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IN THIS ISSUE:

JUNE 2019

STEELE THE SPOTLIGHT STEELE AUTO GROUP ..................................................PAGE 2

INNOVATION AWARD WINNER FOR CANADA ............................ PAGE 3

HERM’S HOME HACKS TIPS AND TRICKS ...........................................................PAGE 4

DEALERSHIP UPDATES THE SCOOP ON RENOVATIONS ................... PAGE 5

SKILLS CANADA SILVER SPONSOR ................................... PAGE 6

12 MONTHS OF GIVING FAIRWAY HONDA .........................................................PAGE 7

BEST MANAGED 2019 SEVEN YEARS RUNNING ..........................................PAGE 8

SAG ROCKSTARS TOP 10 SALES......................................... PAGE 9

DR. DAN VW TECHNICIAN, HOBBYIST, BUSINESS OWNER PAGE 10

SPRING EXTRAVAGANZA STEELE GMC BUICK FREDERICTON ............ PAGE 11

HEART OF A CHAMPION ATLANTIC CANADA RACING HERITAGE ...... PAGE 12

SERVICE EXCELLENCE CUSTOMER SERVICE AWARDS................... PAGE 13

ROTARY CLUB GALA FUNDRAISING DINNER ............................ PAGE 14

FUNDRAISING BEGINS LYMPHOMA SOCIETY ................................ PAGE 15

Message from the PresidentA business is only as good as its people, and Steele Auto Group is fortunate to have the best of the best in the business. As you flip through the pages of this issue of the Quarter Panel, you will read about the great achievements that are a direct result of your talent. There are many more achievements

and successes to write about, and I do look forward to sharing more of these in the future. Allow me to celebrate just a few with you in this issue.

Please join me in congratulating our forward-thinking team at Steele Chevrolet in Dartmouth (assisted by the talented Todd Thompson) who were the recipient of the very prestigious “Canada’s Innovation Award”. Their initiative garnered the attention of General Motors Nationally and Globally. It is important to underline that the tool being celebrated for its innovation is also promoting transparency, trust and relationship-building with our customers, which is so important in our business. Congratulations Steele Chev!

Speaking of customer trust and service, join me in congratulating and thanking Stewart Malloy, Steele Hyundai Halifax, for being

recognized as “Top Service Advisor - CSI” in all of Atlantic Canada for Hyundai. By the way, Stewart has received this honor every single month in 2019! Stewart’s commitment and dedication to customer service is a reminder to us all why we are here – to make it easy for our customers and to provide them with the best in class experience. Thank you, Stewart,!

This leads nicely now into the talent we inherited in April when we finalized the acquisitions of three dealerships in Charlottetown, PEI and one in Stellarton, NS. I am happy to shine a spotlight on our new talented employees from Charlottetown at Discover Kia, Experience Hyundai and Subaru Charlottetown, as well as our employees at Anchor Toyota in Stellarton. We were warmly welcomed by everyone there and continue to be impressed with your talent and with the early results. Welcome to Steele!

Just recently, Steele Auto Group was recognized as a Platinum recipient of Canada’s Best Managed Companies. There are so many reasons to be proud of what we have accomplished in the last few months – too many to write about. None of these achievements would be possible without you. So, thanks to all of you who make these stories happen every day!

Submitted by - Kim Day, President & COO

Steele Auto Group’s Vision & ValuesOUR VISION Steele Auto Group is “Dedicated to Quality, Committed to Excellence”.

We will endeavor to provide an exceptional customer experience in a friendly, professional and efficient manner. We will create an environment which fosters continued growth and recognizes the contributions of our employees and we will encourage our team members to succeed and to improve themselves. We will create and maintain a presence in the community. We will be active in local and regional neighborhoods and support organizations that share similar values.

OUR VALUES At Steele Auto Group, our Organizational Values define what we stand for and shape our character and culture.

Our values are the foundation that guides our individual and collective actions. These core values are intertwined so that each supports the other.

Accountability- We will take responsibility for our work and rise above any circumstances to achieve the desired results.

Continuous Improvement- We are a dynamic organization that constantly seeks areas of growth and innovation. This growth starts at the leadership level and continues into all aspects of our business.

Integrity- We will always strive to do the right thing. Our commitment to the truth is unwavering, both in actions and in words.

Excellence- We will deliver the highest quality of service to our customers. To enable excellence, we seek the best talent and we promote personal and professional development in a healthy and safe environment. We aim to consistently exceed our financial goals and the expectations of our customers.

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The Mediterranean DietYou may have heard of the Mediterranean Diet, but do you know what it involves and the benefits it can provide?

The Mediterranean diet has long been regarded as a sustainable and healthy lifestyle. Originally stemming from the area bordering the Mediterranean Sea, with concentrations on how those in olive-growing areas of Greece, Crete and southern Italy ate in the late 1950’s and early 1960’s. The traditional Mediterranean diet is high in monounsaturated fatty acids, antioxidants, vitamins, minerals and dietary fibre, with an average overall fat content of 30%. Many studies have found that adherence to a Mediterranean diet is associated with reduced risk of several chronic diseases, including cancer, Parkinson’s disease, Alzheimer’s disease, type 2 diabetes and cardiovascular disease.

In summary, the Mediterranean diet concentrates on limiting the amount of meat consumed on a daily basis, lowering the consumption of dairy products and ensuring a heightened intake of vegetables, fruits, legumes and unprocessed grains. All of this is bound by olive oil – a typical main dish at dinner consists of vegetables, legumes and olive oil with fish as a source of protein. Olive oil is the principal source of dietary fat in the Mediterranean diet.

Following the Mediterranean diet is a simple and delicious way to follow a healthy lifestyle.

Submitted by: Katie Hall, HR

Steele the SpotlightAt Steele Auto Group, our employees are our greatest asset. We are proud to be a company that offers not only jobs, but careers for our staff. We are also proud of the partnerships we have within our communities. We would like to introduce you to Kate Walsh who has

joined the company as a summer intern. Kate joins us from UNB where she is pursuing her degree.

Name: Kathleen Walsh

Location: Head Office

What Do You Do at Steele Auto Group? Human Resource Co-Op Student

What Is the Best Thing About Steele Auto Group? All the staff are very welcoming, friendly and kind:)

What Is Your Dream Vehicle? My dream vehicle is an Audi Q3

Tell Us One Thing We Don’t Know About You! When I grow up, I want a Newfoundland dog named Murphy.

