

Module 6: Sales & Marketing

Introduction to Strategy

Introduction to Sales & Marketing

Developing StrategyThe Strategic Role of Marketing

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Module 7: Leading Others

Module 8: The Dynamic Leader

Leadership Theories & Models

Managing Resources & Capabilities

Influencing & Negotiation

Mentoring & Coaching

Module 9: Collaborations & Relationships

Module 10: Communication

Vision, Values & Purpose

Developing Relationships

Engagement & Motivation

Managing Conflict & Resolution

Module 11: Managing Finance

Module 12: Business Challenges

Introduction to Finance

Strategic Marketing for Business

Developing Financial Strategies

Innovation & New Product Development

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Module 13: Leading Teams

Module 14: Managing People

Cross-Cultural & International Teams

HR Systems & Talent Management

Communicating Effectively

Managing Performance & Diversity

Module 15: Managing Operations

Module 16: Project Management

Understanding Operations

Project Management & Tools

Supply Chain Management

Procurement & Contracts

Module 17: New Age Business

Module 18: Business of Brands

Executing Strategy Strategic Brand Management

Managing Strategic Change

Marketing Communications

Module 19: Strategic Work-based Project

(Stage 1 & 2)

Module 20: Strategic Work-based Project

(Stages 3, 4 & 5)

Introduction to the SWBP Data Collection & Analysis

Research Approach & Design Research Findings & Critical Discussion

Qualitative & Quantitative Research Methods

Recommendations, Management Report & Presentation


Mike CoorayAcademic Director Bachelors in Business & Management Degree Apprenticeship

“The Ashridge Bachelors in Business & Management brings together industry and academia to provide the next generation of managers the necessary impetus to move forward in a competitive environment.”

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Building on 35 years’ experience of creating and delivering one of the world's leading MBA programmes, this Masters degree prepares experienced managers and functional specialists for and accelerates their progression into strategic leadership roles.

Masters in Leadership & Management

Overview

Upon successful completion, students are awarded an MSc in Leadership & Management

• Senior Leader Degree Apprenticeship, level 7

• 2 years, £25,000

• Starts 9th May, 2018

Modules & credits

• 6 core modules

• Work-based project (WBP) phase split into three stages, carrying 60 credits

• Total of 180 credits

Delivery

Programmes are delivered through a highly interactive set of activities including:

• Lectures & webinars

• Simulations & experiential learning

• In-class & virtual discussions

• Live cases & company speakers

• Self-directed virtual study

• Group & project work

Each module consists of:

• 2 x 2.5 days face-to-face learning (residentials)

• 12 weeks of virtual study

• Continuous on the job learning and application of knowledge

Assessment

• Written assignments (1,500–2,500 words) or equivalent (presentation, video, or report, or a combination)

• One resubmission permitted per module

• Participation in online discussions

• 6-month work-based project phase

The work-based project phase comprises three stages:

• Stage 1: 12-week module on research methods (20 credits), which includes a 4,000-word report covering a literature review and proposed research methodology

• Stage 2: 12-week WBP engagement which includes a 5,000-word report (30 credits) addressing an issue of strategic and/or operational importance within the employing organisation.

• Stage 3: 20-minute (pre-recorded) presentation (10 credits) which is submitted alongside the final report.

End Point Assessment:

The three-stage approach to the work-based project has been designed in line with the requirements of the End Point Assessment (EPA), for which, students are expected to submit their 5,000-word WBP, and prepare a presentation to the EPA panel.


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Module 1: Strategy & Marketing

The impact of digital technologies and the evolving global environment require businesses to adopt an agile and dynamic approach to strategy and marketing, two fundamental building blocks for successful organisations and drivers for growth and competitiveness. The aim is enable students to implement the strategic intent of their organisation. Module 2: Leadership 2030

The module critically discusses a range of influential leadership theories and models, while exploring their implications in the face of the Fourth Industrial Revolution and other socio-economic and political disruptions. Engaging students’ self-inquiry into their own leadership style, it also focuses on the development of effective inter-disciplinary teams. Module 3: Business Finance

This course provides senior managers with the right tools to make informed decisions on new business streams and project opportunities which will impact the organisation’s underlying value and risk profile. Covering financial forecasting, capital budgeting, scenario development, valuation, and financial policy, it enables students to communicate effectively with financial specialists. Module 4: Innovation & Digital Transformation

This course aims to equip students with the knowledge and understanding of the nature and importance of innovation, as well as the key drivers of digital transformation and its impact on their organisation and wider economy. Module 5: Personal Impact & Branding

This module’s central objective is to develop leaders who become role models for others by influencing positively at all levels and across diverse groups of internal and external stakeholders. Brands are hailed as the most valuable asset of an organisation, helping develop relationships with customers and wider ecosystem partners to ensure competitiveness and enhance the affiliated set of values that drive their reputation in a disruptive digital environment.

