Step into social media RLSS National conference June 11th 2011
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Sue Anstiss June 11th 2011 Step into Social Media
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Transcript of Step into social media RLSS National conference June 11th 2011
Sue AnstissJune 11th
2011
Step into Social Media
• Quick bit about you...
First newspaper published
Computer1970175
21916 1930’
s2011
TVRadio
The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
Social media...
People using tools(like blogs and video)
& sites (like Facebook and Flickr)
to share content and have conversations
online.
How can Social Media be used?
• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding
It’s not just marketing…
But how do we get
started?
10 Keysto Social Media
success
1. Have a strategy
Photo by Utne.com
HOPE IS NOT A STRATEGY.
2. Experiment with social media
• Experiment personally before professionally
• Try a variety of social media tools
• Be yourself, make some friends, and share
3. Listen
o Avoid puffery
o Avoid evasion and lying
o Admit your mistakes right away
5. Give generously
o Don’t be afraid to share
o Make your content easy to share
o Think like a contributor & not a marketer
Relinquishcontrol
o Don't shoutDon't broadcastDon’t brag
o Speak like yourself
o Personify your brand
o Don’t try to delete or remove criticism
o Admit your shortcomings
o Work openly towards an explanation and solution
o Don’t wait until you have a campaign to launch - start planning and listening now
o Build relationships so they’re ready when you need them
o ‘Divide and conquer’ within your team
o Recruit more help if needed
o Use your audience to spread the word
10. Measure results
www.google.com/analytics
Free analytics to measure success
Facebook offers unique analytics
Paid for analysis
Level 3Level 1 Level 2
o Social Networkso News & Bookmarkingo Blogso Microbloggingo Video Sharingo Photo Sharingo Message boardso Wikiso Virtual Realityo Social Gamingo Podcastso RSS feeds
600 million users
100+ million mobile
WORLDWIDE
Over 24 million users
11+ million daily
UK STATS
o Your homepage on Facebooko Messages, photos, videos, events o Interact with userso Fans see your page updates in
newsfeed
Add the ‘like button’ to your
website and emails
Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second
4,000,000,000The number of photos archived on Flickr.com
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
tools
Who I follow…
Some things to do
NEVERFORGET THE BASICRULES
#1 Set Objectives
#2 Listen
#3 Relinquish control
#4 Engage
#5 Measure
Sue Anstiss 01628 630363
[email protected]@sueanstiss
http://uk.linkedin.com/in/sueanstiss
www.promotepr.com
Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com