Submitted By: Christina Wood, HR

Employee Engagement Survey Update

As you are aware, we rolled out an employee engagement survey in November of 2018, for the purpose of measuring the level of engagement throughout the Company. We are pleased to report that we had a participation rate of 70%, with 1,115 surveys completed. The next step of the process was to communicate the results of the survey. Between the months of February and May, Kim Day (President and COO), Ruth Meagher (Director of HR), and Charlie Raymond or Steve Amand (VP’s of Operations) conducted site visits to each individual location to share the results of the survey with the management team at each dealership, and conducted town-hall meetings with all staff at the dealerships to communicate the purpose for the site visits. Following these town hall meetings, the corporate team circulated throughout the dealerships, gathering feedback and suggestions from employees on the survey process, and in general, their thoughts on the level of engagement in the dealership and throughout the company. The site visits were informative, and a great opportunity for these corporate leaders to

connect face to face with the staff. The value of the conversations that result from these site visits are a key component of the Employee Engagement process.

What happens next? Next steps will involve the management at each dealership determining what initiatives they will be rolling out within their stores in the form of an action plan, in response to the information gathered in the survey for their respective dealership. From a corporate perspective, the survey results for Steele Auto overall will be used to determine what initiatives will be rolled out across the group for the remainder of 2019 and into 2020 in response the comments/suggestions/recommendations that came from the survey.

We want to take this opportunity to say “Thank you” to each employee who completed the survey last November; also, to those who took the time to participate in the town hall meetings and follow up conversations with the leadership team at each dealership. At Steele Auto Group we value our employees and their feedback. This survey is a confidential way for employees to tell us how they feel, and we commit to using this information to take action(s) toward improving our workplaces, processes, and business practices.

Stay tuned over the coming months for more communication regarding the Company’s plan on follow up initiatives that will be rolled out, as we continue to strive to be the Employer of Choice in our markets.

Submitted By: Ruth Meagher, HR Director

2019 Audi Canada Presidents Club Award Winner

We are proud and honored to be the 2019 Audi Canada Presidents Club Award Winner as the #1 performing dealership in all of Canada!

This achievement is a true testimony of all the hard work and effort from our dedicated team here at Audi Halifax.

The winning formula is based on all Key Performance Indicators throughout the dealership in every department compared to all other Audi Dealers in Canada.

Just to outline some of the criteria, this includes Parts, Service, New and Certified Pre-Owned sales as well as Customer Satisfaction, staff certification, profitability and Mystery Shop score.

This is truly a major accomplishment in such a competitive and challenging industry and I am proud of all the staff here at Audi Halifax who made this possible.

It’s our people that make the difference, and this tribute is dedicated to them!

Submitted by: Rick Roberts, General Manager Audi Halifax

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Innovation Award Announcement Steele Chevrolet is the 2019 Innovation Award Winner for Canada

Massive Congratulations to the entire Team at Steele Chevrolet. In my over twenty-year career in the Automotive Industry I have been fortunate to work with a lot of great people and have been lucky to be part of several awards and accolades over the many years. This by far is the biggest, most meaningful Award that I have the great fortune to be involved with in my entire career to date.

I strongly feel the General Motors of Canada Innovation Award highlights who Steele Chevrolet is. We are innovators, embracers of change, disruptors in our industry and leaders not followers.

It started several years ago. Chris Beaton attended a Digital Conference in Toronto and came back to the store with an idea, “a spark”. Using Video as a communication tool, pull back the veil and create a more transparent way of doing business. We took that “spark” and integrated the third party Authnik Video Application to provide us a platform to communicate with our customers via video through text and email. Through a tremendous amount of work and effort, late nights and a lot of naysayers we created a Culture of doing business at Steele Chevrolet.

The “spark” turned into a full on “fire” as we worked with genius mind, Todd Thompson to take things to the next level. The Dealboxx was born and the “spark” was now a full on “fire”. With countless hours, meetings, thousands of discussions (literally thousands!) our own inhouse Video Application, Dealboxx was running full stream and changing daily. After honing the process with over 60,000 personal video communications in 2018 the “fire” was about to turn into a full on “Raging Forest Fire”.

Todd Thompson, Mike Walters, and Jason Monk sitting in my office (I’ll never forget) “We are taking this to the next level and not everyone may survive!” The next evolution of Chris Beaton’s original “spark” was now a “Raging Forest Fire”. Remove the veil and provide full transparency to each Service Customer. To say the results have been great is an understatement. The results have been EXTRAODINARY!!!!! Technician productivity the highest ever, Customer Satisfaction Scores the highest ever, increased sales that have pushed us to the top in all of Canada!

Not one minute of this unbelievable success came easy, not one single second! We continue to improve, change and adapt. To say that I am excited for what the future is going to bring is an understatement.

This success is a culmination of every single member in the Steele Chevrolet Team. I want to make sure to highlight some very special people that made this happen.

This whole thing may not have ever started without Chris Beaton’s initial and continued vision and determination throughout the years making this happen. Countless hours, discussions, late night texts!!! It’s still growing and evolving. No doubt why you’ve been able to lead the team as the #1 GM Dealer and recognized by the highest levels of Leadership within General Motors and the entire industry.

Todd Thompson’s genius and programming abilities to make the Dealboxx a successful, proven and harden tool. Todd you are incredible with what you do and the “Raging Forest Fire” may never have come to fruition without your countless hours of work and determination on this project.

Mike Walters and Jason Monk for taking the flag and running with it… and running hard. The Service application results under both of your Leadership have been nothing short of Fantastic. It continues to evolve and improve every day. The future is brighter than the sun!

We are continuing to expand with applications into Finance and BDC operations with the Video Application, Dealboxx.

I want to personally thank everyone and congratulate everyone of this very special achievement. Job well done!!!!!! We will continue to be Industry Leaders and Disruptors in the Market.

Spread the word!!!!!

Steele Chevrolet Buick GMC Cadillac General Motors Canada Innovation Award Winner.

Submitted By: Colin Jamieson, General Manger Steele Chevrolet

Pictured L-R: Jerry Daniel, Director of Sales for General Motors; Chris Beaton, Sales Manager; Laura Francis, District Sales Manager for General Motors; Josh Roberts, Videographer Steele Chev Service; Scott Gordon, Videographer Steele Chev Service, Scott Bell, Vice President, General Motors; Colin Jamieson, General Manager, Steele Chev.

Pictured L-R: Jerry Daniel, Director of Sales General Motors; Mike Walters, Service Manager Steele Chev; Jason Monk, Fixed Ops Manager Steele Chev; Scott Bell, Vice President General Motors.