Module 6: Enterprise & Operations

Rapid population growth, urbanisation, inequality, scarcity of natural resources, climate change, or biodiversity loss are as much a concern for businesses as they are for governments. This course aims to ensure students have a firm grasp of the changing nature of the wider societal context within which their organisation operates. The link between entrepreneurship and innovation is explored to give students the opportunity to examine how they can implement ideas as ‘intra-preneurial’ ventures within their organisation. Work-based Project Phase

Students will undertake a strategic business challenge and use academically rigorous research methodologies to deliver actionable recommendations to the organisation. The aim is to further develop knowledge, synthesis, analysis and overall critical understanding of a range of strategic business disciplines, by allowing students to apply their learning to their organisation in an ever-changing real-world environment.


Module 1: Marketing & Strategy May – July 2018

Creating Strategic Value

Creating Marketing Strategy

Module 2: Leadership 2030 September – October 2018

Future of Work

Effective Leadership

Module 3: Business Finance November 2018 – January 2019

Business Finance I

Business Finance II & Risk Management

Module 4: Innovation & Digital Transformation March – May 2019

Driving Innovation

Digital TransformationYe

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Module 5: Developing Collaborative Relationships July – September 2019

Maximising Impact

Building & Managing Brands

Module 6: Enterprise & Operations October – December 2019

Operations Management & Entrepreneurship

Developing Sustainable Business Practice

Work-based Project Phase December 2019 – May 2020

Research Approach, Design & MethodsResearch Findings, Critical Discussion & Recommendations

Data Collection & Analysis Final Report & Presentation Ye

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Amy ArmstrongAcademic Director Masters in Leadership Degree Apprenticeship

“The Ashridge Masters in Leadership aims to develop leaders who create a positive impact across all levels of their organization. Leaders who are able to set vision, direction, purpose and strategic intent, who understand innovation and global market trends, and who are able to build innovative and supportive cultures that deliver results in a fast-changing world.”

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Mark Dudley Business Development Panorama Antennas

“I was at a stage in my career where I felt I needed a recognised business qualification. The ability to fit the course around other events was very appealing. I also found the online learning portal very useful, providing up-to-date articles, books, and a pool of video interviews.”

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Benefits for your organisation

• Build competitive advantage by developing the relevant knowledge of your workforce, alongside the technical and soft skills needed to meet your most important business challenges, today and in future.

• Engage your employees, increase their productivity and boost their performance.

• Improve the retention of your skilled workforce and attract new talent.

Maximise your return on investment on the apprenticeship levy by building a diverse and highly skilled workforce with an agile mind-set, capable of adapting to a constantly changing business environment.

Invest in the future of your organisation

Benefits for your employees

• Access to government funded, internationally recognised and relevant qualifications from a triple accredited award-winning business school.

• Studying and working under the new scheme improves employees’ skills and ability to do their job more effectively, increasing independence, confidence and job satisfaction.

• Invitation to join the Hult Alumni Association, a powerful, global network of over 16,000 alumni in more than 170 countries around the world.


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Daimler

Swarovski

“There is no question that we get a good return thanks to the impact the programme has had on leadership performance.”

“We chose Ashridge because we got a sense that they offered a really bespoke response; that they were really listening.”

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Thanks to our experience of customising programmes for our global network of clients, we are able to work collaboratively with your organisation to identify organisational and individual development needs. We can design and deliver relevant and insightful executive education, from customised workshops to fully accredited courses, complemented by our coaching offer, and our leading digital learning solution; Virtual Ashridge.

Change never stops, and neither should the knowledge or skills development of your leaders. We build the leadership and management talent of the future and focus on developing strong and long-lasting relationships with our clients to continuously deliver value to your organisation.

Beyond Degree Apprenticeships

Find out more

If you would like a 1:1 conversation about the degree apprenticeship levy and how Ashridge can help, please contact our Apprenticeship Team via [email protected] or call +44 (0) 2 0393 61185

Find out more www.hult.edu/degree-apprenticeships


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Registered as Ashridge (Bonar Law Memorial) Trust.

Charity number 311096 Accreditation refers to Ashridge (Bonar Law Memorial) Trust

Contact us for a free consultation Call +44 (0) 2 0393 61185Email [email protected]

Ashridge Executive Education at HultBerkhamstedHertfordshireHP4 1NSUnited Kingdom

RoATP Provider number 307646 Websitewww.hult.edu/degree-apprenticeships

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