Stephanie Barger Founder and Executive Director Earth Resource Foundation earthresource
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Stephanie Barger Stephanie Barger Founder and Executive Director Founder and Executive Director Earth Resource Foundation www.earthresource.org
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Stephanie Barger Founder and Executive Director Earth Resource Foundation www.earthresource.org. A Triple Bottom Line. People, Planet and Profit. A project of. Zero Waste Business Certification Program Request of $150,000. A project of. HOW GREEN IS YOUR GREEN?. Green $$$ - PowerPoint PPT Presentation
Transcript of Stephanie Barger Founder and Executive Director Earth Resource Foundation earthresource
Stephanie BargerStephanie BargerFounder and Executive DirectorFounder and Executive Director
Earth Resource Foundation
www.earthresource.org
A Triple Bottom Line
People, Planet and Profit
A project of
A project of
Zero Waste Business Certification Program
Request of $150,000
HOW GREEN IS YOUR GREEN?
Green $$$
Are you getting the most savings out of your green program?
Green Standards
Do your green practices measure up to the highest standards?
PLASTIC POLLUTION AND CONSUMPTION
HAWAII
AntarcticaFloating plastic bag
Tanzania New ZealandBeach cleanupBeach cleanup
Hawaii
United StatesCanadaCanada England, UKEngland, UK SwedenSweden
JapanJapan
PhilippinesPhilippines
ChinaChina
Litter left by touristsLitter left by tourists
VenezuelaVenezuela
HAWAII
AntarcticaFloating plastic bag
Tanzania New ZealandBeach cleanupBeach cleanup
Hawaii
United StatesCanadaCanada England, UKEngland, UK SwedenSweden
JapanJapan
PhilippinesPhilippines
HAWAII
Antarctica
HAWAIIHAWAIIHAWAIIHAWAII
Antarctica Tanzania New Zealand
Hawaii
United States
CanadaEnglandEngland Sweden
Japan
Philippines
ChinaChina
Venezuela
WASTEBERG
Municipal Waste
tip of the
“wasteberg”
Upstream manufacturing waste is 71 times greater
Source; Kevin Drew, San Francisco
Zero Waste & Global Warming Landfills are one of the largest sources of Greenhouse Gases (GHG) Methane is 72 x more potent than CO2
Recycling & composting all remaining discards in
CA = eliminating all auto exhaust in CA Zero Waste should be part of Local, State and Business Sustainability Plans New and Green Jobs:
Landfill – 1 jobComposting – 4 jobsRecycling – 10 jobsReuse – 75 to 250 jobs
71 Tons Upstream per Ton MSW
Earth Resource Foundation
Mission Statement Restoring the Earth to a healthy and sustainable state by redirecting
technological, monetary, human and academic resources
CREDIBILITY
Successful campaigns have established:
Credibility
Solving Environmental Programs
One step ahead with resources and tools
Zero Waste Businesses Leading the Way*
• Anheuser-Busch, Fairfield, CA• Apple Computer, Elk Grove, CA • Del Mar Fairgrounds• Epson (OR)• Fetzer Vineyards• Frankie’s Bohemian Café, SF• Greens Restaurant, SF• Hewlett-Packard, Roseville, CA • Kean Coffee – Martin Dietrich• Mad River Brewery• NUMMI, Fremont, CA • Pillsbury
• Playa Vista, LA, CA• Ricoh Electronics, Inc.• San Diego Wild Animal Park• Scoma’s Restaurant, SF• Straus Family Farms• Toyota• Vandenburg AFB• Vons-Safeway• Xerox Corp• Yost Printer, Monrovia, CA
*(>90% Waste Diversion)ERF Zero Waste Conference presenters
Zero Waste Program
Conferences Accreditation
Certification
Size of Potential Market
Medium sized firms in the US
Firms Establishments
20 to 99 employees 526,355 692,677
100 to 499 employees 86,538 330,447
October 1, 2008 U.S. Chamber of Commerce
71% of firms want to improve brand strength and goodwill through Environmental Sustainability
Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group
“Climate Change in the American Mind” Study - 2008. Yale Project on Climate Change and the George Mason Center for Climate Change Communication
CA Waste Diversion Legislation
• AB 939 Integrated Solid Waste Management Act required 50% MSW Diversion by 2000
• Mandatory Commercial Recycling by 2012
• Proposed AB 737 would require 75% MSW diversion by 2020
Zero Waste Saves Money
Toyota– $2.3 million in net savings from ZW efforts– >$12 million from switch to reusable containers
Albertson’s (261 SoCal locations)
– $965K in 12 months from OCC recycling alone
Ricoh (Orange County only)
– $2 million first year of reaching 90% - $4 million in 4th year
Our Solution
Consumers want assurance from credible third-parties…
Zero Waste Certification
• Follow US Green Building Council model– Zero Waste Certified Businesses– Zero Waste Professional Accreditation