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Herm’s Home Hacks

Helpful Home tipsPVC Curling Iron Holsters

Hate the messy look of curling irons lying on the vanity or the toilet tank? Here’s a tip for you. Use hook-and-loop tape to attach 5-in. lengths of 2”PVC pipe to the vanity door to hold the curling irons. Do the same thing with 3-in. pieces of 1-1/2-in.-

diameter pipe to hold the cords. Just measure your curling irons to see how long your “holsters” need to be. Let your curling irons cool before you stow them away.

Overhead Storage in the Garage

Bulky items can be stored overhead by cementing together a simple rack from 2” PVC pipes and fittings. Bolt the straight pipe to the ceiling joists to support heavy loads and screw the angled pieces from the ‘wye’ connectors into the cross brace to

stabilize the whole rack. The PVC’s smooth surface makes for easy loading and unloading.

Chair Closet

No storage space? No problem!

Hang some chairs on the wall to create a make-shift closet.

PVC Leaf Blower

Attach a PVC pipe to your lawn blower so you can clean out your gutter with your feet planted on the ground.

Ice Cubes & Carpet

If you want to get rid of smushed down carpet after moving furniture all you need is ice cubes.

Place ice cubes in the carpet dents and wait for it to melt, absorb the moisture with a dish towel and your carpet should be back to normal.

Keep Your Ice Cream Soft

I scream you scream we all scream for ice cream. Store ice cream in a zip lock freezer bag to keep it soft. No need to bend your spoon!

Submitted by: Mike Herman

Mike’s Dealership Updates We are as busy as ever on project work!

It has been a very busy year for renovations and new construction and it is going to be flat out for the next year as we continue to update our facilities. It is very important to Steele Auto Group that we have “state of the art” facilities for our customers as well as our employees.

BDCOn June 10th the BDC will be moving into their new home! The bright new spacious Business Development Center is on Kempt Road on the second floor of the Mitsubishi Store.

Great new space with lots of room to grow.

Guess who?Can anyone guess who this is? Hint he works for Steele Auto Group!

There may be a prize for the first person to guess correctly.

Submit your guess to jkehoe@steeleauto.com for a gas gift card.

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LAND ROVER / JAGUARBuckle your seatbelts! We are well under way with the site work on Livingston Street state of the art facility. Estimated time of completion is March 2020.

Submitted by: Mike Herman

On the Drawing Boardn STEELE FORD LINCOLN

n STEELE HONDA, ST. JOHNS

n PORSCHE

n VOLVO

n GANDER HYUNDAI

We are proud of our facilities and will continue to invest

resources to provide first class customer service.

Mike’s Dealership Updates Continued GANDER KIAWe are nearing completion at Gander Kia. As soon as the weather improves, we will put the finishing touches on the exterior. The interior looks fantastic. Hard to believe it’s the same size space.

BRIDGEWATER HONDAWe are just getting started!! We have awarded contract for our new Drive Thru and Showroom Renovation. We will be starting around mid-June.

EXPERIENCE HYUNDAIWe are very excited to be in PEI and acquired Experience Hyundai partially through a renovation. The exterior and interior of the showroom with the new Bronze Image will look great.

We will be moving our sales staff back in shortly.

FREDERICTON HYUNDAIWe are finally on the down slide for this major renovation. This project has not been without its challenges but is going to look amazing for our customers and Staff.

Steele Auto, with almost 2000 Employees have been thinking about the best way to acknowledge everyone who have those amazingly huge milestones. It has been decided to put the milestones of 20, 25, 30, 35 years and so on in five-year increments in the last Quarter Panel edition of each year to more easily track and not miss anyone.

We are so amazed by the number of years that some of our staff have worked here we look forward to recognizing you all. Thank you for all you do.

Submitted By: Janice Kehoe

Skills Canada Nova Scotia Silver Sponsor

Skills Canada Nova Scotia Automotive Award Winners

AUTOMOBILE TECHNOLOGY

GOLD – Dave Callaghan – Apprentice (Serious Sounds)

SILVER – Daniel Belliveau – Apprentice (Mark’s RV & Automotive Repair)

BRONZE – Jonathan Godin-Hebert – NSCC Akerley

AUTOBODY REPAIR

GOLD – Jared Roach – Apprentice (Steele Collision)

SILVER – Mitchell Leyte – Apprentice (Steele Collision)

BRONZE – Evan Manuel – NSCC Akerley (Steele Collision)

CAR PAINTING

GOLD – Morgan Murray – Apprentice (CSN – Atlantic Collision)

SILVER – Corey Laird – Apprentice (CSN – Atlantic Collision)

BRONZE – Taylor McInnis – Apprentice (Chapman’s Autobody)

SKILLS CANADA NATIONAL COMPETITION

Our very own Jared Roach in action at the National Competition

Steele Auto was very happy to team up with Skills Canada Nova Scotia as a Silver Sponsor for the three (3) Automotive Contest areas, Automotive Service Technology, Car Painting and Auto Body Repair for this year’s competition. This event is such a great fit for us it was a no brainer getting involved.

In the Autobody Repair category we had three Steele employees’ in the top three positions, and Gold medal winner Jared Roach went on to compete in the National Skills competition, a great testament to the talent we have. Jared was not on the podium at the National Level but represented Nova Scotia and Steele Auto with incredible work and we are so proud of you Jared! Thanks to all the contestants that competed and a big congratulations to them all, the level of talent that these competitors have is impressive indeed.

This year the competition space sold out for the Skills Canada National Competition (the next level for all gold winners in their provincial competitions) hosted here in Halifax. Approximately 7,500 people visited the 25th Skills Canada National Competition at the Halifax Exhibition Centre. Medals were awarded to the top competitors in 44 Skill Areas representing six skilled trade and technology sectors, including: transportation, construction, manufacturing and engineering, information technology, service and employment. The goal and objective of the SCNC is to engage Canadian youth and promote all the

exciting careers that are available to them in the skilled trades and technologies. It is the only national multi-trade and technology event of its kind for young students and apprentices in the country. “Events like this provide a platform for competitors to demonstrate and develop their skills to be more prepared for the world of work. It also gives young Canadians who have never been exposed to Skilled Trades and Technology careers a chance to learn about these occupations through experiential activities”, said Shaun Thorson, Chief Executive Officer, Skills/Compétences Canada.

I personally was fortunate enough to be able to attend the award ceremonies for both the Nova Scotia and the National competitions and the work that goes into making this event a success was remarkable. What a wonderful way for the skilled trades to exhibit their talent. And to put a plug in for the women who are getting into trades in a big way the top three National winners in the car painting category were all female, well done ladies.

