For Immediate Release

Contact: Judith Herrell – 413-575-7896 Mobile Herrell’s Ice Cream 8 Old South Street Northampton, MA 01060 jherrell@herrells.com August 13, 2013 Steve Herrell Celebrates 40 Years in the Ice Cream Business!

Help Steve of Herrell’s Ice Cream enjoys 40 years of excellence!

Northampton Massachusetts Steve Herrell is celebrating 40 years of making and selling artisan ice cream! Herrell’s Ice Cream invites all ice cream fans to join in the celebration this summer by buying and enjoying hand made, high quality ice cream! “It’s hard to believe that it’s been 40 years” Steve said today while reminiscing, “I feel the same excitement I did when I first started”! “All I can say is, Happy 40th year as an Ice Cream Maker and Flavor Master, Steve, and THANKS” added Judy Herrell, Steve’s business partner! “It sure has been fun”! About  Steve  Herrell  and  his  Revolutionary  Ice  Cream  History!    Back  in  1973,  Steve  Herrell  had  a  dream:  to  open  an  ice  cream  store  which  served  the  highest  quality,  best  tasting  ice  cream  to  be  found  anywhere.  He  revolutionized  America’s  stagnant  ice  cream  industry  when  he  founded  the  original  Steve’s  Ice  Cream  in  Somerville,  near  Boston,  Massachusetts,  and  thereby  pioneered  the  renaissance  of  homemade,  fresh,  “gourmet”  ice  cream.  By  the  end  of  the  first  day  in  business,  he  had  gone  through  his  entire  stock  of  32  gallons.    

By  mechanically  altering  a  small  batch  commercial  freezer,  Steve  produced  an  extraordinarily  rich,  creamy,  low-­‐air  ice  cream.  He  was  the  first  person  to  grind  Heath  Bars®,  Reese’s  Peanut  Butter  Cups®  and  other  name-­‐brand  confections  and  mix  them  into  ice  cream.  He  introduced  “Smoosh-­‐ins®”  to  the  world  and  thereby  gave  birth  to  our  passion  for  flavors  such  as  Heath  Bar  Crunch  and  Cookies  ‘n’  Cream,  now  classics  everywhere  and  staples  in  today’s  ice  cream  industry.  Just  as  important,  he  developed  an  unmatched  talent  for  flavoring.  Steve  Herrell  and  his  outstanding  ice  cream  gained  national  attention…and  a  legend  was  born.    

After  selling  the  original  Steve’s  Ice  Cream  in  1977,  Steve  could  not  stay  out  of  the  ice  cream  business.  In  1980,  he  opened  Herrell’s  Ice  Cream  in  Northampton,  Massachusetts  with  his  original  recipes  and  again  gained  national  recognition,  dazzling  the  ice  cream  industry.  Herrell’s  Ice  Cream  is  still  going  strong  today.    Herrell  continues  innovating  flavors  and  frozen  dessert  ideas,  such  as  No  Moo®,  a  vegan  no  dairy  ice  cream  and  No  Sugar  added  ice  creams  for  Diabetic  folks,  plus  his  ice  cream  and  hot  fudge  sauces  have  won  many  awards  and  competitions  including  “Best  of  Boston”,  “Best  of  the  Valley”  and  First  Place  in  the  Hot  Fudge  Taste  Competition  at  Seriouseats.com,  to  name  only  a  few!    The success of Herrell’s Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Steve Herrell’s, Herrell’s Ice Cream continues to be at the top of distinctive taste and customer loyalty.      About  Herrell’s  Ice  Cream:  Founded  by  Steve  Herrell  of  Ice  Cream  Fame,  Herrell’s  Ice  Cream  is  handcrafted  in  small  batches  making  the  freshest  ice  cream.    Herrell,  invented  flavors  like  Cookies  and  Cream  and  Malted  Vanilla,  and  boasts  over  240  flavors  of  Ice  Cream  and  6  flavors  of  Hot  Fudge.  Serving  Award  winning  products,  Herrell’s  uses  only  the  finest  ingredients  and  offers  the  best  tasting  ice  cream  and  hot  fudge  available!  The  proof  is  in  the  eating!  

 Original Steve’s store in 1973  

 Herrell’s Ice Cream store in 1980