• Establish consistent standards• Establish “Zero In on Zero Waste Certification Program” as the benchmark • Additional education and business opportunities
USGBC LEED is THE Referenced Standard
To date, 28 cities require LEED Certification for new municipal buildings
Zero Waste CAN be the Referenced Standard
To date, 35 cities have adopted Zero Waste Policies
Our Competitors
Consumers want assurance from credible third-parties…
CHALLENGER BRANDING
Utilize our activism strengths for our social enterprise
•Assertive
•Proactive
•Strategic
•Collaborative
•Industry Champions
Branding, Branding and more Branding
Organizational Collaborations
• ZERI - Zero Emission Research Initiatives• GRRN - Grassroots Recycling Network • USGBC – US Green Building Council• MFSA – Mailing & Fulfillment • CRRA – California Resource Recovery Association• NRC – National Recycling Coalition• Recycling Works – GAIA and Unions• ZWIA – Zero Waste International Alliance
MARKETING & SALES Social Networks Peer to Peer Businesses Conferences Industry Forums Earth Resource Foundation programs and campaigns Government and non-profit committees and task forces Suppliers (upstream vendors of existing Zero Waste Businesses)
Zero Waste CertificationFinancial Projections
Year Certification
(w/membership)
Accrediation Conferences
1 $62,500 $250,000
2 $250,000 $575,000
3 $500,000 $1,250,000
MilestonesMonth 0: Hire development team
Month 1: Branding and Marketing Launch membership program
Month 2: Secure additional funding from Industry Partners (Advisory Board )
Month 4: Business Certification
Month 5: Professional Accreditation
Month 6: Launch of Zero Waste Certification Program
Source of Funds
SEI Investment $150,000
Founding Members10 @ $10,000
$100,000
Conferences (Net) $75,000
Total $325,000
Use of Funds6 months
Operating Expenses $15,000
Development & Branding Team
$180,000
Marketing & Branding $30,000
Certification Staff $50,000
Conference Staff $50,000
Total $325,000
The ZERO WASTE Team
Stephanie Barger, Founder and Executive Director• 15 years experience in management consulting, accounting, event
planning and nonprofit development (past CPA)• Noted speaker, Grassroots and youth training expert• Award-winning and respected expert in the field
Dix Henneke, Zero Waste Conference Manager and Trainer, • 20 years of marketing and sales experience• Green Marketing Instructor at UCI Extension, Marketing and
Advocacy USGBC-OC
Jill Donello, Zero Waste Project Director• 15 years experience in training specializing in on-line training• leads ERF’s zero waste consulting business
The ZERO WASTE Development Team
Rick Anthony, Rick Anthony & Associates, GrassRoots Recycling Network• 40 years experience as accomplished researcher, presenter and innovator in zero
waste management• Co-founder of numerous international and national “zero waste/recycling”
organizations• Developing Zero Waste communities in England, France and Italy
Gary Liss, Zero Waste International Alliance• Over 30 years experience in solid waste and recycling field• Certified ZERI System Designer• Written the most Zero Waste plans for Cities in the United States
Dan Knapp, Owner and Founder Urban Ore• 30 plus years in reuse and recycling• Designer of Zero Waste Disposal Facilities – Resource Recovery Parks
Laura Rea, Andrew Rea Designs• 20 years experience in branding, public relations and upscale marketing• Founder of Sustainable Business Leadership Council
Zero Waste Advisory Board
Ryan McMullan, Environmental Programs Administrator, Toyota Motor Sales
Sue Beets, Corporate Sustainability Manager,
SBM Site Services, LLC. Jo Licata, Hilton San Francisco Nancy Strauss, Environmental Director, Del Mar
Fairgrounds Eiko Risch, Director, EHC & Sustainability, Ricoh
Electronics Martin Diedrich, Owner, Kean Coffee
Sustainability Strategy
Scalability of Program:
Additional Education Resources (books, workshops, webinars)
Growth into the large or small business sectors Development of additional levels of certification
(i.e., specialty for retail, hospitality, manufacturing, food)
Certification for cities and communities Growth of Chapters in United States and
Internationally
Return on Investment
• $150,000 investment• anticipated 5% interest• payback between years 2 and 4
Practice Zero Waste Today –
Don’t Waste Any Time Investing in the Future!
Earth Resource Foundation
P.O. Box 12364,
Costa Mesa, CA 92627
949-645-5163
www.earthresource.org