Thank you to Graham Owen, General Manager of our Collision Centers for his dedication, commitment and attendance at these events and his ongoing encouragement to his team that were competing.

Submitted By: Janice Kehoe

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Fairway Honda 12 Months of Giving Continues for 2019Fairway Honda takes a portion of each vehicle sale and donates it to a charitable cause each month throughout the year. Here is what they were able to do so far this year. Great community work guys!

12 months of giving for January 2019 was NL West SPCA with a donation in the amount of $1850.00.

Pictured L-R Kim Stickland (Sales Coordinator), Robert Crewe (Sales Consultant), Darlene McCurdy (SPCA).

12 months of giving for March 2019 was St. Vincent de Paul $4,100.00.

Pictured L-R Corey Stone (past general manager), People from St. Vincent De Paul, Heather Bennett (Sales Consultant), Dave Levita (General Manager).

12 months of giving for April 2019 was NL West Cycling Association $4,700.00.

Pictured L-R Bram Pike (Sales consultant), Robert Crewe (Sales Consultant),Darren McKay (Sales Consultant),Chris Grant (Sales Manager),Gord Andrews (NL West Cycling Association),Behind Gord is Ken Ford (Sales Consultant),Next to Gord is Heather Bennett (sales consultant),Darren Payne (technician),Behind Darren is Tyler Oxford (Apprentice Technician),Jake Yoon (Apprentice Technician) Chris Matthews (Technician),Randell Cormier (Apprentice Technician),Matthew Marks (Apprentice Technician).

#4 = Mother’s Day Draw. Kim Stickland presented the winner with a $200 gift card for Silver Scissors Spa.

Pictured L-R the draw winner Tracey Parsons-White & Kim Stickland, Sales Coordinator.

#5 – May 12 months of giving was the Janeway Children’s Hospital Foundation. We donated $5000.00. we presented at the Janeway Telethon.

Pictured L-R: Doug Baker (Sales Coordinator) and daughter, Heather Bennett (Sales Coordinator) and children, Robert King (Dispatch) and Son,Chris Grant (Sales manager) and children.

Submitted By: Kim Stickland

Porsche Q4 Service Advisor Challenge WinnerOur very own Porsche Service Advisor Trish Gilbert won first place in Canada for the 2018 Porsche Service Advisor Challenge. Trish has more than 25 years providing exceptional customer service; 11 have been in the automotive industry, 5 of those years with European makes.

Congratulations Trish on your fantastic win!

Submitted By: Lacey Bennett

At Fairway Honda they like to start the training early!

Pictured is Darren MacKay showing his 1st Grandson Jeremiah the ropes to becoming a great sales consultant.

Submitted by: Kim Stickland

Steele Mazda getting creative with containers

Steele Mazda is turning this container into a tire transfer station for tires that need to be picked up and shipped for winter and summer customer owned tires. It will look like a storage container painted, with a garage door installed in it. One will be for drop off and the other for the pickup station. Great idea!

Submitted by: Brent Penney

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Best Managed Company 2019We are proud to announce that Steele Auto Group has once again been recognized as one of Canada’s Best Managed Companies for 2019, achieving platinum status for winning this prestigious designation for more than seven (7) years running.

At Steele Auto Group, we pride ourselves on our distinct culture and we believe our competitive advantage and ability to be recognized as one of Canada’s Best Managed Companies is gained through an engaged, motivated and knowledgeable workforce. Our people are our most valuable resource, and this achievement is a direct result of the value and dedication our employees demonstrate every day in our dealerships.

Steele Auto Group is dedicated to quality, committed to excellence and our values define what we stand for, while shaping our unique culture. Through accountability, integrity, excellence and continuous improvement, we have grown to be the largest automotive group in Atlantic Canada. We want to thank each and every employee who continues to help us achieve these significant milestones and drive our organization to be the best in the industry.

“Established in 1993, Canada’s Best Managed Companies is the country’s leading business awards program; recognizing excellence in Canadian owned and managed companies with revenues over $15 million. The Best Managed designation symbolizes Canadian Corporate success: companies focused on their core vision, creating stakeholder value and excelling in the global economy.”

To view the list of winners, please see the following link:

https://www2.deloitte.com/ca/en/pages/canadas-best-managed-companies/articles/meet-our-winners.html

Submitted by: Ruth Meagher, Director HR

How to keep your passwords secure and simple

No one likes juggling passwords. We all have so many accounts and services that we subscribe to, and each requires a password. Additionally, we should have a separate password for each one. Throw in password expiries and complex symbols and numbers and you have a recipe for disaster.

People reuse passwords, people write their passwords down. It’s a reality that we need to try and avoid in order to keep our accounts secure.

Thankfully, the tech industry has come around to the logic that complex, expiring passwords do NOT make an account secure.

Instead, try using a more simple, long passphrase. Here’s an example:

Goingtofrancewasmyfavoritetrip1 is an extremely secure password. And, for the creator of the passphrase, easy to remember and type quickly.

• Length is the ultimate factor in password strength

• Write a sentence out that’s easy for YOU to remember

• Capitalize a letter and add a number just to make sure it’s accepted by every app or service

• Do your best to use different passwords for each service, then if one is breached, you don’t have all your accounts compromised.

Submitted by: Jeremy Hockin, Director of Technology & Security

Safety at Steele AutoA new job is a major life event and when entering employment with the Steele Auto Group we want all new hires to understand how important safety is to us and that we want everyone going home safely at the end of each day.

Rob Ward, Occupational Health & Safety ensures that all new employees have time to adjust to their new environment and conducts the new employee orientations each Monday morning. This is an invaluable resource to ensure new employees have a clear understanding of our policies, procedures and rules regarding workplace safety, and company policies.

IMPORTANCE OF ORIENTATION

Sets the expectation for the Steele Auto Group’s Safety Program policies, rules and procedures and human resource processes within the business.

All employees receive an employee handbook and all documented processes and company policies for future reference.

PURPOSE OF NEW EMPLOYEE JOB ORIENTATION

• Introduces new employees to their new work environment, this pertains not only to the physical workplace, but also the organizational culture.

• Informs new employees of the Steele Auto Group’s policies and other relevant procedures that all members of the Steele Auto Group must adhere to.

• Helps new employees feel welcome and safe in their new work environment.

• Let’s new hires know the importance of SAFETY at the Steele Auto Group, ensuring everyone knows what to do if they feel unsafe, who to contact if they have any concerns and creates a positive safety culture for all.

BENEFITS OF EFFECTIVE NEW EMPLOYEE JOB ORIENTATION

• Improve the Steele Auto Group’s ability to acclimate new employees to the dealerships.

• Increase the company’s overall productivity and performance.

• Establish clear standards that help reduce risks of disputes and disagreements.

• Establish successful and productive working relationships.

• Increase retention of new, skilled and capable employees.

Our Safety advisor Rob Ward pictured above doing an orientation which is attended by all new employees either in person or via WebEx for remote locations. He is incredibly invested and dedicated to the safety of all staff here at Steele and if you have any Health and or Safety concerns please contact him at rward@steeleauto.com or safety@steeleauto.com and if he does not have your answer he will find it for you. Thanks for all you do Rob.

OUR GOAL IS TO ALWAYS ENSURE STAFF SAFETY

Submitted by: Janice Kehoe (with safety input from Rob Ward)

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Automotive Service is Such a Vital RoleWho Are Our Service People & Technicians?

Team L-R: Curtis Elsinga, Alicia Bulitka, Graham Jones, Nick Bradley, Santieo Downey, Jonathan Carter, David Tops, Dan Tramble, Michelle Purdy, Richard Barkhouse, Keith Whittaker, Corey Mosher, Alex Preshyon, Scott Demone, Sam Shannon, Scott Martin, Jamie-Rae Bowie, Ryan Drake, Service Manager, Rob Murray (not in day of visit so I cropped him in at the top of the pic)

What does it take to run a great Service department? It takes a small village that often to the public eye goes unnoticed, but not by us here at Steele Auto. All our dealerships have some amazing unsung hero’s who work tirelessly to keep us safely on the road. Their role is an integral part of our business and when I had the opportunity to go visit our Steele Volkswagen dealership on Windmill Road in Dartmouth I decided to make it a learning experience and thought it should be an ongoing newsletter piece with each of the dealerships service departments getting a visit from me and included in the newsletter going forward .

I had a great time meeting the team and was impressed at the comradery that they have with one another. The most surprising was that most of the technicians were quite shy, not wanting to be in the spotlight, I did however get them to all get together for a photo and I thanked them kindly for it (there was only minimal grumbling lol). And one technician who asked to remain anonymous when asked about how he became a technician responded: “I began working on cars when I was fourteen years old. I enjoyed it as a hobby, and it grew into a career choice. When I finished high school, I enrolled in the local mechanics course and became a licensed mechanic in 2005. I worked at several different shops and settled here at Steele VW and have been here for 12 years. One of the many things that keeps me here are the competitive wages which is important to support my family “. Thank you for sharing with us!

The smooth operation of a Service Department requires tremendous communication and team work from the Service Advisors, Warranty Administrators, the hands on Technicians who also help train our apprentices along their way as well as stay current with all the new

technology, Shuttle Drivers, Parts Drivers, Parts Co-Ordinator’s, Parts Manager, Lot attendants, and the Service Manage all play their part in ensuring a well-run department. Phew! Amazing.

(Pictures colored by the technicians for Jamie, Warranty Admin that she keeps at her desk, Amazing, some of that great team comradery I mentioned)

The timing of my visit to this great group coincided with us having two Memorial Cup tickets to give away. Any of the service team that were interested put their name in for a draw and the winner was Curtis Elsinga, Service Technician. Congratulations Curtis I hope you enjoyed the game.

Thank you to all the staff at Steele Volkswagen Service Department for welcoming me into your workspace and the exceptional service received on my mother-in-law’s car; she and I both appreciate it.

Submitted by Janice Kehoe

SAG Resident Rock Stars

Beginning in 2016, the Steele Auto Group began to formally recognize the efforts and achievements of its highest volume salespeople with the introduction of the “Steele Top Ten”. Automobile sales is a challenging profession in a constantly changing and evolving marketplace. To excel in automobile sales, skill, dedication and ambition are required. We thought it was important to recognize the Best of the Best.

Members of the Steele Top Ten receive a commemorative desk plaque and attend a dinner hosted by the Steele Auto Group for them and their partners. The top three also receive cash awards.

THE RESULTS TO DATE THIS YEAR (TO MAY 31, 2019) ARE AS FOLLOWS:

TOP 10 THROUGH MAY 31, 2019

1. Sheldon Martin, Steele Honda

2. Art Frauzel, Bridgewater VW

3. Bruce Vickery, Colonial Honda

4. Sterling Peterson, Fredericton Hyundai & John Tobin, Simmons Honda

5. Steven Qiang, Steele VW

6. Jarrett Fowler, Steele Chevrolet

7. Tracey Scanlon, Steele Ford Lincoln

8. Troyce Ashe, Steele Hyundai

9. Tristan Croft, Steele Chevrolet

10. Peter Howard, Steele Mazda St. John’s

Please join me in congratulating these professionals for this outstanding achievement.

Submitted by: Doug Fulmore, Retail Used Vehicle Coordinator

We’d love to hear about it! You can submit your own stories, notes, ideas, employee milestones, comments by emailing them to:

newsletter@steeleauto.com

HAVE SOMETHING TO CONTRIBUTE?

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Autism NS & South Shore Chev

Autism Nova Scotia has a fundraiser going for an All Access Playground in Liverpool NS that can be enjoyed by the young and young at heart, regardless of any disabilities they may have. The staff of Liverpool and Bridgewater South Shore Chevrolet raised funds from their April casual Fridays in the amount of $157.00 to support this great cause. Pictured are Wayne Mansfield presenting the cheque to Autism Nova Scotia representative Debbie Wamboldt.

Submitted By: Wayne Mansfield

Boiestown – Central NB Woodmen’s Museum Donation

Pictured Kirt MacDonald & Phyllis Robinson, Museum President

Steele GMC Buick Fredericton was more than excited to partner

with the Central NB Woodmen’s Museum, located in Boiestown, to showcase their lineup of vehicles while simultaneously driving traffic to the provincial attraction.

In a true show of appreciation for the hospitality offered by the venue and its curators, General Manager Kirt MacDonald was proud to present the museum with a $3,000 donation, helping to promote the longevity of the culturally significant landmark.

Steele GMC Buick Fredericton looks forward to many seasons of continued cooperation between their dealership and this historical site.

Submitted by: Shannon Mills

Dr. DanVW Technician, Hobbyist, Business Owner … Say hello to Dan!

Hi everyone, Dan Tramble from Steele VW Dartmouth here, originally from Monastery Nova Scotia. I moved

to Dartmouth in 1985 and I discovered a love for electric guitars. I played piano as a child and wanted something different so I could attract new friends. “Volume and attention” being my desire, Electric guitars it was. I took my parents tube record player and modified it for electric guitar. It was my very first rig! I discovered early on that the sounds sound best through vacuum tubes! All analog!

I started working with Volkswagen in 1995 at and always had a part-time band on the go. Throughout the years I continued with my hobby however when my children were younger I didn’t have the time to apply to it.

In 2013 I took my hobby to the next level. I built my very first amplifier from complete scratch and it sounded really good. At the time I realized I may have a problem because I have an addictive personality and I decided I would have to manufacture them in small numbers and sell them across the Internet to keep my hobby going. I sold 137 units in 4 years and have them in 4 European countries, 19 states and 8 provinces! In 2015 I obtained a business number and registered as Dr. Dan. In 2016 I was fortunate enough to meet a gentleman at one of the best recording studios in Canada and we became great friends. That recording studio purchased three of my amplifiers, and the professional artists began to see my work. I am fortunate to work with Barry Stock of Three Day’s Grace; Barry has 3 #1 Billboard singles using one of my amps! I also work with Bryan Adams Band and Keith Scott who have a couple of my designs. It was cool to sit in the bleachers in Halifax and hear my creation come to life playing all those famous hits! I work with several other professional musicians across Canada.

This year I have designed 4 of my own circuits. They will all be named after areas of Dartmouth which I greatly love, I am very proud of the fact that I am from here and if any of you follow me online can see my designs 1) Crichton Park 2) Brightwood 3) Woodland and 4) Alderney designs will be released this year.

I am very thankful to have a loving family that puts up with me because I do things to the extreme and I am very involved in both of my jobs. At some point I plan to go to California to the NAMM Show, one of the biggest guitar shows around and will unveil some of my inventions there and see if I can possibly grow in that area. Like everything it’s all a work in progress and a lot of fun.

It is very rewarding to give someone the attention in service, giving

them a customized product and after sales support. If I ever succeed at this business, I won’t become more than a two-person operation, for me I love the one on one with my customers and my customers love that as well. I love having this hobby turned business!

L-R: Dan Tramble, Steele Auto & Barry Stock, Three Day’s Grace

L-R: Dan Tramble & Keith Scott, Guitarist for Bryan Adams

Remember: Amateurs built the Arc - Professionals built the Titanic

Submitted By: Dan Tramble

You can check Dan’s work out on:

Facebook: Dr Dan Amplifier Services

Instagram: Dr Dan Amps (@dr_dan_amps)

Website: https://www.drdanamps.com/

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Porsche in the Air Event

Porsche of Halifax and the Acadia Region of the Porsche Club of America hosted a Porsche in the Air Event on May 4. They had several presenters who spoke about the evolution of five different generations of the legendary Porsche 911 models including the Porsche GT2RS. It was a great experience for Porsche enthusiasts.

Submitted By: Lacey Bennett

Team Shout Out

Meet Ian Wang who joined the Steele Mazda St. John’s team in late March; in his first two weeks he sold 6 vehicles and that was an indication of good things to come. In April he managed to close 22 deals and was the top salesperson for the month here at SMSJ. Ever competitive, in the month of May he sold 30 vehicles with a day and a half left in the month. Readers will have to reach out to him at ianwang@steelemazda.com to find out how many he finally ended up with and what his secret is. Ian moved to St. John’s in 2008 when he was just 20 years old from Shanghai, China. He studied business at MUN and resides in St. John’s with his wife Jenny and two young children, Conor and Suri. Welcome Ian to the Steele Auto team!

Submitted by: Gerry Carew

Steele GMC Buick Fredericton Spring Extravaganza

L-R: Kirt MacDonald, Aubrey Ward, Albert Savoie, Chris Steeves, Dave MacDonald, Robbie Curran, Shannon Mills, Gisele Heins, Taylor Barrett, Josh McIntyre

The smiles on the faces of the young Easter egg hunters were matched only by those of their parents, as the Steele GMC Buick Fredericton showroom boomed with families celebrating the dealership’s second annual Spring Extravaganza. An afternoon full of treats, live music, monster truck rides and a bunny petting-zoo, the Steele GMC Buick team was proud to host such a joy-filled event

for their community, sharing laughs, as well as memories, with those that helped build the brand into what it is today. The Spring Extravaganza was such a success that even the Easter Bunny himself had decided to bounce by for a very special visit! A full photo album of the event was provided on the dealership’s Facebook page, giving parents

the ability to hold-on to their precious photos, while also providing those unable to attend the chance to feel as though they were there themselves. The Steele GMC Buick team can’t wait for next year’s Spring Extravaganza, which is sure to be hopping with even more activity!

Genesis is at Sunnyside Mall

Customers can now check out our cars in our all new expanded 4000 square foot display at the Sunnyside Mall in Bedford.

You will find a relaxed atmosphere, where clients can experience our quality award winning products, then have a seat with one of our Sales Team members to build and price a specific model.

The Genesis team will do this from a tablet that is mirrored on our big screen TV.

The whole process of purchasing a vehicle can be completed on site.

The order gets placed, then within two - four weeks the vehicle arrives and one of our team members will deliver your new vehicle to your home or office.

The Genesis Team are also happy to set up test drive appointments, where they will bring a vehicle to you. Come by and take a look!

The service does not end at the sale. For the first five years of ownership, Josh Boudreau (Genesis Ownership Experience Advisor) will make sure your vehicle is picked up and a loaner is provided for whenever your Genesis requires scheduled maintenance (which of course is also included in the purchase price).

Submitted By: Mike Currie, General Manager Genesis Halifax

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Peak and Summit Winners 2018

The Peak and Summit Awards are Ford Canada’s recognition for their top achievers across Canada. A big congratulations to our Steele Ford winners.

Service: R-L Tabitha Giles-Summit Winner and Trish Boutilier-Gold. Missing from photo Lynn Collins-Silver and Al Hartling-Silver

Sales: R-L Anthony Stundon- Summit Winner, Tracey Scanlon- Peak/Summit Winner and Darrell Smith-Summit Winner. Missing from photo is Calvin Cai- Silver for Lincoln

Heart of a ChampionHeart of a Champion is a group dedicated to preserving Atlantic Canada Racing Heritage. On May 18th this group posted the following on Facebook:

“Today’s Heart of a Champion ‘Saturday Salute’ is Nova Scotia restoration craftsman, Mike Herman! Mike has dedicated his life to motorsports and his passion is anything fast on either two or four wheels! Mike is quite possibly the most likeable person you’d ever have the privilege of meeting at any Maritime motorsports event, whether it was at a drag race, stocks, bike show or car show! Mike’s passion for cars and bikes started at a very young age and he’s built some ‘beauties’ over the years! From bikes to muscle cars to dragsters, Mike’s patience for perfection is easily evident in all of his creations! A friend to everyone, Mike’s ability to connect with

people is admirable and he’s always willing to help! :) Mike, you are a true gentleman and we are fortunate to have you ingrained in the Maritime Motorsports fabric. You have the Heart of a Champion.” All of us here at Steele Auto already know he has the Heart of a Champion but it’s great to see him recognized in this way for all he does. Photos all with Mike Herman and or some of his vehicles and the bottom right is Mike with best bud Bruce Goldsmith.

Submitted By: Brent Penney

Scholarships AwardedWe are very pleased to announce the 2019 recipients of our Steele Auto Group scholarships. The caliber of applications is increasingly impressive each year - all applicants excel not only in their school course curriculum but are also passionately involved in the community and helping others and have backgrounds and/or career aspirations that are truly inspirational. They are all exemplary individuals, and we are very proud to support them with Scholarships.

This year we had numerous applicants for the Scholarships and what an incredible group they were.

Richard Conrod ScholarshipWe are pleased to be able to provide Rebecca Mills the Richard Conrod Scholarship for 2019.

Rebecca Mills. Rebecca Mills & Aubrey Ward

Rebecca is the daughter of Shannon Mills, Sales Portfolio Manager at Steele GMC Buick Fredericton and the 20th recipient of this Scholarship. She has been accepted to Oulton College in Moncton studying to become a Veterinary Technician.

Rebecca’s love of animals drives her passion to pursue this career and we are very happy to help her with it.

Congratulations Rebecca!

Jeff Hanson ScholarshipWe are pleased to be able to provide Brandon Cormier the Jeff Hanson Scholarship for 2019.

Brandon Cormier

Brandon is a current employee with Steele Auto working as a detailer for Steele Mitsubishi and a very deserving applicant for this the 6th Jeff Hanson Scholarship. He has been with the group for almost 2 years and has been accepted to NSCC Akerley where he will begin his training in Motor Vehicle Body Repair starting in September 2019.

Congratulations Brandon!

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Service Excellence

I want to give a BIG team shout out by highlighting our team members that have received the prestigious Hyundai Canada customer service awards in April. To have one of our sales-people and two of our service advisors be recipients is an incredible achievement. They were recognized by Hyundai Canada in for their commitment to exceptional customer service in the 1st quarter of 2019. Kaylee McGregor received the 2019 – 1st Quarter, Gold award – customer engagement, sales Atlantic region. Stewart Malloy received the 2019 – 1st Quarter, Gold Award – Customer Engagement, Service Atlantic region. Zachery Morrell received the 2019 – 1st Quarter, Bronze Award – Customer Engagement, Service Atlantic region. Incredible work by an incredible team well deserved!

L-R: Zachery Morrell & Stewart Malloy

Kaylee McGregor

Submitted by: Mike Currie, General Manager Steele Hyundai

Steele Ford Lincoln Service Excellence

Back Row L-R Colin Craig, Vance Keddy, Sales Goal Achievement 2018-Al Teal Brandon Maxwell, Jamie Sweete, Kenny Zinck, Adam Craig, Al Teal and Ron Jamieson. Front Row L-R Ron Eusebio and Justin Verge. Missing from Photo Mike Mosher, Dino Monk, and Kevin Singer.

We would like to congratulate these Technicians/Apprentices on their awards:

Outstanding proficiency award 2018-Ron Jamieson

Outstanding proficiency award 2018-Colin Cogan

Outstanding proficiency award 2018-Ken Zinck

Outstanding proficiency award 2018-Art Visser

Leadership award 2018-Vance Keddy

Role Model award 2018-Ken Zinck

Apprentice Positive attitude award 2018-Ronald Eusebio

Apprentice & Hard Worker award 2018-Ronald Eusebio

Apprentice Sales Driven award 2018-Ronald Eusebio

Mr. Congeniality award 2018-Justin Verge

Additional Sales Award 1st place 2018-Ron Jamieson

Additional Sales Award 2nd place 2018-Colin Cogan

Additional Sales Award 3rd place 2018-Mike Mosher

Additional Sales Award apprentice 2018-Jamie Sweete

Sales Goal Achievement 2018-Dino Monk

Sales Goal Achievement 2018-Kevin Singer

Sales Goal Achievement 2018-Brandon Maxwell

Sales Goal Achievement 2018-Vance Keddy

Sales Goal Achievement 2018-Adam Craig

Sales Goal Achievement 2018-Colin Cogan

Sales Goal Achievement 2018-Ken Zinck

Sales Goal Achievement 2018 – Al Teal

New Ultimate Software

The Company is pleased to announce that starting in July and throughout August, we will be rolling out a new Payroll and Human Resources Information Solution (HRIS) that will automate our current payroll, time and attendance, and human resource information management processes.

The system, Ultimate Software (UltiPro) is a people-centered HR technology that enhances the employee experience, so you can improve productivity, increase sales and drive business.

What does this mean for you?

UltiPro will allow you to access a wealth of company information, your own personal data, as well as relevant HR, payroll, and benefit details at your convenience.

UltiPro will be available 24-7 from anywhere with an Internet connection, and the UltiPro portal will allow you to quickly view and have access to the following information (and more!):

• Company news, forms, policy handbooks, calendars, events

• Your personal information

• Benefits information, such as current benefits, deductions, and vacation balances

• Pay-related data, such as pay statement details, pay history, year-to-date summaries, your T-4, and income tax information

(note: all personal data is protected by state-of-the-art security

features, and your personal data will only be accessible by you)

For controllers, this means many of our current manual processes will be automated, and the features and capabilities of UltiPro will enhance our ability to make business decisions to continue to drive our dealerships forward.

Some of the features and benefits of UltiPro include (but are not limited to):

• A mobile app, where you can log in at any time and have access to your profile on the UltiPro system from your phone

• Business/Employee Portal – a central gateway to business activities, you will be able to access, and will be a tool to keep everyone in the company connected

• Ability to automatically request time off – no more paperwork to fill out and sign!

• Recruiting and onboarding – we will also be using UltiPro for our recruitment and onboarding functions, automating and streamlining this process for a consistent experience for new hires across the entire auto group

We’re very excited about this new solution. UltiPro will help improve the communication within our organization as well as provide you with faster and more efficient HR services. This new solution represents a significant investment in our most important asset – our people.

If you have any questions, please contact me at rmeagher@steeleauto.com

Submitted By: Ruth Meagher

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Things are booming in the Deep South...South Shore that is

South Shore Chevrolet Buick GMC, Liverpool is hopping. Its been a little over six months since I took the plunge and dove into the deep end of the province.

This month marks the 32nd anniversary of me entering the fast paced and exciting world of auto sales and I can honestly say I’ve never been so enthusiastic about a store as I am here in Liverpool. Mike Cannon, General Sales Manager advised me to treat this place like it’s my own, and with that advice we are on track to increase our sales by nearly 50% this year.

We have received great support from Kim Day, Steve Amand and Ruth Meagher, when they were here for a visit, having them here

made all of us realize that we are an important part of the Steele family. It was a great visit.

We have increased our inventory, put cars back in the showroom, made several physical changes to the building and recently added another employee to our sales staff. The most important thing we’ve done is made ourselves available to the community. Liverpool needs this store and if we are here for our town, the town will be here for us!

Submitted by: Web Ley, FSM

Rotary Club Gala RoyalThe Rotary Club of Hillsborough had their 40th annual fundraising dinner on May 24th at the Delta Prince Edward.

This was the first event we had the great pleasure and opportunity to support and attend since our acquisition of three dealerships on the Island, Experience Hyundai, Discover Kia and Subaru of Charlottetown.

Since its inception, the dinner has raised more than $3 million to support charitable organizations in P.E.I. and around the world. This event was originally called the Car Dinner and then changed to the Gala Royale which enabled them to make a great event even better, adding more value for ticket purchases and creating the best experience possible with exceptional prizes, all in support of very important, worthwhile charities.

L-R: Jamie Holland, Kent MacLeod & Natalie Meretsky L-R: Cole MacMillan, Jake Beck, Jamie Holland, Janson Simmonds & John MacPherson

You have the drive. We have the vehicle.

The Steele Auto Group is only as strong as its staff. With close to 1800 employees we are dedicated to helping you satisfy your career calling, objectives and goals.

When you work with Steele Auto:

• You are part of a progressive, highly successful and rapidly growing organization

• You have abundant opportunities for career development and advancement

• You work closely with a team that shares core values

• You make a difference every day and your contributions matter

• You feel welcome and appreciated at your job

• You become the best that you can be

Get started with your new career today!

Steele Auto’s Employee Referral Program

If you know either a licensed technician or an experienced or aspiring sales consultant that you think would be an asset to the Group, we want to hear from you!

Referral Fee Amounts Are:

• $500 after the successful completion of 90 days probation.

• An additional $500 after the employee has completed 1 year of continuous service.

Please forward the candidate’s resume to Katie Hall at khall@steeleauto.com and include your name and your dealership.

Remember: all employee referrals must go through Katie in order to be eligible for a referral fee!

For additional information, please see your Manager or contact Head Office.

Submitted by: Christina Wood, HR

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Land Rover Halifax 2018/19FY Award of Excellence Winners

Congratulations to Land Rover Halifax for winning the 2018/2019 Award of Excellence for outstanding achievements in all aspects of the dealership including new and used vehicle sales, service and parts operations and customer satisfaction. Thank you to our team for all your dedicated efforts!

Journey to Excellence Canada Award Recipients:

Congratulations to Andrew Yule (Technician), Matt Gove (Sales Specialist), Ted Leverman (Shop Foreman), and Vince Fitzpatrick (Service Advisor) for attaining Elite Status for the Jaguar Land Rover’s Journey to Excellence program for 2018/2019. This program is focused on performance, enhanced knowledge, and personal development.

Pictured above L-R: Vince Fitzpatrick, Matt Gove, Ted Leverman, Missing is Andrew Yule.

Submitted By: Lacey Bennett

Team Shout OutI felt it extremely important to acknowledge another major milestone achieved at Steele Chevrolet!

Last year I’d been pushing the team to achieve and to my knowledge this accomplishment has never been achieved before in the

Steele Auto Group’s history. Retailing over 100 Pre-Owned Vehicles in a single month.

Well the month of May turned out to be the first and I have no doubt won’t be the last. 106 Retail Used for the month of May!!!!!

Congratulations to Dave MacDougall, Pre-Owned Manager for managing the inventory and pushing the team along to a record setting month. This was a full team effort and an incredible amount of work and effort by the entire Sales Management Team, Chris, Mandy, Paul and their amazing team of Sales Professionals!

Big thanks as well to our up and coming Non-Prime Department!!!! Taylor & Matt you guys are killing it!

I also can’t forget about the video process…. Helps make the magic happen (keep it up Todd!)

This Grand Achievement would not have been possible without all Departments running on all cylinders to get those reconditions, photos, marketing, cleaning, etc., etc. done in time! Mike, Jason and Jim…. Keep it running!

Special shout out to Jess Topps…. Keeping us all organized throughout the recon process!

Thank you everyone and spread the word….. Steele Chevrolet’s future is brighter than ever!!!!!!! The best team EVER!!!!

Congratulations!

Very Proud.

Submitted By: Colin Jamieson

Chefs for UNICEF Water for Life Gala

David Morley, President and CEO for UNICEF Canada forwarded a thank you to Steele Auto Group for our continued support for this fundraising event. Since 1990, over two BILLION people have gained access to safe drinking water, and almost two Billion people have gained access to improved sanitation facilities. Gains like these are possible by support from donors like us.

The number of deaths from water-related diseases around the world is staggering. Nearly 1,000 children a day die from these and almost 663 million still lack safe drinking water. One of the many reasons Kim Day, President & COO of Steele Auto has joined this organization as a member of their Patrons Council.

Steele Auto is incredibly proud to support such an important

initiative as this and be part of the UNICEF sustainable solutions initiatives being developed protecting future generations. We thank the local UNICEF team that puts on this incredibly delicious event and all of the Chefs and their teams that generously donate their time and prepare amazing food from around the world for us to try.

Submitted By: Janice Kehoe

Lukemia & Lymphoma Fundraising Begins

Pictured above L-R: Jeremy Bulmer, Courtney Munroe, Lacey Bennett, Bradley Derwent-Robb

Our VLRJP Leukemia and Lymphoma Society Fundraising Captain Lacey Bennett and her team have started fundraising for the Light the Night Walk that occurs in October. They have already organized and participated in a Candy Gram Day in February, their 3rd Annual Charity Dart Tournament in April, and a Charity BBQ in May, pictured above. The team has more fundraising events planned for the upcoming months leading up to the walk. To date we have raised approximately $780.00 stay tuned.

Submitted By: Lacey Bennett

WE’RE HIRING! Steele Auto Group is always looking for qualified technicians and sales consultants.

Visit our website careers section at www.steeleauto.com for all current openings or apply by emailing: hr@steeleauto.com